Holeshot

What Holeshot does

Holeshot, operating as Holeshot Wheels and Holeshot Drag Wheels, is a privately held US manufacturer and direct-to-consumer retailer of custom performance drag racing wheels, founded in 1995 and headquartered in Bunnell, Florida. The company's product line centers on three-piece (3-PC) and one-piece (1-PC) aluminum wheels in 13", 15", 16", and 17" diameters, offered across 20+ named styles (Holepro, Holestar, Modstar, Pentastar, Revolver, Sunflare, Sunstar, Superstar, R3, Rage, Blade, Force, Klassik, Polaris, Power, Hot Rodder, Solid, Index) and multiple lug configurations (4, 5, 6, 8 lug). Core technical features include forged and spun aluminum construction, configurable backspacing (7/8" to 8-7/8"), single and double beadlock systems, and seven anodized color finishes. The Signature Series functions as a premium sub-brand with enhanced finish options, and a specialty Spindle Mount line serves direct-to-spindle front-runner applications.

Holeshot's business model is a Shopify-powered direct-to-consumer e-commerce operation, supplemented by toll-free and local phone ordering for custom configurations and international orders. Revenue is generated entirely through one-time unit sales of wheels ($472–$1,400+ depending on size and configuration), accessories (beadlocks $130–$165, hardware $9.80–$28, spacers from $22, center caps $12.50–$43, valve stems $4.50–$5.25, lug nuts $7.50–$9.50, wheelie bar wheels $105), and branded apparel ($15–$35). The primary customer segment is competitive and recreational drag racers seeking lightweight, strong, customizable wheels for quarter-mile applications. Brand awareness is built through sponsorship of named racing personalities (Daddy Dave, Shannon Poole, Varley), a customer gallery blog featuring individual racers' builds, and organic social presence on Facebook and Twitter. The company is founder-led by Marlene Morton (Founder & President), with 11–50 employees and no disclosed institutional funding, M&A activity, patents, or public financial reporting.

Name

Holeshot

Legal name

Holeshot Wheels

Website

https://holeshotwheels.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Holeshot is a US-based, founder-led manufacturer and direct-to-consumer retailer of custom forged aluminum drag racing wheels (13"–17", 20+ styles) and accessories, serving competitive and recreational drag racers through a Shopify storefront and phone-based custom ordering.

Ownership category

akta.pro rank

Product category

Performance Drag Racing Wheels

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

Keywords

• Drag racing wheels
• Forged aluminum wheels
• Beadlock wheels
• Custom automotive wheels
• Performance racing wheels

Headquarters

HQ city

Bunnell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wheel Sales: Primary revenue from selling performance drag racing wheels in various configurations (3-PC, 1-PC, Forged Series, Signature Series). Revenue is one-time per transaction with customization options generating additional margin through finish upgrades, beadlock add-ons, and hardware selections.
2. Accessories and Components: Beadlocks, center caps, hardware, spacers, lug nuts, valve stems, and spindle mount bearing kits sold as complementary products to wheel purchases
3. Apparel: Branded merchandise including t-shirts, hoodies, and hats generating additional revenue from brand loyalists and racing community

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holeshot manufactures and sells custom performance drag racing wheels, including 3-piece and 1-piece forged aluminum wheels, with 20+ styles and multiple lug pattern options. The company offers extensive customization (anodized finishes in 7 colors, backspacing variations, beadlock configurations) and ships direct to consumers domestically and internationally via a Shopify storefront and phone orders. Supporting accessories and branded apparel round out the catalog.

Product overview

Holeshot Wheels is a manufacturer of high-performance drag racing wheels offering a comprehensive product portfolio centered around three-piece (3-PC) and single-piece (1-PC) forged aluminum wheels. The core product line spans 13", 15", 16", and 17" wheel diameters in multiple lug configurations (4-lug, 5-lug, 6-lug, 8-lug) and 20+ distinct style names including Index, Revolver, Sunflare, Sunstar, Superstar, Holepro, Holestar, Modstar, Pentastar, R3, Rage, Polaris, Power, Force, Blade, Klassik, Hot Rodder, and Solid. The Signature Series represents a premium sub-brand with enhanced finish options. The company also offers specialty Spindle Mount wheels for direct-spindle mounting applications. Supporting the wheel business, Holeshot provides a full range of accessories including Beadlocks, Center Caps, Hardware, Wheelies (wheelie bar wheels), Spacers, Lug Nuts, and Valve Stems. Additionally, the company sells branded apparel including T-shirts, hoodies, and hats. All 3-PC wheels are customizable with widths from 4" to 17" in 1" increments, backspacing options from 7/8" to 8-7/8", and both polished and anodized finishes in 7 colors.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Premium wheel collection featuring Holepro, Holestar, Modstar, and Sunflare designs with enhanced finishes and customization options.

