What Reditus does

Reditus is a B2B SaaS affiliate management platform headquartered in Utrecht, Netherlands, founded around 2020-2021. The company operates a two-sided marketplace that connects B2B SaaS companies seeking to grow through partner channels with a network of 25,000+ B2B SaaS-focused affiliates. Its stated client base spans 200-500+ B2B SaaS companies, and the platform claims to have generated $7.5M in affiliate-driven revenue for those customers, though this figure measures GMV flowing through the network rather than Reditus's own revenue.

The product surface comprises an Affiliate Management Platform with commission tracking and payout workflows, an AI-powered Affiliate Discovery Tool that recommends affiliates from the marketplace, an in-app referral widget for end-user referral programs, a Tracking Script (V2 released in 2025) for attribution, a native Stripe integration for revenue reconciliation, and public Affiliate and Customer APIs for programmatic access. A Marketplace acts as the directory layer where SaaS clients browse and onboard affiliates. The architecture is API-first, with self-serve onboarding and tiered plan packaging up to an Enterprise tier.

Reditus is bootstrapped and founder-owned with a headcount of 1-10, and has not disclosed external funding. The business model is primarily SaaS subscription across four tiers (Startup, Growth, Scale Up, Enterprise) at $49-$799+/month, supplemented by Done-For-You managed services and a white-glove migration offering aimed at customers switching from competing platforms. Go-to-market is product-led and self-serve for the lower tiers, with sales-assisted conversion for Scale Up and Enterprise.

Name

Reditus

Legal name

Reditus B.V.

Website

https://getreditus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Reditus is a B2B SaaS affiliate management platform operating a two-sided marketplace of 25,000+ affiliates serving 200-500+ SaaS companies with tiered subscription plans, AI-powered affiliate discovery, in-app referral tooling, and Stripe-native revenue attribution.

Ownership category

akta.pro rank

Product category

Affiliate Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Affiliate management software
• SaaS partner programs
• Referral program platform
• Affiliate network marketplace
• Partner recruitment automation

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Tiered subscription plans (Free/Startup/Growth/Scale Up/Enterprise) based on MRR generated via affiliates and features needed. Higher tiers unlock marketplace listing, AI search limits, and dedicated support.
2. Managed Services: Optional add-on services: Program Launch Package (one-time $2,500), Affiliate Recruitment Campaign (from $2,500/month), and Done-For-You Program Management (from $3,500/month + optional revenue share).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reditus is a B2B SaaS-focused affiliate and referral management platform that lets software companies launch in-app referral programs and external affiliate programs from a single tool. The product combines an embeddable in-app referral widget, AI-powered affiliate discovery, a curated marketplace of 25,000+ vetted B2B SaaS affiliates, automated commission payouts, and Stripe-based revenue attribution, all priced on tiered subscriptions tied to the customer's own ARR.

Product overview

Reditus is a B2B SaaS-focused affiliate management platform offering a unified system for running both in-app referral programs and external affiliate programs. The core product combines the Reditus Affiliate Management Platform with an AI-powered Discovery Tool, a Marketplace of 25,000+ B2B SaaS affiliates, and a Vetted Affiliate Database. The platform includes native integrations with Stripe for subscription tracking, automated payout functionality via PayPal, and fraud detection. Pricing tiers (Startup, Growth, Scale Up, Enterprise) scale based on ARR limits and feature access. Additional services include a Program Launch Package, Affiliate Recruitment Campaign, Done-For-You Program Management, and free White-Glove Migration on annual plans. The platform also offers dedicated APIs (Affiliate Program API, Referral Program API, Affiliates API) for technical integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Reditus Affiliate Management Platform SaaS platform exclusively for B2B SaaS companies that combines an in-app referral widget, external affiliate program management, AI-powered affiliate discovery, a curated marketplace of 25,000+ B2B SaaS affiliates, fraud detection, Stripe-based revenue attribution and recurring commission tracking. Sold via tiered subscriptions (Free, Startup, Growth, Scale Up, Enterprise) keyed to the customer's affiliate-generated ARR.
• Program Launch Package One-time, six-week engagement priced at $2,500 that delivers a converting affiliate program: commission structure design, affiliate-facing landing pages, onboarding emails and introductions to the first 10 affiliates. Sold separately from platform subscriptions.
• Affiliate Recruitment Campaign Ongoing managed service priced from $2,500/month with a 3-month minimum that recruits 25-50 qualified B2B SaaS affiliates in 90 days using the AI Discovery tool, the vetted affiliate database and direct outreach.
• Done-For-You Program Management Full-service affiliate program management priced from $3,500/month (plus optional revenue share) covering affiliate communications, recruitment, commission optimization, payouts and monthly performance reporting.
• White-Glove Migration Migration service bundled with annual plans that imports affiliates, sets up tracking, connects the customer's billing system, preserves legacy tracking parameters so existing affiliate links continue working, and informs affiliates about the move — a contracted, scoped service that customers sign up for as part of an annual commitment.

