Green Sports Alliance

Name

Green Sports Alliance

Legal name

Green Sports Alliance

Website

https://greensportsalliance.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Sustainability Membership Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports sustainability programs
• Membership association services
• Sustainability advisory consulting
• Event sustainability management
• Environmental playbooks guides

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from professional sports ($1000-$2500/year), collegiate sports ($500-$2500/year), nonprofit ($1000/year), corporate ($5000/year), and premium tiers including Play to Zero Member ($15000/year) and Sports Greening Movement Partner (custom pricing). Membership benefits include webinars, check-in sessions, summit discounts, newsletter features, and access to the member community portal.
2. Event Revenue: Revenue generated from annual Summits (registration fees), symposiums, and webinars. The 2026 Summit was held in Cleveland, OH (May 5-7) at Huntington Convention Center, and the 2027 Summit is planned for St. Louis (June 22-24).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Sports Alliance operates a membership-based sustainability organization that convenes sports teams, leagues, venues, collegiate programs, and corporate partners to share best practices and drive environmental and social responsibility initiatives. It sells tiered annual memberships, hosts an annual Summit, publishes sustainability playbooks and case studies, runs webinars, and provides advisory services through its Play to Zero initiative focused on zero-waste and carbon reduction goals in sports operations.

Product overview

Green Sports Alliance is a membership-based organization that serves as the largest and most influential driver of environmental and social responsibility across the global sports industry. The organization offers a portfolio of interconnected programs and services centered around its core offerings: annual Summits, educational Playbooks with industry case studies, Webinars, Advisory Services, Play to Zero initiative, Green Sports Day events, and Impact Reports. The organization operates on a tiered membership model serving professional sports teams, collegiate athletics, corporate partners, and nonprofits, providing access to networking, best practice sharing, sustainability resources, and industry recognition through awards programs. The 2026 Summit in Cleveland marked a significant event featuring new playbook launches including Sustainable Apparel and Fan Engagement playbooks.

Differentiator

Problem solved

Functional benefit

Brands

• Play to Zero: Initiative focused on zero waste and sustainability programs for sports venues
• Green Sports Day
• Playbook Series
• Bill Walton Global Champion Award

