Advida
Advida is a Sarasota-based performance marketing agency that combines paid media management, an in-house creative studio, proprietary tracking technology, and exclusive publisher partnerships to drive customer acquisition for enterprise and mid-market brands across e-commerce, financial services, and B2B verticals.
- Company typePrivate
- Founded2010
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Advida does
Advida is a privately held performance marketing agency founded in 2010 and headquartered in Sarasota, Florida. The firm operates a platform-plus-services model that combines paid media management, an in-house creative studio, proprietary tracking and optimization technology, and exclusive publisher partnerships to acquire new customers at scale for brands across e-commerce, financial services, B2B, and consumer verticals. Its managed services span Google Ads, YouTube Ads, and social advertising on Meta, TikTok, Snapchat, Pinterest, and Twitter; its technology services include landing page optimization and a publisher ad server powering direct media placements with MSN, Yahoo, AOL, and CNN. The creative studio offers product and lifestyle photography, UGC content, video production, animation, and direct response copywriting as bundled services for active clients.
The company's revenue model is built on management fees tied to client advertising spend, billed monthly, with creative services bundled in for active accounts. Its go-to-market combines direct enterprise sales (strategy calls via Calendly with the CEO's team, dedicated senior media buyer assignment) with channel-driven demand through publisher partnerships and a top-of-funnel content engine of blogs and free educational courses. Notable client relationships include Microsoft (strategic partner since 2020 for MSN native ad revenue), SmartAsset (lead generation engagement from April 2023), LoopTV (Meta lead generation since July 2021), Vici Wellness, Vivint, and Masterworks. Advida reports having driven over $500M in attributed revenue for clients and profitably managed more than $100M in direct response ad spend.
The company is bootstrapped with no disclosed funding rounds, operates with 11-50 employees, and is led by CEO Ryan Scibelli. Its competitive positioning rests on the combination of senior media-buying talent (Scibelli and Joe Ray are cited as having managed $100M+ and $40M+ in platform spend respectively), an unusually large in-house creative team (reportedly 128 professionals and 17 UGC creators), and proprietary technology assets including a real-time tracking platform clients integrate during onboarding. International expansion capability and multilingual copywriting are positioned as differentiators, with the Microsoft relationship explicitly spanning international geographies.
Advida firmographics
Firmographics- Name
- Advida
- Legal name
- Advida
- Website
- https://advida.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advida is a Sarasota-based performance marketing agency that combines paid media management, an in-house creative studio, proprietary tracking technology, and exclusive publisher partnerships to drive customer acquisition for enterprise and mid-market brands across e-commerce, financial services, and B2B verticals.
- Ownership category
- akta.pro rank
Advida industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Media Buying (MPAAABAD)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Advida is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advida business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Services - Performance Marketing Fees: Standard fee structure based on advertising spend that includes access to senior media buyer, creative studio services, tracking and attribution calibration services, and proprietary technology stack. The agency operates off a performance-based model where they help brands acquire new customers at profitable rates.
- Publisher Partnership Services: Technology and services provided to publishers to help monetize ad inventory. Revenue generated through publisher relationships where Advida provides access to advertisers and technology solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard fee structure based on advertising spend with bundled services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Advida product offering
Product offeringCore offering
Advida is a performance marketing agency that manages paid media campaigns across Google Ads, YouTube, and Social platforms to drive customer acquisition for brands. The agency combines managed media buying, proprietary tracking and landing page optimization technology, in-house creative production, and direct publisher partnerships to deliver measurable customer acquisition outcomes at scale.
Product overview
Advida is a performance marketing agency offering a platform-plus-services model for customer acquisition. The core offering consists of Managed Services (Google Ads, YouTube Ads, Social Ads), Technology Services (Landing Page Optimization, Publisher Partnerships with proprietary ad serving technology), and Creative Studio services (Product & Lifestyle Photography, User-Generated Content, Video Production, Video Editing, Direct Response Copywriting). The company also offers educational courses including Direct Response Copywriting Essentials, Advida GDN Essentials, and Advida YouTube Essentials. Creative services are included free for active clients. Publisher Partnerships provides access to exclusive placements through MSN, Yahoo, AOL, and CNN.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Services - Google Ads Performance marketing services focused on Google Ads campaigns to drive profitable customer acquisition through search, display, and Performance Max ad formats, available to enterprise and mid-market brands.
- Managed Services - YouTube Ads YouTube advertising management leveraging insights from over $100M in ad spend to create and scale video ad campaigns for brands.
- Managed Services - Social Ads Social media advertising across Meta (Facebook/Instagram), TikTok, Snapchat, Pinterest, and Twitter platforms for customer acquisition by brands.
- Landing Page Optimization A/B testing and optimization services for client landing pages to maximize conversion rates and improve ROI from paid media campaigns.
- Publisher Partnerships Proprietary ad serving technology and monetization solutions for publishers, including access to direct partnerships with MSN, Yahoo, AOL, and CNN for exclusive ad placements.
- Creative Studio Services In-house creative production services covering product and lifestyle photography, user-generated content creation, 4K video production and editing, animation, and direct response copywriting, included for active clients to support paid media campaigns.
