Agent Quote

What Agent Quote does

Agent Quote Inc is a privately held Wyoming-incorporated SaaS company, founded in 1996 (originally as InstantQuote.com), that builds and hosts websites and digital marketing services for independent insurance agents and small insurance agencies across the United States. Its platform centers on a web-based, responsive website builder with multiple insurance-specialized themes (Eden, Finance, Spectrum, Finatic, Ensure, Verona, Regency, ElderCare) tailored to verticals such as Final Expense, Mortgage Protection, Health, Medicare, Long-Term Care, and Property & Casualty. Complementary products include a Consumer Landing Page with built-in lite CRM and lead capture ($32.99/mo), an Agent Mobile Quoter delivering Term, Simple Issue Term, and Final Expense quotes in under 15 seconds ($69.99/year), tiered Marketing Packages bundling Constant Contact newsletters, blog content, and social media management ($99-$199/mo), plus Website Enhancements, domain registration, and business email hosting.

The company monetizes entirely through subscription recurring revenue, with publicly disclosed pricing and a self-service go-to-market model via agentquoter.com supplemented by phone and email sales support. Distribution relies on content marketing, organic SEO, and a network of related domain brands (AgentQuote.com, AgentQuoter.com, QuoteDirect.org, AQ2E.com, AQ2E Marketing). The customer base is long-tail SMB — individual agents and small agencies — with all public testimonials drawn from this segment. The platform integrates with Constant Contact, Facebook, and LinkedIn but does not expose a public API, SDK, or AI/ML capabilities. Operationally the firm appears founder-led, with no disclosed institutional funding, M&A activity, headcount figures, or revenue disclosures in the source material.

Name

Agent Quote

Legal name

Agent Quote Inc

Website

https://agentquoter.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Agent Quote Inc is a privately held SaaS company, founded in 1996, that provides insurance-specialized websites, life insurance quoting tools, and digital marketing packages to independent insurance agents and small agencies in the United States on a subscription basis.

Ownership category

akta.pro rank

Product category

Insurance Marketing Technology

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Advertising (7310)

akta.pro primary industry

Trade Credit Insurance Brokerage (FSAEADAL)

Keywords

• Insurance agent websites
• Life insurance quoting tools
• Insurance marketing services
• Insurance website builder
• Insurance lead generation

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Hosting Subscriptions: Monthly and annual subscription fees for custom-branded insurance agent websites, responsive design, and web hosting services
2. Life Insurance Quoter Products: Subscription fees for consumer landing pages and mobile quoter tools that provide instant insurance quotes for Term, Final Expense, and Mortgage Protection products
3. Marketing Packages: Monthly subscription bundles offering social media management, email newsletters, blog content creation, and Constant Contact integration for insurance agents
4. Domain Registration and Email Services: Domain name registration, transfer, and premium domain sales along with business email hosting packages

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agent Quote provides a SaaS platform that builds and hosts custom-branded, mobile-optimized websites for independent insurance agents, with integrated life insurance quoting tools, lead capture, and CRM functionality. The platform also offers subscription-based marketing packages including social media management, newsletters, and blog content, along with domain registration and email hosting add-ons.

Product overview

Agent Quote provides a unified SaaS platform offering insurance agents affordable website building and digital marketing services. The core offering consists of Custom Insurance Websites with responsive design and multiple themed templates (Eden, Finance, Spectrum, Finatic, Ensure, Verona, Regency, ElderCare) tailored for insurance specializations. This is complemented by Life Insurance Quoting tools including the Consumer Landing Page (for lead capture at $32.99/mo) and Agent Mobile Quoter (for agent use at $69.99/year). Marketing Packages (Starter at $99/mo through Premier at $199/mo) bundle social media management, Constant Contact newsletters, and blog content creation. Website Enhancements add Facebook Feed, Google Reviews, Testimonials, and quote functionality. Domain registration, email hosting, and SSL encryption are available as add-on services. The platform is built around lead generation and online presence management for independent insurance agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Insurance Websites Professional, custom-branded insurance agent websites optimized for mobile devices with responsive design and multiple themed templates (Eden, Finance, Spectrum, Finatic, Ensure, Verona, Regency, ElderCare) tailored for insurance specializations including Final Expense, Mortgage Protection, Health, Medicare, Long-Term Care, and Property & Casualty.
• Consumer Landing Page Consumer-facing landing page for life insurance quotes featuring Term Life Insurance, Burial Insurance, and Mortgage Protection. Includes call-to-action requests for lead capture, built-in lite CRM, and quotes delivered in less than 60 seconds. Starting at $32.99/mo.
• Agent Mobile Quoter Mobile-optimized quoting tool for insurance agents providing multiple life quotes including Term, Simple Issue Term, and Final Expense. Features agent-focused easy input interface with quotes delivered in less than 15 seconds. Priced at $69.99/year.
• Marketing Packages Digital marketing bundles for insurance agents including monthly blog posts, monthly newsletters via Constant Contact, social media business page setup (Facebook/LinkedIn), and monthly social media posts. Available in Starter ($99/mo), Essential ($150/mo), and Premier ($199/mo) tiers.
• Domain Services Domain registration and transfer services for insurance agents, including premium domain options and annual renewal with automatic billing.
• Email Package Business email hosting plans for insurance agents with secure email options, part of the managed website services ecosystem.

Quantifiable outcome

• Insurance agents report increased client interactions and online inquiries after website redesign
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• MediaAlpha: Operates a programmatic advertising exchange for insurance and other verticals, competing for the same insurance agent acquisition spend that Agent Quote monetizes via its consumer landing pages and quote funnel.
• SmartFinancial: Insurance shopping and lead-generation platform for consumers and independent agents, overlapping with Agent Quote in capturing consumer life insurance intent and routing it to independent agent customers.
• QuoteWizard: Insurance comparison platform that generates consumer leads for independent agents; comparable to Agent Quote's consumer landing page flow that converts insurance shoppers into agent leads.
• EverQuote: Operates an online insurance marketplace connecting consumers with insurance agents, overlapping with Agent Quote's mission of routing consumer life insurance intent to independent insurance agents and competing for the same agent marketing budgets.
• Bold Penguin: Provides a commercial insurance agent platform with a small-business-focused application and exchange, comparable to Agent Quote in its mission to give independent agents purpose-built tools to grow their book of business online.

Broad incumbents

• Squarespace: Horizontal website builder used by many SMB insurance agents for branded sites, representing a competing option to Agent Quote's themed insurance-vertical websites.
• Wix: Horizontal SMB website builder with industry-specific templates and integrated CRM, offering insurance agents an alternative to Agent Quote's vertical-specialized platform at competitive price points.
• GoDaddy: Provides domain registration, website builder, email, and marketing services for SMBs—including insurance agents—overlapping directly with Agent Quote's domain, website, and email suite of products.
• HubSpot: Provides CMS, CRM, email marketing, and social media tools that overlap with Agent Quote's full stack—website, lead capture CRM, Constant Contact newsletters, and social media management packages.
• Mailchimp: Email marketing and audience platform that competes with the Constant Contact-powered newsletter and social posting component of Agent Quote's Marketing Packages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agent Quote