What Influx Marketing does

Influx Marketing is a privately held US digital marketing agency founded in 2014 and headquartered in Park City, Utah, with additional offices in Pasadena CA, Salt Lake City UT, and Tampa FL. The company specializes exclusively in patient acquisition for cash-pay healthcare practices, with three primary verticals: plastic surgeons, medical spas (medspas), and cosmetic dental practices. Its core offering is an integrated full-service portfolio spanning custom website design and development, search engine optimization, paid digital advertising (Google Ads and Meta), content strategy and copywriting, photo and video production, social media management, email marketing, and analytics with real-time dashboards. The company also produces two proprietary podcasts (Technology of Beauty, co-founded with Dr. Grant Stevens, and Next Level Practices) and an Influx Insights blog, which function as both demand-generation assets and category authority content.

The company's most differentiated technical asset is Growthstack, an all-in-one marketing platform purpose-built for medspas that consolidates patient acquisition and campaign management capabilities into a single integrated stack, signaling a strategic evolution from pure services toward a software-plus-services model. The agency holds Google Partner and Meta/Facebook Partner certifications and is an Inc. 5000 honoree, with industry recognition including Expertise and IAC awards. The leadership team consists of four co-founders who remain in place: Adam Daniells (CEO), Max Baybak (CSO), Bowie Dinkel (CTO), and Zach Schrock (CPO).

Influx Marketing operates on a quote-based subscription and retainer revenue model, with client monthly budgets ranging from under $2,000 to $25,000+ depending on practice size, specialty, and scope of services. Target buyers are individual medical practices ranging from solo practitioners to multi-location groups, with named enterprise clients including prominent aesthetic physicians across all three core verticals. The go-to-market is consultative and direct, driven through the company website (Request Quote and Let's Talk CTAs), structured intake forms capturing budget tiers and specialty, content marketing, and industry conference participation. No external funding rounds, acquisitions, or ownership transactions are disclosed in the available data.

Name

Influx Marketing

Legal name

Influx Marketing

Website

https://influxmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Influx Marketing is a US digital agency founded in 2014 that provides integrated patient acquisition services, including web design, SEO, paid advertising, and content, exclusively to cash-pay healthcare practices in plastic surgery, medspas, and cosmetic dentistry, with a proprietary Growthstack platform for medspas.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Medical marketing agency
• Patient acquisition services
• Aesthetic practice marketing
• Cash-pay healthcare marketing
• Medspa marketing platform

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Influx Marketing generates revenue through providing comprehensive digital marketing services to cash-pay healthcare practices. Services include website design and development, search engine optimization, digital advertising management, content strategy and copywriting, photo and video production, social media management, email marketing, and analytics and reporting. The company operates on project-based and retainer arrangements, with client budgets ranging from under $2,000 to $25,000+ monthly, indicating a recurring service revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Influx Marketing is a full-service digital marketing agency focused exclusively on patient acquisition for cash-pay healthcare practices, primarily plastic surgeons, medical spas (medspas), and cosmetic dental practices. The company delivers an integrated service portfolio covering website design and development, SEO, paid digital advertising, content strategy and copywriting, photo/video production, social media management, email marketing, and analytics/reporting, bundled with a proprietary all-in-one marketing platform called Growthstack for medspas. Engagements are delivered under project-based and monthly retainer arrangements.

Product overview

Influx Marketing is a digital agency focused on patient acquisition for cash-pay healthcare practices, offering an integrated suite of services rather than a single unified software product. The core offering includes the Growthstack Platform (an all-in-one marketing platform for medspas) combined with a comprehensive service portfolio covering website design and development, search engine optimization, digital advertising, content strategy and copywriting, photo and video production, analytics and reporting, social media management, and email marketing. The agency specializes in serving plastic surgeons, medical spas, and cosmetic dental practices, positioning itself as a full-service partner rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Growthstack: An all-in-one marketing platform for medspas launched by Influx Marketing

Products and services

• Growthstack Platform An all-in-one marketing platform designed specifically for medspas that consolidates patient acquisition and marketing campaign management capabilities into a single integrated platform for aesthetic practice operators.
• Website Design & Development

Quantifiable outcome

• 3X increase in website speed for plastic surgery marketing clients
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or IntegrationInflux Marketing holds Google Partner status, indicating certification and platform partnership for managing Google Ads, search advertising, and related Google marketing products for their aesthetic practice clients. This partnership provides access to Google\'s advertising platforms and demonstrates platform expertise.
• Meta (Facebook/Instagram)coreTechnology or IntegrationInflux Marketing is a Meta/Facebook partner, enabling the agency to manage Facebook and Instagram advertising campaigns for aesthetic clients with platform-level support and access.
• Dr. Grant StevensflagshipStrategic or Co-development PartnerInflux co-founded and produces 'The Technology of Beauty' podcast with Dr. Grant Stevens, a renowned plastic surgeon (Marina Plastic Surgery, Los Angeles). Dr. Stevens is also a prominent client and industry evangelist for Influx Marketing, contributing to the company's industry authority and credibility as both a strategic content collaborator and a reference customer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MedPB (Medical Practice Builders): MedPB is a healthcare marketing agency specializing in web design, SEO, and patient acquisition for elective medical and dental practices. It competes directly with Influx in the cash-pay aesthetic and elective procedure verticals.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-specialized digital agency providing SEO, paid media, web design, and analytics to hospital systems and medical practices. It competes with Influx for healthcare marketing budgets with a comparable multi-service agency model.
• Healthcare Success: Healthcare Success is a medical marketing agency offering digital strategy, SEO, paid media, and patient acquisition for healthcare practices. It directly competes with Influx in serving multi-specialty and elective care practices with similar service portfolios.
• Scopic: Scopic is a digital agency serving healthcare and medical clients with web design, SEO, content, and paid media services. It competes with Influx for medical practice marketing engagements with a similar full-service digital offering.
• DoctorLogic: DoctorLogic is a healthcare marketing platform and agency focused on websites, SEO, PPC, and patient acquisition for medical and dental practices. It is a direct competitor to Influx in the medical practice marketing space, with overlapping service offerings and customer base.
• Officite: Officite provides website design, SEO, and digital marketing services specifically for medical and dental practices. It is a direct competitor with a comparable vertical-specialized agency model targeting independent healthcare providers.

Broad incumbents

• Tebra (formerly PatientPop): Tebra is a large healthcare practice growth platform that bundles marketing, patient engagement, scheduling, and EHR-adjacent tools for medical practices. It overlaps with Influx as a provider of patient acquisition and digital marketing services to independent practices, but at significantly broader scope and scale.

Emerging players

• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and conversion rate optimization. It is an emerging competitor that overlaps with Influx on paid acquisition services, though it serves a broader business base beyond healthcare.
• NexHealth: NexHealth offers a patient experience platform that includes online scheduling, messaging, and integrations, with growing marketing-adjacent capabilities for practices. It is an emerging competitor that overlaps with Influx on the patient acquisition and engagement layer.

Others

• Bark / Bark Agency: Bark is a marketplace connecting businesses with marketing and professional services agencies. While not a direct competitor, it serves as a discovery channel where practices may encounter alternatives to Influx when sourcing marketing partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/influxmarketing
• YouTubeyoutube.com/c/influxmarketing
• Instagraminstagram.com/influxmarketing
• Facebookfacebook.com/influxmarketing
• LinkedInlinkedin.com/company/influx-marketing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influx Marketing