123FormBuilder
123FormBuilder is a no-code SaaS form and survey builder serving SMBs and enterprises (Airbus, LG, University of Oxford, Allianz) with HIPAA/GDPR-compliant forms, Salesforce integration, and 3,000+ templates; acquired by Kiteworks in 2024.
- Company typePrivate
- Founded2008
- HeadquartersTimisoara, Romania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What 123FormBuilder does
123FormBuilder is a no-code, cloud-based SaaS form and survey builder founded in 2008 and headquartered in Timisoara, Romania. The platform enables non-technical users to create web forms, surveys, quizzes, polls, and order forms via a drag-and-drop interface, supported by a library of 3,000+ templates across 50+ industries and use cases. The technology stack is built on a multi-tenant AWS-hosted architecture with US/EU data residency, and the product surface extends into document generation, digital signatures, conditional logic and branching, payment processing through 10+ gateways, and a native bi-directional Salesforce integration available via AppExchange.
The company serves a long-tail of SMB customers through a freemium self-serve motion and a set of enterprise accounts (including Airbus, LG, University of Oxford, Hilti, Husqvarna, Allianz, and HSE) via dedicated Account Managers, white-label options, SLA-backed support, SSO, audit trail, and HIPAA/GDPR/CCPA/WCAG 2.1/SOC2 Type 2 compliance. Revenue is generated primarily through tiered subscriptions (Free, Paid, Enterprise) with multi-year contracts at the top end, supplemented by transaction fees on payment processing and discounted nonprofit plans. In 2024, 123FormBuilder was acquired by Kiteworks, under whose portfolio the product continues to operate as a brand while contributing form-based data collection to Kiteworks' private content network. The company has been primarily bootstrapped, with only $1M of disclosed equity funding (3TS Capital Partners, 2015) prior to the acquisition.
123FormBuilder firmographics
Firmographics- Name
- 123FormBuilder
- Legal name
- 123FormBuilder
- Website
- https://123formbuilder.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 123FormBuilder is a no-code SaaS form and survey builder serving SMBs and enterprises (Airbus, LG, University of Oxford, Allianz) with HIPAA/GDPR-compliant forms, Salesforce integration, and 3,000+ templates; acquired by Kiteworks in 2024.
- Ownership category
- akta.pro rank
123FormBuilder industry classification
Industry- Product category
- Online Form Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where 123FormBuilder is headquartered
LocationHeadquarters
- HQ city
- Timisoara
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
123FormBuilder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with multiple tiered plans (Free, Paid plans) offering different feature sets including form creation, integrations, and support levels. Platinum plan includes 11 payment gateways and advanced features.
- Freemium Model: Free plan available allowing basic form creation with limited features. Paid upgrades unlock advanced features like Salesforce integration, custom branding, payment processing, and priority support.
- Transaction Processing: Revenue share or per-transaction fees from payment processing through integrated gateways (PayPal, Stripe, Square, Authorize.net) for order forms and donation collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic form creation with limited features |
| Subscription | Annual | Paid Plans - Advanced features including payment processing and integrations |
| Subscription | Multi-year contract | Enterprise - Custom pricing with dedicated support and white-label solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
123FormBuilder product offering
Product offeringCore offering
123FormBuilder is a cloud-based SaaS platform that enables non-technical users to build, deploy, and manage online forms, surveys, quizzes, polls, and order forms through a no-code drag-and-drop interface backed by 3,000+ templates. The platform natively integrates with Salesforce, HubSpot, Mailchimp, Dropbox, Google Sheets, and 10+ payment processors (PayPal, Stripe, Square, Authorize.net), while supporting HIPAA, GDPR, CCPA, and WCAG 2.1 compliance with US/EU data residency. Revenue is generated via tiered SaaS subscriptions (Free, Platinum, Enterprise) supplemented by transaction fees on integrated payment processing.
Product overview
123FormBuilder is a unified online form builder platform offering a comprehensive suite of data collection tools. The core offering is the no-code, drag-and-drop 123FormBuilder form creator, complemented by specialized products including Survey Maker, Order Form Creator, Quiz Maker, Poll Maker, Digital Forms, and HTML Form Generator. Additional modules extend capabilities in payment processing (Online Payment Forms with 10+ payment processors), CRM integration (Salesforce Integration with bi-directional sync), analytics (Form Analytics/Insights), and workflow automation (Conditional Logic, Calculation Forms, Email Notifications, File Upload Forms). Compliance offerings include HIPAA-Compliant Forms, GDPR-Compliant Forms, and CCPA-Compliant Forms. Enterprise solutions include White Label Forms and Advanced Security Features with SSO, audit trails, and SLA support. The platform provides 3000+ templates across industries and use cases, serving 35,000+ clients from small businesses to large enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- 123FormBuilder (Core Form Builder) No-code, drag-and-drop online form builder enabling users to create secure web forms for registrations, payments, applications, surveys, and data collection without coding. Serves as the primary platform with 3,000+ form templates and is offered in free and paid subscription tiers.
