What WBI does

WBI Investments LLC is a privately-held, SEC-registered investment adviser founded in 1984 and headquartered in Red Bank, New Jersey. The firm operates an investment management and wealthtech platform built around the Cy turnkey asset management platform (TAMP), developed in partnership with affiliated software firm CyborgTech LLC. Cy combines behavioral-finance planning (required-rate-of-return calculation and a loss-tolerance simulator), machine-assisted portfolio optimization over a universe of 30,000+ investment strategies, and operational automation (digital onboarding via DocuSign, automated rebalancing, billing, and performance reporting through BlackDiamond). The platform is positioned as an outsourced CIO and COO for financial advisors, with a 1,000+ model-portfolio marketplace available exclusively on Cy.

WBI also distributes a family of rules-based separately managed accounts across four strategy families: Power Factor (dividend, growth, quality, momentum, and AI-economy variants), BullBear (retirement income, balanced, and dividend strategies), Trend Switch (multi-asset tactical allocation with 15+ trend models and 30+ years of backtesting), and Direct Index solutions (S&P 500 and NASDAQ 100). Strategy outcomes include a 5-Star Overall Morningstar rating for Trend Switch US 1000 (top decile among 355 Tactical Allocation funds as of 3/31/2024) and Year-to-date gains of +22.25% (Rising Dividends) and +13.68% (Growth & Quality) through 11/12/25.

Revenue is generated primarily through (i) Cy platform subscription fees starting at $500 per seat annually and (ii) investment management fees on SMAs typically ranging from 75 to 100 basis points of AUM. Distribution is multi-channel: direct subscription, Envestnet, SMArtX, and sub-advisory relationships, with a strategic fixed-income partnership with PIMCO anchoring the bond core. The firm has 101–250 employees, has won six consecutive FinTech Breakthrough Awards from 2021 through 2026, and remains family-led under Founder and Co-CEO Don Schreiber Jr. alongside Matt Schreiber (CEO of CyborgTech/WBI Technologies). No revenue, AUM, or external venture funding figures are disclosed in available materials.

Name

WBI

Legal name

WBI Investments LLC

Website

https://wbiinvestments.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

WBI Investments is a private SEC-registered investment adviser that provides the Cy turnkey asset management platform and rules-based separately managed accounts (Power Factor, BullBear, Trend Switch, Direct Index) to financial advisors serving high-net-worth and mass-affluent clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TAMP Subscription Fees: Cy platform subscription fees for advisors, starting at $500 per seat annually, providing access to the turnkey asset management platform with planning tools, portfolio optimization, and operational automation.
2. Investment Management Fees: Fees charged for separately managed accounts (SMAs) and portfolio management services. Fees typically range from 75bps to 100bps depending on assets under management and service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WBI provides a Turnkey Asset Management Platform (TAMP) called Cy to financial advisors, integrating behavioral-finance-driven planning, machine-learning-optimized multi-manager portfolio construction, and operational automation (digital onboarding, rebalancing, billing, reporting). The firm also offers rules-based Separately Managed Accounts (SMAs) across Power Factor, BullBear, Trend Switch, and Direct Index families, plus WBI ETFs, distributed directly to advisors, on Envestnet and SMArtX platforms, and through sub-advisory arrangements.

Product overview

WBI Investments operates as a comprehensive investment management firm offering a unified platform-plus-modules architecture centered on its flagship Cy advisor platform. Cy is a complete Turnkey Asset Management Platform (TAMP) that integrates behavioral finance, portfolio construction, and operational automation to serve wealth advisors as an outsourced CIO and COO. The product ecosystem includes separately managed accounts (SMAs) across multiple strategy families: Power Factor (dividend-focused and growth-oriented), BullBear (retirement income and balanced), Trend Switch (multi-asset tactical allocation), and Direct Index solutions. Additional offerings include ETF products and Multi-Manager Model Portfolios. Products are available through Cy, Envestnet, SMArtX, and Sub-Advisory channels. The platform supports over 30,000 investment strategies and recently announced new Tax Transition and Estate Planning modules launching in Q2 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Cy: Turnkey Asset Management Platform (TAMP) with native planning tools and client-facing experience for financial advisors, integrating behavioral finance, portfolio construction, and operational automation.
• WBI Power Factor
• WBI BullBear
• WBI Trend Switch
• CyborgTech LLC

