Northwoods

What Northwoods does

Northwoods (legal entity Northwoods Software Development, Inc.) is a privately held, full-service digital agency headquartered in Shorewood, Wisconsin, founded in 1997 and operating with 11-50 employees. The firm serves B2B and B2C clients across eight primary verticals — government, healthcare, higher education, manufacturing, nonprofit, e-commerce, professional services, and societies and associations — and reports 1,000+ clients served and 5,000+ projects completed cumulatively. Its proprietary technology asset is Titan CMS, a content management platform marketed alongside WordPress and HubSpot implementations, with infrastructure and hosting built on Microsoft Azure and WP Engine.

The company's service portfolio spans three pillars: digital marketing (brand strategy, agile digital marketing, digital advertising, data and analytics, data privacy compliance, and SEO/AI search and content strategy); website services (UX strategy and design, development, e-commerce, content services, hosting and support, and web accessibility auditing and remediation against WCAG 2.2 AA and Revised 508); and software development, including custom builds and legacy software rescue. Cloud development is delivered through Azure specializations (AD B2C, App Services, AI Search, CDN, Logic Apps, Media Services), and HubSpot services are delivered under an official Solutions Partner relationship.

The business model is professional services engagement-based: project-based pricing with multi-year contracts, quote-driven scoping, and no public rate cards. Go-to-market combines direct sales (website, phone, relationship-based referrals) with content-led demand generation through a blog, webinars/workshops, the 'Around the Campfire' podcast, and active social channels on LinkedIn, Instagram, and YouTube. Revenue is not publicly disclosed, and the firm has no disclosed funding, parent company, or M&A history, consistent with a bootstrapped, independently owned regional agency.

Name

Northwoods

Legal name

Northwoods Software Development, Inc.

Website

https://nwsdigital.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwoods is a privately held, Shorewood, Wisconsin-based digital agency founded in 1997 that provides digital marketing, website design and development, and custom software services — including its proprietary Titan CMS and Microsoft Azure cloud builds — to B2B and B2C clients across government, healthcare, manufacturing, education, and nonprofit verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Agency fees for digital marketing services including agile digital marketing, brand and marketing strategy, data and analytics, data privacy compliance, digital advertising, and SEO/AI search and content strategy.
2. Website Design and Development: Fees for website services including UX strategy, UX design, development, content services, web accessibility, e-commerce, and hosting and support.
3. Software Development: Custom software development services including legacy software support and software rescue for organizations needing to maintain or modernize existing software systems.
4. HubSpot Services: Official HubSpot agency partner providing HubSpot optimization, email marketing, email template development, HubSpot reporting integration, lead nurturing and automation strategy, reporting configuration, ongoing reporting, and HubSpot website development services.
5. Cloud Development Services: Azure-based cloud development services including infrastructure setup, migration, and management for building, testing, deploying and managing applications on Microsoft Azure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Northwoods is a full-service digital agency that designs, develops, and supports digital marketing programs, websites, custom software, and cloud solutions for organizations. Its flagship proprietary product is Titan CMS, an enterprise content management system. Service offerings span digital marketing (brand strategy, SEO/AI search, digital advertising, data and analytics), website design and development (UX strategy and design, e-commerce, hosting, accessibility), and custom software development including legacy software support, all delivered to B2B and B2C clients across government, healthcare, higher education, manufacturing, nonprofit, and e-commerce verticals.

Product overview

Northwoods is a digital agency offering a portfolio of services centered around digital marketing, website design and development, and custom software development. The company's primary proprietary product is Titan CMS, an enterprise content management system. Service offerings include Digital Marketing (encompassing SEO/AI Search, Data & Analytics, Digital Advertising, Brand Strategy), Website Services (UX Strategy, UX Design, Development, E-Commerce, Web Accessibility), Software Development (including Legacy Software Support), and Cloud Development on Microsoft Azure. Northwoods also operates as an authorized HubSpot and WordPress partner, providing implementation and optimization services for these platforms. The company serves B2B and B2C clients across industries including government, healthcare, manufacturing, higher education, and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Titan CMS: An easy-to-use, flexible content management system trusted by thousands of users at companies of all sizes and industries.

