WizarPOS
- Company typePrivate
- Founded2012
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
WizarPOS firmographics
Firmographics- Name
- WizarPOS
- Legal name
- wizarPOS LLC
- Website
- https://wizarpos.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
WizarPOS industry classification
Industry- Product category
- POS Terminals
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (5415)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS Certification, Testing & Compliance (EMVCo, PCI PTS/PCI DSS) (FSAMADAL), POS Installation, Maintenance & Field Services (FSAMADAJ), Payment Gateways & Orchestration (BPAMAFAA)
Keywords
Where WizarPOS is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
WizarPOS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Android POS Terminals): WizarPOS designs and manufactures its own Android POS hardware (Q1, Q2, Q3, D22 kiosk, UPT, Ticket Validator, Smart ECR) and sells terminals directly to distributors, VARs, ISOs, banks, and merchants worldwide. Hardware sales are the primary revenue driver, complemented by software and service attach rates.
- SaaS Solutions: WizarPOS offers end-to-end merchant POS suites including CRM and ERP capabilities that generate new recurring revenue streams for resellers. SaaS solutions help ISOs and agents create recurring revenue through terminal management and value-added software subscriptions.
- SDK and Developer Tools Licensing: Professional SDK for partners to develop applications and obtain L2/L3 certifications, sold to ISVs and developers building on the WizarPOS Android platform. Includes open APIs and white-label merchant solutions.
- Terminal Management System (TMS): Cloud-based TMS deployed OTA for terminal management, configuration, and monitoring. Part of the integrated platform offering, generating subscription/service revenue for WizarPOS while creating reseller upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for distributors, VARs, ISOs, and banks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
WizarPOS product offering
Product offeringCore offering
WizarPOS designs, manufactures, and sells Android-based POS terminals and payment solutions, including a full family of hardware devices (Q1, Q2, Q2Pro, Q3 series, D3, Smart Kiosk D22, UPT, Ticket Validator, Smart ECR) and complementary software (WizarView TMS, App Store, Remote Key Injection, SDK, white-label SaaS suites, Payment Application). Products are certified under PCI PTS, PCI PIN 3.1, EMV, and 30+ global payment schemes, and are distributed to banks, ISOs, VARs, and merchants across 100+ countries.
Product overview
WizarPOS is a platform-plus-modules architecture built around Android-based POS terminals and payment solutions. The core portfolio centers on a family of hardware terminals — the Q series (Q1, Q2, Q2Pro, Q3, Q3 Pro, Q3 PDA, Q3 Min, Q3 Min Countertop, PINPAD) for mobile/portable payments, D3 for countertop POS, Smart Kiosk D22 for self-service, Unattended Payment Terminal (UPT) for outdoor/unattended environments, and Ticket Validator for transit fare collection — all built on Android and managed OTA. These hardware devices are complemented by software modules: WizarView (cloud-based TMS) for remote terminal fleet management, the WizarPOS App Store for app distribution, Remote Key Injection (RKI) for OTA security key loading, a professional SDK with open APIs for third-party development, pre-certified Payment Application software, and SaaS suites including white-label merchant solutions for retail and dining. The company positions itself as a full-stack Android payment ecosystem encompassing devices, SDKs, TMS, and SaaS.
Differentiator
Problem solved
Functional benefit
Products and services
- Q1 (Wizarhand) Rugged mPOS Rugged handheld mPOS terminal and the world's first PCI PTS certified handheld Android POS. Supports MSR, chip, and prepaid card acceptance, barcode scanning, optional biometric modules, and EMV-compliant contactless payments including FeliCa. Deployed across retail, restaurants, banking, and multi-store sectors.
- Q2 PIN-on-Glass mPOS PIN-on-Glass mPOS with 5.5-inch color touch screen supporting handheld or countertop configurations. Provides omnichannel payment acceptance, thermal printing, inventory management, and smart TMS. Certified by Verizon in the U.S., Interac in Canada, and multiple global payment networks. Deployed in North America, South America, Europe, and East Asia.
- Q2Pro mPOS Enhanced version of the Q2 PIN-on-Glass mPOS featuring an improved color display and expanded smart POS functionality for omnichannel acceptance, thermal printing, and inventory management.
