Naveo Commerce
Naveo Commerce is a UK-headquartered SaaS company that provides a modular, headless eCommerce platform purpose-built for enterprise and independent grocery retailers, covering storefronts, order management, in-store picking, and last-mile delivery, with a Maginus consulting subsidiary for non-grocery deployments.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Naveo Commerce does
Naveo Commerce is a UK-headquartered software company that builds a modular, headless eCommerce platform purpose-built for grocery retailers. The platform spans storefronts, a Grocery eCommerce Engine with built-in recommendations, Distributed Order Management, In-store Picking, Last Mile Delivery, and a Unified Picker App that consolidates orders from third-party aggregators such as Uber Eats and Just Eat. The company also operates Maginus, a wholly owned consulting subsidiary delivering Magento and Episerver implementations, and a Naveo Commerce ERP product for broader retail order management.
The business serves primarily enterprise and independent grocery retailers in Europe (Co-op, Salling Group, SPAR, REMA 1000, S Group of Finland) with selected deployments in non-grocery verticals through Maginus. Naveo is privately held and venture-backed by Black Dragon Capital, whose founder Louis Hernandez Jr. serves as Chair of the Board. The company operates from London (headquarters), Helsinki, and Boynton Beach, Florida, and reports operational scale of 321K orders processed monthly, 2.0M+ users on platform, £2.0B+ generated for leading retailers, 89.0% picking accuracy, and 100+ implementations.
Naveo makes money primarily through SaaS subscription contracts for its commerce platform sold via direct enterprise sales, supplemented by professional services revenue from Maginus-driven consulting and implementation engagements. Pricing is custom and quote-based, billed annually, reflecting the complex, multi-module deployments typical of large grocery retailers. Strategic technology partnerships with AWS, Oracle, Bringg, and WorkJam, plus integrations with Uber Eats and Just Eat, extend the platform's value chain from storefront through last-mile delivery.
Naveo Commerce firmographics
Firmographics- Name
- Naveo Commerce
- Legal name
- Naveo Commerce
- Website
- https://naveocommerce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Naveo Commerce is a UK-headquartered SaaS company that provides a modular, headless eCommerce platform purpose-built for enterprise and independent grocery retailers, covering storefronts, order management, in-store picking, and last-mile delivery, with a Maginus consulting subsidiary for non-grocery deployments.
- Ownership category
- akta.pro rank
Naveo Commerce industry classification
Industry- Product category
- Grocery Ecommerce Software
- NAICS
- All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Naveo Commerce is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Naveo Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS/Software Platform Subscription: The company operates as a SaaS platform provider offering its modular headless commerce solution to retailers on a subscription basis, providing ongoing access to their eCommerce, order management, and delivery solutions
- Professional Services: eCommerce website consultancy and implementation services provided through their Maginus brand, offering Magento and Episerver implementation and consulting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on deployment scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Naveo Commerce product offering
Product offeringCore offering
Naveo Commerce provides an end-to-end, modular and headless commerce platform built specifically for grocery retailers, covering branded storefronts, a grocery eCommerce engine with personalization, distributed order management, in-store picking, and last-mile delivery. It also offers a separate Naveo Commerce ERP order management system for general retail, B2B, D2C, manufacturers, and distributors.
Product overview
Naveo Commerce is an end-to-end ecommerce solution comprising a modular, headless commerce platform trusted by leading global grocery brands. The product portfolio includes the core Naveo Commerce Platform, which serves as the foundation. Key modules include the Unified Picker App (for consolidating third-party aggregator orders), Enterprise 4.0 (for omni-channel grocery at scale), Merchant x Consumer Apps (for branded storefronts), the Grocery eCommerce Engine (with built-in recommendation system), Distributed Order Management, In-store Picking, and Last Mile Delivery. Additionally, Naveo Commerce ERP provides retail order management and ERP capabilities. The platform processes over 321K orders monthly, generates £2.0B+ for leading retailers, serves 2.0M+ users, and achieves 89.0% picking accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- Maginus: eCommerce website consultancy and implementation arm operating under the Naveo Commerce brand, specializing in Magento and Episerver partnerships
- Naveo Grocery
- Naveo Commerce ERP
- Naveo Media
Products and services
- Naveo Grocery eCommerce Platform End-to-end, grocery-specific online commerce platform for enterprise and independent grocery retailers, combining storefronts, ecommerce engine, distributed order management, in-store picking, and last-mile delivery into a modular, headless architecture. Built for grocery complexity (weight-based items, age restrictions, large SKU counts, future pricing) and validated by Co-op, Salling Group, SPAR, REMA 1000, and S Group deployments.
- Naveo Commerce ERP Retail order management system and ERP for managing stock, processing orders, and handling pick, pack, and dispatch across all channels. Provides unified commerce, integrated order management, real-time multichannel visibility, and a 360-degree customer view for retailers such as Smeg, Nisbets, Tobar, Truckman, and RSPB.
- Unified Picker App Mobile application for store associates that consolidates orders from third-party aggregator platforms such as Uber Eats and Just Eat, enabling streamlined store operations and picking from a single app.