Products and services

• Cy Advisor Platform (TAMP) WBI's flagship Turnkey Asset Management Platform (TAMP) combining behavioral finance, portfolio construction, and operational automation. Serves as outsourced CIO and COO for wealth advisors, offering native planning tools, required-return calculation, loss-tolerance assessment, digital onboarding, automated rebalancing, billing, and performance reporting.
• WBI Power Factor All Cap Rising Dividends SMA Rules-based separately managed account targeting consistent, repeatable results through disciplined dividend-focused investing across all market caps. Available on Cy, Envestnet, SMArtX, or Sub-Advisory.
• WBI Power Factor All Cap High Dividend SMA Separately managed account focused on high-dividend yield across all market capitalizations. Available on Cy and SMArtX.
• WBI Power Factor SMID Rising Dividends SMA Separately managed account targeting rising dividends in the small- and mid-cap segment. Available on Cy or Sub-Advisory.
• WBI Power Factor Growth Quality SMA Separately managed account targeting stocks with strong fundamentals and growth potential based on detailed factor analysis. Available on Cy or Sub-Advisory.
• WBI Power Factor Growth Momentum SMA Separately managed account focused on growth-oriented stocks with momentum characteristics. Available on Cy or Sub-Advisory.
• WBI Power Factor AI SMA Proprietary AI-focused separately managed account screening approximately 190 AI-economy equities using multi-factor ranking (quality, momentum, capture-ratio asymmetry, downside risk control), holding approximately 20 positions with an 8% per-name cap.
• WBI Direct Index SPX Direct indexing solution for the S&P 500 enabling tax-efficient portfolio management with rules-based factor exposure. Available on Cy or Sub-Advisory.
• WBI Direct Index NAS Direct indexing solution for the NASDAQ 100 providing tax-efficient exposure with factor-based rules. Available on Cy or Sub-Advisory.
• WBI BullBear Retirement Income SMA Retirement-focused investment strategy balancing equity and income components for clients in or approaching retirement, modeling income withdrawals across historical market environments. Available on Cy, Envestnet, SMArtX, or Sub-Advisory.
• WBI BullBear Income SMA Income-focused BullBear strategy available on Cy or Envestnet, targeting consistent income generation across market cycles.
• WBI BullBear Balanced SMA Balanced approach combining growth and income components for diversified portfolio construction. Available on Cy, SMArtX, or Sub-Advisory.
• WBI BullBear Dividend Income SMA Dividend-focused BullBear strategy targeting income through dividend-paying equities.
• WBI BullBear Dividend Growth SMA BullBear strategy focused on dividend-growth companies with increasing income potential.
• WBI BullBear Dividend Retirement SMA Retirement-oriented BullBear dividend strategy modeling income withdrawals.
• WBI Trend Switch US 1000 SMA Multi-asset trend switch strategy balancing equity and bond models. Generates weekly predictive signals using economic, fundamental, monetary policy, and momentum indicators, shifting between equities and bonds based on risk-on/risk-off signals.
• WBI Trend Switch US 1000 Bond SMA Bond-focused version of the Trend Switch US 1000 strategy for fixed income allocation.
• WBI Trend Switch US 2000 Bond SMA Bond allocation strategy with broader small- and mid-cap exposure using the Trend Switch methodology.
• WBI Trend Switch US 3000 Bond SMA Bond allocation strategy with broader market exposure using the Trend Switch methodology.
• WBI Trend Switch MAG7 SMA Trend switch strategy focused on the Magnificent 7 technology stocks.
• WBI Trend Switch MAG7 Bond SMA Bond allocation version of the MAG7 Trend Switch strategy.
• WBI Trend Switch NAS 100 SMA Trend switch strategy focused on NASDAQ 100 stocks.
• WBI Trend Switch NAS 100 Bond SMA Bond allocation version of the NASDAQ 100 Trend Switch strategy.
• WBI Trend Switch US Bond SMA Broad US bond market trend switch allocation using WBI's Trend Switch methodology.
• WBI ETFs Exchange-traded funds designed to help advisors navigate market cycles and enhance client outcomes, distributed through the WBI ETFs site.
• WBI Multi-Manager Model Portfolios on Cy Collection of more than 1,000 model portfolios exclusively available on the Cy platform that optimize blends of passive, active, and alternative management styles to maximize risk-adjusted returns.

