Looyal

What Looyal does

Looyal (legally PT. Tunas Kreasi Digital) is an Indonesia-headquartered software company that builds and sells an integrated cloud-based SaaS suite for Indonesian SMBs and growth-stage enterprises. Founded in 2018 in Surabaya, the platform combines four product modules — Woogigs (point-of-sale), Wooblazz (CRM, with ADS and AI Agent extensions), Wootix (event ticketing), and Soloosi (custom software development) — alongside Looyal ONE, a unified business operating system that targets growing enterprises. Underlying components include certified cloud storage, an Open API, native QRIS digital payments, WhatsApp-native communications, and biometric and GPS-based attendance, all branded by the company as an end-to-end business solution.

The company operates a hybrid sales-led and product-led go-to-market. The looyal.id website hosts product-specific landing pages that drive self-serve learning, after which prospects are routed to a free WhatsApp consultation (0823-3077-9799). Pricing is quote-based and not publicly disclosed; subscription billing is stated to occur monthly. Revenue streams include recurring SaaS subscriptions for Woogigs, Wooblazz, and Wootix, project-based fees from Soloosi custom builds, and — distinctively — a technology-for-equity contribution via Looyal Labs, the venture-building arm that allocates the Looyal technology stack to profitable Indonesian firms with IDR 5B+ revenue in exchange for 10–15% equity at IDR 500M–1B tickets. Customer segments span Indonesian UMKM in food & beverage, retail, and hospitality (e.g., Bolevar Resto Manado, Ayam Goreng Lobo, Lakwok), one named enterprise reference (Ciputra Golf, Club & Hotel Surabaya), event organizers (via Wootix), and custom-software enterprise clients (via Soloosi).

Looyal is privately held under PT. Tunas Kreasi Digital, with offices in Surabaya (HQ, Voza Office Tower), Tangerang (Ruko Arcadia Grande, Gading Serpong), and Hong Kong (The L. Plaza, Sheung Wan). Capital inflows include a 2023 investment from AsiaPay Capital (terms undisclosed, reported by Tech in Asia on 2023-05-16) and earlier engagements with Startup Studio Indonesia in 2021 and 2023. No public revenue, ARR, or valuation figures are disclosed. Between 2022 and 2025 Looyal has layered on digital payments, Wooblazz ADS, Wooblazz CRM, the Wooblazz AI Agent, and the Looyal ONE enterprise OS, while operating the related-entity venture arm Looyal Labs.

Name

Looyal

Legal name

PT. Tunas Kreasi Digital

Website

https://looyal.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Looyal (PT. Tunas Kreasi Digital) is an Indonesia-based SaaS company building integrated POS, CRM, ticketing, and custom software for Indonesian SMBs and growth-stage enterprises, distributed via WhatsApp-led direct sales and supplemented by a tech-for-equity venture arm (Looyal Labs).

Ownership category

akta.pro rank

Product category

Cloud-based business management SaaS (POS, CRM, ticketing, custom software)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Cloud-based POS software
• CRM platform Indonesia
• Digital ticketing system
• QRIS payment integration
• Custom business software

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Woogigs: Monthly/annual subscription fees for the Woogigs POS application, which includes point-of-sales, inventory, loyalty points, online ordering, attendance, and QRIS payment features.
2. SaaS Subscription - Wooblazz CRM: Subscription fees for the Wooblazz CRM and sales acceleration platform, including pipeline management, WhatsApp integration, and biometric attendance.
3. SaaS Subscription - Wootix: Subscription fees for the Wootix digital ticketing system covering event ticket sales and real-time reporting.
4. Custom Software Development - Soloosi: One-time or project-based custom software development fees for bespoke systems tailored to specific enterprise needs.
5. Technology-for-Equity (Looyal Labs): Looyal Labs provides its full technology ecosystem (Looyal ONE, Wooblazz CRM, Wooblazz ADS, Woogigs POS) to partner companies in exchange for equity ownership (typically 10-15%). Partners commit to long-term strategic relationships with Looyal Labs providing technology capital.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Looyal provides a cloud-based SaaS platform integrating POS, CRM, digital ticketing, and custom software modules on certified cloud infrastructure with Open API connectivity. Its product portfolio includes Woogigs (point-of-sales with QRIS payments and inventory), Wooblazz CRM (with WhatsApp-driven sales pipeline and attendance tracking, plus Wooblazz ADS marketing and Wooblazz AI Agent for automated messaging), Wootix (event ticketing) and Soloosi (custom software development), all marketed to Indonesian SMBs and growth-stage enterprises with a freemium/self-serve entry path and free WhatsApp consultation.

