P R Agency One

What P R Agency One does

PR Agency One is a UK-based public relations and communications consultancy headquartered in Manchester (553a Wilbraham Road, Chorlton) with a regional office in London's Mayfair (Old Bond Street). Founded in 2011 and registered as PR Agency One Ltd (company number 07661388), the firm delivers retained PR and communications services to mid-market and enterprise clients across B2B, consumer, technology, healthcare, financial services, property, and construction sectors. It has won PR Agency of the Year seven times across the London and Manchester markets and is managed by Managing Director James Crawford with Associate Director Stephen Sanders. The firm operates as a privately held, founder-led consultancy with no disclosed external private equity or venture capital ownership.

The firm's core offering spans B2B PR, Consumer PR, Tech PR, Social Media, Digital PR, Influencer Marketing, Experiential and Guerrilla PR, Broadcast PR, Media Relations, SEO, Content Marketing, CSR consultancy, and Reputation Management. Proprietary assets include the OneEval measurement framework—split into Brand, Commercial, and Reputation modules—and the One Network international PR framework that enables multi-market campaigns with local-market expertise. The firm has launched GEO PR services targeting brand visibility within AI-mediated search environments, supported by a published GEO Playbook. The technology stack is service-based and consultancy-driven rather than software-based: OneEval is a measurement methodology rather than a productized SaaS platform.

Commercially, PR Agency One generates revenue through retained client engagements on professional-services terms, with no public pricing tiers or rate cards. New business is won via competitive pitches and direct senior-led client engagement; there are no reseller, marketplace, or third-party distribution channels. The firm targets both enterprise and mid-market buyers (including growing SMBs seeking scalable PR support) across horizontal sector verticals. Operating geographies include the United Kingdom as the core market, Europe via One Network partnerships, and global reach through the same international PR framework.

Name

P R Agency One

Legal name

PR Agency One Ltd

Website

https://pragencyone.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PR Agency One is a UK-based, founder-led public relations and communications consultancy operating from Manchester and London. It delivers retained B2B, consumer, tech, healthcare, and property PR services to mid-market and enterprise clients, supported by the proprietary OneEval measurement framework and a GEO PR service line.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Healthcare & Life Sciences PR (BPAFADAJ), Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Corporate communications
• Media relations
• Reputation management
• Consumer PR

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Retained PR and communications services delivered to B2B, consumer, and corporate clients across multiple industry sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

PR Agency One is a UK-based PR and communications consultancy that delivers retained B2B, consumer, and corporate public relations services across sectors including technology, financial services, healthcare, retail, property, and construction. Core offerings include media relations, influencer marketing, digital PR, content marketing, social media management, experiential PR, broadcast PR, crisis communications, and reputation management, supported by the proprietary OneEval measurement framework and the One Network international PR framework.

Product overview

PR Agency One is a UK-based public relations and communications agency offering a portfolio of interconnected PR services. The core offering spans B2B PR, Consumer PR, Tech PR, Social Media, and Digital services, supported by proprietary measurement tools under the OneEval framework (Brand, Commercial, and Reputation Measurement). The agency operates globally through its One Network partnership and has developed specialized GEO PR services for AI-era visibility. Services include media relations, content marketing, influencer marketing, experiential PR, broadcast PR, and corporate social responsibility consultancy. The product portfolio is organized as a service-based agency model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B PR Services Strategic business-to-business public relations covering corporate communications, thought leadership, financial services PR, construction PR, professional services PR, legal PR, engineering and manufacturing PR, property and regeneration PR, charity PR, education PR, and public sector PR. Built for mid-market and enterprise B2B organisations.
• Consumer PR Services Consumer-focused public relations covering creative communications, retail and FMCG PR, healthcare PR, health and fitness PR, beauty and lifestyle PR, fashion PR, electrical appliances PR, food PR, events PR, travel and destination PR, and sports PR. Designed for consumer brands, retailers, and FMCG companies.
• Tech PR Services Technology sector public relations covering consumer tech, B2B technology, fintech, software, information security, healthtech, industry 4.0, retail technology, Internet of Things, fixed and mobile telecoms, adtech, and ecommerce. Aimed at technology companies needing innovation positioning and market differentiation.
• GEO PR Services Generative Engine Optimization services helping brands optimize their visibility and reputation within AI-mediated search and discovery environments. Supports brands in maintaining discoverability and credibility in AI-driven content ecosystems.
• One Network International PR Framework A global PR framework enabling multi-market PR campaigns with local expertise and international reach, helping brands navigate global media landscapes through partner agencies. Delivers international PR and communications capability to UK clients expanding overseas.
• OneEval Measurement Framework Proprietary PR measurement framework covering Brand, Commercial, and Reputation measurement, enabling PR Agency One to track and quantify PR's full business impact across perception, commercial outcomes, and sentiment across media channels.
• Reputation Management Services Comprehensive reputation management including corporate reputation monitoring, issues management, crisis communications, digital reputation, employer brand, and reputation training courses. Available to B2B and consumer clients.
• Social Media Services Social media agency services including paid social media, community management, social media monitoring, and vertical video content creation. Supports brand awareness and direct audience engagement.
• Influencer Marketing and Partnerships Strategic influencer marketing and partnership campaigns to build brand awareness and engagement through key social media personalities. Targeted at consumer brands launching products or seeking cultural relevance.
• Digital PR Digital public relations strategies that enhance online visibility, search optimization, and earned media in digital channels. Combines traditional PR storytelling with online discoverability.
• Experiential and Guerrilla PR Creative experiential marketing and guerrilla PR campaigns that create memorable brand experiences and generate buzz through unconventional tactics. Used primarily by consumer brands for launches and live activations.
• Media Relations National, trade, and global media coverage services to increase visibility, credibility, and audience engagement across media outlets. Core earned-media service for B2B and consumer clients.
• Product Launch PR Public relations support for product launches, managing press office activities, media relations, and new product announcements. Used by consumer brands and retailers for new product go-to-market.
• Broadcast PR Television and radio media relations services to secure broadcast coverage and expand reach through visual and audio media channels. Used by clients seeking mainstream TV and radio exposure.
• Content Marketing Content marketing services including SEO PR, film and video production, and creative content solutions for brand campaigns. Supports earned media and owned media strategy.
• Corporate Social Responsibility (CSR) Communications CSR consultancy services helping brands develop and communicate corporate social responsibility campaigns, including philanthropy, environmentalism, diversity initiatives, and volunteering programs. Aimed at organisations seeking to amplify ESG and social value agendas.