Quantifiable outcome
- 40% reduction in picking times compared to competition
- +5 more outcomes
Companies that use Naveo Commerce
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Naveo Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Naveo Commerce partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LutechcoreDesigns, builds, and manages end-to-end digital solutions across digital, cloud, cybersecurity, and managed services. Lutech provides implementation support for Naveo Commerce deployments.
- DatemacoreSpecialists in self-scanning, mobility, transport, logistics, and business system processes across the Nordic region. Provides technology integration for Naveo's grocery solutions.
- OraclecoreProvides database software, cloud engineered systems, enterprise software, and technology foundations used by global businesses. Integration with Naveo's commerce platform.
- BringgcoreHelps companies scale and optimize delivery, fulfillment, customer experience, and logistics operations. Strategic integration partner for Naveo's last-mile delivery solution.
- StrategixminorAdvises retailers and manufacturers on strategy development and proven category management concepts.
- Amazon Web ServicescoreOn-demand cloud computing platforms and APIs that support scalable, resilient digital commerce services. AWS provides the cloud infrastructure for Naveo's platform.
- EconsultancycoreConsultancy and capability services for marketing, digital, and ecommerce professionals around the world. Listed in their Top 100 Digital Agencies Guide.
- MagentocorePartnership with Magento operating under Maginus brand, a Naveo Commerce brand, providing eCommerce website consultancy and implementation services.
- EpiservercorePartnership with Episerver operating under Maginus brand, providing eCommerce implementation and consulting services.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Naveo Commerce competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global commerce platform offering storefronts and OMS for retailers of all sizes, including grocery. Competes with Naveo on grocery eCommerce infrastructure but lacks Naveo's vertical specialization in fulfillment picking and last-mile.
- Salesforce Commerce Cloud: Enterprise commerce platform serving large retailers globally with omnichannel capabilities. Competes directly with Naveo for large grocer digital transformations but typically requires heavier customization for grocery-specific workflows.
- Adobe Commerce (Magento): Enterprise eCommerce platform that Naveo has implementation expertise in through its Maginus brand. Direct overlap in commerce platform capabilities for mid-market and enterprise retailers.
- SAP Commerce Cloud: Enterprise commerce and ERP platform used by large retailers globally. Overlap in commerce platform, OMS, and retail ERP functionality that competes for the same enterprise grocery RFPs.
- Manhattan Active (Omnichannel): Enterprise OMS and supply chain platform widely adopted by large grocery and specialty retailers. Overlaps with Naveo's Commerce ERP and distributed order management offerings.
Direct peers
- BigCommerce: Headless commerce platform serving enterprise and mid-market retailers with SaaS-based commerce infrastructure. Directly competes with Naveo on grocery retailers evaluating composable commerce stacks.
- Fluent Commerce: Cloud-native distributed order management system purpose-built for omnichannel retail and grocery fulfillment. Direct overlap with Naveo's Distributed Order Management and fulfillment orchestration capabilities.
- Kibo Commerce: Unified commerce platform offering OMS, eCommerce, and personalization for mid-market and enterprise retailers. Comparable to Naveo in headless commerce architecture and target customer profile.
Emerging players
- RELEX Solutions: Supply chain and grocery retail planning platform serving European grocers. Adjacent competitor with overlap in grocery retail technology, including space optimization and replenishment that complements Naveo's commerce stack.
- Mirakl: Marketplace and drop-ship platform enabling retailers to extend assortments online, including grocery operators. Adjacent competitor for grocery retailers expanding digital assortment without owning inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Naveo Commerce social profiles
Digital presenceNaveo Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naveo Commerce leadership team
Management profileNumber of profiles
Profiles8 records
Naveo Commerce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Naveo Commerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naveo Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naveo Commerce
What does Naveo Commerce do?
Naveo Commerce provides an end-to-end, modular and headless commerce platform built specifically for grocery retailers, covering branded storefronts, a grocery eCommerce engine with personalization, distributed order management, in-store picking, and last-mile delivery. It also offers a separate Naveo Commerce ERP order management system for general retail, B2B, D2C, manufacturers, and distributors.
Is Naveo Commerce a public or private company?
Naveo Commerce is a private company. It is classified as private equity controlled and is currently operating.
When was Naveo Commerce founded?
Naveo Commerce was founded in 2019. It employs 51 to 100 people.
Where is Naveo Commerce based?
Naveo Commerce is headquartered in Helsinki, Finland, in the Europe region.
How does Naveo Commerce make money?
Two revenue lines are on record. SaaS/Software Platform Subscription is the primary driver. The others are professional Services.
Who are Naveo Commerce's main competitors?
Broad incumbents on record are Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), SAP Commerce Cloud and Manhattan Active (Omnichannel). Direct peers are BigCommerce, Fluent Commerce and Kibo Commerce. Emerging players are RELEX Solutions and Mirakl.
Does Naveo Commerce have an API?
No public API is recorded for Naveo Commerce.
What industry is Naveo Commerce in?
Naveo Commerce's product category is Grocery Ecommerce Software. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 445298 and its SIC code is 5960.