- Q3 Pocket mPOS Pocket-sized portable Android POS without a thermal printer. Enables fast, safe mobile payments across healthcare, transit, banking, and hospitality industries. Can be integrated into vending machines or ticket validators as an embedded payment module supporting contactless bank cards, NFC mobile payments, and QR codes. The world's first mPOS accepting cryptocurrency.
- Q3 Pro mPOS Enhanced version of the Q3 pocket mPOS with advanced features for faster, safer mobile payments across multiple industry verticals.
- Q3 PDA mPOS PDA (Personal Digital Assistant) variant of the Q3 portable Android POS designed for mobile payment use cases.
- Q3 Min mPOS Compact, miniaturized version of the Q3 pocket mPOS for space-constrained deployment scenarios.
- Q3 Min Countertop Countertop configuration variant of the Q3 Min, designed for fixed-point-of-sale deployment.
- PINPAD Dedicated PIN entry device integrated with the Q3 Pro Android POS ecosystem for secure PIN-on-glass entry.
- D3 Point of Sale Terminal (ECR) Android-based countertop point-of-sale ECR (Electronic Cash Register) terminal with touch screen, designed as a replacement for traditional clunky ECR computers. Features built-in wireless connectivity, intuitive touch panel experience, and cloud-based POS SaaS support for restaurants.
- Smart Kiosk D22 Android-based self-service kiosk enabling omni-payments. Certified under PCI, EMV, and mainstream contactless payment networks. Available in 22-inch and 33-inch screen sizes with custom options. Accepts EMV card payments with virtual PIN pad, and barcode/QR code scanning. Supports Wi-Fi, Bluetooth, 4G, and Ethernet connectivity, managed via cloud-based TMS OTA.
- Unattended Payment Terminal (UPT) Android-based unattended/self-service payment terminal for outdoor and harsh environments without cashiers. Tamper-proof design supporting all forms of payments including QR code scanning. Widely used in vending machines, self-service, gas stations, parking lots, laundromats, and amusement parks.
- Ticket Validator Android-based transit ticket validator for transportation fare collection. Combines EMV payment capabilities with transit-specific automated fare collection (AFC) solutions. Accepts contactless bank cards, NFC mobile payments, QR codes, and multiple transit payment schemes.
- Smart ECR Android-based electronic cash register combining POS computer functionality with payment acceptance in a single integrated device.
- WizarView Terminal Management System (TMS) Cloud-based Terminal Management System (TMS) for remote management, configuration, troubleshooting, and monitoring of all Android POS terminals from a single dashboard. PCI DSS certified platform featuring secure communication, granular user access control, application security, and data analytics. Includes a dedicated WizarPOS App Store with automatic application updates. Reduces on-ground maintenance workload by 80%.
- WizarPOS App Store Dedicated marketplace for Android POS applications. Enables merchants to download and manage apps that extend the functionality of their payment systems, with automatic updates ensuring latest security patches and features. ISO/ISV partners can configure application lists, blacklists, and whitelists for terminals they manage.
- Remote Key Injection (RKI) Over-the-air (OTA) Remote Key Injection service enabling secure remote key loading for all WizarPOS Android POS terminals. Eliminates need for on-premises key loading, reducing deployment time, costs, and labor. Uses Futurex VirtuCrypt RKI service and is covered under PCI PIN 3.1 certification.
- SaaS Solutions (Merchant POS Suites) End-to-end merchant point-of-sale SaaS suites encompassing CRM and ERP capabilities. Includes white-label merchant solutions for retail and dining. Designed to help ISOs, agents, and VARs create new recurring revenue streams.
- SDK (Software Development Kit) Professional SDK for partners to develop payment applications quickly for WizarPOS Android POS terminals. Enables partners to obtain L2 and L3 EMV certifications. Includes open APIs for easy integrations. Developers with Android ADK experience can start programming in minutes.
- Payment Application Pre-certified high-volume payment application for Android POS. Certified with top-tier global processors and proven to handle millions of transactions daily. Supports omnichannel acceptance (tap, dip, scan) and wide range of transaction types including credit/debit cards, closed-loop cards, mobile wallets, and cryptocurrency.
- Semi-Integration Solution Semi-integrated payment solution allowing ISVs to integrate their applications with WizarPOS payment terminals through SDK/APIs while maintaining separate terminal management.