Quantifiable outcome

• Average equity investor earned 6.8% annualized return vs S&P 500's 9.4% over 20-year period - WBI's technology aims to close this 2.6% behavioral gap
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• PIMCOcoreStrategic or Co-development Partner · 25 January 2021Cy platform partnership with PIMCO featuring PIMCO active bond ETFs as the core of Cy portfolios. The partnership provides targeted loss and return multi-manager portfolios with PIMCO active bond core designed for enhanced income, increased diversification, and risk reduction through non-correlation. PIMCO is described as one of the world's leading active fixed income managers.
• EnvestnetcoreChannel Partner/ Reseller/ DistributorWBI strategies including Cy Target Drawdown portfolios are available on the Envestnet platform, providing access to thousands of registered investment advisers through the Envestnet wealth management ecosystem.
• SMArtXcoreChannel Partner/ Reseller/ DistributorWBI Power Factor strategies including Rising Dividends and High Dividend SMAs are available on the SMArtX platform, expanding distribution to their advisor network.
• CyborgTech LLCcoreStrategic or Co-development PartnerCyborgTech LLC is the affiliated software firm that developed the Cy platform technology. WBI collaborates with CyborgTech to create the WealthTech platform, combining WBI's 40 years of investment management experience with CyborgTech's technology development capabilities. The Cy Optimized Portfolios are based on a proprietary algorithm licensed to financial intermediaries by CyborgTech.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nitrogen (formerly Riskalyze): Nitrogen specializes in risk-tolerance assessment and behavioral finance tooling for advisors, directly intersecting with WBI's Cy "Gut-Check" loss-tolerance simulator and required-rate-of-return framework.
• MoneyGuidePro: MoneyGuidePro provides goal-based financial planning software used by advisors for retirement and wealth planning, competing with the native planning tools embedded in Cy that translate retirement goals into required rates of return.
• eMoney Advisor: eMoney Advisor offers financial planning, proposal, and client portal software for RIAs, overlapping with the planning and client-facing experience layers of the Cy platform that WBI is extending into tax and estate modules.

Broad incumbents

• Schwab Advisor Services: Schwab Advisor Services provides custody, technology, and practice-management resources to RIAs, including a broad TAMP-like offering that competes with Cy at the advisor operating-system layer and houses competing SMAs on its platform.
• Morningstar: Morningstar is a broad investment research, data, and advisor technology incumbent that rates SMAs (including WBI's) and offers portfolio and practice management tools overlapping with Cy's analytics and reporting functions.

Direct peers

• AssetMark: AssetMark is a TAMP offering model portfolios, SMA strategies, and advisor technology to RIAs, providing a near-direct alternative to Cy for advisors seeking outsourced CIO and portfolio construction services.
• Addepar: Addepar provides portfolio analytics, reporting, and model marketplace infrastructure for RIAs and family offices, competing with the analytics and multi-manager optimization layers of WBI's Cy platform.
• SMArtX Advisory Solutions: SMArtX is a unified managed account platform offering model portfolios and SMAs to advisors through its technology stack. It directly overlaps with WBI's Cy and Power Factor offerings and is also a distribution partner.
• Orion Advisor Technology: Orion provides portfolio accounting, performance reporting, and a TAMP-style model marketplace used by RIAs and wealth managers, mirroring WBI's combined Cy platform plus SMAs model and competing for the same advisor technology budgets.
• Envestnet: Envestnet operates one of the largest TAMPs and wealthtech ecosystems for financial advisors, offering portfolio construction, proposal generation, and an SMA marketplace that overlaps directly with WBI's Cy platform. It is both a channel partner and a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInil.linkedin.com/company/wbi-investments
• Facebookfacebook.com/WBI-Investments-LLC-XXXXXXXXX
• Xx.com/wbi_investments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBI