What Sequoia Group does

Sequoia Group, Inc. is a privately held distribution management software and services firm headquartered in Sandy, Utah, operating since 1994 (with leadership roots going back to 1986). The company serves wholesale distributors and third-party logistics (3PL) providers across the United States and Canada as an authorized Channel Partner for two of the dominant distribution software platforms in North America: Tecsys (Elite Series WMS and ERP) and Infor (Distribution FACTS and CloudSuite Distribution). Its portfolio spans core ERP and warehouse management implementations, plus specialized add-on modules including convenience distribution, rate-shopping automation, eCommerce, Avalara-powered sales tax compliance, UnForm document management, and Locus Robotics warehouse automation integration.

Underlying technology is largely partner-platform based: Sequoia deploys, customizes, and supports Tecsys Elite and Infor FACTS / CloudSuite Distribution environments, and layers a small set of proprietary assets on top, including a cloud-based "Sequoia OS Platform," a customer portal with online training and module access, an online support ticket system, and TeamViewer-based remote support. In-house predictive analytics capability, centered on a single data-science-trained consultant, is applied to demand forecasting and inventory optimization on top of structured operational data.

The business model combines two streams: (1) software licensing and implementation revenue from reselling and configuring Tecsys and Infor products (recurring/subscription), and (2) ongoing professional services covering installation, customization, training, multi-location implementations, and support. GTM is sales-led and channel-driven, with direct sales plus the Infor and Tecsys partner networks, supported by content marketing, customer events (annual Distribution Summit), and participation in industry conferences (MODEX, Infor SMB & Channel Summit, CDA Marketplace). Pricing is quote-based and not publicly disclosed; sales cycles are consultative with free demonstrations. The company has approximately 20 identified team members across executive, business development, and support/development functions.

Name

Sequoia Group

Legal name

Sequoia Group, Inc.

Website

https://sequoiagroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sequoia Group is a privately held Sandy, Utah-based software firm that resells, implements, and supports Tecsys WMS and Infor Distribution ERP for wholesale distributors and 3PL providers across the US and Canada, complemented by warehouse automation, tax, and analytics integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Sales and Implementation: Sequoia Group sells, implements, and supports distribution management software including Tecsys and Infor products. Revenue comes from software licensing, implementation services, and ongoing support contracts.
2. Professional Services: Consulting, installation, customization, training, and support services for distribution-centric software systems. Services include system integration and multi-location business implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Sequoia Group sells, implements, and supports distribution management software for wholesale distributors and 3PL providers. As an authorized channel partner for Tecsys and Infor, the company delivers ERP (Infor Distribution FACTS, CloudSuite Distribution), warehouse management (Tecsys Elite WMS), and complementary solutions (Locus Robotics, Avalara sales tax, UnForm document management), backed by implementation, training, customization, and ongoing support services across the US and Canada.

Product overview

Sequoia Group is a distribution management solutions provider offering a portfolio of ERP, WMS, and 3PL software products alongside implementation, customization, and ongoing support services. The core platform consists of Tecsys WMS (warehouse management system) and Infor Distribution FACTS / Infor CloudSuite Distribution (distribution-centric ERP), both distributed as an authorized Infor and Tecsys Channel Partner. These are complemented by specialized modules including convenience distribution, rate shopping automation, Locus Robotics warehouse automation, eCommerce, Avalara sales tax compliance, and UnForm document management. Sequoia Group differentiates through a lifecycle partnership model — providing professional installation, training, customization, and continued optimization across the entire solution stack — backed by an online support portal and TeamViewer-based remote support services.

Differentiator

Problem solved

Functional benefit

Products and services

• 3PL Solutions Third-party logistics software solutions and expertise enabling distributors to outsource or manage logistics operations, order processing, fulfillment, and supply chain integration.
• Warehouse Management System (Tecsys WMS) Warehouse management system built on the Tecsys Elite platform, providing real-time inventory tracking, pick-and-pack optimization, route optimization, automated receiving and shipping, and integration with ERP and 3PL systems for streamlined distribution operations.
• Infor Distribution FACTS Distribution-centric ERP software for wholesale distributors covering inventory management, order processing, purchasing, sales, accounts receivable/payable, pricing, and manufacturing. Sequoia Group provides implementation, customization, and ongoing support.
• Infor CloudSuite Distribution (CDS) Cloud-based distribution ERP suite providing integrated WMS, ERP, and supply chain management capabilities. Sequoia Group provides professional installation, migration, and support.
• Convenience Distribution Solutions Specialized distribution management solutions tailored for convenience store and wholesale distribution operations, addressing the unique inventory, routing, and fulfillment requirements of the convenience goods sector.
• Rate Shopping Automation Automated freight rate comparison and carrier selection tool that enables distributors to optimize shipping costs by evaluating multiple carrier rates and selecting the most cost-effective option for each shipment.
• Locus Robotics Integration Warehouse robotics and automation solution featuring autonomous mobile robots (AMRs) for pick, pack, and transport operations. Sequoia Group integrates Locus Robotics into distributor warehouse environments.
• eCommerce Solutions Electronic commerce capabilities enabling distributors to manage online sales channels, integrate storefronts with back-end ERP/WMS systems, and provide real-time inventory visibility to customers.
• Sales Tax Solutions (Avalara) Sales tax compliance automation integrated with the distribution ERP, providing real-time tax calculation, filing, and regulatory compliance across jurisdictions using Avalara's tax automation platform.
• Document Management (UnForm) Digital document management and archival solution using UnForm for scanning, document access management (DAM), and paperless workflow automation within the distribution ERP environment.

