What Gana Energía does

Gana Energía (legally Gaolania Servicios S.L.) is a Spanish independent electricity and natural gas retailer founded in 2015 and headquartered in Valencia, Spain. The company serves residential customers and small businesses nationwide through a portfolio of three electricity tariffs (Tarifa 24 Horas with fixed daily pricing, Tarifa Tramos Horarios time-of-use, and Tarifa Precio de Mercado indexed) and three gas tariffs segmented by consumption level (RL.1, RL.2, RL.3). Pricing follows a cost-plus model with no permanence commitments and no hidden fees, positioning the firm as a transparent challenger to Spain's four traditional utility incumbents.

The technology platform is a digital-first retail energy stack comprising online 3-minute onboarding, an Área Cliente self-service portal, iOS and Android mobile apps, a bill comparison/simulation tool, and the Monedero Virtual (Virtual Battery) service that compensates solar self-consumption surpluses at 0.06 EUR/kWh across multiple properties. Distribution combines direct digital self-serve, phone-based inside sales with human advisors (no automated answering), and a Collaborator partner network recruiting electricians, real estate advisors, property managers, and telecom providers as resellers earning commissions on contracted tariffs. Optional add-on services (Tu Asistente Gas and Tu Asistente 24 Horas Luz) extend into home maintenance and emergency assistance on a daily-fee subscription basis.

The business operates on retail electricity and gas supply margins with subscription-style recurring billing (monthly), plus ancillary revenue from the virtual wallet management fee (free for first 12 bills, then 0.07 EUR/day) and home assistance service fees. The company has scaled to over 500,000 customers, 204 employees, and €327 million in annual billing, ranking among Spain's Top 7 electricity providers. Marketing relies on an educational blog, a Plan Amigo referral program (50 EUR referrer / 25 EUR referee), local sports sponsorships (Valencia Basket 3x3, Premier Padel, 15K Nocturna Valencia), and SEO-driven organic acquisition. Per third-party reporting, Gana Energía was acquired by Repsol as part of the latter's Iberian expansion to surpass 3 million energy customers.

Name

Gana Energía

Legal name

GAOLANIA SERVICIOS S.L. (GANA ENERGÍA)

Website

https://ganaenergia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Gana Energía (Gaolania Servicios S.L.) is a Spanish independent electricity and gas retailer founded in 2015, headquartered in Valencia, serving 500,000+ residential and small business customers nationwide through a digital-first, cost-plus pricing model with no permanence contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply: Revenue generated from selling electricity to residential and business customers at adjusted margins above wholesale cost. Electricity is sold at cost-plus pricing model with fixed daily fees and variable consumption charges.
2. Natural Gas Supply: Revenue from providing natural gas supply services. Gas tariffs are structured with fixed monthly fees and variable consumption charges based on customer segment (RL.1, RL.2, RL.3) determined by annual consumption levels.
3. Virtual Wallet Management Fee: Virtual wallet for solar surplus compensation with free management for first 12 bills, then charged at 0.07 euros per day for ongoing management services.
4. Tu Asistente Gas (Gas Assistant Service): Optional maintenance and emergency service for gas installations at 0.302755 euros per day plus VAT, including biennial mandatory inspection and coverage for materials up to 300 euros.
5. Tu Asistente 24 Horas Luz (24-Hour Light Assistant): Optional emergency assistance service for electrical, plumbing, locksmith, and glazing issues at 0.137465 euros per day plus VAT, with free labor up to 3 hours and up to 50 euros in materials covered.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gana Energía is an independent Spanish energy retailer that supplies electricity and natural gas directly to residential and small commercial customers at cost-plus pricing. The portfolio includes three electricity tariffs (fixed-price, time-of-use, and market-indexed) and three natural gas tariff segments based on annual consumption, all contracted online in approximately 3 minutes with no permanence commitment. The offering is complemented by a virtual wallet for solar surplus compensation and optional home assistance add-ons for gas maintenance and 24-hour emergency services.

