Ora

What Ora does

Ora is a web-based project management and team collaboration platform built around an integrated suite of tasks, agile sprints, time tracking, chat/video, and Gantt-style timeline views. Operated as Ora PM Ltd. and headquartered in Sofia, Bulgaria, the company was founded in 2015 by Vasil Enchev, who serves as CEO and Chief Product Officer and personally contributed to the front-end codebase. The product runs in the browser and ships native apps for Mac, Windows, Linux, iOS, and Android, with backend infrastructure hosted on Linode (Akamai) and AWS, SSL/HTTPS encryption, daily backups, and MFA on server access. Its differentiating engineering investments are concentrated around deep Git-provider integrations (GitHub, GitLab, Bitbucket with commit-linked task automation), multi-view project rendering (list, table, Kanban, calendar, timeline in a single project), and rule-based list-action automation, rather than AI/ML capabilities. Certifications held or referenced include GDPR, CCPA, HIPAA, PCI DSS, SSAE 16/SOC 1, and ISO 27001 via AWS and Linode.

Ora generates revenue through a three-tier seat-based SaaS subscription: a free tier for up to 10 users, Professional at $5.99/user/month (annual) with a 30-day free trial, and Enterprise at $27.99/user/month with SSO and file encryption under custom pricing. Distribution is predominantly product-led with self-serve sign-up, supplemented by affiliate/partner referrals (15-25% first-year commissions) and an enterprise sales motion for large accounts. Marketing leans on comparison pages against Asana, Trello, Jira, Monday, Basecamp, Wrike, and ClickUp; a content/blog channel; organic social (X, LinkedIn, Facebook, Instagram, YouTube); and a public roadmap. Customer logos referenced span SMBs and mid-market names (e.g., Rogers, Kingston, Futurist Labs, Prodes, Strange Animal, Lunadio, Sixtostart, Poppermost), with a stated customer base of 23,424+ on the pricing page.

In May 2025, Ora announced it had been acquired by ClickUp after roughly a decade of independent operation; the Ora team will contribute to ClickUp's Workload and Teams Hub products, and existing subscriptions are being honored through the end of billing cycles or six months for monthly plans, with no new Ora subscriptions accepted after June 7, 2025.

Name

Ora

Legal name

Ora PM Ltd.

Website

https://ora.pm

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Ora is a project management and team collaboration platform offering integrated tasks, agile sprints, time tracking, chat, and timeline views, sold via freemium and seat-based subscriptions to SMBs and mid-market teams globally.

Ownership category

akta.pro rank

Product category

Project Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEABAK

Collaboration & Unified Communications Management (UCaaS/VoIP)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Managed IT Services (MSP)

Keywords

• Project management software
• Team collaboration platform
• Agile sprint planning
• Time tracking software
• Task management tools

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model: Basic (free up to 10 users), Professional ($5.99/user/month annual or $10 monthly), Enterprise ($27.99/user/month annual or $30 monthly). Revenue generated from seat-based subscriptions with annual or monthly billing options.
2. Affiliate Program: Partners earn 15-25% commission on referred subscription revenue for first year. Payment after 60-day period for annual subscriptions, monthly for 12 months for monthly subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ora is a unified project management and team collaboration SaaS platform that combines task management, agile sprint planning, time tracking and reporting, team chat and video calls, and Gantt-style timeline resource planning in a single product. It is delivered through a freemium subscription model (free up to 10 users, Professional at $5.99/user/month annually, Enterprise at $27.99/user/month annually) across web, desktop, and mobile applications, and is targeted at software development teams, agencies, freelancers, marketing teams, and other knowledge-work groups.

Product overview

Ora is a team collaboration and project management platform offered as a unified product with multiple integrated modules. The core offering includes Ora Tasks (task management with list, table, and Kanban views), Ora Work Timers (time tracking with reports), Ora Sprints (Agile Scrum tools), Ora Chat (team messaging and video calls), and Ora Timeline (resource allocation and Gantt planning). The platform is available in three pricing tiers: Ora Basic (free for up to 10 users), Ora Professional (paid with advanced features), and Ora Enterprise (paid with SSO and encryption). Ora supports multiple views and integrations including Slack, GitHub, GitLab, Bitbucket, Google Calendar, Zendesk, Zapier, and Integrately.