Quantifiable outcome

• Distributor revenue growth of 55% over last 10 years enabled by optimal systems and strategic partnership
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TecsyscoreTechnology or IntegrationAuthorized partner for Tecsys Elite products. Provides professional installation, service, and support including Tecsys WMS implementation, Elite Series integrations, programming, and support. Sequoia Group team is trained and certified in Tecsys Elite products.
• InforcoreTechnology or IntegrationAuthorized Infor Channel Partner providing Infor Distribution FACTS, CloudSuite Distribution, and Infor WMS solutions. Sequoia Group serves clients across the US and Canada as Infor Channel Partner. Leadership team includes Infor-certified consultants and product experts.
• Locus RoboticscoreTechnology or IntegrationStrategic partnership providing warehouse robotics and automation solutions for distributors. Sequoia Group connects distributors with Locus Robotics for warehouse automation, addressing labor shortages and operational efficiency challenges.
• FACTS TUGminorOthersUser group community for FACTS software. Johnny Carson has been a presenter at FACTS TUG user conference meetings teaching best practices for distributors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manhattan Associates: Manhattan Associates is a leading WMS and supply chain platform vendor. Its warehouse management solutions compete with Tecsys WMS — one of Sequoia Group's core implementation offerings — for the same distribution customer base.
• NetSuite (Oracle): Oracle NetSuite is a leading cloud ERP platform with WMS and distribution management capabilities. Mid-market distributors frequently compare it against Infor CloudSuite Distribution — making it a key competing platform for customers Sequoia is trying to retain or win.
• Epicor Software: Epicor's Kinetic and Prophet 21 products are established distribution-focused ERPs widely used by wholesale distributors in North America. They compete directly with Infor FACTS and Tecsys Elite in the same mid-market and enterprise distribution segments Sequoia serves.
• SAP Business One: SAP Business One is a mid-market ERP with distribution and warehouse management functionality, frequently evaluated by wholesale distributors as an alternative to Infor and Tecsys solutions that Sequoia Group implements.
• Aptean: Aptean is a broader ERP and supply chain software vendor with distribution-specific modules. It serves overlapping wholesale distributor customers with vertically focused solutions, competing for the same mid-market deals Sequoia targets via its Infor/Tecsys portfolio.
• Körber Supply Chain: Körber (formerly HighJump and Körber WMS) provides warehouse management and supply chain execution software for distributors and 3PLs. It is a competing platform to Tecsys WMS for customers evaluating Sequoia's warehouse management solutions.

Direct peers

• Blue Ridge Global: Blue Ridge provides supply chain planning and inventory optimization software purpose-built for distributors. It competes for the same mid-market wholesale distributor wallet share and addresses similar pain points around demand forecasting and inventory accuracy that Sequoia solves via Tecsys/Infor implementations.
• Acumatica: Acumatica is a cloud-native ERP with strong distribution and warehouse management modules, frequently evaluated by mid-market distributors as an alternative to Infor FACTS/CloudSuite — making it a direct competing platform that Sequoia's customers may migrate toward.
• SPS Commerce: SPS Commerce provides EDI, supply chain automation, and retailer compliance solutions specifically for distributors and suppliers. It targets the same wholesale distribution customer base with adjacent supply chain capabilities that complement or substitute parts of Sequoia's ERP/WMS offering.
• ECI Software Solutions: ECI offers distribution-focused ERP and field service software (e.g., Distribution One, JobBOSS, Deacom) directly serving wholesale distributors — the same mid-market customer base that Sequoia Group targets with Infor FACTS and Tecsys WMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Sequoia_Group
• YouTubeyoutube.com/@SequoiaGroup
• Facebookfacebook.com/sequoiagroup
• LinkedInlinkedin.com/company/sequoia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Group