Heartwise

What Heartwise does

Heartwise Systems (also doing business as Heartwise Health Systems) is a US-based preventive healthcare company founded in 2011 in Austin, Texas. The company delivers a physician-administered preventive health assessment consisting of 26 diagnostic tests, supplemented by proprietary software that compares individual test results against decades of aggregated patient outcome data to produce risk profiles for heart disease, stroke, cancer, and other treatable conditions. The algorithms are described as derived from protocols developed at Harvard and the University of Minnesota, and patients receive a custom color-coded results folder enabling physicians to build targeted care plans.

Heartwise distributes its program exclusively through a managed-services partnership with vetted physician practices. Partner clinics receive leased equipment, recruited and trained staff, supplies, and full implementation support under a turn-key model, with site setup targeted at less than one week. The program is fully covered by US insurance and Medicare, eliminating patient out-of-pocket costs for most individuals and creating a reimbursement-driven revenue channel. Revenue is generated both through insurance/Medicare billing for screenings and through the managed-services agreement with partner clinics.

The company has screened over 30,000 patients cumulatively and operates across multiple US states with stated capability to scale to all 50. It is also finalizing corporate contracts for international presence. Customer segments include physicians and medical practices (primary), adult patients seeking comprehensive preventive screening (primary), and corporate employers for workplace wellness (secondary). The company is privately held with no disclosed funding, no parent entity, and a headcount of 11-50 employees.

Name

Heartwise

Legal name

Heartwise Health Systems

Website

https://heartwiseclinic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartwise Systems is a privately held Austin, Texas preventive healthcare company founded in 2011 that delivers a 26-test physician-administered health screening paired with proprietary comparative analytics software, distributed through a turn-key managed-services partnership network with vetted medical practices and reimbursed via insurance and Medicare.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Medical and Diagnostic Laboratories (62151), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Testing Laboratories (8734)

akta.pro primary industry

Diagnostic & Triage Decision Support (HLACAGAA)

akta.pro secondary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Preventive health assessments
• Cardiovascular risk screening
• Physician wellness programs
• Clinical decision software
• Population health management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance and Medicare Reimbursement: Heartwise preventive health assessments are fully covered by insurance and Medicare. The company handles all billing aspects including claims refiling and appeals. Most patients pay little or no money out of pocket. This creates sustainable recurring revenue through insurance reimbursement cycles.
2. Managed Services for Physician Partners: Heartwise provides a turn-key managed services solution to physician practices, handling equipment leasing, staff recruitment, training, supplies, and ongoing operations. Revenue is generated through the managed services agreement with partner clinics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heartwise operates a turn-key, physician-based preventive care wellness program built around a 26-test head-to-toe exam and proprietary risk-analysis software. The exam is conducted in the physician's office; Heartwise's algorithms, developed from Harvard and University of Minnesota protocols, compare each patient's test results against decades of comparable patient outcome data to surface risks for heart disease, stroke, diabetes, and cancer. Patients receive a custom, color-coded results folder that physicians use to build targeted care plans, and the entire assessment is designed to be covered by insurance and Medicare.

Product overview

Heartwise is a preventive care wellness platform centered on its proprietary software system. The core offering consists of the Heartwise Head-to-Toe Exam (26 diagnostic tests), backed by Heartwise Proprietary Software that uses Harvard and University of Minnesota-developed algorithms to compare patient results against decades of population health data. Patient Results Reports are delivered as color-coded folders, and the Physician Partnership Program provides turn-key clinic implementation including equipment leasing, staff training, and ongoing support. The program is fully covered by insurance and Medicare.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartwise Head-to-Toe Exam A comprehensive full-body health examination consisting of 26 diagnostic tests conducted in a physician's office, capturing health data that may be missed during traditional physicals or wellness programs. Delivered to patients through Heartwise partner clinics as part of the preventive care wellness program.
• Heartwise Preventive Health Assessment A physician-based preventive care wellness program fully covered by insurance and Medicare, designed to detect serious health risks and provide actionable outcomes for improved patient health. Sold to patients through Heartwise partner physician practices.
• Heartwise Proprietary Risk-Analysis Software Proprietary algorithms developed using protocols from Harvard and University of Minnesota that compare patient test results against decades of data from comparable patients, providing in-depth health risk analysis and targeted care recommendations for physicians.
• Physician Partnership Program A turn-key partnership offering for physician practices that includes all equipment on a leasing basis, dedicated staff recruitment and training, screening tools, and implementation support to establish in-clinic wellness programs under the Heartwise brand.

Quantifiable outcome

• Over 30,000 patients screened with thousands of previously unknown conditions diagnosed
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• WellnessFX: WellnessFX provides direct-to-consumer blood-based preventive health testing with physician-reviewed recommendations. Comparable to Heartwise in offering comprehensive lab-driven preventive screening with risk interpretation, though distributed more through digital channels than physician practice partnerships.

Direct peers

• Genova Diagnostics: Genova Diagnostics is a specialty clinical laboratory offering advanced cardiovascular, metabolic, and nutritional testing panels with clinical interpretation. Comparable to Heartwise in delivering multi-test preventive screening panels with proprietary analysis for risk stratification, though primarily as a send-out lab rather than an in-clinic turn-key program.
• Cardio Diagnostics Holdings: Cardio Diagnostics provides AI-driven cardiovascular disease risk assessments using blood-based and epigenetic biomarkers. Comparable to Heartwise in delivering algorithm-based cardiovascular preventive risk analysis for clinician use, though focused specifically on heart disease rather than the full 26-test body exam.
• Life Line Screening: Life Line Screening provides community-based preventive health screenings for cardiovascular disease, stroke risk, and other chronic conditions. Directly comparable to Heartwise in offering insurance-reimbursable preventive screening panels to identify hidden disease risk in asymptomatic adults.

Emerging players

• InsideTracker: InsideTracker provides blood-based biomarker analysis with personalized health and longevity recommendations for preventive wellness. Comparable to Heartwise in delivering lab-driven preventive risk assessment, though primarily DTC rather than physician-embedded.
• Prenuvo: Prenuvo offers whole-body MRI-based preventive screening with comprehensive risk assessment for cancer, metabolic, and cardiovascular conditions. Comparable to Heartwise in targeting asymptomatic adults seeking whole-body early detection, though uses imaging rather than the 26-test clinical panel.
• Function Health: Function Health is a membership-based preventive health platform offering comprehensive lab testing and physician-reviewed results across 100+ biomarkers. Comparable to Heartwise in focusing on broad-spectrum early detection and risk stratification, though delivered via a DTC subscription model rather than in-clinic physician partnerships.

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is one of the largest clinical laboratory networks in the US, offering comprehensive diagnostic testing including cardiovascular and metabolic panels. Comparable to Heartwise in serving physicians with diagnostic testing that informs preventive care, but at vastly greater scale and via different delivery model.
• Laboratory Corporation of America (Labcorp): Labcorp is a major US clinical laboratory network offering routine and specialized diagnostic testing for cardiovascular disease, diabetes, and metabolic conditions. Comparable to Heartwise in supplying physician-ordered preventive screening tests, though operates at national scale through traditional lab channels rather than embedded in-clinic programs.
• Cleveland HeartLab (Quest Diagnostics): Cleveland HeartLab, now part of Quest Diagnostics, provides cardiovascular risk assessment testing including inflammatory and genetic markers. Comparable to Heartwise in offering specialized cardiovascular preventive testing, though delivered as lab services to physicians rather than as a turn-key in-clinic managed program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartwise-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwise