Moms Across America

What Moms Across America does

Moms Across America is a 501(c)(3) nonprofit organization founded in 2013 by Zen Honeycutt (EIN 30-0891447) that conducts grassroots advocacy, consumer food and health testing, and public education focused on parental and family health concerns related to food quality, toxins, and regenerative agriculture. Its core offerings include a consumer-facing food testing service, health testing panels such as the Total Tox Burden Panel, Gut Zoomer, Food Sensitivity Complete, and Women's Heart Care Program (offered through partner laboratories), an educational content library of 667 blog posts, a published book authored by the founder, and an online store. The organization also coordinates 1,000+ community events and maintains an advocacy presence across more than 60 countries.

The organization monetizes through individual donations, a $10/month membership program, affiliate marketing partnerships, book sales, and product sales. Its 2025 formation of the MAAM (Moms Across America Movement) legislative arm institutionalized a policy advocacy operation that has advanced 81 MAHA-aligned bills across 34 states, with 12 enacted into law. Strategic partnerships with wellness providers (Earthley, Akamai Basics, Heartwise Health, Vibrant Wellness), advocacy organizations (Farm Action, United We Eat), and public figures (Kendall Mackintosh, Charles Eisenstein) extend its content and distribution reach. In 2026, it earned the Candid Gold Transparency Badge, signaling third-party validation of its nonprofit governance and financial disclosure standards. The organization describes itself as a "small but mighty" team and reports 100M+ social media impressions across its channels.

Name

Moms Across America

Legal name

Moms Across America

Website

https://momsacrossamerica.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Moms Across America is a 501(c)(3) nonprofit founded in 2013 that runs grassroots advocacy, consumer food testing, and public education on family health and food quality, serving parents and health-conscious consumers across 60+ countries.

Ownership category

akta.pro rank

Product category

Nonprofit Food Safety Advocacy

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Food safety advocacy
• Grassroots nonprofit organizing
• Independent food testing
• Policy advocacy services
• Community health education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Donations and Contributions: 501(c)(3) nonprofit organization receiving tax-deductible donations from individuals. Encourages monthly membership at $10/month (Unstoppable Member program). EIN: 30-0891447.
2. Product Sales and Affiliate Marketing: Operates online store (shop.momsacrossamerica.com) selling branded merchandise, books, and health products. Uses affiliate links for products like Earthley, AirDoctor, Sovereign Silver, Naturally Connected Life. Earns commission on purchases through affiliate links.
3. Book Sales: Sells 'Unstoppable' book by Zen Honeycutt via Amazon and mini eBook in their store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Moms Across America is a 501(c)(3) nonprofit coalition that educates and empowers mothers through independent laboratory testing of food products for pesticides, heavy metals, and environmental toxins. The organization commissions lab tests, publishes results, runs advocacy campaigns and petitions, hosts community events, and sells branded merchandise, books, and partner-branded health products to fund its grassroots movement.

Product overview

Moms Across America is a 501(c)(3) nonprofit coalition offering educational resources, advocacy campaigns, and independent food safety testing services. The organization's core activities include commissioning laboratory testing of food products for pesticides, heavy metals, and environmental toxins, which are published to raise public awareness. The product portfolio includes three functional testing panels offered in partnership with Vibrant Wellness (Total Tox Burden Panel, Gut Zoomer, and Food Sensitivity Complete Panel), a Women's Heart Care Program with the Cardio Miracle supplement, published educational materials including the book 'UNSTOPPABLE', and a branded merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• MAAM (Moms Across America Movement): The legislative arm of Moms Across America, formed in 2025 to advance policy changes at the federal level. Also referred to as 'Yes MAAM!'

Products and services

• Total Tox Burden Panel Comprehensive functional lab testing measuring environmental toxins, heavy metals, and mycotoxins to evaluate accumulated toxic exposures affecting health. Offered in partnership with Vibrant Wellness and licensed nutritionist Kendall Mackintosh, available to consumers seeking to assess their toxic load.
• Gut Zoomer Functional lab panel evaluating gut bacteria balance, parasites, yeast, harmful pathogens, inflammation markers, digestive performance, and gluten and wheat reactivity. Offered through partnership with Vibrant Wellness.
• Food Sensitivity Complete Panel Functional lab testing measuring IgG and IgA reactivity to over 200 common foods and additives to identify immune responses causing migraines, fatigue, digestive issues, skin conditions, and mood disturbances. Offered through partnership with Vibrant Wellness.
• Women's Heart Care Program Heart health program including dietary guidance, exercise recommendations, stress reduction, the Cardio Miracle nitric oxide supplement, and Multifunction Cardiogram testing through partner Heartwise Health LLC.
• UNSTOPPABLE Book Book titled 'UNSTOPPABLE: Transforming Sickness and Struggle into Triumph, Empowerment and a Celebration of Community' by Founding Executive Director Zen Honeycutt, detailing her journey founding the movement. Sold via Amazon and as a mini eBook in the Moms Across America store.
• Moms Across America Store Online store selling branded merchandise including the UNSTOPPABLE mini eBook, Deck of Vaccine Facts cards, and Cardio Miracle supplement. Operated to support the organization's mission through product sales.

