Yola
Yola is a no-code website builder serving small businesses, freelancers, agencies, and online sellers across 190 countries. Founded in 2007, it offers AI-powered site creation, integrated ecommerce, hosting, domains, and email through a freemium subscription model used by over 15 million users.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Yola does
Yola is a no-code website builder and integrated ecommerce platform headquartered in San Francisco and founded in 2007, originally launched under the name SynthaSite. The company enables individuals, small businesses, freelancers, agencies, and online sellers to create, host, and manage websites without technical expertise, serving more than 15 million users across 190 countries with localization in six languages (English, French, German, Spanish, Italian, Japanese, and Brazilian Portuguese). Its core product, Sitebuilder+, is a drag-and-drop site creation engine augmented by an AI Website Builder launched in 2024 that includes generative assistants for website copy, layout design, block composition, and image selection, with AI-powered online store creation extended into the ecommerce tier in 2025.
The platform combines a website builder, an Online Store module, domain registration, a Yola Mail service, and a managed-service tier called Business Elite (1,407 customers disclosed). The integration footprint spans 70+ payment providers including PayPal, Stripe, and Square; major shipping carriers; marketing tools such as Mailchimp; and marketplaces and social channels (Amazon, eBay, Facebook, Instagram, Google, TikTok, Pinterest, Snapchat). Compliance scope covers PCI DSS, GDPR, CCPA, and the EU-US Data Privacy Framework, which is a prerequisite for SMB payment and EU data handling. Acquired assets include Clickpass (2008) for identity/login integration.
The revenue model is freemium subscription with a product-led growth motion for entry-level users and an assisted sales overlay for Business Elite. Website plans price at $9-$44 per month, ecommerce add-ons at $17-$99 per month, and domains at $19.95-$60 per year. Disclosed funding totals $25M across a $5M 2007 seed, a $20M 2009 round led by Reinet Investments, and an undisclosed 2017 round from Noosphere; the company has demonstrated capital efficiency across a 17-year operating history at a lean 51-100 employee scale.
Yola firmographics
Firmographics- Name
- Yola
- Legal name
- Yola, Inc.
- Website
- https://yola.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yola is a no-code website builder serving small businesses, freelancers, agencies, and online sellers across 190 countries. Founded in 2007, it offers AI-powered site creation, integrated ecommerce, hosting, domains, and email through a freemium subscription model used by over 15 million users.
- Ownership category
- akta.pro rank
Yola industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Development & Modernization (BPAEAFAF)
Keywords
Where Yola is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yola business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Website Builder Subscriptions: Tiered subscription model with four main plans: Free (basic features), Personal ($9-14/mo), Business ($19-24/mo), and Business Elite ($34-44/mo). Revenue generated from monthly or annual subscription payments with discounts for annual billing.
- Ecommerce Add-on Plans: Three ecommerce tiers: Basic ($17/mo), Professional ($32-38/mo), and Unlimited ($88-99/mo). These are add-on plans that extend website builder subscriptions with online store functionality.
- Domain Registration and Management: Custom domain registration starting at $19.95-$60 per year, with free first year included with annual hosting plans. Includes private WHOIS registration at $9.95/year.
- Professional Email Services: Personalized email addresses with Yola Mail at $9.96/year, providing 2 mailboxes with 5GB storage each, webmail access, IMAP/POP3 support, and spam/virus protection.
- Professional Services: Website building and management services included in Business Elite tier, including professional website creation, logo design, integrations, and onboarding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - Basic website building with limited features |
| Subscription | Annual | Personal - For small and personal sites |
| Subscription | Annual | Business - For businesses and organizations (Most Popular) |
| Subscription | Annual | Business Elite - Professional website built and managed for you |
| Subscription | Monthly | Ecommerce Basic - Growing business with extended features |
| Subscription | Annual | Ecommerce Professional - Advanced selling features |
| Subscription | Annual | Ecommerce Unlimited - Expand online business to brick and mortar |
| Subscription | Annual | Custom Domain Registration |
| Subscription | Annual | Private Domain WHOIS Protection |
| Subscription | Annual | Yola Mail - Personalized Business Email |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Yola product offering
Product offeringCore offering
Yola provides an all-in-one, no-code website building platform that lets small businesses, professionals, and online sellers create, host, and manage websites and ecommerce stores without programming. The core product, Sitebuilder+ enhanced by the Yola AI Website Builder, combines drag-and-drop editing, AI-generated layouts and copy, 250+ templates, integrated hosting, domain registration, branded email, and a built-in ecommerce module supporting 70+ payment providers and multi-channel selling.
