Burks Digital Imaging

What Burks Digital Imaging does

Burks Digital Imaging is a family-owned printing services and equipment dealer company headquartered in Austin, Texas, founded in 1969 by Marge and LJ Burks as Burks Reprographics and rebranded under its current name in 2015. The company provides a full-stack print solution through four retail locations across the Greater Austin metropolitan area (Downtown Austin, Cedar Park, Round Rock, and Westlake), offering large format printing up to 60 inches wide, small format printing, specialized printing (business cards, banners, signage, vehicle wraps, invitations), digital services (scanning, file conversion, plan room), and personalized laser engraving. It also operates as an authorized dealer and service provider for seven major equipment brands — Canon, KIP, Xerox, Epson, HP, Universal Laser Systems, and Mutoh — selling hardware, supplying consumables (ink, toner, printheads, media), and providing on-site repair and managed print services within the Austin and San Antonio corridors.

The company serves three primary customer verticals: Architecture, Engineering, and Construction (AEC), its original 1969 core base requiring technical document and blueprint printing; general businesses needing marketing materials and office printing; and industrial/manufacturing customers using laser marking and engraving. Revenue is generated through a mix of transaction-based print services, one-time equipment sales, per-incident service fees ($135 call charge plus tiered hourly rates), same-day supply sales, and an account-based model with credit terms and 24/7 online portal access (ODAS). The company has never raised external funding and remains under family ownership, with Kevin Burks (son of founders) currently leading operations.

Name

Burks Digital Imaging

Legal name

Burks Digital Reprographics, Ltd.

Website

https://burksdigital.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Burks Digital Imaging is a family-owned Austin, Texas printing services company founded in 1969, offering large and small format printing, specialized printing, equipment sales and service as an authorized dealer for Canon, KIP, Xerox, Epson, HP, Universal Laser, and Mutoh, and managed print services to AEC, general business, and industrial customers across four Greater Austin locations.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industries

Document Scanners (Sheetfed/Flatbed) (HDACAEAI), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Wide format printing
• Digital print services
• Printer equipment sales
• Equipment service repair
• Printer supplies retail

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Digital Print Services: One-time transaction-based printing services including large format printing (construction plans, banners, signage), small format printing (business cards, brochures), and specialized printing (invitations, window graphics, vehicle wraps). Revenue generated per job based on specifications, quantity, and materials.
2. Equipment Sales: Sale of printing equipment including Canon, KIP, Xerox, Epson, HP, Universal Laser Systems, and Mutoh. Authorized dealer for multiple major brands, matching customers with appropriate equipment based on their needs (speed, volume, precision, color, budget).
3. Equipment Service and Repair: Professional equipment service including call charges ($135 includes first 30 minutes), labor rates ($35-60 per 15-minute unit depending on time), mileage within 55 miles of Austin/San Antonio corridors. Managed IT and equipment service calls with on-site support.
4. Printer Supplies: Sale of consumables including ink, toner, printheads, maintenance cartridges, paper (various weights and sizes), drafting supplies, and media. Most orders filled same day for in-store pickup or delivery.
5. Account-Based Services: Credit account model enabling customers to establish accounts fornet-30 terms, job history tracking, and 24/7 ODAS portal access. Account holders eligible for ongoing services and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Burks Digital Imaging is a one-stop print solutions provider that sells, services, and supplies printing equipment from major brands (Canon, KIP, Xerox, Epson, HP, Universal Laser Systems, Mutoh) and delivers in-house digital print services including large-format printing up to 60 inches wide, small-format printing, specialized printing (business cards, banners, signage, invitations, vehicle wraps, engraving), and digital services such as scanning, file conversion, and plan room access. Customers can order supplies, submit print jobs via online file upload, and manage accounts through the proprietary ODAS portal.