Quantifiable outcome

• Insightful tripled their affiliate revenue after switching from Rewardful
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the primary payment processor integrated with Reditus for subscription tracking, revenue attribution, and affiliate payout processing. Stripe OAuth flow enables 2-click account connection. Essential infrastructure for the affiliate commission tracking system.
• HubSpotcoreTechnology or IntegrationMarketing landing pages, traffic insights, demo booking, CRM integration for affiliate data. Used for both marketing operations and affiliate tracking via Calendly integration.
• AWS (via Heroku)coreTechnology or IntegrationInfrastructure services hosting application databases and storage via Heroku/Salesforce platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PartnerStack: Direct competitor focused on partner and affiliate management for B2B SaaS. Offers a similar combination of affiliate recruitment marketplace, automated payouts, and partner tracking, and is named on Reditus's own comparison pages as the primary incumbent target.
• Rewardful: Direct competitor offering affiliate and referral programs for SaaS companies via Stripe integration. Publicly cited as a Reditus switching source — Insightful reported a 3x revenue lift after moving from Rewardful to Reditus.
• Tapfiliate: Affiliate tracking platform with broad SaaS, e-commerce, and B2B use cases. Named on Reditus comparison pages; competes head-to-head on pricing for small to mid-sized SaaS affiliate programs.
• FirstPromoter: Affiliate and referral management SaaS purpose-built for subscription businesses with Stripe/Paddle integrations. Closely comparable product surface (referral + affiliate, SaaS-native) and a recurring target on Reditus's SEO and comparison pages.
• Tolt: SaaS-focused affiliate program management platform with white-label affiliate programs and Stripe-based commission tracking. Direct product overlap in the SMB SaaS segment Reditus targets.
• Refersion: Affiliate marketing platform with a strong e-commerce heritage but also serving SaaS brands. Overlaps with Reditus in SaaS affiliate program management and is a credible switching alternative for prospects evaluating platforms.

Broad incumbents

• Impact: Large venture-backed affiliate and partnership management platform with cross-channel attribution and global payout infrastructure. Serves a much broader range of verticals (e-commerce, B2B, fintech) but is explicitly listed by Reditus as a migration source and competes for the same B2B SaaS programs.
• Awin: Global affiliate network operating across multiple verticals including B2B SaaS. While much larger and broader in scope, Awin competes for the same brand-to-affiliate recruitment motion that Reditus's marketplace provides.
• ShareASale: Long-established affiliate network with a vast publisher base but skewed to e-commerce and coupons. Cited as a 'generic network' example in Reditus's positioning and competes at the lower end of the SaaS market.

Emerging players

• Everflow: Partner and affiliate tracking platform with growing SaaS vertical presence, emphasizing real-time analytics, fraud prevention, and global payouts. Overlaps in feature set (fraud detection, payouts, partner marketplace) but is more general-purpose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getreditus
• Facebookfacebook.com/getreditus
• LinkedInlinkedin.com/company/reditusbv
• Instagraminstagram.com/reditus_bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reditus