Max Health and Wellness

What Max Health and Wellness does

Max Health and Wellness (operating as The Max; legal entity MaxHealth, LLC) is a New Jersey-based service company that delivers mobile salon and wellness services to seniors, both in their homes and on-site at partner assisted living, long-term care, and subacute rehabilitation facilities. Founded by Beth Sholom in 2020 during the COVID-19 pandemic and built on her 35-plus years of elder-care experience, the company addresses the transportation and mobility barriers that prevent homebound seniors from accessing traditional salon services. Core offerings include Exclusive Salon Services (in-home haircuts, styling, and color treatments delivered by licensed professionals) and Salon Management (operating on-site salons within senior care communities), supplemented by Boxing for Balance fitness programs and holistic wellness services such as massage therapy.

The business operates with no proprietary technology platform and no mobile app; booking and payment processing run through phone, email, and Jotform-style web forms. Its go-to-market is hybrid: direct-to-consumer bookings from individual homebound seniors supplemented by B2B managed-service contracts with senior care operators such as Artis Senior Living (Eatontown and Princeton Junction). Revenue streams are split between one-time in-home salon appointments and recurring managed-service revenue from community partnerships, though no pricing or contract values are publicly disclosed.

The company is bootstrapped and founder-owned, with no institutional funding rounds, no subsidiaries, and no disclosed headcount beyond an employee range of 101-250. All operations are confined to New Jersey, and distribution is achieved entirely through physical service delivery by licensed field staff.

Name

Max Health and Wellness

Legal name

MaxHealth, LLC

Website

https://maxhealthandwellnessgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Max Health and Wellness (The Max) is a New Jersey-based service company that delivers in-home salon and wellness services to seniors and operates on-site salons within assisted living, long-term care, and subacute rehabilitation communities.

Ownership category

akta.pro rank

Product category

Senior Wellness and Mobile Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Barber Shops (812111)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSALAAAO

Mobile Hairdressing Services (At-Home/On-Location)

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALABAG

Mobile/On-Location Barber Services

Home & Personal Services/Personal Care & Beauty Services/Barber Shops

SECONDARYHSADAGAK

Healthy Aging & Longevity Lifestyle Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Mobile salon services
• Senior wellness programs
• In-home beauty services
• Assisted living salon
• Elderly care services

Headquarters

HQ city

Old Bridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. In-Home Salon Services: Direct salon services delivered in customers' homes, including haircuts, styling, and color treatments by licensed professionals.
2. Community Salon Management: Operating and managing salon and spa services within assisted living communities, long-term care facilities, and subacute rehabilitation centers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Max Health and Wellness (The Max) delivers mobile salon and wellness services directly to seniors at their homes and operates on-site salon and spa services within assisted living communities, long-term care facilities, and subacute rehabilitation centers throughout New Jersey. Licensed hairstylists, barbers, and nail technicians provide haircuts, styling, color treatments, massage therapy, and fitness programs such as Boxing for Balance to elderly individuals, including those with dementia or mobility limitations.

Product overview

Max Health and Wellness (The Max) is a concierge wellness services company offering a portfolio of mobile and on-site beauty and health services for seniors. The core offerings include Exclusive Salon Services (in-home hair and beauty services) and Salon Management (operating on-site salons at assisted living/rehabilitation communities). Additional wellness modules include Boxing for Balance fitness programs and Holistic Wellness Programs featuring massage therapy. All services are designed for seniors and those with mobility limitations, delivered by licensed professionals directly to homes or through community partnerships throughout New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Exclusive Salon Services

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Artis of EatontowncoreStrategic or Co-development PartnerArtis of Eatontown hosts community events featuring The Max, such as St. Patrick's Day baking classes. The partnership demonstrates The Max's involvement in assisted living community life and provides opportunities to introduce services to residents.
• Artis Senior Living Princeton JunctioncoreStrategic or Co-development PartnerPartner assisted living community receiving salon management and hair services from The Max. Part of the Artis Senior Living network of premier communities across New Jersey.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Glamsquad: On-demand mobile beauty services company delivering hair styling, makeup, and other services to customers' homes or offices. Comparable to Max's mobile salon delivery model and concierge positioning.

Others

• Visiting Angels: National senior home care franchise providing companion and personal care services in clients' homes. Comparable to Max's mobile in-home service model and senior customer focus.
• Senior Helpers: Senior home care franchise offering personal care, companionship, and specialty services including Alzheimer's and dementia care. Comparable to Max's elder-focused in-home service model with specialized dementia capability.
• Honor Technology: Tech-enabled home care platform providing professional caregiving services for older adults. Comparable in serving the senior care market with multiple service touch points, though focused on caregiving rather than beauty/wellness.
• Home Instead Senior Care: Largest senior home care franchise network providing in-home personal care services. Comparable as an established senior services brand operating in the same customer demographic with similar concierge-style in-home delivery.
• Comfort Keepers: Franchised in-home care provider serving seniors and adults needing assistance with daily living. Comparable in providing personalized in-home services to the same elderly demographic.

Emerging players

• Massage Envy: Largest US massage and skincare services franchise. Comparable as a wellness services chain with massage offerings that overlap with Max's holistic wellness programs and senior-focused service positioning.
• Hand & Stone Massage and Facial Spa: Massage and facial spa franchise offering wellness services across hundreds of locations. Comparable to Max's wellness services portfolio including massage therapy and the recurring subscription-style service model.

Broad incumbents

• Sport Clips: Men's and boys' hair care franchise focused on barber and salon services. Comparable as a salon services operator in the same haircutting and styling category though in-store rather than mobile.
• Great Clips: Largest US hair salon franchise with thousands of locations. Comparable as a hair care services provider in the same core category, though operates brick-and-mortar walk-in salons rather than mobile at-home services for seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maxhealthwell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Health and Wellness