Quantifiable outcome
- Over $500 million in attributed revenue generated for clients
- +4 more outcomes
Companies that use Advida
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Advida technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Advida partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- SmartAssetcorePartnership starting April 2023 focused on managed lead generation services. Advida scaled SmartAsset's lead generation program by tapping into new traffic sources using enhanced landing pages powered by Advida's proprietary technology and premium publisher relationships.
- LoopTVcorePartnership starting July 2021 for paid media via Meta (Facebook). LoopTV wanted to scale paid media efforts for their B2B business targeting foot traffic businesses. Advida increased their daily B2B leads by 792% while maintaining lead quality, with spending over $150M on Meta.
- MicrosoftcoreStrategic partnership starting in 2020 where Advida provides Microsoft with access to products and services powered by content optimization technology, increasing native ad revenues for Microsoft in the US and internationally. Advida has consistently outperformed competition year in and year out as Microsoft's strategic partner for native advertising.
- MSN (Microsoft)coreDirect publisher partnership for exclusive media placements. Advida can purchase exclusive placements on MSN in the United States and internationally, providing clients access to premium publisher inventory.
- YahoosecondaryDirect publisher partnership for exclusive media placements enabling clients to purchase exclusive ad placements on Yahoo platforms.
- AOLsecondaryDirect publisher partnership for exclusive media placements enabling clients to purchase exclusive ad placements on AOL platforms.
- CNNsecondaryDirect publisher partnership for exclusive media placements enabling clients to purchase exclusive ad placements on CNN through sponsored ads.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Advida competitors and assessment
Company assessmentDirect peers
- Tinuiti: Tinuiti is a large independent performance marketing agency managing paid media across Google, Meta, Amazon, and programmatic channels for enterprise brands — directly comparable to Advida's managed services across Google Ads, YouTube, and Social Ads and its bundled creative and tech offerings.
- Hawke Media: Hawke Media is a performance marketing agency offering paid media, creative, and analytics services to mid-market and enterprise brands across verticals, mirroring Advida's model of combining paid media management with an in-house creative studio and proprietary tracking.
- Disruptive Advertising: Disruptive Advertising is a performance marketing agency specializing in paid search, paid social, and conversion rate optimization with proprietary reporting and landing page testing tools — overlapping with Advida's landing page optimization and paid media offerings.
- Wpromote: Wpromote is an independent digital marketing agency focused on performance media across paid search, social, and programmatic with proprietary Polaris technology — comparable in scale, multi-channel paid media focus, and tech-enabled service model.
- MuteSix: MuteSix is a performance marketing agency focused on DTC and e-commerce brands running paid social (Meta, TikTok) and direct response creative — directly comparable to Advida's DTC and social ads focus, especially the Vici Wellness-type e-commerce customer.
- Single Grain: Single Grain is a digital marketing agency offering paid media, SEO, and content services to SaaS and e-commerce brands — a closely comparable boutique agency with similar mid-market positioning and multi-channel paid services.
Broad incumbents
- GroupM (WPP): GroupM is the world's largest media investment group operating across all major paid channels including native and publisher-direct inventory — a broad incumbent in the same performance media space where Advida competes, with overlapping publisher partnerships at scale.
- Dentsu: Dentsu is a global advertising and media services holding company with extensive paid media, programmatic, and creative capabilities — a broad incumbent whose media buying arms compete for the same enterprise customer acquisition budgets as Advida.
- Publicis Groupe: Publicis is a global communications and media services holding company with significant paid media, data, and digital transformation practices — a broad incumbent competing for the enterprise customer acquisition work Advida targets.
Emerging players
- Taboola: Taboola is a native advertising and content recommendation platform powering publisher monetization across MSN, Yahoo, and other outlets — directly comparable to Advida's publisher partnership business and its content optimization technology for native ad revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advida social profiles
Digital presenceAdvida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advida leadership team
Management profileNumber of profiles
Profiles3 records
Advida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advida
What does Advida do?
Advida is a performance marketing agency that manages paid media campaigns across Google Ads, YouTube, and Social platforms to drive customer acquisition for brands. The agency combines managed media buying, proprietary tracking and landing page optimization technology, in-house creative production, and direct publisher partnerships to deliver measurable customer acquisition outcomes at scale.
Is Advida a public or private company?
Advida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advida founded?
Advida was founded in 2010. It employs 11 to 50 people.
Where is Advida based?
Advida is headquartered in Sarasota, United States, in the North America region.
How does Advida make money?
Two revenue lines are on record. Managed Services - Performance Marketing Fees are the primary driver. The others are publisher Partnership Services.
Who are Advida's main competitors?
Direct peers on record are Tinuiti, Hawke Media, Disruptive Advertising, Wpromote, MuteSix and Single Grain. Broad incumbents are GroupM (WPP), Dentsu and Publicis Groupe. Taboola is listed as an emerging player.
Does Advida have an API?
No public API is recorded for Advida.
What industry is Advida in?
Advida's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54183 and its SIC code is 7311.