Belle
- Company typePrivate
- Founded2014
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Belle firmographics
Firmographics- Name
- Belle
- Legal name
- Project Belle LLC
- Website
- https://bellecares.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Belle industry classification
Industry- Product category
- Chronic Care Management Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)
- akta.pro secondary industry
- Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)
Keywords
Where Belle is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Belle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Plan Contracting: Belle generates revenue by contracting with Medicare Advantage plans and health insurers. Services are covered as clinical/quality programs, routine foot care benefits, or supplemental benefits for the chronically ill (SSBCI). Payments are typically structured on a per-member-engaged basis with performance guarantees tied to ROI outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Health Plan Coverage - No Member Copay |
| Outcome Based/ Performance | Pay-as-you-go | Per Member Value - $1,320 Net Value PEMPY |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Belle product offering
Product offeringCore offering
Belle provides in-home foot-forward preventive care services to Medicare Advantage and Medicaid members with chronic conditions. The company dispatches Belle-Certified Community Health Workers (licensed nail technicians/cosmetologists) to member homes for foot screenings, medical pedicures, neuropathy testing, SDoH assessments, and fall risk screenings. Every visit is reviewed by remote nurses within 4 hours, with telehealth physician escalation and clinical case opening as warranted. Belle supplements the in-home visits with a predictive targeting model that uses claims, eligibility, pharma, and labs data to identify at-risk members and determine optimal visit dosage.
Product overview
Belle is an in-home healthcare company offering a unified care platform centered on foot-forward chronic care management. The core product is in-home foot care (medical pedicures) delivered by Belle-Certified Community Health Workers, which serves as an engagement gateway for Medicare Advantage members with complex conditions. This core service is augmented by integrated telehealth capabilities, a predictive targeting model that identifies at-risk members, and comprehensive chronic care management services including annual wellness visits and care plan coordination. The company has evolved from a spa service (2014) to a healthcare solution that now manages care for members across Georgia with expansion planned to Texas, Missouri, and Kansas.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Foot Care / Medical Pedicures Belle's primary service offering providing in-home foot care (medical pedicures) delivered by Belle-Certified Community Health Workers. Services include foot screenings, nail care, light exfoliation, neuropathy testing, and soothing massage to boost circulation and skin health. Targeted at Medicare Advantage members with chronic conditions.
- Comprehensive Chronic Care Management Expanded chronic care management services including annual wellness visits, regular check-ins with clinicians, and creation and maintenance of care plans for Medicare Advantage, ACO, and Original Medicare members with complex health needs.
- Telehealth Clinical Integration Virtual clinical support where members speak with Belle providers through secure telehealth visits during in-home appointments. Remote nurses review visit data within 4 hours and can open clinical cases for care coordination and escalation.
- Predictive Targeting Model Belle's data science platform that processes eligibility, claims, pharma, labs, and other member data to identify at-risk members and determine optimal visit frequency and utilization for each member. Sold to Medicare Advantage health plans as part of the partnership offering.
Quantifiable outcome
- 58% reduction in open wounds
- +9 more outcomes
Companies that use Belle
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Belle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Belle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Cloud303coreBelle and Cloud303 are accelerating the development of strategic AI and machine learning aimed at revolutionizing preventive care in the home. Powered by Amazon Web Services (AWS), this partnership focuses on building AI capabilities leveraging data from over 3 million foot photos and clinical notes to assess overall health and predict complications.
- Amazon Web Services (AWS)coreAWS provides the cloud infrastructure powering Belle's AI technology development with Cloud303 for in-home preventive care analytics.
- Nailcare AcademysupportingBelle's Community Health Workers receive advanced certification through Nailcare Academy, which trains technicians in techniques specific to people requiring special care and helps identify issues needing medical attention.
- Deft ResearchsupportingIndependent research firm that found Belle members rank it the #1 supplemental benefit, above OTC allowance, and documented Belle's NPS of 98 points.
