Mostly Serious
Mostly Serious is a Springfield, Missouri-based boutique B2B services firm operating three divisions — digital solutions, AI strategy and workshops (MSAI), and organizational consulting (Habitat) — serving mid-to-large organizations with custom websites, AI adoption training, and team development services.
- Company typePrivate
- Founded2010
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mostly Serious does
Mostly Serious is a privately held, boutique B2B services firm headquartered in Springfield, Missouri, founded in 2010 and operating with 1-10 employees across three integrated divisions. The core Mostly Serious division builds and maintains complex websites and web applications using modern stacks (Next.js, Supabase, GitHub, Vercel) that serve as primary digital front doors for mid-to-large organizations. MSAI, launched around 2022 following the emergence of generative AI, monetizes the firm's internal AI adoption experience through AI strategy consulting, hands-on workshops (Prompt Engineering, Productivity, Research, Vibe Coding, Platform Connectors, Sales), fixed-fee implementation sprints, and custom AI agent and automation development. Habitat, launched in 2020 after the firm won Small Business of the Year in 2019, packages its internal culture and operating systems into leadership training, strategic planning, performance management, and organizational research services.
The company operates a consultative sales model with quote-based pricing ranging from $3,500 standalone workshops up to $30,000 annual AI training subscriptions, $15,000-$40,000 Implementation Launchpad fixed-fee projects, and $9,500 Vibe Coding Advanced sprints. Revenue streams span professional services fees and subscription retainers (AI Mastery tier), with no resellers, marketplace, or partner distribution channels. Go-to-market is content-led via the Insights blog, conference speaking (including CES), and direct outreach through the website contact form, which captures team size and budget tiers.
Named enterprise customers include CoxHealth (healthcare AI retraining, 53 staff), Associated Electric Cooperative (organizational AI adoption), and OMB (long-term digital partner). The firm received a minority investment from JMark CEO Thomas Douglas in May 2025 to expand AI training and consulting, and consolidated its three divisions under a unified website in December 2025. Revenue is not publicly disclosed.
Mostly Serious firmographics
Firmographics- Name
- Mostly Serious
- Legal name
- Mostly Serious, LLC
- Website
- https://mostlyserious.io
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mostly Serious is a Springfield, Missouri-based boutique B2B services firm operating three divisions — digital solutions, AI strategy and workshops (MSAI), and organizational consulting (Habitat) — serving mid-to-large organizations with custom websites, AI adoption training, and team development services.
- Ownership category
- akta.pro rank
Mostly Serious industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
- akta.pro secondary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
Keywords
Where Mostly Serious is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mostly Serious business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- AI Training & Workshops: Hands-on AI workshops delivered in sessions ranging from 1.5-4 hours each. Includes standalone sessions starting at $3,500 and continuous learning plans ($10,000-$30,000 annually). Covers prompt engineering, productivity, research, content creation, sales, and vibe coding topics.
- Implementation Services: Fixed-fee implementation engagements including the Implementation Launchpad ($15,000-$40,000) and Vibe Coding Advanced ($9,500 for up to 12 people). Includes discovery sprints, custom pilot development, and ongoing support.
- Consulting & Advisory: Ongoing advisory support for AI adoption including adoption roadmaps, executive coaching, governance policies, and strategy check-ins. Offered through retainer tiers and consulting engagements.
- Custom Solutions Development: Custom-built AI-powered tools, automations, integrations, chatbots, agents, and internal tools for organizations ready to go beyond standard adoption. Prototyping, integration, and ongoing improvement services.
- Digital Solutions (Websites & Applications): Full-service web and application development. Started 15 years ago building websites and now builds and manages complex digital experiences that serve as primary front doors for client businesses, including integrations with internal systems.