Products and services

• Membership Programs

Quantifiable outcome

• Lumen Field achieved up to 60% reductions in source waste
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GP PRO (Georgia-Pacific)coreGTM or Marketing Partner · 30 April 2026Gold sponsor of the 2026 Green Sports Alliance Summit in Cleveland. Showcasing IoT-enabled KOLO Smart Monitoring System that has helped Lumen Field, Oracle Park, and Progressive Field achieve up to 60% reductions in source waste. Georgia-Pacific Recycling subsidiary promoting materials recovery and recycling services.
• Chip Ganassi RacingcoreStrategic or Co-development Partner · 13 April 2026Joined Green Sports Alliance as part of ongoing sustainability strategy. NTT IndyCar Series and INDY NXT by Firestone operation. Already a founding member of Green Operations & Leadership initiative. Alliance broadens network and access to best practices for embedding sustainable practices.
• College Football Playoff (Playoff Green)coreStrategic or Co-development Partner · 5 February 2026Collaborated with NFL and University of Miami's Coral Restoration Lab on coral restoration project '100 Yards of Hope' during 2026 CFP National Championship weekend in South Florida. Project involved reef assessments, coral replanting, and coastal cleanup.
• WM (Waste Management)coreStrategic or Co-development Partner · 21 April 2025First Official Sustainability Partner of Major League Baseball. Partnership recovering 20+ tons of recyclable material during Jewel Events. WM Advisory Services offered free to all 30 MLB Clubs for waste reduction, diversion, and greenhouse gas emissions management.
• r.WorldcoreTechnology or Integration · 4 June 2024Reusable cup program (r.Cup) partnership with AEG at Crypto.com Arena and Peacock Theater. AEG has avoided more than 3.5 million single-use cups since partnership inception in November 2021. First arena in Southern California with full-time reusable cup program.
• The Coca-Cola CompanycoreGTM or Marketing Partner · 4 June 2024Exclusive beverage partner for AEG and partner of r.World reusable cup program. Products served in r.Cup's reusable vessels at Crypto.com Arena and Peacock Theater. Aligned with Coca-Cola's World Without Waste packaging strategy.
• LevycoreImplementation/ SI/ Consulting Partner · 4 June 2024Hospitality partner collaborating on reusable cup program at Crypto.com Arena and Peacock Theater. Vice President of Sustainability Mary McCarthy quoted on reusable ecosystems importance for food and beverage operations.
• Indianapolis Motor SpeedwaycoreStrategic or Co-development PartnerMember organization with 'Race Toward Zero' sustainability program. First motorsports venue to receive Silver Certification from Council for Responsible Sport for year-round operations. IMS recycled 243+ tons of material in 2023.
• World Resources Institute (WRI)minorStrategic or Co-development PartnerAramark partnership to roll out Cool Food Meals badge at universities. WRI calculates carbon footprint of recipes to identify qualifying meals. Aligned with Paris Agreement 2030 climate targets.
• Formula 1 - MiamiminorStrategic or Co-development PartnerMotor sports member organization with sustainability initiatives.
• Circuit of the AmericasminorStrategic or Co-development PartnerMotor sports member organization (COTA).
• Green Sports Alliance JapanminorStrategic or Co-development PartnerInternational affiliate organization promoting sports sustainability in Japan.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Nature Conservancy: Global environmental nonprofit with corporate-sustainability and sports-sponsorship programs (Coral restoration, ESG partnerships). Operates in adjacent spaces to GSA's Playoff Green-style projects, with much larger scale and resource base.
• Natural Resources Defense Council (NRDC): Major environmental nonprofit with significant sports-sector programming (including partnerships like Cool Food Meals with Aramark, a GSA Corporate member). Comparable as an environmental NGO operating in sports but with a much broader mandate and budget.
• U.S. Green Building Council (USGBC / LEED): Administers LEED and related green-building standards cited across GSA member venue initiatives. Comparable in operating as a membership-based sustainability standards body but vastly larger and broader than GSA, focused on built environment rather than sports specifically.

Emerging players

• TRUE Zero Waste (Green Business Certification Inc.): Administers the TRUE Gold/Platinum/Silver zero-waste certification referenced by GSA members (e.g., Lumen Field). Direct overlap with GSA's Play to Zero platform on zero-waste outcomes in venues and stadiums.
• Climate Neutral: Certification organization that helps brands measure, reduce, and offset carbon emissions. Competes with GSA's Play to Zero positioning for corporate ESG mindshare and certification dollars, though broader than sports.

Direct peers

• Sport and Sustainability International (SandSI): International nonprofit membership-based organization focused on environmental sustainability across the global sports ecosystem. Most directly comparable to GSA in mission, membership model, and cross-sport sustainability focus.
• Council for Responsible Sport: Provides the Silver/Gold/Evergreen certification standards referenced throughout GSA's case studies (e.g., IMS, MLB All-Star Week). Adjacent nonprofit operating in the same sports-sustainability niche, with overlapping members and programs but a certification rather than association focus.
• EcoAthletes: Nonprofit coalition that mobilizes athletes and sports organizations around climate action and sustainability. Operates in the same sports sustainability advocacy space as GSA with athlete-led programming and education campaigns.

Regional players

• Green Sports New Zealand: New Zealand-based nonprofit focused on sustainability in sport, operating as a national affiliate-style model analogous to Green Sports Alliance Japan. Useful international comp for GSA's affiliate/expansion playbook.
• Greenplay: Canadian nonprofit historically focused on greening sport at the community and amateur levels. Comparable mission and resources to GSA but focused on the Canadian market, offering a useful model for GSA's international affiliate approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportsalliance
• Facebookfacebook.com/greensportsalliance
• LinkedInlinkedin.com/company/green-sports-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Sports Alliance