Nternow
NterNow provides a patented self-guided property touring platform that enables home builders, single-family rental operators, and build-to-rent communities to offer secure, verified, on-demand property access to prospective buyers and renters, operating independently of Wi-Fi via cellular connectivity. Acquired by Allegion in February 2026.
- Company typePrivate
- Founded2016
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nternow does
NterNow (legal entity Nter Now, LLC) is a Georgia-based software company founded in 2016 that provides a patented self-guided property touring platform for the residential real estate industry. The company's core technology is the On-Demand Access Service, which enables secure, on-demand property access for prospective buyers and renters through one-time use access codes, government ID scanning and biometric identity verification via third-party vendor Persona, two-factor authentication, and cellular connectivity that operates independently of Wi-Fi. The platform includes a white-label web widget that builders embed on their marketing websites, a mobile app for buyers to discover and tour nearby properties, and a dashboard for builders to manage access and review verified lead data.
NterNow serves three primary customer segments: home builders (its largest use case, where self-tours capture verified leads 24/7 and expand selling hours beyond staffed offices), single-family rental operators, and build-to-rent communities that need vacancy-reducing on-demand access for prospective tenants. The company monetizes through subscription pricing for its SaaS platform, a pay-per-use model for lower-volume customers, and hardware sales of yard signs, door signs, and directional signage priced between $6 and $70 per unit. All pricing is quote-based and provided through sales demos rather than published rate cards.
NterNow operates a direct enterprise field sales motion targeting home builders and rental operators, supported by integration partnerships with CRMs (Salesforce, ECI/Lasso, Boomtown), smart lock brands (Schlage, Yale), security platforms (Alarm.com), and workflow tools (Zapier). The company has scaled to 150-175+ builder customers including five national public builders, and its platform has facilitated over 1 million property tours. In February 2026, NterNow was acquired by Allegion, the parent company of Schlage, creating a whole-lifecycle residential access solution that spans pre-sale self-tours (NterNow) through post-closing smart home security (Schlage). Post-acquisition, the company plans to double its headcount in 2026 and invest in AI-powered product extensions.
Nternow firmographics
Firmographics- Name
- Nternow
- Legal name
- Nter Now, LLC
- Website
- https://nternow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NterNow provides a patented self-guided property touring platform that enables home builders, single-family rental operators, and build-to-rent communities to offer secure, verified, on-demand property access to prospective buyers and renters, operating independently of Wi-Fi via cellular connectivity. Acquired by Allegion in February 2026.
- Ownership category
- akta.pro rank
Nternow industry classification
Industry- Product category
- Real Estate Self-Tour SaaS
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311), Tour Operators (56152)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where Nternow is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nternow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Self-Guided Tour Platform (SaaS): NterNow charges builders and property managers a subscription for access to its self-guided touring platform. The platform is white-labeled for each customer and generates verified lead data as the primary value delivered. Builders can start with a pilot (Crawl) and scale (Walk/Run) across portfolios.
- Pay-Per-Use Model: NterNow offers a pay-per-use model for self-showings, ensuring customers only pay when self-showings are active. This is targeted at customers who find traditional leased hardware costly for rarely-used equipment.
- Hardware Sales (Signage & Accessories): NterNow sells hardware accessories including yard signs with H stakes ($18), yard sign frame stakes ($60), directional signs ($15), community entrance signs ($70), door stickers for smart homes ($6), and door cards for silver lever locks ($9). These are sold to builders alongside the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based platform pricing (Subscription or Pay-per-Use) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Nternow product offering
Product offeringCore offering
NterNow provides a patented, white-label Self-Guided Tour Platform delivered as SaaS to home builders, single-family rental operators, and build-to-rent communities. The platform combines identity verification, one-time-use cellular access codes, smart-lock and alarm integration, real-time verified lead capture, and CRM integrations so prospects can independently tour locked model, spec, and rental homes 24/7 without an agent present. Revenue comes from recurring platform subscriptions, pay-per-use self-tour fees, and physical yard/directional signage accessories.