Quantifiable outcome

• PR campaigns should strengthen reputation, increase discoverability and contribute to commercial performance

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Cake BoxcoreStrategic or Co-development Partner · 18 February 2026Cake Box, the UK's leading specialist in fresh cream and egg-free cakes with over 260 franchised stores nationwide, appointed PR Agency One to deliver their first structured consumer PR campaigns. The agency manages press office activities, cultural and seasonal storytelling around events such as Eid, Diwali, and Christmas, influencer engagement, and support for new product launches including the Dubai Chocolate range.
• AmbalacoreStrategic or Co-development Partner · 18 February 2026Heritage Asian sweets retailer with over 24 UK stores, recently acquired by Cake Box, appointed PR Agency One for their first structured consumer PR campaigns alongside Cake Box. Both brands aim to broaden mainstream appeal while maintaining loyalty among existing customers.
• NeighbourlycoreStrategic or Co-development Partner · 11 February 2026Bristol-based tech-for-good platform Neighbourly appointed PR Agency One to deliver retained PR and communications services following a competitive pitch. The partnership aims to raise Neighbourly's profile across key sectors and reinforce its position within the ESG and social value agenda, with campaigns targeting UK markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanover Communications: UK-headquartered independent PR and public affairs agency with strong B2B, consumer, healthcare, and technology sector coverage. Highly comparable in target markets, agency-only business model, and UK-indie positioning versus global networks.
• MHP Group: UK-based independent PR and communications group with strong consumer, corporate, and health capabilities and a measurement-led proposition. Direct peer in terms of UK-indie scale, multi-sector coverage, and competing for similar mid-market and enterprise briefs.
• Frank PR: UK consumer and lifestyle PR agency with strong retail, food, and brand storytelling credentials. Comparable in consumer/retail PR focus and UK-indie positioning, particularly relevant given PR Agency One's Cake Box/Ambala and HONGQI consumer wins.
• Citypress: Manchester-headquartered UK PR agency with B2B, consumer, and property expertise and a regional northern England focus. Direct competitor for North of England clients and a comparable mid-sized independent alternative.

Broad incumbents

• FleishmanHillard: Global PR network with strong UK presence offering B2B, consumer, healthcare, and tech PR. Directly comparable as a multi-sector PR services competitor, though operating at much greater scale and with owned international offices.
• Edelman: World's largest PR firm with deep UK B2B, consumer, health, and tech capabilities. Comparable across all of PR Agency One's core verticals, but with vastly greater headcount, owned international offices, and proprietary research/trust assets.
• Ogilvy PR: Global communications network (WPP) offering integrated PR, social, and influencer services across consumer, B2B, and healthcare. Comparable in offering breadth (especially influencer and social media, which PR Agency One also provides), but at far greater scale and within a broader creative/marketing portfolio.
• Ketchum: Global PR network (Omnicom) offering brand communications, consumer marketing, and corporate PR across healthcare, technology, and consumer sectors. Comparable service mix to PR Agency One but at much larger scale with owned international offices.
• Golin: Global PR and communications agency (IPG) with deep consumer, B2B, healthcare, and tech expertise and proprietary measurement frameworks (e.g., GLOIN). Comparable offering to PR Agency One including measurement-led PR, but operating as a global incumbent.
• Weber Shandwick: Global PR network with substantial London operations covering consumer, B2B, healthcare, and technology. Comparable service portfolio and verticals to PR Agency One, but with deeper resourcing and global owned infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pragencyone
• YouTubeyoutube.com/@pragencyone
• Facebookfacebook.com/PRAgencyOne
• LinkedInlinkedin.com/company/pr-agency-one
• Instagraminstagram.com/pragencyone
• TikToktiktok.com/@pragencyone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P R Agency One