Higley Center

Performing Arts Venue Serviceshigleycenter.org

Higley Center for the Performing Arts is a Gilbert, Arizona performing arts venue operated by the Higley Unified School District, hosting concerts, theater, dance, school events, and community rentals across a 1,231-seat Concert Hall and 186-seat Little Theatre.

Company typePrivate
Founded-
HeadquartersGilbert, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Higley Center does

Higley Center for the Performing Arts (HCPA), operating as Higley Center, is a single-site performing arts venue located at 4132 E. Pecos Road in Gilbert, Arizona. The facility is operated by the Higley Unified School District (HUSD), as evidenced by the husd.org email domain used for staff and management contacts, and is not a privately held entertainment company. The venue comprises two performance spaces: a 1,231-seat Concert Hall and an 186-seat Little Theatre, connected by a lobby with floor-to-ceiling windows. The Concert Hall is equipped with L'Acoustic speakers controlled via a digital sound console, a Bosendorfer 9.5-foot concert grand piano, and a Marley dance floor, supported by dressing rooms, a scene shop, and on-site technical staff.

The venue generates revenue through four streams: ticket sales (sold via Etix online platform and an onsite box office operating Monday-Friday 9am-1pm), venue rental to performing artists and event organizers, season sponsorships and program advertising (notably AMAZ-Rents), and an annual membership program managed through Etix. Ticket sales are explicitly stated to cover only a portion of operating costs, with the gap closed through sponsorships and program advertising. The customer base consists of community patrons purchasing individual event tickets, touring acts and presenters renting the venue for one-off engagements, local schools hosting performances and events, and local businesses purchasing sponsorships.

Technology is limited to standard venue operations: Etix-powered web ticketing, a digital sound console, and conventional marketing channels (website, Facebook, Twitter/X, Constant Contact email). The business model is event-driven, with audiences acquired through touring programming, school events, and rental clients rather than through a software or platform offering. The venue does not operate a technology product and has no disclosed AI, data, or platform capabilities.

Higley Center firmographics

Firmographics

Name: Higley Center
Legal name: Higley Center for the Performing Arts
Website: https://higleycenter.org
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Higley Center for the Performing Arts is a Gilbert, Arizona performing arts venue operated by the Higley Unified School District, hosting concerts, theater, dance, school events, and community rentals across a 1,231-seat Concert Hall and 186-seat Little Theatre.
Ownership category
akta.pro rank

Higley Center industry classification

Industry

Product category: Performing Arts Venue Services
NAICS: Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
SIC: Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
akta.pro secondary industries: Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

Performing arts venue
Venue rental services
Concert hall hosting
Live event ticketing
Theater facility rental

Where Higley Center is headquartered

Location

Headquarters

HQ city: Gilbert
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Higley Center business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Ticket Sales: Primary revenue stream from ticket sales for performances and events. Tickets sold through Etix platform and onsite box office. Ticket sales cover only a portion of costs.
Venue Rental: Facility rental income from performers, organizations, and groups renting the Concert Hall (1231 seats) or Little Theatre (186 seats) for their own events. Includes rental of professional equipment.
Sponsorships and Advertising: Season sponsorships and advertising in performance program booklets distributed to all attendees. Season sponsors support the mission to grow arts in Gilbert.
Memberships: Membership program offering benefits to repeat patrons and supporters of the performing arts center.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Individual Event Tickets - Variable pricing by event
Subscription	Annual	Membership Program
Unit Pricing	Multi-year contract	Venue Rental - Fee Schedule

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Higley Center product offering

Product offering

Core offering

Higley Center for the Performing Arts operates a 1231-seat Concert Hall and a 186-seat Little Theatre in Gilbert, Arizona, hosting touring concerts, children's plays, musicals, tribute shows, school events, and community rentals. The venue sells tickets to the public through the Etix online platform and onsite box office, and rents its performance spaces along with professional sound, lighting, and technical staff to performing artists, schools, and event organizers. Revenue is supplemented by season sponsorships, program advertising, and an annual membership program for repeat patrons.