Products and services

• Titan CMS Northwoods' proprietary enterprise content management system (CMS) that is easy to use and flexible, trusted by thousands of users at companies of all sizes and industries, and used by clients across verticals including government, healthcare, manufacturing, and associations.
• Digital Marketing Services Full digital marketing service line encompassing Agile Digital Marketing, Brand and Marketing Strategy, Data and Analytics, Data Privacy Compliance, Digital Advertising, and SEO, AI Search and Content Strategy, sold to organizations seeking to grow online presence and lead generation.
• Website Design and Development Services End-to-end website services including Content Services, Development, E-Commerce, Hosting and Support, UX and Website Strategy, UX Design, and Web Accessibility, provided to organizations needing full-service website builds or redesigns.
• Custom Software Development Services Custom software development services including Legacy Software Support (Software Rescue) for organizations needing to maintain, modernize, or rescue outdated software systems that no longer meet their operational needs.
• Cloud Development Services (Microsoft Azure) Microsoft Azure cloud development services offering SaaS, PaaS, and IaaS solutions including Azure AD B2C identity management, Azure App Services, Azure Cloud Hosting, Azure AI Search, Azure CDN, Azure Logic Apps, Azure Media Services, and Power BI data visualization for organizations needing enterprise-grade cloud infrastructure and applications.
• HubSpot Services Official HubSpot agency partner services including HubSpot optimization, email marketing, email template development, HubSpot reporting integration, lead nurturing and automation strategy, reporting configuration, ongoing reporting, and HubSpot website development, sold to organizations implementing or scaling inbound marketing and CRM workflows.
• WordPress Website Development Services WordPress website development services offering efficient and affordable websites ranging from simple to complex with ongoing WordPress support, typically hosted on WP Engine managed hosting infrastructure.
• Web Accessibility Services Comprehensive web accessibility services including accessibility auditing, monitoring and reporting, remediation, training, accessible website design, and PDF accessibility and remediation, aligned with WCAG 2.2 AA and Revised 508 compliance standards, sold to organizations needing to meet accessibility mandates such as ADA, Section 508, and WCAG.

Named customers22 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationNorthwoods is an official HubSpot agency partner, providing HubSpot optimization, email marketing, email template development, HubSpot reporting integration, lead nurturing and automation strategy, reporting configuration, ongoing reporting, and HubSpot website development services. This partnership allows Northwoods to offer comprehensive inbound marketing solutions to clients.
• Microsoft AzurecoreTechnology or IntegrationNorthwoods is a Microsoft Solutions Partner specializing in Azure cloud development services. They offer Azure AD B2C, Azure App Services, Azure Cloud Hosting, Azure AI Search, Azure CDN, Azure Logic Apps, and Azure Media Services. This partnership enables Northwoods to deliver enterprise-grade cloud solutions.
• GooglecoreTechnology or IntegrationNorthwoods is a Google Premier Partner, enabling them to manage Google Ads and digital advertising campaigns for clients. This partnership provides access to Google's advertising platform and certification resources.
• WP EnginesupportingTechnology or IntegrationNorthwoods primarily designs, develops, and hosts websites on WP Engine, a managed WordPress hosting platform. This partnership provides reliable hosting infrastructure for WordPress-based client projects.
• Titan CMScoreTechnology or IntegrationNorthwoods developed and promotes Titan CMS, an easy-to-use, flexible content management system trusted by thousands of users at companies of all sizes and industries. The Titan CMS platform is a proprietary solution that powers Northwoods' content management offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing and web development agency of comparable size and service mix (SEO, web design, content, CRO). Directly competes for the same mid-market and enterprise digital engagements.
• Straight North: Mid-market digital agency offering SEO, web design/development, and digital advertising services. Closely overlaps Northwoods' Digital Marketing and Websites service lines for B2B clients.
• SmartSites: Digital agency specializing in web design, SEO, and PPC with a similar Google Partner positioning. Comparable mid-market focus and revenue model to Northwoods' digital marketing arm.
• Lform: Web design and development agency of similar scale offering custom websites, UX design, and WordPress services. Directly comparable in delivery model and client profile.
• Mighty Citizen: Digital agency specializing in associations, nonprofits, and membership organizations — directly overlapping Northwoods' Nonprofit and Societies & Associations verticals, with similar CMS/website delivery stack.
• Blue Compass: Midwest-based digital agency offering web design, development, digital marketing, and analytics. Comparable geographic footprint and full-service agency profile.
• Plaudit: Smaller digital agency offering design, development, and HubSpot services — comparable in size and in overlapping HubSpot Solutions Partner positioning.
• Schaefer: Mid-sized marketing and digital agency providing web design, branding, and digital marketing. Comparable in scale, service breadth, and B2B/B2C client mix.

Broad incumbents

• HubSpot: The underlying platform vendor whose Solutions Partner program Northwoods participates in. Not a direct competitor but a broad incumbent whose partner-program economics directly shape Northwoods' HubSpot services revenue stream.

Regional players

• Three Deep: Minneapolis-based digital agency offering marketing technology, data, and web services. Operates in an adjacent Midwest geography with a comparable mix of HubSpot, web, and analytics work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuZAGwKB4qecU_QVvL1P9HQ
• LinkedInlinkedin.com/company/northwoods-software
• Instagraminstagram.com/northwoodsdigital/?hl=en
• Xx.com/northwoods
• Facebookfacebook.com/Northwoodsoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwoods