What Blue Moon Software does

Blue Moon Software is an Austin, Texas-based software company founded in 1992 that develops web-based electronic lease forms and document management solutions for the US multifamily property management market. The company's core products—NAA Click & Lease, TAA Click & Lease, and GAA Forms Online—provide industry-standard, state-specific lease forms (covering all 50 states plus DC) with built-in e-signature functionality, rental application processing, and document storage. Blue Moon is the officially sanctioned technology provider for three major apartment associations: the National Apartment Association (NAA), the Texas Apartment Association (TAA), and the Georgia Apartment Association (GAA), making it the de facto standard for compliant lease forms in those markets.

The platform is built around a web-based forms processing engine with an open-source API that enables third-party property management software vendors to integrate Blue Moon's forms functionality directly into their own products. An Enterprise Module add-on extends the platform upmarket to larger management companies by providing portfolio-wide visibility into activity, permissions, and default lease provisions. The company maintains a small team (11-50 employees) at its Austin headquarters and offers real-time, US-based customer support during Central Time business hours.

Blue Moon's go-to-market is channel-led: product access is gated behind membership in TAA, NAA, or GAA, so the associations function as both distribution partners and a partial revenue mechanism through membership dues. Revenue is generated on a recurring basis through these association-mediated subscriptions plus likely an enterprise tier for the portfolio management module. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed venture or private equity backing, suggesting a bootstrapped, founder-controlled operating model.

Name

Blue Moon Software

Legal name

Blue Moon Software

Website

https://bluemoon.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Moon Software is an Austin, Texas-based software company founded in 1992 that provides web-based electronic lease forms, e-signatures, and document storage for US property managers, distributed exclusively through the National, Texas, and Georgia Apartment Associations.

Ownership category

akta.pro rank

Product category

Lease Management Software

NAICS

Rental and Leasing Services (532), Consumer Electronics and Appliances Rental (532210)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Lease forms software
• Electronic lease forms
• Property management forms
• E-signature solutions
• Rental application processing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Association Partnership Licenses: Blue Moon Software powers the official forms libraries for apartment associations (TAA, NAA, GAA). Revenue is generated through association membership access, where property managers pay association dues to gain access to Blue Moon-powered forms products.
2. Enterprise/Portfolio Management: Larger customers and management companies can access the Enterprise Module for portfolio-wide activity viewing and permissions management, likely at an additional tier beyond standard association membership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Blue Moon Software develops and operates web-based electronic lease forms solutions for the U.S. multifamily property management market, delivered as the official Click & Lease / Forms Online products for the National Apartment Association, Texas Apartment Association, and Georgia Apartment Association. Its platform provides industry-standard, state-specific leasing forms with built-in e-signatures (no per-transaction fees), rental application capture, document storage, and an open-source API for integration with third-party property management software.

Product overview

Blue Moon Software is a web-based forms processing platform that provides industry-standard lease forms electronically enabled for the property management market. The company offers a unified product portfolio centered on Click & Lease branded solutions for three apartment associations: NAA Click & Lease (National Apartment Association), TAA Click & Lease (Texas Apartment Association), and GAA Forms Online (Georgia Apartment Association). These products share core functionality including e-signature capabilities, rental application processing, document storage, and property management software integration. For larger customers, an Enterprise Module add-on provides portfolio-wide visibility and management capabilities across all properties.

Differentiator

Problem solved

Functional benefit

Products and services

• NAA Click & Lease

Quantifiable outcome

• No transaction fees for e-signatures
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• TAA (Texas Apartment Association)coreChannel Partner/ Reseller/ DistributorBlue Moon Software powers the official TAA Click & Lease product for Texas apartment association members. This is a core partnership as TAA is one of three major apartment associations Blue Moon works with exclusively.
• NAA (National Apartment Association)coreChannel Partner/ Reseller/ DistributorBlue Moon Software powers the official NAA Click & Lease product for National Apartment Association members. This is a flagship partnership providing nationwide distribution through the largest apartment association.
• GAA (Georgia Apartment Association)coreChannel Partner/ Reseller/ DistributorBlue Moon Software powers the GAA Forms Online product for Georgia Apartment Association members. This is a key regional partnership covering the Georgia market.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Buildium: Buildium is a property management platform for residential landlords and small-to-mid PM companies, offering lease generation, e-signature, and tenant screening. Directly comparable to Blue Moon in target customer and lease workflows.
• Avail: Avail provides landlords and small PMs with online lease forms (state-specific), e-signature, and tenant screening. Closely mirrors Blue Moon's product scope and target customer base.
• TurboTenant: TurboTenant offers free and paid property management tools for independent landlords, including state-specific lease generation and e-signature. Directly competes for the same individual landlord and small-PM customer as Blue Moon's association members.
• LeaseRunner: LeaseRunner specializes in online lease forms, tenant screening, and e-signature for the rental industry. Directly comparable in product scope (lease forms and screening) and customer profile (landlords and PMs).

Broad incumbents

• AppFolio: AppFolio is a leading cloud property management suite for residential and commercial portfolios. Its native lease creation and e-sign flows overlap with Blue Moon's core functionality, but as part of a much broader platform.
• Yardi: Yardi is one of the largest enterprise property management software providers, with built-in lease management, document storage, and e-signature. Comparable to Blue Moon at the lease administration layer, but serving a far broader portfolio of workflows.
• RealPage: RealPage offers enterprise multifamily property management software with integrated lease execution and document management. Overlaps with Blue Moon in lease workflows, particularly for larger apartment operators.
• DocuSign: DocuSign is the dominant generic e-signature platform with vertical real estate templates and bulk send. Comparable to Blue Moon's e-signature feature set, but as a horizontal general-purpose tool rather than a lease-specific product.
• Adobe Acrobat Sign: Adobe Acrobat Sign offers e-signature and document workflows with real estate use cases. Comparable as a competitive e-signature alternative to the e-sign functionality embedded in Blue Moon's Click & Lease products.

Emerging players

• Hemlane: Hemlane is a property management platform for small and mid-size landlords offering lease management and e-signature alongside full-service management. Comparable in targeting the residential landlord/PM segment with overlapping lease workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bluemoonforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Software