What Zoofy does

Zoofy B.V. is a Netherlands-headquartered two-sided online marketplace, founded in 2015 in Amsterdam and operated from Wibautstraat 137 H, that connects Dutch consumers with screened independent trade professionals ("vakmannen") for home repair, maintenance and installation jobs across 30+ categories including plumbing, electrical, handyman, painting, carpentry, tiling, roofing and gardening. The company runs a dual-app technology stack: a consumer app (iOS/Android) and website (zoofy.nl) offering direct, fixed-price booking without quote requests, a QR-code-based post-job payment flow that Zoofy holds in escrow until customer satisfaction, optional per-job guarantee and dispute-handling services, and a continuous professional-rating regime with a 3.6/5 removal threshold; and a parallel Zoofy Pro app for service professionals that handles job acceptance, scheduling, invoicing and payments.

Zoofy monetizes through five revenue streams layered on top of the marketplace transaction: a service fee per completed consumer booking, a per-job €9.95 Zoofy Garantiepakket, a Premium consumer subscription at €9.95/month or €119/year that waives service fees, a professional-side membership at €19.95/month or €119/year (excl. VAT) that grants unlimited job acceptance with no per-lead fees, and enterprise/retail-partner commissions from iFrame and weblisting installations integrated on partner sites including Gamma, Praxis, Karwei, Bol.com and Hornbach. Sub-branded vertical services extend the core offering into VVE/housing associations, hospitality, office and retail-store maintenance, while a partnership with Vereniging Eigen Huis (800,000+ members) gives the platform a captive homeowner channel.

Operationally, Zoofy maintains nationwide Netherlands coverage and ability to dispatch a professional in the Randstad within roughly 20 minutes for urgent work, with cumulative scale of more than 1 million jobs completed and over 400,000 customers served over a 10-year horizon. The company is private (Dutch B.V.), founder-led, with a 2016 investment from Momentum Global Ventures as its only disclosed funding event, and operates with a lean 11-50 employee headcount that processes a network of 20,000+ screened professionals, of which roughly 2,000 are actively accepting jobs at any given time.

Name

Zoofy

Legal name

Zoofy B.V.

Website

https://zoofy.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoofy is a Netherlands-based two-sided online marketplace, founded in 2015 in Amsterdam, that lets consumers directly book screened independent trade professionals (plumbers, electricians, handymen, etc.) for fixed-price home repair and installation jobs, monetizing via per-booking service fees, consumer and professional subscriptions, and retail iFrame installation commissions.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

akta.pro primary industry

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

Keywords

• Home services marketplace
• Trade professional booking
• On-demand tradesmen
• Home maintenance platform
• Vetted contractor platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Fee / Platform Commission: Zoofy charges customers a service fee on each completed job. This fee covers platform operations, customer support, screening infrastructure, and payment processing. Payment is held until job completion satisfaction.
2. Zoofy Premium Subscription: Consumers can subscribe to Zoofy Premium (€9.95 per month or €119 per year) to eliminate service fees, receive a free guarantee package, and access additional benefits.
3. Professional Membership Fee: Service professionals pay a membership fee to access the platform and accept unlimited jobs. Monthly membership costs €19.95 excl. VAT (cancel anytime); annual membership costs €119 excl. VAT (50% discount). No per-job lead fees are charged.
4. Zoofy Guarantee Package: Optional add-on guarantee package priced at €9.95 per job, providing extra protection, dispute support, and extended warranty beyond the standard 2-month legal guarantee.
5. Enterprise Partner Integration Fees: Retail partners (Gamma, Praxis, etc.) integrate Zoofy's booking service via iFrame on their e-commerce platforms. Zoofy earns commission on installation jobs originated through these partner channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Zoofy operates an online two-sided marketplace that lets Dutch consumers book pre-screened home service professionals (plumbers, electricians, handymen, painters, etc.) directly at fixed upfront prices or hourly rates, without requesting quotes or waiting for callbacks. The platform screens professionals (KvK registration, liability insurance, portfolio, reviews), holds customer payment until job satisfaction via QR-code/iDEAL, charges a service fee per booking, and offers a consumer Premium subscription and a separate monthly membership for professionals to accept unlimited jobs.

Product overview

Zoofy operates as a two-sided marketplace platform connecting consumers needing home services with screened independent professionals (vakmannen). The core offering consists of the Consumer Platform and Consumer App for booking services, paired with the Zoofy Pro App for professionals to manage jobs. The platform covers 30+ service categories including plumbing, electrical work, handyman services, and more. Value-added services include the optional Garantiepakket (€9.95/job) for extended warranty and the Premium Membership for fee-free bookings. For business customers, Zoofy offers specialized vertical solutions: VVE Klusservice for homeowner associations, Horeca Klusservice for hospitality, Kantoor Onderhoud for offices, and Winkel Onderhoud for retail. Partner retailers like GAMMA and Praxis integrate Zoofy's services via an iFrame solution into their product pages, enabling customers to book installation services at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Zoofy Pro: Professional app for service providers (vakmannen) to manage and accept jobs
• Zoofy Garantiepakket
• Zoofy Premium
• Zoofy Zakelijk

