What Mojo Supermarket does

Mojo Supermarket is a New York-based independent creative advertising agency founded in 2018, employing 11–50 people, that develops viral marketing campaigns, challenger-brand positioning, and culturally resonant creative work for enterprise clients across consumer brands, technology platforms, and select non-profits. Its client roster includes Burger King (appointed social agency of record for the U.S.), Pinterest, Facebook/Meta, Nordstrom, Rivian, Adidas, Match, Feeld, StockX, Hydrow, Chime, Savage X Fenty, Diablo IV/Activision Blizzard, Truth Initiative, and Girls Who Code. The firm's go-to-market is sales-led and B2B, monetizing through project-based engagements and recurring retainers secured via direct client relationships.

The agency's core product is creative campaign work spanning social media, AR experiences, branded entertainment, and interactive digital installations. Notable technical builds include the world's first AR sneaker try-on lens for Adidas (integrated with Snap AR and e-commerce to reduce return rates), a "Commercial Replacement Technology" that hijacked the Oscars broadcast for GiveHerABreak.org, an interactive coding platform for Girls Who Code built on Vue.js, TypeScript, Stylus, and AWS, and "DojaCode" — described as the world's first codeable music video, produced in partnership with Doja Cat. Documented outcomes include a Burger King "Bite" campaign that generated 3.3 billion impressions with zero media spend, four consecutive weeks as the #1 QSR in traffic growth, and one of the brand's largest sales weeks on record.

The business model is professional services revenue: project fees plus agency-of-record retainers earned through direct sales to enterprise clients. Pricing is not publicly disclosed. The agency distributes its own brand through Instagram, TikTok, and LinkedIn, plus earned media coverage of its campaign work, and amplifies it through industry press. There is no indication of productized SaaS offerings, marketplace revenue, or media-trading economics; all evidence points to a time-and-talent-driven services business.

Name

Mojo Supermarket

Legal name

Mojo Supermarket

Website

https://mojosuper.market

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojo Supermarket is a New York-based independent creative advertising agency founded in 2018 that develops viral campaigns, challenger-brand positioning, and AR/interactive experiences for enterprise clients including Burger King, Pinterest, Meta, Adidas, and Rivian.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industries

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Creative advertising services
• Social media marketing
• Brand campaign development
• Experiential marketing
• Integrated marketing campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Agency Services: Mojo Supermarket generates revenue as a creative advertising agency providing social media marketing, campaign development, and brand strategy services to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mojo Supermarket is a New York-based creative advertising agency that develops integrated marketing campaigns across social media, digital, and experiential channels. They serve as agency of record for enterprise brands (e.g., Burger King's social AOR for the U.S. market), producing viral social campaigns, brand strategy, AR experiences, and cultural moment marketing that drives earned media and brand engagement.

Product overview

Mojo Supermarket is a New York-based creative advertising and marketing agency that develops campaigns across social media, digital, and experiential channels. Their portfolio consists of client campaigns organized as case studies, including work for Burger King (The Bite, Reclaim The Flame plan), Pinterest (Trend Drops), Facebook/Meta (Yes Couch!, Haunted Marketplace), Rivian (Real Rivian Adventures), Nordstrom (For Everything New York), Feeld (Celibacy Tag), Truth Initiative (Depression Stick), Match (Adults Date Better, Do You), StockX (Own It), Hydrow (Feel The Hydrow High), Girls Who Code (Girls Who Code Girls, Missing Code, DojaCode), Diablo IV (Vases of Hatred), Adidas (AR Drops, Baseball Is Dead), and Savage X Fenty. The agency also created internal projects like Money Toilet. As Burger King's social agency of record for the U.S. market, they specialize in challenger-brand positioning strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Agency Services Full-service creative advertising services including social media marketing, viral campaign development, brand storytelling, integrated campaign creation, and cultural moment exploitation for enterprise brand clients on a project and agency of record basis.
• Burger King Social Agency of Record Services Ongoing social media marketing services for Burger King U.S. market including viral campaign creation such as The Bite campaign, which generated 3.3 billion impressions and contributed to Burger King's biggest sales weeks.
• AR Experiential Campaign Development Development of augmented reality experiences and interactive branded technology, including AR try-on lenses, interactive coding experiences, and broadcast commercial replacement technology for clients.
• Shoppable Trend & Brand Activation Services Creative services that transform trend reports, brand stories, and cultural moments into tangible shoppable experiences and limited-edition product collaborations with major brands and creators.
• Social Impact & Cause Marketing Campaigns Creative services for non-profit and social impact organizations including public health messaging, awareness campaigns, and cause marketing that drive behavior change and youth engagement.

Quantifiable outcome

• 3.3 billion impressions with 13 seconds and zero dollars spent for Burger King
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Burger KingcoreGTM or Marketing Partner · 9 March 2026Burger King appointed Mojo Supermarket as its social agency of record for the U.S. market, completing its integrated agency team as part of a challenger positioning strategy. The partnership has already yielded significant results with viral campaigns including mocking McDonald's CEO Chris Kempczinski's awkward Big Mac review and The Bite campaign featuring BK President Tom Curtis.
• PraytellminorGTM or Marketing Partner · 9 March 2026Praytell was appointed as Burger King's public relations agency of record alongside Mojo Supermarket's social AOR role, completing Burger King's integrated agency team for its challenger positioning strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wieden+Kennedy: Independent creative agency renowned for Nike, challenger positioning, and culturally iconic campaigns. Directly comparable to Mojo's model of independent creative shops producing award-winning work for major brands.
• Droga5: Independent creative agency (now part of Accenture Song) known for emotionally provocative, culturally relevant work for brands like The New York Times and Patagonia. Comparable scope and creative ambitions to Mojo.
• Anomaly: Independent creative agency with a non-traditional model focused on brand-led innovation and challenger clients. Directly comparable in structure and indie-agency positioning to Mojo.
• 72andSunny: Independent creative agency known for culturally resonant campaigns for brands like Activision and Reformation. Comparable in producing culture-defining work for major consumer brands.
• Mother: Independent creative agency with offices in NY, LA, and London, producing high-profile campaigns for brands like Uber and Target. Comparable indie model and creative ambitions to Mojo.
• Deutsch NY: New York-based creative agency known for populist, culturally relevant work for brands like Taco Bell and Dr Pepper. Closely comparable in NYC indie-agency positioning and challenger-brand scope.
• Praytell: Creative agency that was appointed alongside Mojo as Burger King's PR agency of record. Directly comparable peer working on the same integrated agency team for the same marquee client.
• The Martin Agency: Independent creative agency with strong cultural and challenger-brand credentials (Geico, OREO). Comparable indie size and creative reputation to Mojo.

Broad incumbents

• TBWA\Chiat\Day: Global creative network famous for Apple's 'Think Different' challenger positioning. Provides comparable creative philosophy but at much larger scale and with international infrastructure.
• R/GA: Larger creative and innovation agency known for tech-era brand work (Nike, Google). Overlaps with Mojo on innovative, tech-enabled creative campaigns, but at greater scale and with broader digital-product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mojo-supermarket
• Instagraminstagram.com/mojosupermarket
• TikToktiktok.com/@mojosupermarket
• Xx.com/MojoSupermarket
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Supermarket