Quantifiable outcome
- Over-the-air terminal management reduces 80% of on-ground maintenance workload
- +3 more outcomes
Companies that use WizarPOS
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
WizarPOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
WizarPOS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- VerizoncoreWizarPOS Q2 obtained Verizon wireless carrier certification in the U.S. This certificate warrants the highest standard of connectivity and data security across the country. The certification ensures WizarPOS terminals and POS systems operate smoothly with Verizon's dominant network coverage.
- CosecocoreWizarPOS partnered with Coseco, a Netherlands-based mobile solution provider, for transit fare system deployment. Coseco implements its transport payment services on WizarPOS ticket validators, combining EMV payment capabilities with Coseco's transit software. The automated fare collection (AFC) solution debuted at the Transport and Ticketing Global trade show in London in March 2023. The partnership enables acceptance of prepaid cards, EMV QR code payments, Apple Pay, Google Pay, Samsung Pay, payWave, PayPass, ExpressPay, QuickPass, Discover, and JCB cards for transit operators globally.
- FuturexcoreWizarPOS partnered with Futurex to fulfill remote key injection requirements through the Futurex VirtuCrypt RKI service. All WizarPOS Android POS devices now support cloud-based OTA key injection, replacing on-premises key loading. This partnership lowers inventory and labor costs while improving efficiency, accuracy, and standardization of the key loading workflow for banks, ISOs, and merchants.
- LISNRcoreWizarPOS partnered with LISNR to enable proximity solutions across all WizarPOS Android devices. LISNR's ultrasonic proximity technology provides secure, seamless, and contactless data transfer for payments, identity, and authentication experiences. This strategic partnership targets mobility, transit, retail, hospitality, and emerging industries. LISNR is headquartered in Cincinnati and deployed in 8 countries via multiple global partners.
- NEXO StandardscoreWizarPOS became a member of NEXO Standards, an organization promoting interoperability and open standards in the payment ecosystem. Practicing the open platform philosophy, WizarPOS joined the Nexo community to promote interoperability and standards as keys to building a future-proof payment ecosystem for clients in over 100 countries.
- Fiserv / European Merchant Services (EMS)coreWizarPOS Q2 and Q3 mobile POS devices received OmniPay platform certification from Fiserv, a subsidiary of European Merchant Services (EMS). EMS is a leading European omnichannel payment processor and acquirer based in Amsterdam, serving 40,000 clients in 40 countries. The certification enables mainstream credit and debit card transactions for omnichannel payments across borders, including online and offline PINs for magnetic stripe, chip, and contactless.
- Eban CapitalmajorEban Capital, a Ghanaian Fintech company and WizarPOS partner, was awarded Best Partner for FY2021 by WizarPOS. Eban Capital leverages WizarPOS technology to provide digital financial services, deploying WizarPOS terminals for financial inclusion ecosystems supporting micro, small and medium enterprises, merchants, and governmental agencies across Ghana. Eban Capital signed MoU with Ghana's Association of Small Scale Industries for a digitization project covering 58 trade associations.
- White Label Alliance (WLA)coreWizarPOS joined the White Label Alliance (WLA), an organization facilitating an open framework for operator-run white-label payment systems. Founded by Giesecke+Devrient (G+D), IDEMIA, and NXP Semiconductors in March 2021, WLA establishes open technology standards leveraging EMV for contact and contactless card and mobile device payments. WizarPOS joined as a POS manufacturer member alongside PAX Technology, Modena, and AdvanIDe.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
WizarPOS competitors and assessment
Company assessmentDirect peers
- Sunmi: Shanghai-based Android smart POS and IoT terminal maker with strong presence in EMEA and APAC. Sunmi competes with WizarPOS on Android smart POS form factors, kiosks, and handheld terminals, often with an aggressive price-point strategy.
- BBPOS: Hong Kong-based mPOS hardware specialist known for mobile card readers (e.g., Chipper, Apos). BBPOS was acquired by Stripe and directly overlaps with WizarPOS on Android-based mobile POS hardware, particularly in the mPOS category where WizarPOS' Q-series competes.