Products and services

• Zoofy Consumer Platform (website and mobile app) Two-sided online marketplace connecting Dutch consumers with pre-screened home service professionals (plumbers, electricians, handymen, painters, etc.) across 30+ trade categories, with fixed upfront pricing, secure post-job payment via QR code, and 24/7 booking including urgent jobs.
• Zoofy Pro App (professional app) Native iOS and Android app for service professionals (vakmannen) to receive job notifications, accept assignments in their service area, manage schedules, and generate QR-code payment invoices on completion.
• Zoofy Premium Lidmaatschap (Consumer Premium Membership) Recurring consumer subscription at €9.95 per month or €119 per year that eliminates per-booking service fees, includes a free guarantee package, and offers additional platform benefits to frequent Dutch users.
• Zoofy Vakman Lidmaatschap (Professional Membership) Paid membership for trade professionals offering unlimited job acceptances without per-job lead costs, available as monthly (€19.95 excl. VAT) or annual (€119 excl. VAT) subscription via zoofy.nl/vakman onboarding.
• Zoofy Garantiepakket (Optional Guarantee Package) Per-job add-on priced at €9.95 that adds dispute support, complaint handling assistance, and supplementary guarantee coverage beyond the statutory two-month warranty on completed home service jobs.
• iFrame Installatie Oplossing (Partner Integration Solution) B2B integration product that lets Dutch retail chains and e-commerce platforms (e.g., Gamma, Praxis, Karwei, Hornbach, Bol.com) embed Zoofy's installation and mounting booking directly on their product detail pages via iFrame or weblisting.

Quantifiable outcome

• Over 1 million jobs completed in 10 years, making it the largest job platform in the Netherlands
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GammacoreChannel Partner/ Reseller/ DistributorGamma is one of the largest Dutch home improvement retail chains. Zoofy provides an iFrame integration on Gamma's product detail pages, enabling customers purchasing bathroom products, faucets, and other items to book installation directly. This is a flagship partnership showcased in case studies.
• PraxiscoreChannel Partner/ Reseller/ DistributorPraxis is a major Dutch DIY retailer. Zoofy provides iFrame installation booking integration on Praxis e-commerce, allowing customers to book professional installation when purchasing relevant products. One of Zoofy's flagship retail partnerships.
• KarweicoreChannel Partner/ Reseller/ DistributorKarwei is a Dutch home improvement retailer. Zoofy provides installation service integration for Karwei customers purchasing home improvement products.
• Bol.comcoreChannel Partner/ Reseller/ DistributorBol.com is one of the largest e-commerce platforms in the Netherlands and Belgium. Zoofy provides installation booking services integrated with Bol.com product sales, enabling customers to book installation alongside product purchases.
• HornbachminorChannel Partner/ Reseller/ DistributorHornbach is a German-Dutch DIY and home improvement retailer with locations in the Netherlands. Zoofy provides installation service integration for Hornbach customers.
• Vereniging Eigen HuiscoreGTM or Marketing PartnerVereniging Eigen Huis (Association of Home Owners) is a major Dutch homeowners' organization with over 800,000 members. Zoofy provides exclusive installation services for members, offering discounted or preferential rates. This partnership gives Zoofy access to a large member base.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thumbtack: US home services marketplace where consumers request quotes from local pros. Comparable marketplace structure and pro acquisition model to Zoofy, but at much larger scale and broader category breadth in North America.
• Angi (formerly Angie's List / HomeAdvisor): Leading US home services marketplace connecting homeowners with pre-screened professionals. Operates a similar pro-screening, reviews, and lead-generation model to Zoofy at significantly larger scale and with adjacent services like Angi Leads.
• TaskRabbit: International on-demand home services marketplace owned by IKEA/Ingka. Comparable two-sided platform model with consumer booking and pre-screened 'Taskers', though broader in geographic and category scope than Zoofy.
• Handy (Angi): On-demand home services platform for cleaning, furniture assembly, and installations owned by Angi. Comparable to Zoofy's consumer-facing booking model for installation and handyman work, but US-focused and part of a larger portfolio.

Emerging players

• Bark.com: Global services marketplace that connects consumers with local professionals across home, events, and professional services. Comparable to Zoofy in professional services aggregation but with a broader, less localized category mix.

Direct peers

• Instapro: European home services platform matching consumers with screened local professionals across trades. Comparable to Zoofy in two-sided marketplace mechanics, professional vetting, and category coverage in the Netherlands.
• Werkspot: Dutch home services marketplace connecting consumers with local trade professionals via quote requests and bookings. Operates in the same country and category as Zoofy with a comparable professional-screening and review model.

Regional players

• TrustATrader: UK-based directory and marketplace for vetted trade professionals. Shares Zoofy's value proposition around pre-screening, reviews, and trust signals but serves a different national market.
• MyBuilder: UK home services marketplace where tradespeople bid for posted jobs. Operates a near-identical two-sided marketplace model to Zoofy but in a different geography, providing a useful benchmark for European expansion.

Others

• Marktplaats: Largest Dutch classifieds platform covering jobs, services, and goods. While not a managed home services marketplace, it is a relevant adjacent ecosystem where Dutch consumers discover local trade services, making it a partial competitive substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooknl-nl.facebook.com/zoofynl
• LinkedInlinkedin.com/company/zoofy
• Instagraminstagram.com/zoofynl/?hl=nl
• Xx.com/zoofynl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoofy