Wufoo
Wufoo is a cloud-based, no-code online form builder serving SMBs, educational institutions, nonprofits, and event organizers, operating as a subsidiary of SurveyMonkey with 3+ million users and a freemium subscription model.
- Company typePrivate
- Founded2006
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wufoo does
Wufoo is a cloud-based online form builder founded in 2006 and currently operating as a wholly-owned subsidiary of SurveyMonkey Inc. Its core product is a no-code, drag-and-drop form builder that enables users to create registration forms, application forms, surveys, contact forms, and payment forms without writing code, with all submissions stored in a cloud-based database secured by SSL encryption. The platform supports an extensive library of over 400 pre-designed form templates organized by use case (registration, surveys, tracking, online orders, lead generation, invitations), advanced features such as conditional logic via a Rule Builder, multi-page forms, encrypted fields for sensitive data, and a REST API for developer integrations. Wufoo distributes through a product-led growth motion, offering a permanent free tier (5 forms, 100 entries/month) and converting users to paid subscription plans for higher volume, custom branding, advanced reporting, and priority support; the company serves small and medium-sized businesses, educational institutions, nonprofits, event organizers, and select enterprise customers.
The business monetizes through tiered recurring subscriptions and, indirectly, via payment processing volume routed through integrated partners including PayPal, Stripe, Authorize.Net, Square, Braintree, Chargify, FreshBooks, and USAePay. Beyond payments, Wufoo maintains deep integrations with downstream workflow tools — Salesforce for CRM, Mailchimp for email marketing, WordPress/Squarespace/Wix for web embedding, Asana for task management, and DocuSign for electronic signatures — which lock forms into customer ecosystems. As a subsidiary, Wufoo operates with a lean team (1-10 employees) under the SurveyMonkey corporate umbrella, benefiting from cross-promotion and shared enterprise sales reach while maintaining its own brand identity as "Wufoo by SurveyMonkey." The product is sold globally via a self-serve web platform with no local installation required, and the company has accumulated 3+ million registered users since launch.
Wufoo firmographics
Firmographics- Name
- Wufoo
- Legal name
- Wufoo
- Website
- https://wufoo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wufoo is a cloud-based, no-code online form builder serving SMBs, educational institutions, nonprofits, and event organizers, operating as a subsidiary of SurveyMonkey with 3+ million users and a freemium subscription model.
- Ownership category
- akta.pro rank
Wufoo industry classification
Industry- Product category
- Online Form Builder
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
Keywords
Where Wufoo is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wufoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Plans: Wufoo operates on a subscription model with tiered plans based on entry limits and features. The free plan allows up to 5 forms and 100 entries, with paid plans offering higher limits and additional features like custom branding, priority support, and advanced reporting.
- Freemium Model: Entry-level free tier provides basic form building capabilities to attract users, with conversion pathway to paid plans for expanded functionality and higher usage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic form building capabilities |
| Subscription | Monthly | Pro/Paid plans with expanded features and higher limits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Wufoo product offering
Product offeringCore offering
Wufoo provides a cloud-based online form builder that lets users create registration forms, application forms, surveys, contact forms, and payment forms via a no-code drag-and-drop interface. The platform includes a library of 400+ pre-designed templates, native payment processing through partners such as PayPal, Stripe, and Square, secure cloud-based data storage with SSL encryption, and integrations with business tools like Salesforce, Mailchimp, WordPress, Asana, and DocuSign. It is offered on a freemium-to-paid subscription basis to individuals, small businesses, educational institutions, nonprofits, and enterprise teams.
Product overview
Wufoo is a cloud-based online form builder platform owned by SurveyMonkey that provides a comprehensive suite of tools for creating and managing web forms. The core offering centers on the Wufoo Form Builder, which provides a drag-and-drop interface for building registration forms, application forms, surveys, contact forms, and payment forms without coding. The platform includes an extensive Template Gallery with over 400+ pre-designed form templates organized across categories including forms, registrations, surveys, tracking, online orders, lead generation, and invitations. Payment Processing is natively integrated with major processors including PayPal, Stripe, Authorize.Net, Square, and Braintree. The Cloud Storage Database securely houses all form submissions and uploaded files with SSL encryption. Additional capabilities include Mobile Forms for on-the-go access, a REST API for developer integrations, advanced features like Rule Builder for conditional logic, Multi-Page Forms for pagination, and Encrypted Fields for sensitive data collection. Reports and Analytics provide insights from collected data, while Theme Designer enables brand-customized form styling.
Differentiator
Problem solved
Functional benefit
Products and services
- Wufoo Form Builder Cloud-based online form builder with a drag-and-drop interface enabling users to create registration forms, application forms, surveys, contact forms, and payment forms without writing code. Targeted at SMBs, educational institutions, nonprofits, event organizers, and enterprise teams, with built-in templates, cloud data storage, SSL encryption, payment processing, and integrations with major business tools.
- Wufoo REST API Application programming interface (REST API) that enables developers to programmatically create, manage, and interact with forms, entries, reports, and users for automation and integration purposes. Designed for technical teams that need to embed Wufoo's form-building and data-collection capabilities into custom applications or workflows.
Quantifiable outcome
- Build forms in 2 minutes
Companies that use Wufoo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Wufoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature6 records
Wufoo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- PayPalcorePayment processing integration allowing users to accept PayPal payments through Wufoo forms
- StripecorePayment processing integration allowing users to accept credit card payments via Stripe through Wufoo forms
- Authorize.NetcorePayment processing integration for merchants using Authorize.Net payment gateway
- BraintreecorePayment processing integration for Braintree merchants to accept payments through forms
- SquarecorePayment processing integration for Square merchants to accept payments via Wufoo forms
- MailchimpcoreFeatured integration allowing form data to sync with Mailchimp email marketing lists
- SalesforcecoreFeatured integration connecting Wufoo form submissions with Salesforce CRM
- WordPresscoreFeatured integration for embedding Wufoo forms directly into WordPress websites
- AsanacoreFeatured integration to create tasks in Asana from Wufoo form submissions
- DocuSigncoreIntegration enabling electronic signatures through DocuSign directly on Wufoo forms
- SurveyMonkeyflagshipParent company; Wufoo is a subsidiary of SurveyMonkey Inc., providing strategic backing, cross-selling opportunities, and integration with SurveyMonkey's survey and feedback platform ecosystem
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wufoo competitors and assessment
Company assessmentBroad incumbents
- Microsoft Forms: Microsoft Forms is a free form builder included with Microsoft 365, targeting enterprise and education customers. It overlaps directly with Wufoo in the enterprise segment and benefits from native Microsoft ecosystem integration.
- Google Forms: Google Forms is the dominant free form builder bundled with Google Workspace. It competes directly for SMB, education, and nonprofit use cases - Wufoo's primary segments - and exerts significant pricing pressure on the category despite more limited features.
Direct peers
- Typeform: Typeform is a direct competitor in the form and survey builder space, differentiated by conversational one-question-at-a-time UX. Targets similar SMB and mid-market customers with a freemium + subscription model, making it a primary peer in the same category.
- Formstack: Formstack offers a form builder with workflow automation, document generation, and eSignature capabilities. It competes with Wufoo on online forms while extending into adjacent workflow and digital workflow categories, making it a direct peer with broader enterprise positioning.
- JotForm: JotForm is a direct competitor offering a no-code online form builder with drag-and-drop interface, 10,000+ templates, payment integrations, and similar SMB/enterprise positioning. Most comparable to Wufoo in product, target market, and freemium GTM model.
- Cognito Forms: Cognito Forms is a direct competitor in the online form builder market, offering similar drag-and-drop form creation, payment integrations, and compliance features. Targets SMB and enterprise with a subscription model comparable to Wufoo.
- 123FormBuilder: 123FormBuilder (now part of FormTitan) is a direct peer offering online form creation with payment integrations, templates, and enterprise workflows. Competes in similar SMB and mid-market segments with overlapping feature sets.
Others
- Zapier Interfaces: Zapier Interfaces is a form/landing page builder embedded in the Zapier automation platform. Represents an adjacent workflow-platform play that could absorb simple form use cases by bundling forms into broader automation, making it a thematic peer rather than direct competitor.
- SurveyMonkey: SurveyMonkey is Wufoo's parent company and offers overlapping survey and feedback collection capabilities. As the acquirer and umbrella brand, SurveyMonkey provides distribution and cross-promotion but also internal competition in survey-adjacent use cases.
Emerging players
- Tally.so: Tally is an emerging free/cheap form builder gaining traction with creators and SMBs due to its Notion-like simplicity and generous free tier. Represents a new-generation threat to Wufoo's ease-of-use positioning in the lower end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Wufoo social profiles
Digital presenceWufoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wufoo leadership team
Management profileNumber of profiles
Profiles1 record
Wufoo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wufoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wufoo
What does Wufoo do?
Wufoo provides a cloud-based online form builder that lets users create registration forms, application forms, surveys, contact forms, and payment forms via a no-code drag-and-drop interface. The platform includes a library of 400+ pre-designed templates, native payment processing through partners such as PayPal, Stripe, and Square, secure cloud-based data storage with SSL encryption, and integrations with business tools like Salesforce, Mailchimp, WordPress, Asana, and DocuSign. It is offered on a freemium-to-paid subscription basis to individuals, small businesses, educational institutions, nonprofits, and enterprise teams.
Is Wufoo a public or private company?
Wufoo is a private company. It is classified as corporate owned and is currently operating.
When was Wufoo founded?
Wufoo was founded in 2006. It employs 1 to 10 people.
Where is Wufoo based?
Wufoo is headquartered in Tampa, United States, in the North America region.
How does Wufoo make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are Wufoo's main competitors?
Broad incumbents on record are Microsoft Forms and Google Forms. Direct peers are Typeform, Formstack, JotForm, Cognito Forms and 123FormBuilder. Others are Zapier Interfaces and SurveyMonkey. Tally.so is listed as an emerging player.
Does Wufoo have an API?
Yes. Wufoo offers a REST API for integration and automation purposes. The API enables developers to programmatically create, manage, and interact with forms, entries, reports, and users. Specific API details such as authentication method, rate limits, versioning, and sandbox availability are not specified in the available source material.
What industry is Wufoo in?
Wufoo's product category is Online Form Builder. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 5132 and its SIC code is 7372.