Cowboy Lifestyle Network

Name

Cowboy Lifestyle Network

Legal name

Cowboy Lifestyle Network

Website

https://clngo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Western lifestyle marketing
• Brand activation services
• Digital media network
• Rodeo event marketing
• Rural consumer marketing

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Marketing Services: CLN provides brand accelerator and marketing services to consumer brands seeking to reach the Western/cowboy lifestyle consumer demographic through local events, social media, and community engagement.
2. Digital Advertising: Revenue generated through digital ad spending and social media announcements across CLN's platforms reaching millions of Western lifestyle consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cowboy Lifestyle Network (CLN) is a digital media network that connects consumer brands with western and cowboy lifestyle audiences through social media, content production, and event marketing. The company offers brand marketing services delivered via three proprietary processes — Sales Accelerator, Brand Accelerator, and Crisis Management — that help brands authentically engage rural, western, and rodeo audiences. CLN operates an owned content network reaching consumers across the western United States, Canada, and Mexico, and activates brands at events including the National Finals Rodeo.

Product overview

Cowboy Lifestyle Network (CLN) is a digital media network and marketing platform dedicated to the cowboy lifestyle, providing content including news, videos, photos, articles, and stories about rodeo, horse competitions, western life, and cowboy culture. The company operates both a content network (CowboyLifestyleNetwork.com) and a marketing services business (CLNgo.com) offering branded marketing solutions including the Sales Accelerator Process, Brand Accelerator Process, and Crisis Management Process. CLN's portfolio includes partnerships with major western and mainstream brands such as Wrangler, Coors Banquet, Papa John's, and Total Feeds, as well as an e-commerce store (CLN Shop) selling CLN-branded western-inspired apparel. The platform reaches over 3.4 million people through its digital and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• CLN Shop: Western-inspired apparel made for Cowboys and Cowgirls, marketed as 'Ride In Ready' clothing.

Products and services

• Cowboy Lifestyle Network (CLN) Digital Media Network A digital media network and content platform that aggregates western lifestyle audiences across social channels and serves as the audience foundation for CLN's brand marketing engagements.
• Brand Marketing Services

Quantifiable outcome

• 25-250% increase in retail sales depending on market for Wrangler campaigns
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Northern Gila County FairminorStrategic or Co-development Partner · 4 August 2026CLN is an organizing partner for the B.U.C.K.L.E. Festival & Northern Gila County Fair 2026, combining county fair activities with rodeo, music, and family events including the Arizona State Fiddle Championship.
• Payson Parks and RecreationminorStrategic or Co-development Partner · 4 August 2026CLN is an organizing partner for the B.U.C.K.L.E. Festival & Northern Gila County Fair 2026, held October 1-3, 2026 in Payson, Arizona.
• Mazatzal CasinominorStrategic or Co-development Partner · 4 August 2026CLN is an organizing partner for the B.U.C.K.L.E. Festival & Northern Gila County Fair 2026 in Payson, Arizona.
• Tombstone, ArizonaminorStrategic or Co-development Partner · 13 February 2026CLN is a partner for Wild West Days 2026, a two-day historical celebration honoring America's 250th anniversary, featuring living history displays, live music, parades, and vendor markets.
• Wildland Firefighter Foundation (WFF)coreStrategic or Co-development Partner · 1 July 2019CLN partnered with Wildland Firefighter Foundation for the Coors Banquet Protect Our West campaign, helping activate and achieve $250,000 annual donation goals from beer sales for 5 consecutive years, totaling over $1.5 million. CLN also partnered with WFF for Papa John's crisis management, offering discounts with 10% going to support Firefighters and Military.
• American 300minorStrategic or Co-development Partner · 1 July 2019CLN teamed up with American 300 as part of Papa John's crisis management campaign, leveraging firefighter and military charitable partnerships to promote positive brand association.
• American CharitiesminorStrategic or Co-development Partner · 1 July 2019CLN partnered with American Charities for Papa John's crisis management campaign, offering up to 40% pizza discounts with 10% going to support Firefighters and Military causes.
• Go Country EventsminorGTM or Marketing PartnerGo Country Events is listed as a partner on the CLN website, suggesting a marketing and events partnership for Western lifestyle content.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Horseman: Long-running Western horse and ranch lifestyle magazine and digital publisher covering rodeo, ranching, and cowboy culture. Competes directly with CLN for Western lifestyle audience attention and advertising dollars.
• RFD-TV: Rural lifestyle television network with significant Western and agricultural programming, owned by Rural Media Group. Comparable to CLN as a media company targeting rural America with both content and brand activation capabilities.
• The Cowboy Channel: 24/7 Western lifestyle television and digital network covering rodeo, western sports, and cowboy culture. The most direct competitor to CLN's content and audience business, with overlap in rodeo coverage and brand partnership monetization.
• Farm Journal Media: Agricultural media and marketing services company serving rural America across print, digital, broadcast, and live events. Highly comparable business model to CLN — content + audience + brand activation services — at a larger scale and broader rural focus.
• Working Ranch Radio: Radio and digital media brand focused on the working ranch, cowboy, and Western lifestyle audience. Direct competitor for Western lifestyle audience attention and advertising revenue, though primarily broadcast rather than digital-first.

Emerging players

• Agri-Pulse Communications: Rural and agricultural policy/business media and marketing services company. Comparable to CLN in serving rural America advertisers with content + activation, but focused on ag policy and B2B agricultural audiences rather than rodeo/consumer Western lifestyle.

Broad incumbents

• Barstool Sports: Niche lifestyle digital media company with strong audience loyalty, e-commerce (Barstool Shop), and live events. Comparable to CLN's content-plus-commerce-plus-events playbook, though serving a different demographic segment and at substantially larger scale.
• Outdoor Sportsman Group: Integrated media company operating Outdoor Channel, Sportsman Channel, and related digital properties across outdoor recreation. Comparable as a niche lifestyle media + brand activation company, but with broader outdoor (vs. specifically Western) audience scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CLNgo
• Xx.com/cowboylifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowboy Lifestyle Network