Meredith Communications

What Meredith Communications does

Meredith Communications is a privately held, founder-led digital marketing and sales strategy agency based in Raleigh, North Carolina, founded in 2001 by Meredith Oliver. The firm exclusively serves the U.S. residential home building industry — single-family, custom, and on-your-lot builders — offering builder website design and development, search engine optimization, pay-per-click advertising, social media management, graphic design, and Online Sales Counselor coaching. Its flagship technology asset is Catalyst CMS, a proprietary WordPress-based content management system purpose-built for home builders, with native integrations into Lasso, HubSpot, and Salesforce CRMs as well as Zillow and Realtor.com inventory feeds, designed to eliminate duplicate data entry and make builder websites function as integrated sales and marketing engines.

The agency runs a sales-led, consultative go-to-market that begins with a free consultation and combines inbound demand generation through content marketing, an active YouTube channel, a weekly email newsletter (MC Weekly), organic SEO, and the founder's personal brand. Demand and community are reinforced by Builder Town Hall, a monthly virtual event with an associated Facebook Group, and the annual Home Builder Growth Summit, which has secured presenting sponsorships from home-building technology vendors including Lasso, NterNow, Opendoor, and OpenHouse.ai. Meredith Oliver's CSP and MIRM credentials, her published FANtastic Selling 3.0 and FANtastic Marketing books, and her recurring speaking presence at the International Builders' Show underpin the firm's thought leadership.

Revenue is generated primarily through project-based fees for new website builds and monthly retainers for ongoing digital marketing and sales coaching services, supplemented by book sales and speaker fees. The firm reports managing approximately 70 to 75 home builder websites per month and has launched hundreds of builder websites over nearly two decades, with multiple clients on their second, third, or fourth website iteration, indicating strong retention and repeat business. The company is bootstrapped, privately held, and operates without disclosed outside investment.

Name

Meredith Communications

Legal name

Meredith Communications

Website

https://meredithcommunications.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Meredith Communications is a Raleigh-based, founder-led digital marketing agency that exclusively serves U.S. home builders with proprietary Catalyst CMS websites, SEO, PPC, social media, and Online Sales Counselor coaching, monetized via project fees and monthly retainers.

Ownership category

akta.pro rank

Product category

Home Builder Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Home builder marketing
• Builder website design
• Real estate SEO
• Online sales coaching
• Digital marketing services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Fees for digital marketing services including builder websites, SEO, PPC, social media management, and graphic design for home builders. Typically structured as project-based fees for website builds and ongoing retainer arrangements for marketing services.
2. Sales Training & Consulting: Revenue from online sales counselor coaching, consulting, and sales training programs for home builder sales teams. Provided both as part of ongoing agency services and as standalone coaching offerings.
3. Speaking & Events: Revenue from speaking engagements at industry events and the Builder Growth Summit. Meredith Oliver, founder, is a professional speaker who presents at IBS and other home building industry events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Meredith Communications is a digital marketing agency that designs and develops home builder websites using its proprietary WordPress-based Catalyst CMS, and delivers ongoing digital marketing services (SEO, PPC, social media, graphic design), Online Sales Counselor coaching, sales training, and community events for U.S. home builders. The firm sells project-based website builds and monthly retainer marketing engagements, with founder-led thought leadership and community programs (Builder Town Hall, Home Builder Growth Summit) supporting demand generation.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst CMS: A proprietary WordPress-based content management system designed specifically for home builders, featuring automated data syncing, CRM integrations, and SEO-ready architecture.
• Builder Town Hall
• FANtastic Selling
• FANtastic Marketing
• Home Builder Growth Summit

Products and services

• Catalyst CMS Proprietary WordPress-based content management system purpose-built for home builders. Provides automated data syncing, native CRM integrations (Lasso, HubSpot, Salesforce), Zillow and Realtor.com property listing sync, SEO-ready architecture, and mobile-first design to eliminate duplicate data entry and turn builder websites into sales and marketing engines.
• Builder Websites Website design and development services for home builders, built on the Catalyst CMS platform. Includes homepage layouts, community pages, floor plan displays, available homes search functionality, mobile-first design, and strong calls to action. Sold as project-based website builds with ongoing retainer options.
• Digital Marketing Services Ongoing digital marketing services for home builders covering search engine optimization (SEO), pay-per-click advertising (PPC), and social media management. Designed to drive traffic, leads, and sales as part of an integrated marketing approach.
• Online Sales Counselor (OSC) Coaching Coaching and consulting services for Online Sales Counselors in the home building industry. Helps sales teams improve follow-up consistency, CRM habits, and communication processes, with support for integrating AI-powered tools while preserving the human touch.
• Builder Town Hall Monthly virtual event program for the home building industry, featuring industry guest speakers, sales and marketing education, Q&A sessions, and peer networking. Free to attend and open to anyone in the home building industry.
• Home Builder Growth Summit Annual virtual summit event for home building industry professionals covering sales and marketing strategies, industry innovations, and professional development. Features multiple tracks (Marketing and Sales), concurrent sessions, expert speakers, and ecosystem sponsors.
• FANtastic Selling 3.0 Book Published book by founder Meredith Oliver, CSP, MIRM, covering AI-Powered New Home Sales strategies. Functions as a playbook for sales leaders on how to sell in an era where buyers are more informed, skeptical, and influenced by technology and AI.
• FANtastic Marketing 3.0 Book Published marketing book by founder Meredith Oliver covering the FANtastic Marketing methodology for home builders. Forms part of the agency's educational content ecosystem alongside FANtastic Selling 3.0.
• Graphic Design Services Graphic design services for home builders including logo design, brochure creation, signage, and other marketing collateral supporting brand identity and offline marketing.
• Speaking & Virtual Event Services Keynote speaking and virtual event hosting services provided by founder Meredith Oliver for home building industry events. Includes educational sessions at events such as the International Builders' Show (IBS) and live editions of Builder Town Hall.

