Furniture Fair
Furniture Fair is a family-owned retailer operating 12 furniture and mattress showrooms across Ohio, Kentucky, and Indiana since 1963. The company serves residential consumers in the Tri-State region through showrooms, e-commerce, design services, and exclusive brand partnerships.
- Company typePrivate
- Founded1963
- HeadquartersFairfield, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Furniture Fair does
Furniture Fair is a family-owned furniture and mattress retailer founded in 1963, operating 12 showrooms across Ohio, Kentucky, and Indiana. The company serves residential consumers in the Tri-State region with a broad product assortment spanning living room, bedroom, dining, office, and outdoor furniture, as well as mattresses, rugs, and home decor. The retailer positions itself through a Good/Better/Best quality tier structure and maintains exclusive regional distribution partnerships with manufacturers including L. & J.G. Stickley (premium American-made furniture), Joybird (customizable furniture), Moto Motion (power recliners with integrated audio sync), and Country Living (curated home collection).
The company's technology stack includes a Shopify-powered e-commerce website, Microsoft Clarity for session analytics, and bedMATCH mattress diagnostic technology deployed across dedicated Sleep Centers. A documented case study describes an AI-driven website personalization initiative that produced measurable improvements in conversion and revenue, suggesting active experimentation with third-party personalization platforms. The retailer also offers in-store interior design services, custom order capabilities, and outlet locations for clearance inventory.
Furniture Fair's go-to-market combines physical showroom retail with e-commerce and complementary service offerings including financing and lease-to-own options. Revenue is generated primarily through direct-to-consumer sales of furniture and mattresses with no disclosed enterprise or B2B channel. The business is privately held, has not raised institutional capital, and reports a headcount in the 251-500 range.
Furniture Fair firmographics
Firmographics- Name
- Furniture Fair
- Legal name
- Furniture Fair
- Website
- https://furniturefair.net
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Furniture Fair is a family-owned retailer operating 12 furniture and mattress showrooms across Ohio, Kentucky, and Indiana since 1963. The company serves residential consumers in the Tri-State region through showrooms, e-commerce, design services, and exclusive brand partnerships.
- Ownership category
- akta.pro rank
Furniture Fair industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Furniture Fair is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Furniture Fair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture and Mattress Sales: Core revenue from direct retail sales of furniture and mattresses through physical showrooms and e-commerce. Products range from budget-friendly Good tier to premium Best tier items. Sales include both in-stock items and custom orders.
- Design Services: Revenue from interior design consultations, in-home design appointments, and custom furniture ordering services. Provides design support to help customers make informed furniture decisions.
- Financing and Payment Services: Revenue through financing options, lease-to-own programs, and bill pay services. Provides flexible payment solutions to customers.
- Outlet and Clearance Sales: Revenue from dedicated outlet stores selling clearance, floor samples, and discontinued merchandise at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Good Quality - Entry-level furniture and mattresses |
| Unit Pricing | Pay-as-you-go | Better Quality - Mid-range furniture with enhanced features |
| Unit Pricing | Pay-as-you-go | Best Quality - Premium furniture with superior craftsmanship |
| Subscription | Monthly | Financing and Lease-to-Own Options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Furniture Fair product offering
Product offeringCore offering
Furniture Fair is a family-owned furniture and mattress retailer that sells living room, bedroom, dining room, outdoor, and home office furniture, mattresses, rugs, and home décor through 12 showrooms across Ohio, Kentucky, and Indiana and a Shopify-powered e-commerce website. The company also offers interior design consultations, custom-order furniture with fabric and finish personalization, financing and lease-to-own payment options, and dedicated Sleep Centers with bedMATCH comfort matching.
Product overview
Furniture Fair is a family-owned furniture and mattress retailer operating since 1963 with 12 locations across Ohio, Kentucky, and Indiana. The company operates a unified e-commerce platform powered by Shopify, offering a diverse portfolio of products centered around furniture and mattresses. The core product categories include living room furniture (stationary and reclining sofas, sectionals, chairs), dining room furniture, bedroom furniture, outdoor furniture, home office furniture, and area rugs and decor. The company differentiates through specialized sub-brands including Stickley Furniture (premium American-made with 125+ years of craftsmanship heritage), Joybird Furniture (modern customizable designs), Moto Motion (power reclining with smart features and audio systems), and the exclusive Country Living Vintage Market Home Collection. The mattress offerings span major national brands (Tempur-Pedic, Serta, Sealy, Stearns & Foster, Beautyrest) with bedMATCH technology for comfort matching. Services include interior design consultations, custom order capabilities with extensive personalization options, and an outlet/clearance section. The company emphasizes American-made products, with hundreds of items from domestic manufacturers, and offers next-day delivery in select areas with a low-price guarantee.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Significant improvements in conversion rates, revenue, and operational efficiency from marketing technology implementation
Companies that use Furniture Fair
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Furniture Fair technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Furniture Fair partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- L and J.G. Stickley IncflagshipStickley Furniture is an exclusive partner at Furniture Fair, offering premium American-made furniture with over 125 years of craftsmanship. Products are handcrafted in upstate New York and North Carolina. More than 90% of Stickley products are made in the USA. Available exclusively at Furniture Fair's Cincinnati and Louisville locations.
- JoybirdcoreJoybird is a modern furniture brand known for contemporary design and customizable options. Furniture Fair carries a curated selection of Joybird sofas, sectionals, chairs, and accent pieces. Available at select showrooms including Fields Ertel, Cold Spring, Jeffersontown, Greenwood, Fairfield, and Florence locations.
- Legacy Classic Furniture (Country Living Home Collection)coreCountry Living Home Collection - Vintage Market is an exclusive collection inspired by Country Living Magazine. This collection is exclusively available at Furniture Fair, featuring warm, eclectic styles with vintage-inspired designs and modern features like power, USB/USB-C, and lighting.
- Moto MotioncoreMoto Motion produces power recliners and smart seating with features including adjustable headrests, lumbar support, zero gravity comfort, USB charging, and immersive audio. Most pieces are manufactured in Vietnam. Furniture Fair stocks best-selling models and provides demo capabilities.
- Tempur-PediccorePremium mattress brand available through Furniture Fair's Sleep Centers. Tempur-Pedic is one of the featured top-name mattress brands carried by the company.
- Serta (including iComfortPro, Perfect Sleeper)coreSerta is a major mattress brand featured at Furniture Fair, including the iComfortPro and Perfect Sleeper lines. Serta mattresses are available at Sleep Centers with personalized comfort matching support.
- Stearns & FostercorePremium mattress brand available at Furniture Fair Sleep Centers. Part of the top-name mattress brands carried for customers seeking high-quality sleep solutions.
- Avocado MattressminorSustainable, eco-friendly mattress brand available at Furniture Fair as part of their Made in USA collection. Appeals to environmentally-conscious consumers.
- Beautyrest (Simmons Bedding)coreBeautyrest mattresses by Simmons Bedding are available at Furniture Fair, including the World Class Series. Featured mattress brand in Sleep Centers.
- Cincinnati ZoominorFurniture Fair is a proud sponsor of the Cincinnati Zoo. This community involvement demonstrates the company's commitment to local community support.
- ShopifycoreE-commerce platform powering Furniture Fair's online store. Enables product catalog management, shopping cart functionality, and online transactions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Furniture Fair competitors and assessment
Company assessmentEmerging players
- Wayfair: Pure-play online furniture and home furnishings retailer offering broad assortment with delivery nationwide. Represents the structural shift to e-commerce in the category that Furniture Fair's 12-showroom model must defend against.
Direct peers
- Ethan Allen: National furniture retailer and manufacturer with design centers offering customizable, made-to-order furniture and interior design services. Comparable to Furniture Fair's premium custom-order capability and design consultation offering.
- Ashley HomeStore: Largest furniture retailer in the United States with a multi-brand, multi-location showroom model similar to Furniture Fair, including Ashley Sleep mattress offerings and exclusive Ashley collections. Operates hundreds of franchised and corporate stores including locations in Ohio, Kentucky, and Indiana.
- Havertys: Public furniture retailer operating showrooms across the South and Midwest with a mid-to-upper price assortment and in-house design services — directly comparable to Furniture Fair's showroom-plus-design-service positioning and overlapping regional footprint.
- Bassett Furniture: Customizable furniture retailer with company-owned and licensed showrooms offering made-to-order upholstery and case goods, plus in-store design specialists — comparable to Furniture Fair's custom-order, design-service, and Made-in-USA positioning.
- Raymour & Flanigan: Family-owned regional furniture retailer with showrooms across the Northeast and Mid-Atlantic, offering a comparable multi-brand assortment, in-house design services, financing, and clearance centers — structurally the closest analog to Furniture Fair's regional family-owned model.
- American Signature: Regional multi-state furniture retailer operating Value City Furniture and American Signature stores with broad assortment, value pricing, and in-store design consultants — competing directly in the same Good/Better/Best value-tier positioning.
- Rooms To Go: Multi-state furniture retailer with a showroom-plus-distribution model offering room-package bundles across living, dining, and bedroom. Competes directly on assortment breadth, value pricing, and same/next-day delivery in overlapping regions.
Broad incumbents
- Crate & Barrel: National multi-category home furnishings retailer owned by Euromarket Designs with showrooms and online channel. Overlaps with Furniture Fair on furniture, rugs, and decor but operates at broader scale and price tier.
- Macy's: National department store with significant furniture, mattress, and home furnishings departments in-store and online. Competes on furniture selection and financing across the same Ohio/Kentucky/Indiana customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Furniture Fair social profiles
Digital presenceFurniture Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furniture Fair leadership team
Management profileNumber of profiles
Furniture Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furniture Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furniture Fair
What does Furniture Fair do?
Furniture Fair is a family-owned furniture and mattress retailer that sells living room, bedroom, dining room, outdoor, and home office furniture, mattresses, rugs, and home décor through 12 showrooms across Ohio, Kentucky, and Indiana and a Shopify-powered e-commerce website. The company also offers interior design consultations, custom-order furniture with fabric and finish personalization, financing and lease-to-own payment options, and dedicated Sleep Centers with bedMATCH comfort matching.
Is Furniture Fair a public or private company?
Furniture Fair is a private company. It is classified as family owned and is currently operating.
When was Furniture Fair founded?
Furniture Fair was founded in 1963. It employs 251 to 500 people.
Where is Furniture Fair based?
Furniture Fair is headquartered in Fairfield, United States, in the North America region.
How does Furniture Fair make money?
Four revenue lines are on record. Furniture and Mattress Sales are the primary driver. The others are design Services, financing and Payment Services and outlet and Clearance Sales.
Who are Furniture Fair's main competitors?
Wayfair is listed as an emerging player. Direct peers are Ethan Allen, Ashley HomeStore, Havertys, Bassett Furniture, Raymour & Flanigan, American Signature and Rooms To Go. Broad incumbents are Crate & Barrel and Macy's.
Does Furniture Fair have an API?
No public API is recorded for Furniture Fair.
What industry is Furniture Fair in?
Furniture Fair's product category is Furniture Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5700.