- Castles Technology: Taiwan-headquartered global POS terminal manufacturer specializing in Android smart POS, contactless, and unattended terminals. Castles directly overlaps with WizarPOS on PCI-certified Android terminals and serves similar bank, acquirer, and retail channels worldwide.
- Newland Payment Technology: China-listed POS terminal manufacturer headquartered in Fujian with global distribution. Newland directly competes with WizarPOS on Android smart POS, mobile POS, and unattended terminals across similar emerging-market and EMEA channels.
- PAX Global Technology: Hong Kong-listed global leader in Android and electronic POS terminals. PAX is WizarPOS' closest direct competitor, sharing the same Android mPOS category, the same global acquirer/ISO customer base, and co-membership in the White Label Alliance — and it operates at materially larger scale.
- NEXGO Global: Shenzhen-based Android smart POS and payment terminal manufacturer with global distribution across banking, retail, and fintech verticals. NEXGO is a close direct competitor to WizarPOS on Android PIN-on-glass smart terminals and SaaS-enabled POS offerings.
Broad incumbents
- Ingenico (Worldline): European POS hardware and payments incumbent, now part of Worldline, serving retail, banking, and hospitality worldwide. Ingenico overlaps with WizarPOS on Android-based terminals (Axium line) but competes as a much larger established player across tier-1 European and global enterprise accounts.
- Verifone: Long-established global POS terminal incumbent (owned by Brookfield), offering countertop, mPOS, and integrated payment solutions across retail, hospitality, and transit. Verifone competes with WizarPOS in enterprise retail and transit verticals but at much larger scale and broader portfolio breadth.
- Stripe (Terminal / Reader): Global payments platform that has built BBPOS-derived Stripe Reader and Stripe Terminal hardware lines for integrated card-present acceptance. Stripe competes with WizarPOS at the software-and-terminal integrated layer for platform-first merchants rather than on commodity hardware ASPs.
- Block (Square): US-based fintech offering Square mPOS hardware plus integrated software/ payments. Block competes with WizarPOS for the same SMB merchant mPOS opportunity but operates a software-first, vertically-integrated model with far greater brand recognition in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
WizarPOS social profiles
Digital presenceWizarPOS compliance and trust
Trust signalCompliance24 records
WizarPOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WizarPOS leadership team
Management profileNumber of profiles
Profiles2 records
WizarPOS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WizarPOS M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WizarPOS
What does WizarPOS do?
WizarPOS designs, manufactures, and sells Android-based POS terminals and payment solutions, including a full family of hardware devices (Q1, Q2, Q2Pro, Q3 series, D3, Smart Kiosk D22, UPT, Ticket Validator, Smart ECR) and complementary software (WizarView TMS, App Store, Remote Key Injection, SDK, white-label SaaS suites, Payment Application). Products are certified under PCI PTS, PCI PIN 3.1, EMV, and 30+ global payment schemes, and are distributed to banks, ISOs, VARs, and merchants across 100+ countries.
Is WizarPOS a public or private company?
WizarPOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WizarPOS founded?
WizarPOS was founded in 2012. It employs 101 to 250 people.
Where is WizarPOS based?
WizarPOS is headquartered in Shanghai, China, in the Asia region.
How does WizarPOS make money?
Four revenue lines are on record. Hardware Sales (Android POS Terminals) is the primary driver. The others are saaS Solutions, SDK and Developer Tools Licensing and terminal Management System (TMS).
Who are WizarPOS's main competitors?
Direct peers on record are Sunmi, BBPOS, Castles Technology, Newland Payment Technology, PAX Global Technology and NEXGO Global. Broad incumbents are Ingenico (Worldline), Verifone, Stripe (Terminal / Reader) and Block (Square).
Does WizarPOS have an API?
Yes. WizarPOS offers a professional SDK for partners to develop their applications quickly and easily to get L2 and L3 certifications. The SDK also includes open application program interfaces (APIs) to enable easy integrations and innovations. Applications can talk to each other through open APIs either locally or via a network, similar to how one application invokes other applications or web-based services on a smartphone. Developers can start programming their application in minutes if they have Android ADK experience. Developer documentation is at www.wizarpos.com/developers.
What industry is WizarPOS in?
WizarPOS's product category is POS Terminals. Its primary akta.pro industry code is HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals, with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 423430 and its SIC code is 5045.