Founder Sport Group
Founder Sport Group is a wholesale sports apparel manufacturer and distributor (founded 1971, Statesville, NC) selling bulk team uniforms, athletic apparel, headwear, and accessories through B2B channels to team dealers, schools, clubs, and leagues across North America, now operating under Momentec Brands following Platinum Equity's January 2024 acquisition.
- Company typePrivate
- Founded1971
- HeadquartersStatesville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Founder Sport Group does
Founder Sport Group is a wholesale sports apparel manufacturer and distributor founded in 1971 and headquartered in Statesville, North Carolina. The company sells bulk team uniforms, athletic apparel, outerwear, headwear, and accessories to B2B customers including team dealers, athletic directors, schools, clubs, leagues, and corporate buyers across North America, operating through a wholesale channel with custom sublimation and decoration services. Its product portfolio spans eight sub-brands (Augusta Sportswear, Alleson, Badger, Holloway, C2 Sport, High Five, Russell Athletic, Pacific Headwear) plus partner brands Babe Ruth and Pop Warner, covering baseball, basketball, soccer, football, hockey, lacrosse, volleyball, track, cheer/dance, and emerging categories like flag football, 7v7 football, and racquet sports.
The company's underlying technology is built around custom decoration and on-demand manufacturing capabilities: 5-day fast sublimation, direct-to-film and direct-to-garment digital printing, screen printing, embroidery, and print-on-demand via Stahl's Fulfill Engine. These services are delivered through the momentecbrands.com B2B e-commerce platform, which supports account login, order history, digital design tools, multi-currency transactions across 12 currencies, and a public REST API for digital customer integrations. The platform also exposes product data feeds for partner integrations and provides digital catalogs, lookbooks, and a digital swatch book.
Commercially, Founder Sport Group generates revenue through one-time wholesale bulk purchases at quote-based pricing, with free shipping thresholds set at $150 (US) and $300 (Canada). In January 2024, the company was acquired by Platinum Equity alongside Augusta Sportswear Brands and consolidated into Momentec Brands, which now serves as the operating entity for the combined portfolio. Prior CEO John J. Anton, Jr. doubled revenue during his tenure before departing for the CEO role at Wahl.
Founder Sport Group firmographics
Firmographics- Name
- Founder Sport Group
- Legal name
- Founder Sport Group
- Website
- https://foundersport.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Founder Sport Group is a wholesale sports apparel manufacturer and distributor (founded 1971, Statesville, NC) selling bulk team uniforms, athletic apparel, headwear, and accessories through B2B channels to team dealers, schools, clubs, and leagues across North America, now operating under Momentec Brands following Platinum Equity's January 2024 acquisition.
- Ownership category
- akta.pro rank
Founder Sport Group industry classification
Industry- Product category
- Team Sports Apparel
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ)
Keywords
Where Founder Sport Group is headquartered
LocationHeadquarters
- HQ city
- Statesville
- HQ country
- United States
- HQ region
- North America
Markets served
Founder Sport Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Sports Apparel Sales: B2B wholesale distribution of sports apparel, team uniforms, headwear, and accessories to team dealers and organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale bulk pricing for team apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Founder Sport Group product offering
Product offeringCore offering
Founder Sport Group manufactures and wholesales sports apparel, team uniforms, headwear, and accessories through a portfolio of brands including Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, C2 Sport, High Five, and Pacific Headwear. The company sells in bulk to team dealers, athletic directors, schools, clubs, leagues, and corporate buyers, and provides custom decoration services such as 5-day fast sublimation, direct-to-film/direct-to-garment digital printing, embroidery, screen printing, and on-demand fulfillment powered by Stahl's Fulfill Engine.
Product overview
Founder Sport Group operates under Momentec Brands as a wholesale sports apparel and bulk team clothing platform. The company offers a portfolio of sub-brands (Augusta Sportswear, Alleson, Badger, Holloway, C2 Sport, High Five, Russell Athletic, Pacific Headwear) alongside core customization services including FreeStyle Sublimation, FreeStyle Digital Print, embroidery, screen printing, and On-Demand Solutions. Products span team uniforms, athletic apparel, outerwear, headwear, and accessories across multiple sports categories including baseball, basketball, soccer, football, hockey, lacrosse, volleyball, and track.