Products and services

• 3-Piece Forged Aluminum Drag Racing Wheels Forged aluminum 3-piece wheel construction offered in 20+ styles, available in 4, 5, 6, and 8 lug patterns with customizable backspacing, anodized color (7 options), and beadlock configurations for drag racing applications.
• 1-Piece Forged Aluminum Drag Racing Wheels Single-piece forged aluminum drag racing wheels providing a lighter, stiffer alternative to 3-piece construction, available across multiple lug patterns with fitment customization.
• Wheel Accessories and Branded Apparel

Named customers8 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Daddy Dave's S10minorGTM or Marketing PartnerSponsored drag racing vehicle representing Holeshot Wheels at racing events. Dave's S10 showcases Holeshot wheel performance in competitive drag racing applications.
• Shannon Poole's CorvetteminorGTM or Marketing PartnerSponsored Corvette racing vehicle. Partnership provides brand visibility for Holeshot Wheels in the sports car racing segment.
• Varley's Gold CarminorGTM or Marketing PartnerSponsored race car showcasing Holeshot wheels in competition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forgestar: Forgestar manufactures custom forged and flow-formed aluminum wheels for performance cars, including drag racing applications. It competes in the same premium forged-aluminum wheel category as Holeshot's Forged Series, targeting the same enthusiast customer base.
• Billet Specialties: Billet Specialties manufactures billet aluminum wheels, valve covers, and accessories focused on the drag racing, street rod, and muscle car communities. It is highly comparable to Holeshot in customer base (drag racers, custom car builders) and product approach (premium aluminum, racing-positioned).
• Raceline Wheels: Raceline Wheels produces aftermarket alloy wheels for off-road, UTV, and performance street applications with custom finishes. While broader in scope than Holeshot, it directly competes for performance enthusiast dollars and offers comparable customization and finish options.
• Mickey Thompson Tires & Wheels: Mickey Thompson is a heritage drag racing and off-road brand producing tires and wheels for performance applications. It is a direct peer in the drag racing wheel space, leveraging long-standing brand equity and motorsport sponsorships in the same community as Holeshot.
• TIS Wheels: TIS Wheels designs aftermarket alloy wheels for trucks, SUVs, and performance cars with extensive finish and size customization. It shares Holeshot's emphasis on configurability and finishes, though it is broader in vehicle application.
• Foose Wheels: Foose Wheels designs custom aftermarket wheels built around Chip Foose's hot rod and muscle car designs. It is comparable to Holeshot in its brand-driven, custom-finish, enthusiast-positioning approach, though Foose tilts toward street and show builds versus drag racing.
• Weld Racing: Weld Racing is a leading manufacturer of performance forged and cast wheels for drag racing, street performance, and off-road applications. It is the most direct competitor to Holeshot, serving the same drag racing customer base with comparable 3-piece wheel construction and beadlock systems.

Broad incumbents

• Vision Wheel: Vision Wheel is a large-volume aftermarket wheel manufacturer offering street, off-road, and performance wheels at varied price points. It competes in the broader aftermarket performance wheel space, providing budget alternatives to Holeshot's premium drag racing products.
• American Racing: American Racing is a long-established, large-scale aftermarket wheel brand offering classic, muscle, off-road, and performance styles. It overlaps with Holeshot in the performance wheel category and is significantly larger and more broadly distributed, but is not drag-racing specialized.
• US Mags: US Mags designs and sells custom forged and cast aftermarket wheels targeting classic car, muscle car, and truck enthusiasts. Its product breadth and distribution scale make it a broad incumbent competitor, although its wheel styles are more street-oriented than drag-racing specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/holeshotwheels
• Facebookfacebook.com/Holeshot-Performance-Wheels-117631548296331

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holeshot