Migros One

What Migros One does

Migros One is the digital commerce arm of Migros Ticaret A.Ş., Türkiye's leading publicly traded supermarket chain (BIST: MIGROS) and part of the Anadolu Group conglomerate. The company operates an integrated multi-channel retail ecosystem anchored by Migros Sanal Market, an online grocery platform available via web and native apps on iOS, Google Play, and Huawei AppGallery, complemented by Migros Toptan (B2B wholesale serving restaurants, hotels, and caterers), a nationwide physical Migros store network, and specialty vertical brands such as Tazedirekt (fresh produce delivery) and Uzman Kasap (premium meat). Digital media and community platforms — Migros TV, Kadın Akademisi (Women's Academy), and the Money loyalty program — extend the proposition beyond transactional commerce into content, education, and engagement.

Under the hood, the platform runs on AWS cloud infrastructure including the newly launched AWS Local Zone in Istanbul, which provides single-digit millisecond latency for end-user applications. Since early 2023, Migros One has pursued an explicit AI transformation strategy, beginning with 'Ne Pişirsem?' (What Should I Cook), an AI-powered recipe-to-cart feature, and expanding into an in-house AI program that engaged over 250 employees and produced MAYAai (intelligent shopping assistant), Mystro (data-driven growth analytics for restaurant partners), and SmartOne (24/7 natural-language data query tool for employees). An AI-driven fresh-produce planning system reduces supply chain spoilage by 20-30% while improving availability and margins.

Migros One generates revenue primarily through transactional grocery and wholesale sales, supplemented by advertising and promotional placements across its digital properties, loyalty-driven repeat purchasing via Money, and digital content/educational platforms (Kadın Akademisi, digital magazines). Its customer base is structurally diversified across mass-market Turkish consumers and SMB B2B buyers, with no disclosed concentration in named enterprise accounts. The company is privately positioned as a digital subsidiary within a publicly listed parent, with strategic influence from the Anadolu Group's broader portfolio.

Name

Migros One

Legal name

Migros Ticaret A.Ş.

Website

https://migros.com.tr

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Migros One is the digital commerce arm of Türkiye's leading supermarket chain Migros Ticaret A.Ş., operating an integrated online grocery (Sanal Market), B2B wholesale (Migros Toptan), content (Migros TV), and loyalty (Money) ecosystem serving Turkish consumers and small businesses nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Grocery Sales: E-commerce platform sales through migros.com.tr delivering groceries directly to consumers. Revenue from product sales with delivery fees.
2. Wholesale B2B Sales: B2B wholesale platform (Migros Toptan) serving businesses with bulk purchases of food and consumer goods.
3. Digital Content & Education: Revenue from educational content through Kadın Akademisi platform and digital magazine subscriptions. Money loyalty program drives customer engagement and retention.
4. Advertising & Promotions: Brand partnerships and promotional placements on digital platforms including Sanal Market, Migros TV, and mobile applications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Migros One operates the Migros Sanal Market online grocery shopping platform, allowing Turkish consumers to browse and order groceries, fresh produce, household goods, personal care items and more for home delivery or store pickup. The platform is complemented by a nationwide physical Migros store network, a B2B wholesale channel (Migros Toptan) for business customers, and an integrated digital ecosystem that includes the Money loyalty program, Migros TV content platform, and Kadın Akademisi educational platform.

Product overview

Migros One operates as a multi-channel retail ecosystem centered around its core Migros Sanal Market online grocery platform, complemented by digital content (Migros TV, Kadın Akademisi), loyalty programs (Money), and business-to-business services (Migros Toptan). The company has been undergoing AI transformation since early 2023, with AI-powered features including 'Ne Pişirsem?' recipe assistant, MAYAai intelligent shopping assistant, Mystro restaurant partner analytics, and SmartOne employee data query tool. The portfolio integrates online shopping, digital media content, educational programs, and wholesale services under the Migros One umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Ne Pişirsem?: AI-powered recipe-based shopping feature that suggests recipes and corresponding grocery items to users.
• MAYAai
• Mystro
• SmartOne
• Money
• Migroskop
• Migros TV