Scale indicators20 records
Recent moves9 records
Expansion highlights6 records
Belle competitors and assessment
Company assessmentDirect peers
- MedArrive: MedArrive uses a non-traditional workforce (EMS paramedics) to deliver in-home preventive and chronic care services for Medicare Advantage and Medicaid plans. Its labor-pool innovation and payer-channel GTM are directly analogous to Belle's cosmetologist-as-CHW model.
- Vesta Healthcare: Vesta delivers 24/7 in-home care and chronic disease management to Medicare Advantage and dual-eligible members using a tech-enabled clinician model. It mirrors Belle's B2B payer contracting, in-home touchpoint, and complex-population focus.
- Monogram Health: Monogram Health delivers in-home specialty care (kidney and polychronic conditions) to Medicare Advantage members under value-based contracts with major payers. It is comparable to Belle's expansion into broader chronic care management for MA populations.
- Papa: Papa provides in-home companionship and supportive visits to Medicare Advantage members as a covered supplemental benefit, contracted with many of the same national MA plans as Belle. Its non-clinician workforce model and MA supplemental-benefit GTM closely parallel Belle's approach.
Emerging players
- DispatchHealth: DispatchHealth delivers in-home urgent and acute care visits covered by Medicare Advantage and commercial plans. It is comparable to Belle's in-home MA service model, though focused on acute/episodic care rather than chronic preventive foot care.
- Heal: Heal pioneered on-demand doctor house calls and was acquired by Humana to expand in-home primary care for MA members. It is comparable as an in-home, payer-contracted care model for senior populations.
Broad incumbents
- Amedisys: Amedisys is one of the largest U.S. home health and hospice providers, delivering skilled nursing, therapy, and chronic care services in the home. It is comparable as a scaled home-based care operator serving Medicare-aged populations.
- CenterWell Home Health (Humana): CenterWell is Humana's home health and primary care arm serving MA members with skilled and supportive services. As an in-home MA care provider owned by one of Belle's largest customers, it represents both a peer and a potential substitute.
- BrightStar Care: BrightStar Care is a national in-home medical and personal care franchise serving seniors and medically complex clients, often through MA and Medicaid contracts. It is comparable as an in-home, workforce-driven care provider for elderly populations.
- Optum Home & Community Care: Optum (UnitedHealth Group) operates a large home and community care platform serving MA members of UnitedHealthcare, one of Belle's anchor customers. It is comparable as a vertically-integrated incumbent that could internalize Belle-type services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Belle social profiles
Digital presenceBelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belle leadership team
Management profileNumber of profiles
Profiles18 records
Belle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belle
What does Belle do?
Belle provides in-home foot-forward preventive care services to Medicare Advantage and Medicaid members with chronic conditions. The company dispatches Belle-Certified Community Health Workers (licensed nail technicians/cosmetologists) to member homes for foot screenings, medical pedicures, neuropathy testing, SDoH assessments, and fall risk screenings. Every visit is reviewed by remote nurses within 4 hours, with telehealth physician escalation and clinical case opening as warranted. Belle supplements the in-home visits with a predictive targeting model that uses claims, eligibility, pharma, and labs data to identify at-risk members and determine optimal visit dosage.
Is Belle a public or private company?
Belle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Belle founded?
Belle was founded in 2014. It employs 101 to 250 people.
Where is Belle based?
Belle is headquartered in Nashville, United States, in the North America region.
How does Belle make money?
One revenue line is on record: health Plan Contracting.
Who are Belle's main competitors?
Direct peers on record are MedArrive, Vesta Healthcare, Monogram Health and Papa. Emerging players are DispatchHealth and Heal. Broad incumbents are Amedisys, CenterWell Home Health (Humana), BrightStar Care and Optum Home & Community Care.
Does Belle have an API?
No public API is recorded for Belle.
What industry is Belle in?
Belle's product category is Chronic Care Management Services. Its primary akta.pro industry code is HSABAAAG, Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical), with a secondary code of HSABADAF, Orthopedic & Musculoskeletal Rehab In-Home. Its NAICS code is 62161 and its SIC code is 8082.