Product overview
Yola is an all-in-one website building platform that enables users to create professional websites without coding. The core product portfolio centers on the Sitebuilder+ visual editor enhanced by AI-powered creation through the Yola AI Website Builder, which generates complete websites using four AI assistants. The platform offers a library of 250+ templates for various industries and styles. Ecommerce capabilities are provided through the Yola Online Store module, supporting physical products, digital goods, services, and subscriptions with 70+ payment providers and multiple sales channels. Additional services include Domain Management with free domain options, Yola Mail for branded email, and Business Elite for professionally managed websites. The platform is available in six languages and has served over 15 million users across 190 countries since 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- Yola AI Website Builder
- Yola Online Store
- Domain Management
- Website Templates
- Business Elite
- Yola Mail
- Sitebuilder+
Quantifiable outcome
- Create and publish a free website in under 1 hour, often under 5 minutes with AI
- +1 more outcomes
Companies that use Yola
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Yola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability6 records
Feature10 records
Yola partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- PayPalcorePayPal integration allows Yola ecommerce users to accept PayPal Standard, PayPal Express Checkout, PayPal Advanced, PayPal Payflow Link, PayPal Bill Me Later, and PayPal Payments Pro Hosted payments on their online stores.
- StripecoreStripe payment gateway integration enables Yola ecommerce customers to accept credit card payments quickly and securely through Stripe's platform.
- 70+ Payment ProviderscoreYola's ecommerce platform integrates with over 70 credit card payment providers, including Square (available in US, UK, Canada, Australia, and Japan) and various regional payment methods to serve global customers.
- MailchimpcoreMailchimp integration allows Yola ecommerce users to automatically sync store data for personalized newsletters, retargeting emails, and automated marketing campaigns.
- AmazonstrategicYola ecommerce users can automatically sync their products to Amazon marketplace, manage listings from their store's control panel, and sync inventory automatically to prevent overselling.
- eBaystrategicYola ecommerce users can automatically sync their products to eBay, manage all incoming orders from eBay in their store's control panel while product inventory syncs automatically.
- Facebook and Instagram (Meta)strategicYola enables automatic sync to Facebook Business Page to reach 2 billion+ shoppers, and adds shoppable product tags to Instagram posts allowing users to view and order products directly from Instagram. Also includes Facebook Messenger chat integration and automated Facebook advertising.
- GooglestrategicGoogle integrations include Google Shopping XML product feed generation, Google Universal Analytics for tracking, Google Ads Tags for conversion tracking, and automated Google Shopping ads campaigns tailored for customers.
- TikTokstrategicYola ecommerce includes automated TikTok advertising capabilities, allowing users to sync their Online Store catalog with TikTok and run campaigns tailored for their customers.
- UPS, USPS, FedEx, Canada Post, Royal Mail, Correios, Australia Post, EMS Russian PostcoreReal-time shipping rate integrations with major carriers worldwide, allowing customers to display automatic shipping estimates based on location without setting up separate carrier accounts.
- PinterestminorPinterest Tag integration allows tracking of visitor behavior who come to the store after viewing Promoted Pins, enabling better optimization of Pinterest campaigns.
- SnapchatminorSnapchat Pixel integration allows understanding of audience better by tracking behavior of visitors who come to the store from Snapchat ads.
- Square POSstrategicSquare point of sale integration allows Yola ecommerce users to sell online and offline simultaneously with automatic product and inventory sync between online store and Square POS system.
- CloudFlarecoreCloudFlare provides DDoS protection and DNS services for the Yola Toolset, Yola Site, and customer websites. This security infrastructure protects all hosted websites from attacks and ensures reliable DNS resolution.