Product overview

Burks Digital Imaging is a printing services company operating since 1969, offering a portfolio of equipment sales, print services, and managed solutions. The company sells and services branded equipment including Canon imagePROGRAF Systems (TZ, TM, TX, and PRO series), KIP Multi-Function Print Systems, Xerox Multi-Function Business Systems, HP DesignJet Systems, Universal Laser Systems, Epson WorkForce Enterprise, and Mutoh printers. Alongside equipment sales, Burks provides print services including Large Format Printing (up to 60-inch wide documents), Small Format Printing, Specialized Printing (business cards, banners, signage, engraving), and Digital Services (scanning, file conversion, plan room). The company also offers Managed Print Services (MPS), printer supply sales, and an Online Document Access System (ODAS) customer portal. All services are delivered through four Austin-area locations with repair rates based on service hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format Printing Wide-format B&W and color printing, construction sets, permit sets, city fold, mounting, document archiving, and bond, mylar, and vellum prints up to 60 inches wide for AEC, construction, and signage customers.
• Small Format Printing Small-format B&W and color copies, scanning, specification books, presentation binders, binding, lamination, and tabs for offices and general business customers.
• Specialized Printing Business cards, postcards, brochures, invitations, banners, posters, indoor/outdoor signage, trade show graphics, yard signs, window graphics, dry mounting, laminating, and personalized engraving for businesses, events, and individual consumers.
• Digital Services Scanning in B&W and color up to 600 DPI, file naming and indexing, file conversion, and BDI Planroom services for document digitization and project collaboration.
• Equipment Sales & Service Authorized dealer sales and repair services for KIP, Canon, Epson, Xerox, HP, Universal Laser Systems, and Mutoh printing, plotting, and laser equipment, including on-site installation and service calls in the Greater Austin and San Antonio corridor.
• Managed Print Services (MPS) Professional managed IT and equipment service with on-site support, call charges covering travel within 55 miles of the Greater Austin and San Antonio corridors, and 30-minute minimum labor blocks at tiered rates by time of day.
• Printer Supplies Ink, toner, printheads, and media supplies for Canon, HP, KIP, Xerox, Brother, Muratec, and other brands, with most orders fulfilled same-day for in-store pickup or delivery.
• Online Document Access System (ODAS) 24/7 online account portal for approved Burks customers to view invoices, track job history, and manage documents, supported by a credit application and account-based net-30 model.

Quantifiable outcome

• Same-day supply fulfillment for most orders
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Universal Laser SystemscoreChannel Partner/ Reseller/ DistributorBurks Digital is a Universal Laser Systems Authorized Sales and Service Channel Partner. The company sells, services, and offers engraving/marking services utilizing laser technology. The partnership provides access to Universal Laser Systems' full range of laser engraving, marking, graphic imaging, and cutting solutions with over 1,000,000 different configuration options. Burks houses a laser showroom in Round Rock for product demonstrations.
• CanoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Canon imagePROGRAF systems including TZ Series, TM Series, TX Series, and PRO Series large format printers. Burks offers Canon equipment sales, service, and supplies including extensive Canon ink and toner product lines.
• KIP SystemscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KIP Multi-Function Print Systems. Burks provides equipment sales, service, and supplies (toner, waste containers) for KIP wide format and multifunction systems including KIP 3000, 5000, 6000, 7000, 800 Series, and 900 Series.
• XeroxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Xerox office and wide format products including VersaLink Multifunction Printers and related equipment. Burks provides equipment sales, service, and supplies for Xerox devices.
• EpsonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Epson WorkForce Enterprise color multifunction printers including WF-C20600, WF-C20750, and WF-C21000 models featuring PrecisionCore Heat-Free Technology.
• HPminorChannel Partner/ Reseller/ DistributorAuthorized dealer for HP DesignJet systems. Burks provides equipment sales, service, and supplies including HP 72, 727, 728 ink series and printheads.
• MutohminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Mutoh wide format printing systems, expanding the portfolio of available equipment brands.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ARC Document Solutions: ARC Document Solutions is a national print services and document management company serving AEC and commercial clients with large-format printing, managed print, and document scanning — directly comparable to Burks' core print services and AEC customer base.
• SpeedPro Imaging: SpeedPro Imaging is a large-format printing franchise network specializing in banners, signage, vehicle wraps, and wide-format graphics for businesses — directly comparable to Burks' specialized printing and signage service lines.
• AlphaGraphics: AlphaGraphics is a commercial printing and marketing services franchise offering business cards, brochures, signage, and digital printing — directly comparable to Burks' small-format, specialized, and marketing collateral services.
• FASTSIGNS: FASTSIGNS is a signage and visual graphics franchise specializing in banners, window graphics, trade show displays, and custom signs — closely comparable to Burks' specialized printing and signage offerings.
• Sir Speedy: Sir Speedy is a printing, signage, and marketing services franchise offering commercial print, document solutions, and direct mail — comparable to Burks' small-format, specialized, and business printing services.
• Marco Technologies: Marco is a managed technology services provider offering managed print services, equipment sales, and supplies across the Midwest — comparable to Burks' combined equipment-sales-plus-managed-services model.

Broad incumbents

• Konica Minolta Business Solutions USA: Konica Minolta is a major printing equipment manufacturer with a broad dealer and direct-sales footprint offering multifunction printers, production print, and managed print services — overlapping with Burks' equipment sales and service lines but operating at national scale.
• Canon USA: Canon is a major OEM for imagePROGRAF large-format and multifunction printers, of which Burks is an authorized dealer — a broad incumbent relationship rather than a direct competitor.
• Office Depot: Office Depot offers retail print services including business cards, banners, and document printing through its nationwide store footprint — a broad incumbent competing for SMB printing customers in Burks' market.
• The UPS Store: The UPS Store is a national retail franchise offering printing, copying, and document services to SMBs and consumers — a broad incumbent competing for small-format and walk-in print jobs that Burks also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Burks_Digital
• LinkedInlinkedin.com/company/burks-reprographics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burks Digital Imaging