What Praytell does

Praytell is a private creative communications agency headquartered in New York (412 W 15th St) that blends earned-first public relations with social, digital, influencer, and creative marketing services. Founded in 2013, the firm operates across six declared verticals — Travel & Tourism, Beverage, Corporate Reputation, Tech, Lifestyle, and Sports — and serves a predominantly enterprise client roster that includes Under Armour, Burger King, AllTrails, Sonos, Anheuser-Busch, Stanley 1913, Barefoot Wine, KAYAK, Fender, and Prose. Geographic footprint spans the United States, the United Kingdom, and Australia, with a stated "Praytell Asia" presence and global delivery via the Project Worldwide agency network.

The agency's core service lines are Public Relations, Digital Marketing, Influencer Marketing, and Creative Marketing, delivered on project and retainer engagements with no disclosed proprietary technology platform, productized SaaS, or AI/ML product. Its principal intangible asset is a proprietary annual research franchise — "Centers of Influence: The Personality Era," produced with YouGov across 3,600 respondents in the U.S., U.K., and Australia — which it uses to position itself on the "intimacy economy." The firm differentiates through cultural-moment responsiveness (notably the Burger King Whopper-related appointment), vertical specialization, and a people-first operating model that includes an ESOP, four-day work week, and DEI programs.

Commercially, Praytell is a B2B professional services firm with a sales-led and event-driven go-to-market motion, winning clients through direct outreach, case-study-driven demand generation, industry referrals, and opportunistic cultural-moment pitching. Revenue is generated through professional services fees under quote-based, project and retainer contracts; pricing is not publicly disclosed. As a subsidiary of Project Worldwide (a network of independently operated creative agencies), Praytell operates without any disclosed external funding, venture capital, or private equity backing.

Name

Praytell

Legal name

PRAYTELL STRATEGY, INC.

Website

https://praytellagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Praytell is a private, New York-based creative communications agency offering public relations, digital, influencer, and creative marketing services across six verticals including travel, beverage, tech, lifestyle, sports, and corporate reputation for enterprise clients globally.

Ownership category

akta.pro rank

Product category

Creative Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Public relations services
• Influencer marketing services
• Digital marketing services
• Creative communications agency
• Brand storytelling

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Praytell generates revenue by providing public relations services to brands, including earned media strategy, media relations, press material development, and thought leadership programming. The agency operates on a project and retainer fee basis typical of creative agencies.
2. Digital Marketing Services: The agency offers digital marketing services including social media strategy and content creation, generating revenue through service fees.
3. Influencer Marketing Services: Praytell earns fees for orchestrating influencer campaigns and managing relationships between brands and content creators.
4. Creative Marketing Services: The agency provides creative marketing campaign development and execution, generating revenue through project-based creative fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Praytell is a creative communications agency that delivers integrated earned-first campaigns across four core disciplines: Public Relations, Digital Marketing, Influencer Marketing, and Creative Marketing. The agency partners with enterprise and mid-market brands in Travel & Tourism, Beverage, Corporate Reputation, Tech, Lifestyle, and Sports to design culturally resonant brand storytelling, social content, influencer activations, and reputation-driving communications. Service delivery is grounded in cultural listening and data-driven insights, with YouGov cited as a research partner informing strategy.

Product overview

Praytell is an integrated marketing and creative communications agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core services include Public Relations, Digital Marketing, Influencer Marketing, and Creative Marketing. These services are delivered across six industry verticals: Travel & Tourism, Beverage, Corporate Reputation, Tech, Lifestyle, and Sports. The agency also conducts proprietary research and publishes thought leadership reports such as 'The Personality Era' whitepaper.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations services for enterprise and mid-market consumer brands, covering media relations, corporate communications, reputation management, and earned-media storytelling across verticals including Travel & Tourism, Beverage, Tech, Lifestyle, Sports, and Corporate Reputation.
• Digital Marketing Digital marketing services for consumer brands, spanning social content, paid social, and digital campaign execution integrated with earned-first communications strategy.
• Influencer Marketing Influencer marketing services for consumer brands, including creator identification, activation, and campaign management integrated with broader PR and creative work.
• Creative Marketing Creative marketing services delivering culturally resonant brand storytelling and campaign creative for enterprise and mid-market consumer brands across the agency's core verticals.