- Habitat Training & Consulting: Culture and team development services including strategic planning, leadership training, performance management, needs assessments, and research. Services and trainings focused on communication, team effectiveness, and organizational design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Vibe Coding Advanced - Two-day in-person sprint building and launching a real app |
| One time/ perpetual license | Pay-as-you-go | Implementation Launchpad - 30-day AI pilot sprint with three working pilots |
| Per seat | Pay-as-you-go | Standalone Workshop Sessions |
| Subscription | Annual | Accelerate Plan - 2+ sessions/month continuous learning |
| Subscription | Annual | Build Momentum Plan - 1 session/month ongoing development |
| Subscription | Annual | Stay Current Plan - 1 session/quarter after initial adoption |
| Other | Multi-year contract | Contact Form Budget Ranges |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mostly Serious product offering
Product offeringCore offering
Mostly Serious is a full-service digital agency operating across three divisions: it builds websites and applications that serve as clients' primary digital front doors (Mostly Serious division), delivers AI adoption strategy, workshops, and custom AI solutions including agents and workflow automation (MSAI division), and provides team culture, leadership development, and organizational consulting services (Habitat division). The three divisions work as one team to address connected business problems around platforms, people, and innovation.
Product overview
Mostly Serious is a full-service digital services agency operating across three divisions unified by one shared purpose. The core Mostly Serious division builds websites and applications that serve as the primary digital front door for clients. MSAI (AI Strategy & Workshops) provides AI adoption services through adoption consulting, hands-on workshops (Prompt Engineering, Productivity, Vibe Coding, Platform Connectors, Sales, Research), AI Mastery retainers, and custom solutions building including agents, chatbots, and workflow automation. Habitat (Training & Consulting) strengthens communication and culture through needs assessments, strategic planning, performance management, leadership development, and 12 distinct training programs. The three divisions work together to address connected problems: website issues, team problems, and AI adoption are seen as interconnected challenges requiring holistic solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Habitat: Training & Consulting division focused on communication, culture, team building, leadership development, and organizational effectiveness.
- MSAI
Products and services
- Mostly Serious Digital Solutions Full-service digital agency building complex websites and applications that integrate with internal client systems and serve as primary business front doors, with ongoing management and content maintenance.
- MSAI AI Strategy & Workshops AI adoption services helping organizations implement practical, secure AI solutions through consulting, hands-on workshops, retainer support, and custom AI solution building for mid-to-large organizations.
- Habitat Training & Consulting Data-driven strategic partner improving teams through training programs, services, and research focused on communication, culture, leadership development, performance management, and organizational effectiveness.
- MSAI Adoption Consulting Ongoing advisory support for leaders navigating AI at scale, including clarification of priorities, guardrails, roadmaps tied to real outcomes, governance policies, and usage guidelines.
- AI Workshops Hands-on AI workshops covering Prompt Engineering, Custom GPTs, Productivity, Research & Data, Visual Content Creation, Content Mastery, Sales, Vibe Coding, and Platform Connectors sessions ranging from 1.5 to 4 hours each.
- AI Mastery Retainer Flexible retainer tiers for ongoing AI support including monthly strategy check-ins, performance audits, executive consulting, dedicated support hours, and AI Mastery Hub access for organizations scaling AI adoption.
- MSAI Custom Solutions Custom AI-powered tools, automations, integrations, chatbots, agents, internal tools, workflow automation, and data pipelines designed to transform organizational team workflows.
- Implementation Launchpad 30-day fixed-fee sprint methodology taking companies from AI curious to production-ready with single-day discovery, three working AI pilots, 90-day integration roadmap, and hands-on training; priced $15,000 to $40,000.
- Habitat Services Organizational services including Needs Assessment (surveys, interviews, data analysis), Strategic Planning (visioning, goal-setting, accountability), Performance Management (alignment, accountability, training), Leadership Development, and Data Lab (custom research, reports, presentations).
- Habitat Trainings 12 leadership and team trainings including Setting a Management Foundation, Effective Communication, High-Performance Teams, Emotional Intelligence, Managing Difficult Conversations, Delegation & Accountability, and Decision-Making in Organizations.
- Vibe Coding Workshops Vibe Coding Basics (1 session, 2-3 hours) teaches AI-powered prototyping with Replit and Lovable. Vibe Coding Advanced (2 sessions, 4 hours each, $9,500 for up to 12 people) builds and launches real apps using Next.js, Supabase, GitHub, and Vercel.
- Platform Connectors Workshop Workshop teaching how to connect AI assistants directly to Google Drive, Calendar, Gmail, Slack, Asana, and other platforms to eliminate copying and pasting between tools.