Product overview

Gana Energía is a Spanish electricity and natural gas retailer offering a portfolio of consumer-facing energy products. The core offering consists of three electricity tariffs (Tarifa 24 Horas with fixed daily pricing, Tarifa Tramos Horarios with time-of-use pricing, and Tarifa Precio de Mercado with market-indexed pricing) and three natural gas tariffs segmented by consumption levels (RL.1, RL.2, RL.3). The product suite is complemented by a Monedero Virtual (virtual battery) for solar self-consumption compensation, and two maintenance/assistance add-ons (Tu Asistente Gas and Tu Asistente 24 Horas Luz). Digital tools include an online customer portal (Área Cliente), mobile app, bill comparison simulator, and a referral program (Plan Amigo). The company operates without contract permanence across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarifa 24 Horas Fixed-price electricity tariff offering a constant EUR/kWh rate throughout the entire day without time-of-use discrimination, providing billing predictability for Spanish residential and small commercial customers who do not want to monitor hourly prices.
• Tarifa Tramos Horarios Time-of-use electricity tariff with fixed pricing across three daily periods (valley, plain, peak), enabling customers who can shift consumption to off-peak hours to achieve up to 50% savings on consumption during valley hours.
• Tarifa Precio de Mercado Index-linked electricity tariff offering energy at market cost price with variable rates across three time periods, bundled with a 5 EUR monthly fuel credit through the Waylet loyalty partnership.
• Tarifas de Gas Natural Natural gas supply tariffs priced at cost across three consumption segments (RL.1 low consumption, RL.2 medium consumption, RL.3 high consumption) covering Spanish residential homes, second residences, and small businesses with heating systems and boilers.
• Monedero Virtual (Batería Virtual) Virtual battery service for Spanish residential solar self-consumption customers that compensates surplus photovoltaic energy at €0.06/kWh, allowing accumulation and redemption against future electricity and gas bills across multiple properties without expiration.
• Tu Asistente Gas Optional subscription maintenance and emergency service for Spanish residential gas installations, covering the biennial mandatory gas inspection, emergency assistance within 3 hours, and up to €300 in materials for repairs.
• Tu Asistente 24 Horas Luz Optional 24-hour subscription home emergency assistance for Spanish customers, covering plumbing, electrical, locksmith, and glazing emergencies with arrival within 3 hours, up to 3 hours of handyman service, and up to €50 in materials covered.

Quantifiable outcome

• 500,000+ customers acquired
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• FintonicminorStrategic or Co-development Partner · 3 February 2026Strategic partnership with Fintonic financial app to help users reduce energy bills. The collaboration aims to provide financial insights and energy savings recommendations to Fintonic users.
• WayletminorGTM or Marketing PartnerWaylet partnership provides 5 EUR monthly fuel credit for customers with Tarifa Precio de Mercado electricity contracts. This is a loyalty benefit allowing customers to receive discounts on fuel purchases using accumulated credits.
• Valencia Basket ClubminorGTM or Marketing PartnerSponsorship partnership with Valencia Basket Club 3x3 basketball team. Gana Energía serves as main sponsor for the 3x3 basketball program.
• Premier Pádel (Valencia P1 and Málaga P1)minorGTM or Marketing PartnerSponsorship of Premier Pádel tournaments including Valencia P1 and Málaga P1 events. Partnership includes team of ambassadors.
• 15K Nocturna ValenciaminorGTM or Marketing PartnerTitle sponsorship of the 15K Nocturna Valencia running event. Partnership has achieved over 6,000 registrations within 24 hours.
• Valencia 3x3 SeriesminorGTM or Marketing PartnerSponsorship of basketball 3x3 tournament series in Valencia.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Naturgy: Spanish integrated gas and electricity utility with strong residential customer base across Spain and Latin America. Comparable as one of the 4 dominant incumbents holding 86% of the Spanish retail market that Gana Energía is targeting for share gain.
• Repsol: Major Spanish integrated energy company that has acquired Gana Energía and now operates it within its 3M+ customer Iberian retail platform. Comparable as the parent/incumbent positioning in the same market, providing both competition and now the corporate parent context.
• Iberdrola: Spain's largest electricity utility with vertically integrated generation, distribution, and retail. Serves as the dominant incumbent against which Gana Energía competes for switchers; comparable in serving Spanish residential customers but with vastly larger scale and own generation assets.
• Endesa: One of Spain's "Big 4" incumbent utilities, majority-owned by Enel, serving residential and business customers across electricity and gas. Comparable as a major incumbent competitor in the same Spanish retail market.

Direct peers

• Factorenergia: Independent Spanish electricity and gas retailer targeting residential and SME customers with adjusted pricing. Directly comparable as a domestic Spanish independent challenger in the same regulatory and competitive environment as Gana Energía.
• Lucera: Spanish renewable electricity retailer with a 100% green energy proposition and digital contracting. Comparable to Gana Energía in target customer (Spanish residential), green positioning, and cost-plus pricing approach, though with smaller customer scale.
• Holaluz: Spanish independent green electricity retailer serving residential customers with 100% renewable energy contracts and digital-first onboarding. Directly comparable to Gana Energía in business model, target customer, and green positioning, though Holaluz is more strongly identified with the solar prosumer segment.
• CHC Energía: Spanish independent electricity retailer now part of Repsol (acquired alongside Gana Energía). Comparable as a domestic independent challenger in the same Spanish market with similar residential focus, though previously operating at smaller scale.
• Octopus Energy: UK-based tech-forward green energy retailer offering digital-first contracts, time-of-use tariffs, and customer-friendly service. Highly comparable to Gana Energía on digital GTM motion, transparent pricing philosophy, and renewable branding, though operating in the UK rather than Spain.

Regional players

• Plenitude (Eni): Eni's retail energy arm operating across Italy, Spain, Portugal, and other European markets with renewable energy supply and EV charging. Comparable business model (retail energy supplier with green positioning) but operating across multiple European geographies rather than Spain-only.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ganaenergia
• Facebookfacebook.com/ganaenergia
• LinkedInlinkedin.com/company/gana-energia
• Xx.com/gana_energia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gana Energía