Egab

What Egab does

Egab is a Cairo-headquartered, Egypt-incorporated limited liability company (legal name: Egab for Digital Content) founded in 2020 by Dina Aboughazala, a former BBC journalist. It operates a three-pillar platform that connects international media outlets and organizations with journalists, experts, and primary-data sources from the Global South (Africa, Asia, Latin America, and the Middle East). The core product is a curated journalism marketplace: journalists submit pitches via a self-serve web/app, Egab's editorial team reviews and circulates approved pitches to 70+ media partners (BBC, The Guardian, CNN, Al Jazeera, AFP, Euronews, El Pais, The New Humanitarian, and others), and Egab processes payment for commissioned stories with full byline credit to the journalist.

Underlying the marketplace are two complementary offerings. The Global Majority Expert Network is a verified, searchable directory of academics, policy advisors, and specialists available for media commentary, accessible to journalists for an EUR 12 annual subscription. Global Majority Data Insights extends the network into a B2B primary-research service, mobilizing journalists to collect survey and qualitative data from hard-to-reach communities on behalf of NGOs and foundations. Supporting products include Learn with Egab (editorial training resources). The technology stack is conventional SaaS (Webflow-style web platform, Firebase backend, Segment, GA4, Amplitude, Customer.io, Mailchimp) and does not rely on proprietary AI.

Commercially, Egab operates as a transaction-based marketplace taking a 50% commission on each commissioned story (with journalist earnings of up to $15,000 per story), a low-friction EUR 12/year expert subscription, and bespoke project pricing for Data Insights engagements. The company is privately held and has been backed by Google Digital News Initiative (2021), 500 Global and the Sanabil 500 MENA Seed Accelerator (2022), and Media Development Investment Fund (2025). The leadership team comprises founder/CEO Dina Aboughazala, COO Sara El-Khalili (operations, tech, and new revenue; ex-Thomson Reuters Foundation), CMO Ahmed Maher, and Project Manager Dr. Nada El-Kouny.

Name

Egab

Legal name

Egab for Digital Content

Website

https://egab.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Egab is a Cairo-based platform founded in 2020 that connects 3,000+ vetted journalists across 100+ Global South countries with 70+ international media outlets, taking a 50% commission on commissioned stories and offering expert directories and primary-research services.

Ownership category

akta.pro rank

Product category

Journalism Marketplace

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro industry

PRIMARYBPAMAHAG

Professional & Business Services Marketplaces (Freelancers, SMB Services)

Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms

Keywords

• Journalism marketplace
• Story commissioning
• Expert network
• Global south journalism
• Freelance journalism

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Content Commission (Marketplace Commission): Egab collects the full payment from Content Buyers (media outlets) and transfers it to journalists after deducting its 50% commission. Egab negotiates fees with content buyers on behalf of journalists.
2. Expert Network Membership: Annual membership fee for experts to join the verified expert directory. EUR 12 per year covers profile verification, platform hosting, and access to training workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Egab operates a two-sided online marketplace that connects freelance journalists from the Global South with international media outlets, enabling story pitching, editorial review, commissioning, publication, and payment. The platform complements this marketplace with a verified expert directory (the Global Majority Expert Network) available via paid membership, and a custom primary-data collection service (Global Majority Data Insights) for NGOs and research clients.

Product overview

Egab operates as a three-pillar platform connecting international newsrooms with journalists and experts from the Global Majority. The core Journalist Platform enables story pitching, editorial review, and international publication; the Expert Network provides verified experts for commentary across regions and topics; and Data Insights delivers primary research from underserved communities. Supporting these pillars is Learn with Egab, offering editorial training and resources. The platform connects 3,000+ journalists across 100+ countries with 70+ media outlets including BBC, CNN, The Guardian, and Al Jazeera.