- Cookiebot (Usercentrics)coreCookiebot Consent Management Platform (CMP) integration ensures GDPR and CCPA compliance for cookies and online tracking on Yola-hosted websites.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Yola competitors and assessment
Company assessmentDirect peers
- Wix: Wix is the leading no-code website builder serving SMBs and creators with drag-and-drop editing, AI site generation (Wix ADI), ecommerce (Wix Stores), hosting, domains and email — directly overlapping Yola's product set, target customers and freemium model.
- Squarespace: Squarespace offers a design-forward no-code website builder with integrated ecommerce, domains and branded email targeted at SMBs, professionals and creators — a near-identical value proposition to Yola, including templates and AI-assisted design.
- Hostinger Website Builder (Hostinger Horizons): Hostinger bundles AI website builder, hosting, domains and email into a single low-priced stack for SMBs and solopreneurs, directly mirroring Yola's all-in-one positioning and competing on price-performance with AI generation features.
- GoDaddy Websites + Marketing (Airo): GoDaddy's website builder combines domain registration, hosting, AI site creation, ecommerce and marketing tools aimed at micro and small businesses — overlapping almost every layer of Yola's bundled offering while leveraging a much larger brand.
- Weebly (Block, Inc.): Weebly is a long-standing no-code SMB website builder with integrated ecommerce, themes and a Square-owned payments stack — historically a direct competitor to Yola in the SMB and solopreneur segment.
- Webflow: Webflow is a no-code visual website builder targeting designers, agencies and growing businesses, with CMS, ecommerce (Webflow Ecommerce) and a white-label partner program — comparable to Yola's Sitebuilder+ and agency channel at a higher technical tier.
- Duda: Duda is a white-label, no-code website builder platform purpose-built for agencies and SaaS providers serving SMB clients — closely aligned with Yola's Sitebuilder+ and yola.partners agency channel.
Broad incumbents
- Shopify (Shopify Site Builder): Shopify's online store builder includes a basic website builder with themes, domains and a deep ecommerce/ payments stack; while primarily an ecommerce platform, its site-building capabilities overlap with Yola's ecommerce tier for SMB sellers.
- WordPress.com (Automattic): WordPress.com offers hosted site building with themes, ecommerce plugins, hosting, domains and AI features for SMBs and bloggers — a broad incumbent competing in the same all-in-one SMB website-builder category as Yola.
Emerging players
- Durable: Durable is an AI-first website builder that generates a complete SMB site (including copy, images and basic CRM/marketing tools) in under a minute — a fast-moving emerging competitor that pressures Yola's AI Builder positioning at the low end of the market.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Yola social profiles
Digital presenceYola compliance and trust
Trust signalCompliance5 records
Yola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yola leadership team
Management profileNumber of profiles
Profiles4 records
Yola funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yola M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yola
What does Yola do?
Yola provides an all-in-one, no-code website building platform that lets small businesses, professionals, and online sellers create, host, and manage websites and ecommerce stores without programming. The core product, Sitebuilder+ enhanced by the Yola AI Website Builder, combines drag-and-drop editing, AI-generated layouts and copy, 250+ templates, integrated hosting, domain registration, branded email, and a built-in ecommerce module supporting 70+ payment providers and multi-channel selling.
Is Yola a public or private company?
Yola is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yola founded?
Yola was founded in 2007. It employs 51 to 100 people.
Where is Yola based?
Yola is headquartered in San Francisco, United States, in the North America region.
How does Yola make money?
Five revenue lines are on record. Website Builder Subscriptions are the primary driver. The others are ecommerce Add-on Plans, domain Registration and Management, professional Email Services and professional Services.
Who are Yola's main competitors?
Direct peers on record are Wix, Squarespace, Hostinger Website Builder (Hostinger Horizons), GoDaddy Websites + Marketing (Airo), Weebly (Block, Inc.), Webflow and Duda. Broad incumbents are Shopify (Shopify Site Builder) and WordPress.com (Automattic). Durable is listed as an emerging player.
Does Yola have an API?
No public API is recorded for Yola.
What industry is Yola in?
Yola's product category is Website Builder Software. Its primary akta.pro industry code is BPAEAFAF, Low-Code/No-Code Application Development & Modernization. Its NAICS code is 5182 and its SIC code is 7372.