Fruity Line
Fruity Line is a Netherlands-based producer of premium fruit and vegetable juices and smoothies, operating a mid-sized manufacturing facility in Ochten and serving European retail and food-service markets under private equity sponsorship since 2016.
- Company typePrivate
- Founded2008
- HeadquartersOchten, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fruity Line does
Fruity Line is a Netherlands-based manufacturer of premium fruit and vegetable juices and smoothies, headquartered in Ochten. Founded in 2008, the company operates as a private, for-profit enterprise in the branded food and beverage sector, employing between 501 and 1,000 people — a workforce size consistent with a mid-sized industrial production operation rather than a niche or startup-stage business.
The company's product portfolio centers on premium fruit juices and smoothies, positioning it in the higher-value segment of the European beverage market. This category typically serves retail grocery chains, foodservice operators, and potentially private-label or co-manufacturing customers across Benelux and broader European markets. No specific product lines, SKUs, packaging formats, or customer logos are disclosed in the available data, and the company website (fruity-line.nl) was inaccessible at the time of data collection, returning only a verification/loading page. As a result, product architecture, technology stack, and go-to-market mechanics cannot be characterized in detail.
The business model appears to follow a conventional branded CPG manufacturer approach: producing and distributing premium beverage products through retail and foodservice channels. Revenue mechanics likely involve wholesale pricing to retail and distribution partners, with margin driven by brand premium and production scale. In 2016, the company received investment from Gilde Equity Management, a Dutch private equity firm, indicating institutional ownership sponsorship. No subsequent funding rounds, acquisitions, leadership changes, or expansion events are documented in the available data, limiting visibility into the company's current strategic direction and financial trajectory.
Fruity Line firmographics
Firmographics- Name
- Fruity Line
- Website
- https://fruity-line.nl
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 501–1,000 employees
- Short description
- Fruity Line is a Netherlands-based producer of premium fruit and vegetable juices and smoothies, operating a mid-sized manufacturing facility in Ochten and serving European retail and food-service markets under private equity sponsorship since 2016.
- Ownership category
- akta.pro rank
Fruity Line industry classification
Industry- Product category
- Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Juice Concentrates & Fruit Bases (AFAFAGAB)
Keywords
Where Fruity Line is headquartered
LocationHeadquarters
- HQ city
- Ochten
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Fruity Line business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Fruity Line product offering
Product offeringCore offering
Fruity Line is a producer of premium fruit and vegetable juices and smoothies, manufacturing these beverages from its Ochten, Netherlands facility for business customers. The company employs 501-1000 staff and operates in the premium beverage manufacturing segment, with operations scaled by growth-stage institutional capital.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Fruit Juices Premium fruit juices produced and sold by Fruity Line to business customers such as food retailers and private-label buyers.
- Vegetable Juices Vegetable juices manufactured by Fruity Line and supplied to business customers in the food retail and private-label channels.
- Smoothies Premium smoothies produced by Fruity Line and sold to business buyers in retail and private-label programs.
Companies that use Fruity Line
Customer profileIdeal customer profiles1 record
Fruity Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fruity Line partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Fruity Line competitors and assessment
Company assessmentDirect peers
- Innocent Drinks: UK-founded premium smoothies and juice brand, now majority-owned by Coca-Cola, with a directly comparable premium fruit/vegetable beverage portfolio sold across European retail.
- Refresco: Largest independent European beverage co-packer with major juice/smoothie and private-label exposure; competes for similar retail and private-label contracts that Fruity Line would target.
- Pfanner: Austrian family-owned fruit juice and iced-tea producer with comparable premium European fruit-juice positioning and overlapping retail distribution.
- Biotta: Swiss premium fruit juice and vegetable-based beverage specialist targeting health-conscious consumers with a similar premium DACH-region positioning.
- Eckes-Granini: Leading European fruit juice producer (hohes C, Joker, Granini) operating across multiple European markets and a direct competitor for premium juice shelf and private-label contracts.
Broad incumbents
- Tropicana: Iconic fruit juice brand owned by PepsiCo, competing in the same shelf space as Fruity Line and serving as a reference point on scale, distribution and brand investment in juice.
- Naked Juice: PepsiCo-owned smoothies and cold-pressed juice brand; directly overlaps with Fruity Line's premium smoothies/juice positioning and operates in shared retail channels.
- Suntory Beverage & Food: Global beverage major owning brands such as Oasis and Lucozade Ribena Suntory; competes in the same premium juice category across European markets.
Regional players
- HAK: Dutch fruit/vegetable-based food and beverage producer sharing the Netherlands production base and Benelux retail channels, with adjacent fruit-based product lines.
- Coolbest: Dutch premium juice brand (Refresco-owned) directly competitive on shelf within the Netherlands retail market on premium fruit juices and smoothies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Fruity Line social profiles
Digital presenceFruity Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruity Line leadership team
Management profileNumber of profiles
Fruity Line funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruity Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruity Line
What does Fruity Line do?
Fruity Line is a producer of premium fruit and vegetable juices and smoothies, manufacturing these beverages from its Ochten, Netherlands facility for business customers. The company employs 501-1000 staff and operates in the premium beverage manufacturing segment, with operations scaled by growth-stage institutional capital.
When was Fruity Line founded?
Fruity Line was founded in 2008. It employs 501 to 1,000 people.
Where is Fruity Line based?
Fruity Line is headquartered in Ochten, Netherlands, in the Europe region.
Who are Fruity Line's main competitors?
Direct peers on record are Innocent Drinks, Refresco, Pfanner, Biotta and Eckes-Granini. Broad incumbents are Tropicana, Naked Juice and Suntory Beverage & Food. Regional players are HAK and Coolbest.
Does Fruity Line have an API?
No public API is recorded for Fruity Line.
What industry is Fruity Line in?
Fruity Line's product category is Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAKAFAC, Juice Concentrates, Bases & Syrups (Fruit/Vegetable). Its NAICS code is 3121 and its SIC code is 2080.