Product overview

Higley Center for the Performing Arts (HCPA) is a performing arts venue in Gilbert, Arizona, offering two distinct performance spaces: the 1231-seat Concert Hall (also referenced as 1235 seats in technical specifications) and the 186-seat Little Theater. The venue provides facility rental services for events, operates a web-based ticketing system via Etix, and offers membership and volunteer programs. The Concert Hall features professional-grade equipment including L'Acoustic speakers, a Bosendorfer concert grand piano, and Marley dance floor, while both venues share a spacious lobby with floor-to-ceiling windows. The center does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

Concert Hall Venue Rental

Quantifiable outcome

Professional technician assigned to every event for front-of-house and technical support

Companies that use Higley Center

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Higley Center technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Higley Center partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

AMAZ-RentsminorGTM or Marketing PartnerSeason sponsor providing equipment rental services. Listed as a season sponsor supporting the Higley Center's mission to grow arts in Gilbert.
EtixcoreTechnology or IntegrationWeb-based ticketing platform providing 24/7 online ticket sales, membership management, and box office operations support.
Higley Unified School DistrictcoreStrategic or Co-development PartnerParent school district operating the performing arts center. Facility serves as venue for school events, performances, and community activities. John Percival listed as Manager with husd.org email domain.
J&B Global EntertainmentminorGTM or Marketing PartnerEvent presenter for Close Your Eyes (CYE) K-pop concert event.
Fleetwood MaskminorGTM or Marketing PartnerMick Fleetwood-endorsed Fleetwood Mac tribute band performing at the venue.
FourSquare ProductionsminorGTM or Marketing PartnerProduction company presenting The Forgotten Carols musical theater production.
Pakt House EntertainmentminorGTM or Marketing PartnerEntertainment company producing Nathan Pacheco's Christmas tour performance.
EMG EntertainmentminorGTM or Marketing PartnerEntertainment company presenting Ronstadt Revival tribute to Linda Ronstadt.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Higley Center competitors and assessment

Company assessment

Others

Etix: Third-party ticketing platform and technology partner powering Higley's online ticket sales and membership program. Enabler/ecosystem partner rather than direct competitor.

Broad incumbents

ASU Gammage: Larger, Frank Lloyd Wright-designed performing arts venue in Tempe that hosts Broadway touring productions and major national acts. Competes with Higley for some touring act routing in the East Valley but at a different scale and price point.

Direct peers

Arizona Broadway Theatre: Peoria, AZ-based dinner theater producing Broadway musicals and tribute shows. Comparable in tribute/musical-theater programming mix though with a smaller, theater-only footprint.
Mesa Arts Center: Major East Valley Phoenix performing arts venue with multiple performance spaces (including Ikeda Theater and Piper Repertory Theater). Directly comparable in geography, customer base, and multi-venue operating model to Higley Center.
Celebrity Theatre: Intimate in-the-round Phoenix theater (capacity ~2,600) hosting touring music acts and tribute shows. Directly competes for the same tribute-band and classic-rock touring audience as Higley.
Tempe Center for the Arts: Publicly operated performing arts venue in nearby Tempe, AZ. Comparable in municipal ownership structure, multi-space configuration, and East Valley Phoenix audience targeting.
Chandler Center for the Arts: Suburban Phoenix performing arts venue in neighboring Chandler, AZ. Similar scale, municipal/school district affiliation, and programming mix of touring acts and community events.
Scottsdale Center for the Performing Arts: Greater Phoenix-area performing arts venue hosting touring music, theater, and dance. Comparable in programming mix and customer demographic, though positioned in a more affluent submarket.
Orpheum Theatre (Phoenix): Historic downtown Phoenix theater hosting concerts, musicals, and comedy. Comparable in venue size and touring-production business model.

Regional players

Fox Tucson Theatre: Historic Tucson performing arts venue hosting concerts, musicals, and touring acts. Comparable in venue operations and programming mix, though geographically separate from Higley's Phoenix-area market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Higley Center financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Higley Center leadership team

Management profile

Number of profiles

Profiles1 record

Higley Center funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Higley Center M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higley Center

What does Higley Center do?

Is Higley Center a public or private company?

Higley Center is a private company. It is classified as state government owned and is currently operating.

When was Higley Center founded?

Higley Center was founded in -1. It employs 11 to 50 people.

Where is Higley Center based?

Higley Center is headquartered in Gilbert, United States, in the North America region.

How does Higley Center make money?

Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, sponsorships and Advertising and memberships.

Who are Higley Center's main competitors?

Etix is listed as an others. ASU Gammage is listed as a broad incumbent. Direct peers are Arizona Broadway Theatre, Mesa Arts Center, Celebrity Theatre, Tempe Center for the Arts, Chandler Center for the Arts, Scottsdale Center for the Performing Arts and Orpheum Theatre (Phoenix). Fox Tucson Theatre is listed as a regional player.

Does Higley Center have an API?

No public API is recorded for Higley Center.

What industry is Higley Center in?

Higley Center's product category is Performing Arts Venue Services. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7990.