Product overview
NterNow is a SaaS (Software-as-a-Service) company offering a self-guided property touring platform for the residential real estate market. The core offering is the NterNow Self-Guided Tour Platform, which enables home builders, single-family rental operators, and build-to-rent communities to offer secure, on-demand access to properties without requiring agents or staff present. The platform includes a White-Label Self-Touring Web Widget that embeds into builder marketing websites, the NterNow Mobile App for buyers to access tours, and the NterNow Dashboard for builders to manage properties and view prospect analytics. Physical accessories (yard signs, door signs, directional signs) complement the digital platform. In February 2026, NterNow joined the Allegion family (parent of Schlage), combining their self-tour technology with Schlage's smart home security hardware for a comprehensive residential lifecycle solution. The platform is vendor-agnostic, supporting integration with multiple smart lock brands, security systems, and CRMs.
Differentiator
Problem solved
Functional benefit
Products and services
- NterNow Self-Guided Tour Platform SaaS platform enabling secure, on-demand self-guided property tours for home builders, single-family rental operators, and build-to-rent communities. Features include identity verification, one-time access codes, white-label web widgets, CRM integrations, and real-time verified lead capture.
- NterNow Hardware (Yard Signs, Door Signs, Directional Signs, Community Entrance Signs) Physical signage products including yard signs with H-stakes, door stickers for smart homes, door sign cards for silver lever locks, community entrance signs, and directional signs. These products direct buyers to self-tour access and are sold to builders to complement the digital platform.
Quantifiable outcome
- 3-5x more buyer leads captured for builders and their teams through self-guided touring
- +7 more outcomes
Companies that use Nternow
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Nternow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature8 records
Nternow partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and supporting.
- Allegion (Schlage)flagshipNterNow officially joined the Allegion family in February 2026, announced at the 2026 International Builders' Show in Orlando. Allegion is the parent company of Schlage, one of the most trusted names in residential security for over a century. The partnership creates a 'whole-lifecycle residential access solution' — NterNow fills the front-end prospecting gap while Schlage covers the post-closing smart home security layer. NterNow's brand and team continue under Allegion's umbrella, with plans to double headcount in 2026 and invest in AI-powered products. Allegion operates in over 130 countries.
- SchlagecoreSchlage is both a parent brand (under Allegion) and a technology integration partner. NterNow integrates with Schlage smart locks and promotes the partnership as a combined offering on its website. Schlage yard signs and signage are featured on the NterNow platform.
- Alarm.comcoreNterNow integrates with Alarm.com security systems for secure self-tour functionality. Alarm.com provides the alarm monitoring layer that enables NterNow's secure access solution.
- YalecoreNterNow integrates with Yale smart locks as part of its vendor-agnostic smart lock support, enabling self-guided access across Yale-enabled properties.
- Google HomesupportingNterNow integrates with Google Home for smart home connectivity, allowing users to manage property access through the Google Home ecosystem.
- eci | LassosupportingNterNow integrates with ECI/Lasso CRM, a platform specifically built for homebuilders, enabling seamless lead data transfer and workflow automation for builder customers.
- SalesforcesupportingNterNow integrates with Salesforce, the all-in-one CRM platform, enabling builder customers to sync verified lead data and tour engagement data into Salesforce for sales follow-up.
- BoomtownsupportingNterNow integrates with Boomtown's flexible lead generation and CRM tools, helping homebuilders manage and nurture leads generated through the self-tour platform.
- SmartTouch InteractivesupportingNterNow integrates with SmartTouch Interactive, a lead nurturing and marketing software platform for homebuilders, enabling automated follow-up sequences for self-tour leads.
- The Bokka GroupsupportingNterNow partners with The Bokka Group, a customer journey and marketing expert consultancy, to enhance the builder buyer experience and optimize marketing strategies.
- ZapiersupportingNterNow integrates with Zapier, enabling users to connect and automate NterNow with thousands of web tools and applications without custom development.
- Novi HomessupportingNterNow integrates with Novi Homes, a digital walkthrough and buyer tools platform, to enhance the property touring and home-buying experience for builders.