Quantifiable outcome

• 90% of American children's cereals tested contained glyphosate residues
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Farm ActioncoreStrategic or Co-development Partner · 11 December 2025Policy advocacy collaboration. Farm Action and MAHA leaders including Zen Honeycutt jointly responded to USDA's Regenerative Agriculture Initiative. Farm Action co-led letter to USDA signed by coalition of 120 farmers and MAHA leaders.
• Earthley WellnesscoreGTM or Marketing PartnerSponsor of Moms Across America. Organization uses affiliate links to Earthley products (natural remedies, herbal tinctures). Commission earned on purchases supports the mission. Earthley is described as setting the bar for transparent, herbal, natural remedies.
• Akamai BasicsminorGTM or Marketing PartnerListed as a sponsor of Moms Across America. Organization promotes Akamai Basics products through the sponsorship arrangement.
• Heartwise Health LLCcoreGTM or Marketing PartnerSponsor providing the Women's Heart Care Program. Offers Multifunction Cardiogram testing and Cardio Miracle nitric oxide supplement. Executive Director Zen Honeycutt used the program and saw significant risk level reductions.
• Kendall MackintoshcoreStrategic or Co-development PartnerLicensed nutritionist partner collaborating with Moms Across America to provide advanced functional lab testing. Offers Vibrant Wellness Total Tox Burden Panel, Gut Zoomer, and Food Sensitivity Complete Panel through the partnership.
• Vibrant WellnesscoreTechnology or IntegrationProvider of functional lab testing panels offered through Moms Across America partnership with Kendall Mackintosh. Tests include Total Tox Burden Panel (environmental toxins, heavy metals, mycotoxins), Gut Zoomer, and Food Sensitivity Complete Panel.
• United We EatminorStrategic or Co-development PartnerOrganization founded by David Murphy, former top fundraiser for RFK Jr's presidential campaign. Collaborates with MAHA movement on food policy advocacy.
• Charles EisensteinminorOthersAuthor and former speechwriter for Secretary Robert F. Kennedy Jr's presidential campaign. Provided statement supporting USDA regenerative agriculture initiative and MAHA movement goals.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Environmental Working Group: National nonprofit that conducts independent testing and research on food, water, and consumer products, publishes consumer-facing guides, and lobbies for chemical/pesticide regulation. Direct peer in mission, audience (health-conscious mothers and consumers), and advocacy tactics.
• Center for Food Safety: Nonprofit advocacy organization focused on opposing GMOs, glyphosate, and industrial agriculture while promoting organic and regenerative practices. Directly comparable cause, federal/state policy engagement, and grassroots mobilization.
• Food & Water Watch: Membership-based advocacy nonprofit campaigning against pesticide use, factory farming, and corporate control of food. Comparable donor-driven model, grassroots organizing, and policy targeting of chemicals in the food supply.
• Organic Consumers Association: Grassroots nonprofit promoting organic food and agriculture, opposing GMOs and glyphosate. Highly comparable audience (mothers and health-conscious consumers), petition/advocacy toolkit, and independent research publication.
• Pesticide Action Network: International network advocating to replace hazardous pesticides with ecologically sound alternatives. Directly comparable pesticide/glyphosate policy advocacy, science publication, and global coalition-building.
• Beyond Pesticides: Nonprofit advocating for pesticide-free landscapes and organic land management through science, policy, and public engagement. Directly comparable policy targets, scientific testing, and educational content for health-conscious consumers.

Emerging players

• US Right to Know: Investigative nonprofit focused on transparency in the food and agrichemical industries. Comparable independent research, FOIA-driven reporting, and media exposure strategy, though more journalism-led than grassroots-mobilized.
• Farm Action: Policy advocacy nonprofit championing fair and competitive agricultural markets and regenerative farming. Named strategic partner of Moms Across America on USDA regenerative agriculture coalition, sharing MAHA-aligned policy targets and federal advocacy channels.

Broad incumbents

• Consumer Reports: Established consumer product testing and advocacy organization with deep independent testing capabilities and major media reach. Comparable in independent product/food testing and consumer education, though much broader in scope and larger in scale.
• Natural Resources Defense Council (NRDC): Large environmental advocacy organization active on food, water, and chemical safety policy. Overlaps on pesticide regulation, healthy children's food advocacy, and federal policy work, though much broader in environmental mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yesmaam74
• YouTubeyoutube.com/user/MomsAcrossAmerica
• Facebookfacebook.com/MomsAcrossAmerica
• Instagraminstagram.com/momsacrossamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms Across America