Quantifiable outcome
- Over 50 organizations trained through AI Quest program
- +3 more outcomes
Companies that use Mostly Serious
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Mostly Serious technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature3 records
Mostly Serious partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CoxHealthminorCoxHealth partnered with Mostly Serious to offer AI training to 53 staff members affected by automation in their Revenue Cycle team. The partnership involves training employees primarily in manual medical coding roles, with CoxHealth enhancing its Workforce Transition & Education Investment Program alongside this collaboration.
- Associated Electric CooperativecoreAssociated Electric Cooperative has been working with the MSAI team for technology transformation, described as a steady partner from initial curiosity through organizational-wide AI adoption. Charlie Evans, Managing Director of Technology Transformation, provided testimonial praising the partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mostly Serious competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Thoughtworks is a global technology consultancy with AI engineering and adoption practices. Comparable for combining custom software delivery with AI strategy and organizational change management.
- Rightpoint: Rightpoint is a larger digital experience consultancy that builds enterprise websites and has invested in an AI practice. Comparable as a broader incumbent operating in the same digital-plus-AI service envelope as Mostly Serious.
- Slalom: Slalom is a large technology and AI consultancy running enterprise AI adoption programs and training. Comparable as the scaled incumbent version of what Mostly Serious aspires to in AI strategy and enablement.
- Dept: Dept is a global digital agency that has built out AI and experience services. Comparable as a broader incumbent offering the same digital-plus-AI bundle Mostly Serious sells, though at much larger scale.
Emerging players
- Maven: Maven is a cohort-based learning platform with strong AI and leadership course offerings. Comparable as an emerging player in the AI training and team upskilling space Mostly Serious occupies via AI Quest.
Direct peers
- Section: Section runs AI and emerging-tech training programs for working professionals. Directly comparable as a boutique AI upskilling and adoption firm selling cohort-based courses and team training to enterprises.
- Pragmatic Institute: Pragmatic Institute delivers structured product, data, and AI training to enterprise teams. Comparable for its training-led GTM, fixed-fee curriculum pricing, and focus on practical adoption rather than certification theater.
- Atomic Object: Atomic Object is a US-based custom software consultancy of similar size that builds digital products and has expanded into AI-enabled development. Comparable for combining bespoke web/app development with adjacent AI enablement work.
Regional players
- Center for Creative Leadership: CCL is a leadership development and organizational consulting firm with deep training programs. Comparable for the Habitat division's leadership and team development work, though CCL operates at substantially larger scale.
Others
- Toptal: Toptal is an on-demand talent network used by enterprises for AI and software engagements. Comparable as an ecosystem enabler competing for the same enterprise AI-services budget pool that Mostly Serious sells into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mostly Serious social profiles
Digital presenceMostly Serious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mostly Serious leadership team
Management profileNumber of profiles
Profiles4 records
Mostly Serious funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mostly Serious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mostly Serious
What does Mostly Serious do?
Mostly Serious is a full-service digital agency operating across three divisions: it builds websites and applications that serve as clients' primary digital front doors (Mostly Serious division), delivers AI adoption strategy, workshops, and custom AI solutions including agents and workflow automation (MSAI division), and provides team culture, leadership development, and organizational consulting services (Habitat division). The three divisions work as one team to address connected business problems around platforms, people, and innovation.
Is Mostly Serious a public or private company?
Mostly Serious is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mostly Serious founded?
Mostly Serious was founded in 2010. It employs 1 to 10 people.
Where is Mostly Serious based?
Mostly Serious is headquartered in Springfield, United States, in the North America region.
How does Mostly Serious make money?
Six revenue lines are on record. AI Training & Workshops are the primary driver. The others are implementation Services, consulting & Advisory, custom Solutions Development, digital Solutions (Websites & Applications) and habitat Training & Consulting.
Who are Mostly Serious's main competitors?
Broad incumbents on record are Thoughtworks, Rightpoint, Slalom and Dept. Maven is listed as an emerging player. Direct peers are Section, Pragmatic Institute and Atomic Object. Center for Creative Leadership is listed as a regional player. Toptal is listed as an others.
Does Mostly Serious have an API?
No public API is recorded for Mostly Serious.
What industry is Mostly Serious in?
Mostly Serious's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEANAH, Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI), with a secondary code of BPAHAEAJ, Integration, API & Middleware Consulting. Its NAICS code is 541511 and its SIC code is 7370.