Quantifiable outcome

• AllTrails achieved 5.18B+ impressions and 330+ media placements under Praytell's PR program
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Burger KingflagshipGTM or Marketing Partner · 9 March 2026Praytell was appointed as Burger King's public relations agency of record for the U.S. market, joining Mojo Supermarket (social agency of record) as part of Burger King's integrated agency team under its challenger positioning strategy.
• Mojo SupermarketcoreChannel Partner/ Reseller/ Distributor · 9 March 2026Mojo Supermarket was appointed as Burger King's social agency of record alongside Praytell's PR mandate as part of the same integrated agency team announcement.
• Ex-Edelman Managing DirectorminorGTM or Marketing Partner · 1 July 2025A former Edelman managing director joined Praytell to support and accelerate the agency's UK expansion efforts, bringing established industry relationships and expertise.
• YouGovcoreStrategic or Co-development PartnerPraytell partnered with YouGov to produce its annual whitepaper 'Centers of Influence: The Personality Era,' surveying 3,600 weekly media users across the U.S., U.K., and Australia to study parasocial relationships and trust in media.
• Project WorldwidecoreStrategic or Co-development PartnerPraytell is identified as a Project Worldwide agency, meaning it is part of a global network of independently operated creative agencies under the Project Worldwide umbrella.
• DICK'S Sporting GoodscoreGTM or Marketing PartnerPraytell coordinated a retail takeover with DICK'S Sporting Goods for the Stanley 1913 Lionel Messi collaboration, integrating the brand launch with DICK'S retail presence.
• PexelscoreGTM or Marketing PartnerPraytell launched a diverse stock imagery platform with Pexels for Anheuser-Busch's Elevate CSR initiative, creating inclusive imagery for the craft beer community.
• UnsplashcoreGTM or Marketing PartnerPraytell launched a diverse stock imagery platform with Unsplash for Anheuser-Busch's Elevate CSR initiative.
• Guardian LabsflagshipStrategic or Co-development PartnerPraytell partnered with Guardian Labs for Kyndryl's Australia launch, reaching Guardian's progressive C-suite audience through the Tech Pulse interactive media program and co-created 5-part podcast series.
• Influencers / Content CreatorscoreChannel Partner/ Reseller/ DistributorPraytell curates relationships with top influencers for experiential brand campaigns, hosting them on trips (e.g., 6 influencers for Sonos Dolomites trip) to generate earned content and impressions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR and integrated communications agency serving consumer, corporate, healthcare, and technology clients. Comparable to Praytell in offering earned-media strategy and influencer programming, with substantially larger geographic footprint and broader integrated marketing capabilities.
• Ketchum: Omnicom-owned global PR firm serving consumer, corporate, healthcare, and technology clients. Comparable to Praytell in earned-media and influencer capabilities, with significantly deeper resources, established creative-brand offerings (Ketchum Studios), and longer-tenured enterprise relationships.
• Golin: IPG-owned global public relations agency with deep consumer, healthcare, and technology practices. Competes with Praytell for enterprise AOR and influencer mandates, with substantially larger headcount, broader geographic presence, and proprietary 'Go All In' planning frameworks.
• Edelman: The world's largest independent PR firm, operating globally across consumer, corporate, health, and tech. Directly comparable to Praytell in earned-media services and enterprise client focus, but with significantly larger scale, broader geographic coverage, and integrated creative/digital capabilities that Praytell's mid-size footprint cannot match.
• Weber Shandwick: Global public relations and communications agency within IPG Dxtra, serving Fortune 500 clients across consumer, healthcare, technology, and corporate reputation. Direct competitor to Praytell for enterprise AOR mandates, with deeper holding-company resources, larger talent bench, and stronger crisis-comms heritage.
• BCW (Burson Cohn & Wolfe): Top-five global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, serving enterprise clients across consumer, corporate, healthcare, and tech. Competes with Praytell for large AOR assignments and crisis mandates, with deeper global network and broader integrated communications offerings.

Direct peers

• Day One Agency: Independent creative communications and PR agency focused on consumer tech, lifestyle, and brand storytelling with strong earned-media and influencer capabilities. Comparable to Praytell in service mix, mid-size scale, and target client profile, often competing for similar enterprise AOR and product-launch mandates.
• 5W Public Relations: Independent mid-sized U.S. PR agency offering media relations, influencer marketing, and digital communications to consumer, tech, and corporate clients. Closely comparable to Praytell in size, independence, vertical focus, and earned-first service model.
• Zeno Group: Mid-sized global communications agency within IPG Dxtra focused on earned media, influencer marketing, and creative storytelling for consumer, tech, and healthcare brands. Highly comparable to Praytell in service mix (PR, influencer, creative) and mid-market to enterprise client focus.
• M Booth: Independent creative communications agency known for earned-first campaigns, influencer work, and consumer brand storytelling across travel, lifestyle, food and beverage. Closest direct peer to Praytell in scale, model, and vertical mix, with similar project- and retainer-based client engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/praytell
• Instagraminstagram.com/praytellagency
• TikToktiktok.com/@praytellagency
• Xx.com/praytellagency
• Facebookfacebook.com/praytellagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praytell