LISNR
LISNR is a Cincinnati-headquartered provider of ultrasonic data-over-sound technology that enables secure proximity detection and contactless transactions through a Radius SDK embedded in enterprise mobile applications, serving retail, digital wallet, transit, and automotive customers across 100+ countries.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LISNR does
LISNR is a Cincinnati-headquartered technology company founded in 2012 that develops ultrasonic data-over-sound technology for proximity detection and secure data transmission. Its flagship Radius SDK transmits small data payloads via inaudible ultrasonic tones through the standard speakers and microphones of consumer devices, operating without requiring internet connectivity, Bluetooth, NFC, or QR codes. Ranges span inches to over 30 feet across mobile (Android, iOS, React Native) and desktop (Windows, Linux, Raspberry Pi) platforms, and security is enforced through embedded ToneLock UUID signatures plus AES256 encryption across all tone profiles.
The company also operates the Quest customer engagement platform, expanded through the January 2025 acquisition of Arden Labs, which provides gamified loyalty, achievement tracking, and tokenized rewards capabilities with a public RESTful API and Clover POS integration. Monetization rests on enterprise SDK licensing (quote-based, multi-year contracts), transaction-based fees for payment verification and authentication use cases, and subscription revenue from the Quest platform. The go-to-market combines direct enterprise field sales targeting Fortune 500 organizations with an OEM/embedded distribution model where partners integrate the SDK into their consumer applications. Strategic investors include Visa, Intel, Target, Synchrony Financial, SAP, Jump Capital, and Mercury Fund.
Primary customer verticals are retail and quick-service restaurants (notably McDonald's drive-thru customer identification), digital wallets and fintech (Synchrony Financial, IDEMIA), urban mobility and transit (TransMilenio Bogota via the Nexos app, S-CUBE in India, Meep in Brazil), and automotive (Jaguar Land Rover for in-vehicle connectivity). LISNR reports operating across more than 100 countries, processing nearly 100 million cumulative transactions, and achieving approximately sixfold growth in the twelve months preceding October 2024. Recent strategic emphasis has shifted toward agentic commerce through a November 2025 partnership with Satsuma.ai and toward larger emerging-market transit deployments.
LISNR firmographics
Firmographics- Name
- LISNR
- Legal name
- LISNR, Inc.
- Website
- https://lisnr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LISNR is a Cincinnati-headquartered provider of ultrasonic data-over-sound technology that enables secure proximity detection and contactless transactions through a Radius SDK embedded in enterprise mobile applications, serving retail, digital wallet, transit, and automotive customers across 100+ countries.
- Ownership category
- akta.pro rank
LISNR industry classification
Industry- Product category
- Proximity Technology Software
- NAICS
- Computer Systems Design and Related Services (54151), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industries
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing) (THADALAL), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)
Keywords
Where LISNR is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LISNR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SDK Licensing: LISNR licenses its Radius ultrasonic SDK to enterprises for integration into their consumer applications. Companies embed the SDK into mobile apps, transit systems, or payment platforms. Revenue derived from licensing fees based on usage volume, transaction counts, or enterprise agreements.
- Platform Subscription: Quest loyalty platform and LISNR Portal provide SaaS-based management tools for customer engagement programs, quest management, and analytics. Businesses pay subscription fees for access to the platform and API usage.
- Transaction-based Fees: Pricing may include per-transaction fees for payment verification and authentication use cases, particularly for high-volume transit and retail deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise licensing with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
LISNR product offering
Product offeringCore offering
LISNR provides an ultrasonic proximity platform consisting of the Radius SDK and the Quest customer engagement platform. The Radius SDK transmits structured data payloads via inaudible ultrasonic tones between standard device speakers and microphones, enabling real-time proximity detection, secure authentication, and contactless transactions without requiring internet connectivity, Bluetooth, NFC, or QR codes. The Quest platform adds gamified loyalty, quests, achievements, and rewards, with Clover POS integration and a public RESTful API for embedding engagement functionality into custom consumer apps.
Product overview
LISNR offers an ultrasonic proximity platform spanning the full customer journey—at home, in transit, and in store. The portfolio consists of two core products: Radius® (ultrasonic data-over-sound SDK) and Quest (gamified customer engagement platform). Radius® enables real-time proximity detection, secure authentication, and data transmission using inaudible ultrasonic tones via speakers and microphones, requiring no internet, Bluetooth, NFC, or QR codes. Quest provides gamified loyalty and engagement capabilities with a RESTful API for integration. The two products are designed to work together—Radius handles presence detection and secure verification while Quest powers gamified loyalty experiences, unified customer profiles, and rewards management. Additional add-on modules for Radius include Transaction Control (multi-channel transmission), Fraud Control (ToneLock™ and AES256 encryption), UX Control (callbacks and indicators), and Data Control (volume locking and analytics).
Differentiator
Problem solved
Functional benefit
Brands
- Radius: Ultrasonic proximity SDK that enables real-time proximity detection and secure data transmission using speakers and microphones without requiring internet connectivity, Bluetooth, NFC, or QR codes.
- Quest
Products and services
- Radius Ultrasonic SDK LISNR's ultrasonic data-over-audio SDK enabling real-time proximity detection and secure data transmission using speakers and microphones, operating without internet connectivity, Bluetooth, NFC, or QR codes. Supports Android, iOS, React Native, Linux, Windows, and Raspberry Pi and is licensed to enterprises for embedding into their consumer applications.
- Quest Customer Engagement Platform Gamified customer loyalty and engagement platform that enables businesses to create customizable achievements, quests, and rewards. Powers gamified loyalty programs integrated with Clover POS and accessible via a public RESTful API for embedding into custom consumer apps.
Quantifiable outcome
- 7.5% Quest-attributable lift for customer engagement programs
- +5 more outcomes
Companies that use LISNR
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
LISNR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature11 records
LISNR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and regional.
- Satsuma.aiflagshipStrategic partnership to enable agentic commerce across in-store, out-of-store, and on-the-go experiences. LISNR provides location-aware identity verification while Satsuma.ai provides agentic orchestration for LLM-powered agents to work with retailer loyalty, catalog, and ordering systems. Targets the projected $175B agentic commerce market by 2030.
- PEM Media AgencycoreLaunched Nexos app for Bogotá's TransMilenio BRT system reaching 2.5 million daily riders. PEM leverages LISNR's Radius ultrasonic technology to deliver real-time, location-aware promotions without Bluetooth, Wi-Fi, or QR codes. PEM brings 250+ client relationships to the partnership.
- Arden LabsflagshipAcquisition of Arden Labs' gamified consumer engagement platform. Combined product creates unified proximity commerce offering with gamified loyalty, personalization, and tokenized rewards. Arden was trusted by leading restaurants and retailers, accepted into NVIDIA's accelerator, Chainlink accelerator, and Google Cloud's web3 program.
- S-CUBE (Satyam Software Solutions)coreStrategic partnership to advance high-speed transit technologies in India using ultrasonic. LISNR's Radius SDK integrated into S-CUBE's automatic fare collection systems for enhanced mobile ticketing, payments, and BIBO capabilities in Delhi, Mumbai, and Jaipur, with plans to expand globally.
- MeepcoreAdvanced ultrasonic ticketing validation solution for Be-In-Be-Out (BIBO) multimodal travel. Enables seamless boarding and efficient ticket validation for transit operators and users. Features offline data transmission, fraud prevention, and real-time ticket validation.
- Beame Technologies (BeamPay)regionalPartnership to expand digital financial inclusion in Cabo Verde, Africa. LISNR's ultrasonic proximity verification integrated into BeamPay wallet ecosystem for consumer and merchant mobile authentication and payments, enabling peer-to-peer transactions, cross-border transactions, and offline payments.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LISNR competitors and assessment
Company assessmentBroad incumbents
- HID Global: HID Global provides identity, access, and contactless authentication solutions across physical and digital security markets. It is a named LISNR technology partner (IDEMIA cited IDEMIA, a peer player in identity verification) and competes for proximity-based identity and authentication use cases in regulated industries.
- Yotpo: Yotpo provides a customer content, loyalty, and SMS-marketing platform widely adopted in retail and direct-to-consumer brands. Its loyalty product competes with LISNR's Quest platform for the same enterprise engagement budgets even though Yotpo does not use ultrasonic technology.
- Punchh (Block): Punchh, now part of Block, is a leading restaurant loyalty and customer-engagement platform used by major QSR and casual-dining chains. It directly competes with LISNR Quest + Arden Labs for McDonald's-style QSR loyalty and gamification programs.
- Cubic Transportation Systems: Cubic provides large-scale fare-collection and transit ticketing systems for major metro and BRT operators globally. It is a likely incumbent counterpart to LISNR's S-CUBE and Meep transit partnerships, competing for the same Be-In-Be-Out and mobile-ticketing procurement decisions.
- Shopkick (Trax): Shopkick (acquired by Trax) operates a major location-based retail engagement platform rewarding customers for in-store visits and purchases. It overlaps with LISNR's retail customer-identification and gamification stack at the use-case layer, though with different proximity mechanics.
Emerging players
- Blesh: Blesh provides BLE-based proximity marketing and in-store analytics for retailers using battery-powered beacons. It targets many of the same retail and proximity-engagement use cases as LISNR, substituting BLE for ultrasonic and competing for the same enterprise buyer budget.
- Swarm Data / Swirl Networks: Swirl pioneered BLE-based in-store marketing and proximity analytics for retailers, overlaying mobile engagement onto existing apps. Like LISNR it sells directly into retail marketing teams seeking to detect presence and trigger content, with a different underlying RF technology.
Direct peers
- Sonitor Technologies: Sonitor develops ultrasonic indoor positioning and real-time location systems for hospitals, industrial, and retail environments using high-frequency sound waves. Like LISNR, it commercializes ultrasonic-based proximity detection to provide location-aware identification without BLE or RFID hardware dependencies.
- Estimote: Estimote builds BLE beacons and a software platform for proximity, presence detection, and contextual engagement in retail and workplace environments. It is the most direct alternative to LISNR for proximity-based customer identification and loyalty, competing on hardware-required deployments rather than ultrasonic software-only integration.
- Chirp (now Sonde Health-adjacent technology): Chirp pioneered data-over-audio transmission protocols transmitting data via ultrasonic tones on standard hardware. It was LISNR's closest technology analog in the data-over-sound category and competed directly for proximity, payments, and authentication pilots before scaling back.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
LISNR social profiles
Digital presenceLISNR financial estimates
Financial estimateRevenue estimate
Valuation estimate
LISNR leadership team
Management profileNumber of profiles
Profiles10 records
LISNR subsidiaries and ownership
Company hierarchySubsidiaries1 record
LISNR funding detail
Funding detailFunding overview
Funding rounds9 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LISNR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LISNR
What does LISNR do?
LISNR provides an ultrasonic proximity platform consisting of the Radius SDK and the Quest customer engagement platform. The Radius SDK transmits structured data payloads via inaudible ultrasonic tones between standard device speakers and microphones, enabling real-time proximity detection, secure authentication, and contactless transactions without requiring internet connectivity, Bluetooth, NFC, or QR codes. The Quest platform adds gamified loyalty, quests, achievements, and rewards, with Clover POS integration and a public RESTful API for embedding engagement functionality into custom consumer apps.
Is LISNR a public or private company?
LISNR is a private company. It is classified as venture growth investor backed and is currently operating.
When was LISNR founded?
LISNR was founded in 2012. It employs 11 to 50 people.
Where is LISNR based?
LISNR is headquartered in Oakland, United States, in the North America region.
How does LISNR make money?
Three revenue lines are on record. SDK Licensing is the primary driver. The others are platform Subscription and transaction-based Fees.
Who are LISNR's main competitors?
Broad incumbents on record are HID Global, Yotpo, Punchh (Block), Cubic Transportation Systems and Shopkick (Trax). Emerging players are Blesh and Swarm Data / Swirl Networks. Direct peers are Sonitor Technologies, Estimote and Chirp (now Sonde Health-adjacent technology).
Does LISNR have an API?
Yes. The Quest API is a public RESTful API that allows businesses to integrate Quest's gamification functionality into their own consumer-facing app, giving complete control over the end customer experience. The Tone Service API can produce mp3/wav files that are encrypted. The Radius SDK also has API access through the LISNR Portal where customers can create SDK and API tokens. Developer documentation is at lisnr1.atlassian.net/servicedesk/customer/portals.
What industry is LISNR in?
LISNR's product category is Proximity Technology Software. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 54151 and its SIC code is 7370.