Product overview

Looyal (PT Tunas Kreasi Digital) is a cloud-based SaaS platform offering an end-to-end business solution comprising CRM, POS, Ticketing System, and Custom Software. The product portfolio includes Woogigs (Point of Sales), Wooblazz (CRM Platform with ADS and AI Agent modules), Wootix (Ticketing System), and Soloosi (Custom Software), all connected via Open API. Looyal serves 20,000+ businesses across Indonesia with integrated modules and cloud-based infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Woogigs: Point of Sales (POS) application designed to optimize business operations with features including sales reports, loyalty points, online order, attendance, inventory, and QRIS payment.
• Wooblazz CRM
• Wooblazz ADS
• Wooblazz AI Agent
• Wootix
• Soloosi
• Wooblazz
• Looyal Labs

Products and services

• Woogigs (Point of Sales) Cloud-based Point-of-Sales application for Indonesian SMBs across F&B, retail and service industries, offering sales reporting, loyalty points, online ordering, attendance tracking, inventory management and QRIS digital payment acceptance.
• Wooblazz CRM CRM platform for managing sales pipelines, monitoring sales activity and centralizing customer data, featuring WhatsApp chat integration, meeting scheduling, biometric and GPS-based attendance tracking, and customizable workflows.
• Wooblazz ADS Broadcast marketing and WhatsApp chatbot platform integrated with Wooblazz CRM, enabling businesses to send campaign broadcasts and automate customer conversations through WhatsApp.
• Wooblazz AI Agent AI-powered WhatsApp autonomous agent that responds to customer messages in a human-like manner and operates continuously 24/7 without fatigue, integrated with the Wooblazz CRM environment.
• Wootix (Ticketing System) Digital event ticketing system for event organizers and promoters, providing fast ticket purchasing, real-time sales reporting, responsive customer service and flexible payment-processing options.
• Soloosi (Custom Software) Custom software development service delivering bespoke features, custom UI/UX design and integration with existing business systems, executed by a professional development team.
• Looyal ONE Unified business operating system combining ERP, CRM and automation capabilities for growing Indonesian enterprises, delivered primarily via Looyal Labs partnership agreements.
• Looyal Labs (Technology-for-Equity Partnership) Venture studio / partnership program that provides Looyal's full technology ecosystem (Looyal ONE, Wooblazz CRM, Wooblazz ADS, Woogigs POS) to profitable Indonesian businesses in exchange for equity ownership.

Quantifiable outcome

• 20,000+ businesses trust Looyal across various industries in Indonesia
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moka: Indonesia's leading cloud POS and CRM platform for SMBs, now part of GoTo. Directly comparable to Looyal's Woogigs POS and Wooblazz CRM offering for the same Indonesian UMKM and SME customer base.
• Pawoon: Indonesian cloud POS provider targeting SMEs across F&B and retail. Competes head-to-head with Woogigs in the same Indonesian merchant segment with comparable subscription pricing.
• DealPOS: Indonesian POS and business management software for retail and F&B SMBs. Direct competitor to Looyal's Woogigs, targeting the same UMKM customer profile with integrated sales and inventory features.
• Olsera: Indonesia-based POS and retail management SaaS for SMEs, with features spanning inventory, loyalty, and online ordering. Highly comparable to Looyal's Woogigs POS and Looyal ONE unified offering.
• BukuKas: Indonesian digital ledger and SMB financial management app for UMKM. Comparable to Looyal in serving Indonesian micro and small businesses with lightweight, mobile-first business tools.
• TADA: SEA-based loyalty and customer engagement platform with strong Indonesian SMB presence. Comparable to Looyal's Wooblazz ADS and CRM modules focused on customer retention and WhatsApp-driven engagement.

Broad incumbents

• Mekari: Indonesian SaaS incumbent offering Jurnal (accounting), Klikpajak (tax), and Qontak (CRM/omnichannel). Broader portfolio comparable to Looyal's all-in-one CRM/ERP ambition for Indonesian SMBs and mid-market.
• HashMicro: Singapore-headquartered ERP, CRM, and POS SaaS provider with strong Indonesian presence. Comparable to Looyal's enterprise-facing custom software and ERP capabilities via Looyal ONE.
• Odoo: Global open-source ERP and CRM suite with CRM, POS, ticketing, and customization modules. Comparable to Looyal's multi-module integrated offering, particularly competing for mid-market custom needs via Soloosi.
• HubSpot: Global CRM, marketing automation, and customer service platform. Comparable to Looyal's Wooblazz CRM and ADS modules as a reference point for the global CRM standard Looyal is localizing for Indonesia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjc-SIQis_28Te_fJHKfRcA
• LinkedInlinkedin.com/company/looyal
• Instagraminstagram.com/looyal.id
• TikToktiktok.com/@looyal.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looyal