Differentiator

Problem solved

Functional benefit

Brands

• Global Majority Expert Network: A verified directory connecting academics, researchers, and specialists from the Global Majority with journalists at international outlets.
• Global Majority Data Insights

Products and services

• Egab Journalism Marketplace Two-sided online marketplace (egab.co) connecting freelance journalists from the Global South with international media outlets. Supports story pitching, editorial review, commissioning, publication, and payment, with a verified network of 3,000+ journalists across 100+ countries serving 70+ media outlets including BBC, CNN, The Guardian, Al Jazeera, OCCRP, and Bellingcat.
• Global Majority Expert Network

Quantifiable outcome

• 1,000+ stories published in international media outlets
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BBCcoreChannel Partner/ Reseller/ DistributorBBC is a media outlet partner that commissions stories from Egab's journalist network for publication.
• The GuardiancoreChannel Partner/ Reseller/ DistributorThe Guardian commissions stories from Egab's network of Global South journalists for publication.
• CNNcoreChannel Partner/ Reseller/ DistributorCNN commissions stories from Egab's journalist network for international coverage.
• Al JazeeracoreChannel Partner/ Reseller/ DistributorAl Jazeera English publishes stories from Egab's verified journalist network, particularly covering conflict zones.
• The New HumanitariancoreChannel Partner/ Reseller/ DistributorThe New Humanitarian partnered with Egab for coverage from Gaza, enabling Palestinian reporters to publish nearly 50 stories.
• AFP (Agence France-Presse)coreChannel Partner/ Reseller/ DistributorAFP is a media partner that publishes stories from Egab's journalist network.
• EuronewscoreChannel Partner/ Reseller/ DistributorEuronews commissions stories from Egab's network of Global South journalists.
• The New ArabcoreChannel Partner/ Reseller/ DistributorThe New Arab publishes stories from Egab's network of Arabic and English-language journalists.
• Amref Health AfricaminorOthersAmref Health Africa partnered with Egab for data collection, receiving 200+ verified survey responses across seven countries for a global health reform consultation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Contently: Content/freelance-journalism marketplace that connects enterprise brands and publishers with vetted freelance writers and editorial talent. Most directly comparable to Egab on business model (marketplace commission), target customer (newsrooms), and supply side (vetted writers), though Contently skews toward brand content marketing rather than Global South newsroom reporting.
• Muck Rack: A journalist database and PR/expert-matching platform used by communications professionals to find reporters and sources. Comparable to Egab's Expert Network pillar and to its journalist-discovery product, serving the same newsroom and communications buyer.
• Qwoted: Platform that connects journalists seeking expert sources with vetted experts willing to provide commentary. Direct functional overlap with Egab's Expert Network and adjacent to its core journalist-expert marketplace flow.
• Reportable: Storytelling platform that helps NGOs and nonprofits place their stories with journalists for publication. Comparable in the storytelling-from-the-Ground-Up model and serves a similar mission-driven buyer adjacent to Egab's Data Insights B2B offering.
• Connectively (formerly HARO): Service connecting journalists looking for expert sources with professionals willing to provide commentary — direct functional equivalent of Egab's Expert Network service and one of the original expert-journalist matching marketplaces in the industry.

Emerging players

• Insighters: Insight-on-demand marketplace connecting businesses with vetted subject-matter experts for consultation, advisory, and qualitative research. Partial overlap with Egab's Expert Network and Data Insights offerings, particularly for B2B buyer needs.
• Hearken: Audience-engagement platform that helps newsrooms source story ideas and contributors directly from readers. Comparable in newsroom tooling for sourcing under-represented voices, though Hearken is audience-side while Egab is journalist-side.
• Tariq: MENA-focused storytelling and content platform connecting regional voices with international audiences. Operates in the same Global South voice-amplification space as Egab, with stronger MENA distribution but narrower newsroom commissioner relationships.

Broad incumbents

• Substack: Writer-publishing platform used by journalists to publish subscription newsletters directly to audiences. Sits in Egab's same journalism value chain as an alternative monetization path for Global South writers, but uses a direct-to-audience model rather than media-outlet commissions.

Others

• LION Publishers: Nonprofit trade association supporting independent local news businesses globally. Mission-adjacent to Egab's emphasis on under-resourced journalism ecosystems and shares investor overlap via media-development funders like MDIF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Egab_co
• Facebookfacebook.com/Egab.co
• LinkedInlinkedin.com/company/egab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egab