Products and services

• Migros Sanal Market Online grocery shopping platform allowing Turkish consumers to browse, select and order groceries for home delivery or store pickup. Covers fresh produce, dairy, meat, beverages, snacks, frozen foods, household cleaning, personal care, baby products, electronics and more.
• Migros Toptan B2B wholesale platform offering bulk food and consumer goods with dedicated delivery, basket-based promotions and bulk discounts for restaurants, hotels, caterers and small businesses.
• Money Loyalty Program Loyalty and rewards program enabling customers to earn Money points on purchases and redeem them for discounts and exclusive offers across the Migros ecosystem.
• Migros TV Digital entertainment and education platform featuring recipe videos, celebrity chef programs, beauty tutorials, diet recommendations, health advice and lifestyle programming accessible on mobile, tablet and TV.
• Kadın Akademisi (Women's Academy) Educational platform offering courses and content in family, parenting, good agriculture, quality management, personal awareness, professional development, health and wellness topics for women.
• Migroskop Digital magazine and content section featuring product demonstrations, commercials and promotional content from Migros and partner brands.
• Mystro Data-driven growth recommendation platform providing analytics and business insights to help restaurant partners grow their business.

Quantifiable outcome

• 20-30% reduction in fresh produce spoilage through AI-driven planning
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 5 June 2026AWS Local Zone access point launched in Istanbul, placing cloud infrastructure closer to major metropolitan areas and enabling single-digit millisecond latency for end users. This is AWS's first such deployment in Türkiye, supporting low-latency applications for sectors like finance, healthcare, and government.
• Google CloudcoreTechnology or Integration · 5 June 2026Google Cloud announced a $3 billion investment in partnership with Turkcell to establish a full-scale cloud region expected between 2028 and 2029. This investment addresses data localization requirements and aligns with Türkiye's goal to attract $10 billion in data and AI investments by 2030.
• WebrazziminorGTM or Marketing Partner · 8 April 2026Platform for technology news and events in Türkiye. Migros One CTO Ömer Başar spoke at Webrazzi AI 2026 conference about the company's AI transformation journey.
• AlprominorGTM or Marketing PartnerPlant-based food brand partnership for Migros Sağlıklı Yaşam Yolculuğu (Healthy Living Journey) content series featuring smoothie recipes and healthy lifestyle tips.
• TOBFED (Türkiye Örgütsel Başarı Federasyonu)minorStrategic or Co-development PartnerPartnership for TOBFED & MİGROS 1000 Kadın Vale Projesi (1000 Women Valet Project) supporting female entrepreneurs through training and development programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ocado Group: Global online grocery technology and fulfillment provider; comparable as a technology-led grocery commerce platform rather than a Turkish market competitor. Relevant for benchmarking AI-driven grocery operations and fulfillment automation.
• A101: Major Turkish hard-discount supermarket chain with national physical presence. Competes on price and basket economics relevant to Migros One's value-oriented shoppers, and is developing online grocery services.
• BİM: Turkey's largest discount grocery chain with thousands of physical stores. Competes indirectly with Migros One on price-sensitive grocery share and is expanding its own digital/online ordering capabilities.
• Amazon Fresh: Global online grocery delivery and pickup service from Amazon, including AI-driven personalization and Alexa-based shopping. Relevant as a benchmark for AI-personalized grocery commerce at scale.

Direct peers

• Yemeksepeti: Leading Turkish online food (restaurant meal) delivery platform owned by Delivery Hero. Adjacent competitor in the food delivery space, intersecting with Migros One's prepared-meal and Mystro restaurant-partner business lines.
• Getir: Turkish-founded quick-commerce (10-minute grocery delivery) pioneer operating across Türkiye and Europe. Direct competitor in the on-demand grocery segment, with comparable mobile-first ordering and same-day delivery economics.
• İstegelsin: Turkish online grocery delivery platform owned by Yıldız Holding. Competes head-to-head with Migros Sanal Market in same-day/scheduled grocery delivery to households, including a curated private-label assortment.
• CarrefourSA: Joint venture between Sabancı Holding and Carrefour operating hypermarkets and supermarkets in Türkiye, with a growing online grocery platform. Closest omnichannel grocery peer with both physical stores and digital delivery.
• Trendyol: Türkiye's largest e-commerce marketplace (backed by Alibaba) with a growing grocery and quick-commerce vertical (Trendyol Hızlı Market). Directly competes with Migros One in online grocery and on-demand delivery to Turkish consumers.
• Hepsiburada: Major Turkish e-commerce marketplace with significant grocery, household, and FMCG categories. Overlaps directly with Migros Sanal Market in product range, delivery model, and target consumer in Türkiye.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Migros_Turkiye
• YouTubeyoutube.com/user/TVMigros
• Facebookfacebook.com/MigrosTurkiye
• LinkedInlinkedin.com/company/migros-ticaret
• Instagraminstagram.com/migros_tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migros One