Data Partners

What Data Partners does

Data Partners is a privately held US marketing data company founded in 2002 and headquartered in Fort Myers, Florida. The firm licenses consumer and business data and delivers tailored data solutions to direct marketers across six vertical-anchored solution lines — broadband, agency, retail, movers, B2C and B2B — with named enterprise clients including Altice, Charter Spectrum, Reliant (an NRG company), Armstrong and Abercrombie alongside mid-market and SMB accounts. Operations also extend through three sub-brand sites (brandnewmovers.com, brandnewhomeowners.com and brandnewbusinesses.com) that surface the mover and life-event data offerings as distinct demand-capture properties.

The company's core technology is built around data accuracy rather than a packaged software product: identity resolution that links emails, postal addresses, phone numbers, devices and firmographic records to a single identity; data triangulation across multiple verified sources; deduplication and householding; data appending and enrichment; and a proprietary PreMover dataset that targets households up to 30 days before relocation. Supporting services include Move-Alert Monitoring (retention), Vacancy Monitoring (waste reduction) and Deliverability Analysis (quality control). The company also operates dedicated consumer privacy infrastructure (a Consumer Privacy Coordinator and a data-correction email channel), consistent with serving government and political clients alongside commercial accounts.

Revenue is generated through data licensing fees and project-based engagements on multi-year contracts, with pricing determined through direct consultation rather than via public tiers or self-serve tooling. Distribution is exclusively direct sales — no API, no marketplace listing, no mobile app — with contact limited to toll-free/local phones, [email protected] and an online consultation booking form. The firm has no disclosed external funding, no parent organization, no subsidiaries and no documented M&A in the input data, indicating an independent, founder- or management-owned operating profile.

Name

Data Partners

Legal name

Data Partners Inc.

Website

https://datapartners.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Partners is a privately held, Fort Myers-based US marketing data company, founded in 2002, that licenses consumer and business data and delivers tailored data solutions to direct marketers across broadband, agency, retail, movers, B2C and B2B verticals via direct, consultation-based sales.

Ownership category

akta.pro rank

Product category

Marketing Data Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Marketing data solutions
• Consumer data licensing
• Identity resolution
• Mover data targeting
• B2b data appending

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer and Business Data Licensing: Data Partners licenses (sells) consumer and business information to help clients market their products and services more effectively. They provide lists of customers or prospects that meet demographic criteria. Data includes general contact information, demographics, household makeup, buying behavior, interests, telecommunications characteristics, business firmographics, and life-event triggers. Revenue is generated through licensing fees based on data volume, specificity, and usage rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Data Partners licenses curated consumer and business marketing data through six vertical solution sets (Broadband, Agency, Retail, Movers, B2C, B2B). Core capabilities include identity resolution, data triangulation, PreMover predictive household targeting, data hygiene, deduplication, and data appending/enrichment delivered under multi-year contracts via a consultation-based sales model.

Product overview

Data Partners operates as a marketing data company offering a portfolio of tailored data solutions across multiple verticals: Broadband, Agency, Retail, Movers, B2C, and B2B. The core offerings include audience data targeting consumers and businesses at critical decision moments. Key differentiated products include PreMover Data (predictive pre-move targeting), Move-Alert Monitoring (customer retention through move detection), Vacancy Monitoring, and Deliverability Analysis. The company also operates three sub-branded websites (brandnewmovers.com, brandnewhomeowners.com, brandnewbusinesses.com) that extend its data offerings. The products work together to help marketers sharpen strategy, engage the right audiences, stop wasting ad spend, and maximize ROI through precision data.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadband Data Solutions Precision-built audience data helping broadband providers target and convert more subscribers and reduce churn by reaching households at optimal moments.
• Agency Data Solutions High-quality audience data solutions for marketing agencies to fuel client campaigns with measurable results across direct mail, telemarketing, digital, and social channels.
• Retail Data Solutions Precision audience data helping retailers reach buyers when they are ready to spend, turning browsing into purchasing through behavior-based targeting.
• Movers Data Solutions Data solution targeting households at the moment of relocation when new buying decisions are being made, capturing prospects before competitors during loyalty transitions.
• B2C Data Solutions Hyper-targeted consumer audience data enabling personalized marketing campaigns that maximize ROI by reaching the right buyers at the right time.
• B2B Data Solutions Business audience data targeting decision-makers for B2B marketers to improve business acquisition through precise firmographic information.
• PreMover Data Predictive data identifying households before they move, enabling marketers to reach prospects up to 30 days before relocation when early offers capture long-term subscribers.
• brandnewmovers.com Dedicated website operated by Data Partners providing new mover data products and services as a sub-brand of the parent company.
• brandnewhomeowners.com Dedicated website operated by Data Partners providing new homeowner data products as a sub-brand of the parent company.
• brandnewbusinesses.com Dedicated website operated by Data Partners providing new business data products as a sub-brand of the parent company.

Quantifiable outcome

• One client recovered 32% additional matched records that another vendor said were unmatchable
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Melissa Data (Melissa): Provides data quality, address verification, identity resolution, and enrichment services; comparable to Data Partners' data hygiene, validation, and appending capabilities.

Direct peers

• DataAxle (formerly Infogroup): Compiles and licenses consumer and business marketing data, with appending, hygiene, and targeting offerings that directly overlap Data Partners' B2B/B2C list and enrichment solutions.
• Merkle: Operates a data-driven marketing services business with identity resolution, audience targeting, and analytics — directly comparable to Data Partners' custom audience solutions for enterprise marketers.
• Adstra: Identity-resolved consumer data provider serving marketers with audience, enrichment, and onboarding capabilities; competes with Data Partners in identity and demographic targeting.
• LeadsPlease: Online self-serve and custom marketing list provider for B2B and B2C campaigns; directly comparable in delivering targeted contact lists and appending services to mid-market and enterprise marketers.
• Exact Data: Specialty marketing database and contact data provider offering consumer, business, and new-mover lists; competes head-to-head with Data Partners in direct marketing data licensing.

Broad incumbents

• Acxiom (LiveRamp): Large incumbent in identity resolution and marketing data; offers overlapping identity, audience, and data collaboration capabilities but at significantly greater scale and platform breadth.
• Epsilon (Publicis): Data-driven marketing giant within Publicis; competes in consumer data, identity, and targeting, with a much broader portfolio that includes creative and media services.
• Dun & Bradstreet: Dominant B2B data and firmographics provider; comparable to Data Partners' B2B solution for decision-maker targeting and firmographic enrichment.
• Experian Marketing Services: Sells consumer marketing data, identity, and audience solutions; overlaps with Data Partners' B2C and identity offerings and competes for the same enterprise marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Partners