- Survey Maker Online survey creation and distribution tool with conditional logic, Likert scales, branching, and reporting for dynamic survey experiences used by marketers, HR teams, educators, and researchers.
- Order Form Creator Form-builder specialization for creating order forms that integrate with payment processors to collect payments and process orders online, supporting use cases such as product sales, registrations, and donations.
- Quiz Maker Free online quiz creation tool supporting interactive quizzes with conditional logic and automatic result calculation for educational, training, and engagement use cases.
- Digital Form Creator Electronic form solution for digital data collection replacing paper-based processes, suitable for tablets, kiosks, and online workflows across enterprise and SMB use cases.
- HTML Form Generator Tool for generating embeddable HTML forms that can be placed on existing websites, allowing developers and marketers to extend the 123FormBuilder platform onto third-party web properties.
- Poll Maker Free online poll creation tool for gathering opinions and quick feedback, used for employee pulse checks, audience voting, and lightweight engagement surveys.
- eForms Electronic forms solution for digital data collection and document automation, providing a paperless alternative for organizations transitioning from manual paper-based processes.
- HIPAA-Compliant Forms Specialized form solution for healthcare organizations meeting HIPAA compliance requirements, with BAA availability, secure data collection, encrypted storage, and transmission of protected health information.
- GDPR-Compliant Forms
Quantifiable outcome
- 200+ applications processed per week with Salesforce integration
- +2 more outcomes
Companies that use 123FormBuilder
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles3 records
123FormBuilder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability1 record
Feature10 records
123FormBuilder partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- SalesforcecoreNative Salesforce integration with bi-directional data sync, real-time record creation/update on form submission, custom object mapping, and field-level mapping to any Salesforce object. Available through Salesforce AppExchange. Supports Salesforce for Sales, Marketing, NPOs, Healthcare, Education, Media, Manufacturing, Insurance, Legal, and High Tech industries.
- Kiteworksflagship123FormBuilder was acquired by Kiteworks in 2024. The acquisition bolsters Kiteworks' secure data collection capabilities. 123FormBuilder continues operating as a product under the Kiteworks portfolio, enhancing Kiteworks' private content network with form-based data collection.
- PayPalcoreIntegrated payment processor enabling PayPal order forms, PayPal donation forms, and PayPal Checkout for secure payment collection through forms. Part of 11 payment gateways supported.
- StripecoreIntegrated payment processor with advanced features including donation marking in Stripe Checkout, payment metadata for transaction categorization, and Stripe payment intents support.
- SquarecoreIntegrated payment processor for square order forms and in-person/online payment collection.
- ZapiercoreIntegration partner enabling 123FormBuilder to connect with 4,000+ apps including Wix, Shopify, Dropbox, Marketo, HubSpot, and thousands of other tools through Zapier's automation platform.
- HubSpotcoreCRM integration for lead capture forms, marketing automation triggers, and contact synchronization.
- MailchimpcoreEmail marketing integration for automatically adding new contacts to Mailchimp mailing lists based on form submissions.
- DropboxcoreFile storage integration for automatically saving form submissions and uploaded files to Dropbox accounts.
- Google SheetscoreDirect integration for sending form data to Google spreadsheets and Google Calendar through Google Workspace marketplace app.
- WixcoreWebsite builder integration enabling form embedding and data collection from Wix websites.
- ShopifycoreE-commerce integration for Shopify order forms, product field integration, and payment collection.
- ZendeskcoreCustomer service integration for syncing form submissions with Zendesk support tickets and customer records.
- MarketocoreMarketing automation integration for lead capture and marketing workflow triggers from form submissions.
- Ratisbona Compliance GmbHminorLegal expertise partner for 123FormBuilder's whistleblowing system. Ratisbona Compliance provides the legal structure and initial assessment for the whistleblowing platform, ensuring compliance with whistleblower protection regulations.