Differentiator

Problem solved

Functional benefit

Products and services

• Ora Tasks

Quantifiable outcome

• Users switching from Trello adapt to Ora within a few minutes
• +2 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• ClickUpflagshipStrategic or Co-development Partner · 27 May 2025Ora announced joining ClickUp on May 27, 2025. Ora will continue to work on their vision for productivity platform and help build ClickUp's Workload and Teams Hub features. Existing Ora subscriptions honored for remainder of billing cycle or 6 months for monthly subscriptions.
• SlackcoreTechnology or IntegrationSlack integration allows teams to stay on top of project progress with automated updates sent to Slack channels when activity occurs on Ora tasks and projects.
• GitHubcoreTechnology or IntegrationGitHub integration enables linking repositories to Ora projects for live updates, closing and referencing tasks from commit messages.
• GitLabcoreTechnology or IntegrationGitLab integration provides similar functionality to GitHub, allowing developers to link repositories and track commits within Ora.
• BitbucketcoreTechnology or IntegrationBitbucket integration allows teams to link repositories and get commit updates directly in Ora projects.
• Linode (Akamai)coreTechnology or IntegrationCloud service provider for backend server infrastructure hosting.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS used for attachments and assets storage. AWS data centers undergo annual certifications for security.
• Braintree (PayPal)coreTechnology or IntegrationPayment service provider handling secure payment gateway for subscription billing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClickUp: ClickUp is an all-in-one productivity and project management platform that competes directly with Ora across tasks, sprints, time tracking, chat, and timelines. ClickUp acquired Ora in May 2025 and is both direct competitor and acquirer.
• Asana: Asana is a horizontal work management platform offering tasks, projects, timelines, and team collaboration — directly comparable to Ora's task, sprint, and timeline offerings and named as a primary competitor on Ora's comparison pages.
• Monday.com: Monday.com is a horizontal project and work management SaaS serving product, marketing, and operations teams — directly overlapping Ora's positioning across multiple views, automations, and integrations, and listed as a key comparison target.
• Trello (Atlassian): Trello is a Kanban-based project management tool owned by Atlassian and is explicitly named in Ora's competitive comparisons. It targets similar SMB and team-based task management use cases as Ora's Kanban views.
• Jira (Atlassian): Jira is the dominant agile and issue-tracking platform for software teams — directly competitive with Ora's native sprints, issue tracking, and Git integration features, and named as a primary comparison target for dev teams.
• Basecamp: Basecamp is a team collaboration and project management SaaS focused on simplicity and team communication. Ora explicitly compares against Basecamp on pricing and ease-of-use metrics, with overlapping use cases across SMB and creative teams.
• Wrike: Wrike is a work management and project management platform with strong Gantt/timeline, task, and reporting capabilities. It is listed as a direct competitor in Ora's comparison pages and targets similar mid-market and enterprise team workflows.
• Notion: Notion is an all-in-one workspace combining docs, databases, and lightweight project management. It overlaps with Ora's task and project views, particularly for SMBs, agencies, and personal productivity users.

Emerging players

• Linear: Linear is a streamlined issue tracking and project management tool purpose-built for software teams, with native Git integrations and a strong opinionated UX. It targets the same dev-focused PM niche as Ora's sprints and Git integration features.
• Height: Height is an autonomous project management tool with task tracking, sprints, and AI-driven automation. It competes in the same horizontal-but-modern PM space as Ora, particularly with teams adopting agile workflows and chat-driven collaboration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oratask
• YouTubeyoutube.com/@oratask8804
• Facebookfacebook.com/oratask
• LinkedInlinkedin.com/company/oratask
• Instagraminstagram.com/ora_pm

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ora