Differentiator
Problem solved
Functional benefit
Products and services
- Augusta Sportswear
Companies that use Founder Sport Group
Customer profileSegments2 records
Ideal customer profiles2 records
Founder Sport Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Founder Sport Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Founder Sport Group competitors and assessment
Company assessmentDirect peers
- Augusta Sportswear Brands: Direct peer now operating under the same Momentec Brands umbrella after Platinum Equity co-acquired both companies in January 2024. Augusta offers nearly identical wholesale team sports apparel, uniforms, and decoration services — the two entities have already been combined.
- BSN Sports: Largest direct-to-dealer team sports apparel and equipment distributor in the US, serving schools, leagues, and athletic directors with bulk uniforms and gear. Closely comparable wholesale GTM and customer base to Founder Sport Group / Momentec Brands.
- Champion Teamwear: Wholesale team apparel and uniform brand operated by Hanesbrands, serving the same youth, school, and amateur sports segments. Direct competitor in the team uniform and decoration services category.
- Alleson Athletic: Wholesale manufacturer of athletic uniforms and sportswear for baseball, basketball, soccer, lacrosse, volleyball, and track. Direct peer offering custom sublimation and team uniforms to the same B2B dealer channel.
- Eastbay (Team Sales): Team sales division historically focused on outfitting high school and college athletic programs with apparel, footwear, and equipment. Comparable B2B team dealer model and customer profile, though now part of Fanatics.
- Pacific Headwear: Custom headwear and caps brand serving the team, corporate, and promotional markets. Already a sub-brand within Momentec Brands but operates as a peer-level headwear specialist in the wholesale channel.
Broad incumbents
- Adidas Team Sports: Global athletic apparel giant with a dedicated team sports division serving schools, clubs, and leagues with branded uniforms and custom apparel. Competes broadly in the same end market but as part of a much larger portfolio.
- Nike Team Sports: Dominant athletic apparel brand operating a team sports business serving high school, collegiate, and club programs. Major incumbent competitor in team uniforms and custom apparel with strong brand pull.
- Under Armour Team Sports: Performance athletic apparel brand with a team sports division outfitting schools and clubs. Overlaps with Founder Sport Group's performance apparel lines (Badger, Holloway) at the team dealer channel.
- Riddell: Leading team sports equipment and uniform provider primarily focused on football and other protective sports gear. Sells through the same team dealer channel and overlaps in outfitting scholastic athletic programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Founder Sport Group social profiles
Digital presenceFounder Sport Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Founder Sport Group leadership team
Management profileNumber of profiles
Profiles2 records
Founder Sport Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Founder Sport Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Founder Sport Group
What does Founder Sport Group do?
Founder Sport Group manufactures and wholesales sports apparel, team uniforms, headwear, and accessories through a portfolio of brands including Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, C2 Sport, High Five, and Pacific Headwear. The company sells in bulk to team dealers, athletic directors, schools, clubs, leagues, and corporate buyers, and provides custom decoration services such as 5-day fast sublimation, direct-to-film/direct-to-garment digital printing, embroidery, screen printing, and on-demand fulfillment powered by Stahl's Fulfill Engine.
Is Founder Sport Group a public or private company?
Founder Sport Group is a private company. It is classified as private equity controlled and is currently acquired.
When was Founder Sport Group founded?
Founder Sport Group was founded in 1971. It employs 251 to 500 people.
Where is Founder Sport Group based?
Founder Sport Group is headquartered in Statesville, United States, in the North America region.
How does Founder Sport Group make money?
One revenue line is on record: wholesale Sports Apparel Sales.
Who are Founder Sport Group's main competitors?
Direct peers on record are Augusta Sportswear Brands, BSN Sports, Champion Teamwear, Alleson Athletic, Eastbay (Team Sales) and Pacific Headwear. Broad incumbents are Adidas Team Sports, Nike Team Sports, Under Armour Team Sports and Riddell.
Does Founder Sport Group have an API?
Yes. Founder Sport Group exposes a public API. Developer documentation is at www.momentecbrands.com/rest-api.
What industry is Founder Sport Group in?
Founder Sport Group's product category is Team Sports Apparel. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 42391 and its SIC code is 5130.