Quantifiable outcome

• Builders who implement AI-assisted follow-up while maintaining human intelligence (AI + HI) see improved communication consistency and reduced administrative burden on sales teams.
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• eci | LassocoreGTM or Marketing Partner · 13 October 2020Lasso (an eCI software company) was a presenting sponsor of the Home Builder Growth Summit hosted by Meredith Communications in November 2020. Lasso provides CRM software for home builders and the partnership supported the event's marketing and production.
• NterNowsupportingGTM or Marketing Partner · 13 October 2020NterNow was a presenting sponsor of the Home Builder Growth Summit in November 2020. NterNow provides lead capture technology for home builders and sponsored a session on sales habits.
• OpendoorsupportingGTM or Marketing Partner · 13 October 2020Opendoor was a presenting sponsor of the Home Builder Growth Summit in November 2020. Opendoor is a digital platform for buying and selling homes.
• OpenHouse.aisupportingGTM or Marketing Partner · 13 October 2020OpenHouse.ai was a presenting sponsor of the Home Builder Growth Summit in November 2020. OpenHouse.ai provides AI-powered marketing solutions for home builders.
• Lasso (CRM)coreTechnology or IntegrationLasso CRM is integrated with Meredith Communications' Catalyst CMS builder websites, enabling seamless data flow between the website and CRM for lead management and sales tracking.
• HubSpotcoreTechnology or IntegrationHubSpot CRM is integrated with Catalyst CMS builder websites, enabling automated data syncing, lead management, and marketing automation capabilities for home builders.
• SalesforcecoreTechnology or IntegrationSalesforce CRM is integrated with Catalyst CMS builder websites, enabling seamless data flow supporting both marketing and sales efforts for home builder clients.
• ZillowsupportingTechnology or IntegrationZillow integration with builder websites allows for property listings and data to be synchronized, enhancing the buyer experience and ensuring accurate inventory information on builder sites.
• Realtor.comsupportingTechnology or IntegrationRealtor.com integration with builder websites allows for property listings and data synchronization, complementing Zillow integration to reach a broad audience of home buyers.
• Utah Professional Women in Building CouncilcoreStrategic or Co-development PartnerMeredith Communications, as a woman-owned business, was proud to launch the Utah Professional Women in Building Council's official website along with their The House That SHE Built project, supporting diversity and inclusion in the home building industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Higharc: Higharc is a home building technology platform offering digital design, sales, and operations tools for new home builders. Emerging player serving the same builder customer base with a different angle (operations and home design), positioning it as an adjacent ecosystem participant rather than a direct agency competitor.
• OpenHouse.ai: OpenHouse.ai provides AI-powered marketing and sales solutions specifically for home builders, including predictive buyer matching. Emerging player that overlaps with Meredith Communications on AI-driven buyer engagement for builders, and previously sponsored the Home Builder Growth Summit, signaling ecosystem overlap.

Direct peers

• Builder Funnel: Builder Funnel is a digital marketing agency focused on home builders and developers, offering website design, SEO, PPC, and lead generation services. Direct peer to Meredith Communications in product offering and target market, with similar retainer-based engagements for builder clients.
• New Home Star: New Home Star is a sales and marketing consulting firm exclusively serving the home building industry, offering sales coaching, marketing services, and CRM implementation for builders. Direct peer to Meredith Communications in vertical focus and customer base (U.S. home builders).

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform integrated with Catalyst CMS that Meredith Communications implements for builder clients. HubSpot's partner ecosystem and academy compete for the same education and tooling budget that Meredith Communications targets, and HubSpot Solutions Partners offer overlapping inbound marketing services to home builders.
• BDX (Builder Digital Experience): BDX is a digital solutions provider for the home building industry, offering websites, CRM, listing syndication, and marketing services to builders nationwide. Broader incumbent that overlaps with Meredith Communications in builder website and digital marketing services, but operates at significantly larger scale with a wider product portfolio.

Others

• Lasso (eCI Software): Lasso is a CRM platform purpose-built for home builders, integrating with Meredith Communications' Catalyst CMS. While primarily a software vendor rather than a marketing agency, Lasso is a key ecosystem participant and prior sponsor of the Home Builder Growth Summit, making it adjacent to Meredith's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/buildertownhall
• LinkedInlinkedin.com/company/meredithcommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meredith Communications