Founder Sport Group

What Founder Sport Group does

Founder Sport Group is a wholesale sports apparel manufacturer and distributor founded in 1971 and headquartered in Statesville, North Carolina. The company sells bulk team uniforms, athletic apparel, outerwear, headwear, and accessories to B2B customers including team dealers, athletic directors, schools, clubs, leagues, and corporate buyers across North America, operating through a wholesale channel with custom sublimation and decoration services. Its product portfolio spans eight sub-brands (Augusta Sportswear, Alleson, Badger, Holloway, C2 Sport, High Five, Russell Athletic, Pacific Headwear) plus partner brands Babe Ruth and Pop Warner, covering baseball, basketball, soccer, football, hockey, lacrosse, volleyball, track, cheer/dance, and emerging categories like flag football, 7v7 football, and racquet sports.

The company's underlying technology is built around custom decoration and on-demand manufacturing capabilities: 5-day fast sublimation, direct-to-film and direct-to-garment digital printing, screen printing, embroidery, and print-on-demand via Stahl's Fulfill Engine. These services are delivered through the momentecbrands.com B2B e-commerce platform, which supports account login, order history, digital design tools, multi-currency transactions across 12 currencies, and a public REST API for digital customer integrations. The platform also exposes product data feeds for partner integrations and provides digital catalogs, lookbooks, and a digital swatch book.

Commercially, Founder Sport Group generates revenue through one-time wholesale bulk purchases at quote-based pricing, with free shipping thresholds set at $150 (US) and $300 (Canada). In January 2024, the company was acquired by Platinum Equity alongside Augusta Sportswear Brands and consolidated into Momentec Brands, which now serves as the operating entity for the combined portfolio. Prior CEO John J. Anton, Jr. doubled revenue during his tenure before departing for the CEO role at Wahl.

Name

Founder Sport Group

Legal name

Founder Sport Group

Website

https://foundersport.com

Company type

Private

Founded year

1971

Operating status

Acquired

Headcount range

251–500 employees

Short description

Founder Sport Group is a wholesale sports apparel manufacturer and distributor (founded 1971, Statesville, NC) selling bulk team uniforms, athletic apparel, headwear, and accessories through B2B channels to team dealers, schools, clubs, and leagues across North America, now operating under Momentec Brands following Platinum Equity's January 2024 acquisition.

Ownership category

akta.pro rank

Product category

Team Sports Apparel

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Wholesale sports apparel
• Team uniforms
• Custom sublimation printing
• Athletic apparel manufacturing
• Team dealer distribution

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Sports Apparel Sales: B2B wholesale distribution of sports apparel, team uniforms, headwear, and accessories to team dealers and organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Founder Sport Group manufactures and wholesales sports apparel, team uniforms, headwear, and accessories through a portfolio of brands including Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, C2 Sport, High Five, and Pacific Headwear. The company sells in bulk to team dealers, athletic directors, schools, clubs, leagues, and corporate buyers, and provides custom decoration services such as 5-day fast sublimation, direct-to-film/direct-to-garment digital printing, embroidery, screen printing, and on-demand fulfillment powered by Stahl's Fulfill Engine.

Product overview

Founder Sport Group operates under Momentec Brands as a wholesale sports apparel and bulk team clothing platform. The company offers a portfolio of sub-brands (Augusta Sportswear, Alleson, Badger, Holloway, C2 Sport, High Five, Russell Athletic, Pacific Headwear) alongside core customization services including FreeStyle Sublimation, FreeStyle Digital Print, embroidery, screen printing, and On-Demand Solutions. Products span team uniforms, athletic apparel, outerwear, headwear, and accessories across multiple sports categories including baseball, basketball, soccer, football, hockey, lacrosse, volleyball, and track.

Differentiator

Problem solved

Functional benefit

Products and services

• Augusta Sportswear

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Augusta Sportswear Brands: Direct peer now operating under the same Momentec Brands umbrella after Platinum Equity co-acquired both companies in January 2024. Augusta offers nearly identical wholesale team sports apparel, uniforms, and decoration services — the two entities have already been combined.
• BSN Sports: Largest direct-to-dealer team sports apparel and equipment distributor in the US, serving schools, leagues, and athletic directors with bulk uniforms and gear. Closely comparable wholesale GTM and customer base to Founder Sport Group / Momentec Brands.
• Champion Teamwear: Wholesale team apparel and uniform brand operated by Hanesbrands, serving the same youth, school, and amateur sports segments. Direct competitor in the team uniform and decoration services category.
• Alleson Athletic: Wholesale manufacturer of athletic uniforms and sportswear for baseball, basketball, soccer, lacrosse, volleyball, and track. Direct peer offering custom sublimation and team uniforms to the same B2B dealer channel.
• Eastbay (Team Sales): Team sales division historically focused on outfitting high school and college athletic programs with apparel, footwear, and equipment. Comparable B2B team dealer model and customer profile, though now part of Fanatics.
• Pacific Headwear: Custom headwear and caps brand serving the team, corporate, and promotional markets. Already a sub-brand within Momentec Brands but operates as a peer-level headwear specialist in the wholesale channel.

Broad incumbents

• Adidas Team Sports: Global athletic apparel giant with a dedicated team sports division serving schools, clubs, and leagues with branded uniforms and custom apparel. Competes broadly in the same end market but as part of a much larger portfolio.
• Nike Team Sports: Dominant athletic apparel brand operating a team sports business serving high school, collegiate, and club programs. Major incumbent competitor in team uniforms and custom apparel with strong brand pull.
• Under Armour Team Sports: Performance athletic apparel brand with a team sports division outfitting schools and clubs. Overlaps with Founder Sport Group's performance apparel lines (Badger, Holloway) at the team dealer channel.
• Riddell: Leading team sports equipment and uniform provider primarily focused on football and other protective sports gear. Sells through the same team dealer channel and overlaps in outfitting scholastic athletic programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MomentecBrands
• Facebookfacebook.com/momentecbrands
• LinkedInlinkedin.com/company/momentecbrands
• Instagraminstagram.com/momentecbrands_
• Xx.com/foundersport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founder Sport Group