- Rendering HousesupportingNterNow partners with Rendering House, which provides immersive virtual home experiences that can be combined with NterNow's physical self-touring for a comprehensive buyer journey.
- VersesupportingNterNow partners with Verse for AI-powered lead conversion, combining human and artificial intelligence to optimize builder sales outcomes.
- Academy MortgagesupportingAcademy Mortgage is a recommended partner on NterNow's Resources page. They are listed as a homeownership partner offering mortgage financing services to NterNow's builder customers and their buyers.
- ArlosupportingArlo provides smart video security solutions for self-tours, recommended by NterNow for their extensive knowledge and innovation in the new home construction industry.
- Dun TodaysupportingDun Today provides warranty and maintenance services for NterNow's builder partners, recommended on the NterNow Resources page for their industry expertise.
- PersonacorePersona is NterNow's third-party vendor for biometric identity verification. Persona collects, stores, and analyzes biometric information (face scans) for identity verification, fraud detection, and security purposes. Biometrics are retained until the initial purpose is satisfied or within 1 year of last interaction, whichever is sooner.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Nternow competitors and assessment
Company assessmentDirect peers
- Rently: Rently is the most direct competitor, offering self-guided home tour technology with smart lock integration for property managers, builders, and rental operators — directly overlapping NterNow's core offering.
- ShowMojo: ShowMojo provides self-showing scheduling and automation software for residential property managers and landlords, competing head-to-head with NterNow in the SFR and BTR verticals.
- Latch: Latch builds smart access hardware and software for residential buildings, with overlap in self-guided access for properties. Latch is more multifamily-focused but competes on smart-access-enabled touring.
Broad incumbents
- SmartRent: SmartRent is a public smart home automation platform for property managers and rental operators. While broader than NterNow, it competes on IoT-controlled access and tour scheduling in the SFR/BTR segments.
- Building Engines: Building Engines (a JLL company) provides property operations and tenant experience software for commercial and residential buildings, an adjacent incumbent competing for property tech budget.
- RealPage: RealPage is a large property management software suite with resident screening, leasing, and smart home integration. As a broad incumbent, it competes indirectly for the same builder/operator software wallet.
Others
- Alarm.com: Alarm.com is both a NterNow integration partner and a smart home security platform. Its adjacent position in security/monitoring could allow it to expand into access and touring features for builders.
Emerging players
- ShowingTime (Zillow Group): ShowingTime (now part of Zillow Group) provides showing scheduling and management for real estate agents. While more agent-centric, it is an emerging competitor in showing automation technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Nternow social profiles
Digital presenceNternow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nternow leadership team
Management profileNumber of profiles
Profiles9 records
Nternow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nternow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nternow
What does Nternow do?
NterNow provides a patented, white-label Self-Guided Tour Platform delivered as SaaS to home builders, single-family rental operators, and build-to-rent communities. The platform combines identity verification, one-time-use cellular access codes, smart-lock and alarm integration, real-time verified lead capture, and CRM integrations so prospects can independently tour locked model, spec, and rental homes 24/7 without an agent present. Revenue comes from recurring platform subscriptions, pay-per-use self-tour fees, and physical yard/directional signage accessories.
Is Nternow a public or private company?
Nternow is a private company. It is classified as corporate owned and is currently operating.
When was Nternow founded?
Nternow was founded in 2016. It employs 1 to 10 people.
Where is Nternow based?
Nternow is headquartered in Marietta, United States, in the North America region.
How does Nternow make money?
Three revenue lines are on record. Self-Guided Tour Platform (SaaS) is the primary driver. The others are pay-Per-Use Model and hardware Sales (Signage & Accessories).
Who are Nternow's main competitors?
Direct peers on record are Rently, ShowMojo and Latch. Broad incumbents are SmartRent, Building Engines and RealPage. Alarm.com is listed as an others. ShowingTime (Zillow Group) is listed as an emerging player.
Does Nternow have an API?
No public API is recorded for Nternow.
What industry is Nternow in?
Nternow's product category is Real Estate Self-Tour SaaS. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 53311 and its SIC code is 6531.