- Authorize.netcoreIntegrated payment gateway for credit card processing and transaction management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
123FormBuilder competitors and assessment
Company assessmentDirect peers
- Typeform: Typeform is a direct competitor specializing in conversational forms and surveys with a focus on UX-driven design. It targets similar use cases (lead capture, surveys, customer feedback) with integrations to HubSpot, Salesforce, Stripe, and other platforms, competing for the same mid-market and enterprise marketing/sales buyers.
- Wufoo: Wufoo (owned by SurveyMonkey) is a direct competitor in the online form builder space, offering drag-and-drop form creation with payment integrations and CRM connectors. It targets similar SMB and mid-market customers with similar no-code form building capabilities.
- Jotform: Jotform is a direct competitor offering a no-code form builder with drag-and-drop interface, 10,000+ templates, payment integrations (PayPal, Stripe, Square), HIPAA/GDPR compliance, and Salesforce integration. It serves the same SMB-to-enterprise customer base across healthcare, education, nonprofit, and government verticals.
- SurveyMonkey: SurveyMonkey is a direct competitor in survey and form creation, with enterprise offerings (SurveyMonkey Enterprise) targeting the same regulated industries. It provides HIPAA compliance, Salesforce/HubSpot integrations, and serves SMB through enterprise customers.
- Formsite: Formsite is a direct competitor providing professional online form building with payment processing, file uploads, and CRM integrations. It serves SMB and enterprise customers across similar use cases including lead capture, order forms, and surveys.
- Formstack: Formstack is a direct competitor offering form building, document generation, e-signatures, and HIPAA-compliant forms. It targets healthcare, government, education, and financial services with a similar compliance-focused enterprise value proposition and Salesforce/CRM integrations.
- Cognito Forms: Cognito Forms is a direct competitor offering a no-code form builder with calculations, payment processing, and Salesforce integration. 123FormBuilder explicitly creates comparison content against Cognito Forms, indicating direct market overlap in the SMB and mid-market form builder segment.
Broad incumbents
- Google Forms: Google Forms is a broad incumbent offering free basic form building as part of Google Workspace. While it lacks advanced features like HIPAA compliance, payment processing, and deep CRM integrations, its free price point and Workspace ubiquity make it the default competitor for SMB and casual users that 123FormBuilder targets.
- Microsoft Forms: Microsoft Forms is a broad incumbent offering basic form building within the Microsoft 365 ecosystem, including enterprise-grade security and integrations with Power Platform. It competes for enterprise customers standardized on Microsoft infrastructure, particularly for internal workflows and HR/IT use cases.
Others
- Kiteworks: Kiteworks is the parent company that acquired 123FormBuilder in 2024 to bolster its secure data collection capabilities within its Private Content Network. While not a direct competitor, Kiteworks provides the distribution and security-focused enterprise channel through which 123FormBuilder's capabilities are now packaged.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
123FormBuilder social profiles
Digital presence123FormBuilder compliance and trust
Trust signalCompliance5 records
123FormBuilder financial estimates
Financial estimateRevenue estimate
Valuation estimate
123FormBuilder leadership team
Management profileNumber of profiles
Profiles7 records
123FormBuilder funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123FormBuilder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123FormBuilder
What does 123FormBuilder do?
123FormBuilder is a cloud-based SaaS platform that enables non-technical users to build, deploy, and manage online forms, surveys, quizzes, polls, and order forms through a no-code drag-and-drop interface backed by 3,000+ templates. The platform natively integrates with Salesforce, HubSpot, Mailchimp, Dropbox, Google Sheets, and 10+ payment processors (PayPal, Stripe, Square, Authorize.net), while supporting HIPAA, GDPR, CCPA, and WCAG 2.1 compliance with US/EU data residency. Revenue is generated via tiered SaaS subscriptions (Free, Platinum, Enterprise) supplemented by transaction fees on integrated payment processing.
Is 123FormBuilder a public or private company?
123FormBuilder is a private company. It is classified as corporate owned and is currently operating.
When was 123FormBuilder founded?
123FormBuilder was founded in 2008. It employs 51 to 100 people.
Where is 123FormBuilder based?
123FormBuilder is headquartered in Timisoara, Romania, in the Europe region.
How does 123FormBuilder make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model and transaction Processing.
Who are 123FormBuilder's main competitors?
Direct peers on record are Typeform, Wufoo, Jotform, SurveyMonkey, Formsite, Formstack and Cognito Forms. Broad incumbents are Google Forms and Microsoft Forms. Kiteworks is listed as an others.
Does 123FormBuilder have an API?
No public API is recorded for 123FormBuilder.
What industry is 123FormBuilder in?
123FormBuilder's product category is Online Form Builder Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 518210 and its SIC code is 7372.