Northern Greens

What Northern Greens does

Northern Greens is a Danish plant-based food distribution company founded in 2008 and headquartered in Horsens, Denmark. The company sources, distributes, and sells fresh organic and conventional fruits and vegetables to B2B customers on a year-round basis, serving clients in more than 20 countries worldwide. Its portfolio spans four lines: core fresh produce (over 50 SKUs including Hokkaido squash, avocado, broccoli, kale, citrus mixes, and potatoes in both organic and conventional variants); a signature line of innovative liquid herb-based culinary products such as basil vinaigrette and hollandaise sauce; plant-based healthy snack greens formulated for children; and premium indulgent dates.

The business operates a sales-led B2B go-to-market, distributing via direct sales relationships with food distributors and retailers across Europe and beyond. Northern Greens emphasizes multilingual customer service — a team speaking 10 languages with 365-day availability for urgent calls — and holds a Danish Smiley Scheme food safety certification (Certificate ID 73105) alongside organic certification for applicable product lines. The revenue model is transactional, with per-sale margins across fresh produce and packaged items; no pricing is publicly disclosed.

Northern Greens is a privately held company with no disclosed parent organization, institutional investors, or funding rounds in the available data. The company does not publish revenue or headcount beyond an employee range of 11–50, and no M&A, partnership, or dated recent product launch activity is documented. Its competitive positioning rests on distribution reach, the differentiated Liquid Herbs brand identity, operational responsiveness, and multi-language capability rather than on proprietary technology, data assets, or AI/ML capabilities — none of which are evidenced in the source material.

Name

Northern Greens

Legal name

Northern Greens

Website

https://northern.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Greens is a Danish B2B plant-based food distributor founded in 2008 that sources and sells organic and conventional fresh fruits and vegetables across more than 20 countries, with a signature Liquid Herbs product line as its primary brand differentiator.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Fresh produce distribution
• Organic fruits vegetables
• Liquid herb sauces
• Plant-based food supply
• B2B food wholesale

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Distribution: Sourcing, distributing and selling fresh fruits and vegetables 365 days a year. The company operates as a Danish sales channel for organic and conventional produce, serving customers in more than 20 countries worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Northern Greens sources, distributes, and sells fresh organic and conventional fruits and vegetables to B2B food distributors and retailers on a year-round (365-day) basis. Beyond fresh produce, the company markets an innovative liquid herbs line of herb-based sauces and seasonings, a healthy snack greens range for children, and premium dates, serving customers in more than 20 countries through direct sales supported by multilingual customer service.

Product overview

Northern Greens is a plant-based food company established in 2008, operating as a unified product portfolio centered around fresh produce distribution with four distinct product lines: Fresh Produce (organic and conventional fruits and vegetables), Liquid Herbs (their signature innovative herb-based sauces and seasonings), Healthy Snack Greens for Children, and Premium Dates. The company distributes across more than 20 countries worldwide, positioning itself as a year-round supplier with multi-language customer service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Organic & Conventional) A wide assortment of fresh fruits and vegetables sourced year-round, available in both organic and conventional options, including Hokkaido, avocado, sweet potato, broccoli, kale, herbs, citrus, asparagus, baby spinach, blueberries, and more than 50 other produce items, intended for B2B food distributors and retailers.
• Liquid Herbs Innovative liquid herb products designed for culinary use, including herb-based sauces and seasoning solutions such as basil vinaigrette and hollandaise sauce, sold to B2B food-service and retail buyers and used as the company's primary brand differentiator.
• Healthy Snack Greens for Children Plant-based healthy snack greens specifically formulated for children, reflecting the company's focus on making plant-based eating accessible to younger consumers and offering B2B buyers a family-oriented SKU.
• Premium Dates Premium dates with natural sweetness and no added sugars, sold as part of the plant-based assortment for B2B distributors and retailers seeking indulgent yet healthy SKUs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Greenyard: Belgian fresh produce company that sources, processes, and distributes fruits and vegetables to B2B customers across Europe and beyond. Most directly comparable to Northern Greens on B2B fresh produce distribution, though significantly larger in scale.
• BerryWorld: European berry producer and supplier distributing fresh berries to major retailers across multiple European markets. Comparable to Northern Greens in B2B fresh produce distribution with a category-specialist focus and pan-European footprint.
• Special Fruit: Belgian specialty fresh produce importer and distributor focused on berries, exotics, and niche fruits for European retailers and food service. Comparable to Northern Greens in B2B fresh produce distribution with a specialty product angle.
• Eosta: Dutch organic and fair-trade fresh produce distributor serving European retailers and food service. Highly comparable to Northern Greens on organic focus, European B2B distribution, and emphasis on sustainable and traceable sourcing.
• Fyffes: Irish-headquartered international fresh produce company specializing in tropical fruits (bananas, pineapples, melons) with a global B2B distribution network. Comparable to Northern Greens on international B2B fresh produce distribution, though with a different product mix.

Broad incumbents

• Dole plc: Global fresh produce company formed through the merger of Total Produce and Dole, operating one of the largest fresh fruit and vegetable distribution platforms worldwide. Comparable to Northern Greens as a B2B fresh produce distributor but much larger and more diversified across regions and product lines.

Regional players

• Weiling: German organic food wholesaler serving organic specialty retailers with a broad assortment of organic produce and natural foods. Comparable to Northern Greens on organic B2B distribution model, but focused on the German market.
• Naturkost Übelhör: German organic food wholesaler distributing certified organic produce and natural products to specialty retailers in southern Germany. Comparable to Northern Greens on organic B2B wholesale but operates primarily in Germany rather than across 20+ countries.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northern-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Greens