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IrisCX

Full company profile

uuid0002qv9

Namestring
IrisCX
Websiteurl
iriscx.com
Company typeenum
Private
Founded yearint
2019
Short descriptiontext

IrisCX is a Calgary-based SaaS company founded in 2019 that offers a smart video platform for B2B virtual product support and remote sales demonstrations, funded through approximately $7.68M across four rounds led most recently by Arthur Ventures in February 2023.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCalgary, Canada
HQ citystring
Calgary
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
video support platform, virtual product demos, remote customer engagement, video customer service, visual customer support
Industry4 codes
1Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations
CodeBPAAABANPrimaryYes
2Video Conferencing & Meetings
CodeHDAIAHAIPrimaryNo
3Customer Experience (CX) & Voice-of-Customer Analytics
CodeBPAHALAKPrimaryNo
4Customer Experience (CX) & Digital Experience
CodeBPAHAEACPrimaryNo
NAICS code2 codes
  • Custom Computer Programming Services541511
  • Computer Systems Design Services541512
SIC code2 codes
  • Services-Computer Programming Services7371
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Video Customer Engagement Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Smart Video Platform Subscription
TypeSubscription Recurring
Description

SaaS platform providing virtual product support and sales capabilities through video technology. Revenue likely generated through subscription-based access to the platform for B2B customers seeking to enhance their remote customer interactions.

vcaonline.com
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

IrisCX provides a smart video platform that enables businesses to deliver virtual product support and conduct sales interactions remotely. The platform is purpose-built for product demonstrations and customer assistance, allowing B2B customers to engage end users via video for support and sales workflows. It is sold as a SaaS subscription, with features oriented around remote product walkthroughs and customer engagement rather than generic video conferencing.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Smart Video Platform
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1Covideo
TypeDirect peer
Description

Video email and CX platform for sales and customer engagement, focused on industries like home services and dealerships. Closely comparable as a vertical-specialized smart video platform for customer interactions.

2BombBomb
TypeDirect peer
Description

Video messaging platform for sales and customer relationships, enabling face-to-face communication at scale. Comparable to IrisCX in B2B video-for-sales use cases.

3Dubb
TypeEmerging player
Description

Video messaging and marketing platform with CRM integrations for sales engagement and customer follow-up. Comparable as an emerging video-for-sales/CX tool.

4Hippo Video
TypeDirect peer
Description

AI-powered video CX platform offering personalized video messaging, async sales videos, and customer support workflows. Competes with IrisCX in the same smart video-for-CX category.

5Zoom
TypeBroad incumbent
Description

Dominant video communications platform with growing AI features, including Zoom Contact Center and Zoom Workplace for customer support. Represents the broad incumbent threat in video CX.

6Vidioh
TypeEmerging player
Description

Video customer experience platform offering branded video messaging and analytics for marketing and support. Comparable in the video CX analytics/QA category.

7CloudApp
TypeEmerging player
Description

Screen recording and video messaging tool for product, sales, and engineering teams. Partial overlap with IrisCX in async video communication for product support.

8Vidyard
TypeDirect peer
Description

A B2B video platform focused on video messaging, hosting, and analytics for sales, marketing, and customer support. Most directly comparable to IrisCX in product category (video for CX/sales) and target buyer (B2B SaaS users).

9Loom
TypeDirect peer
Description

Async video recording and sharing tool widely adopted for sales, support, and product communication. Overlaps with IrisCX's video-for-product-support use case, though broader in audience.

10Microsoft Teams
TypeBroad incumbent
Description

Enterprise UCaaS platform with integrated video, AI meeting features, and customer service extensions via Dynamics 365. A broader incumbent in video communications and support workflows.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

IrisCX

Video Customer Engagement Softwareiriscx.com

IrisCX is a Calgary-based SaaS company founded in 2019 that offers a smart video platform for B2B virtual product support and remote sales demonstrations, funded through approximately $7.68M across four rounds led most recently by Arthur Ventures in February 2023.

IrisCX firmographics

Firmographics
Name
IrisCX
Website
https://iriscx.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
IrisCX is a Calgary-based SaaS company founded in 2019 that offers a smart video platform for B2B virtual product support and remote sales demonstrations, funded through approximately $7.68M across four rounds led most recently by Arthur Ventures in February 2023.
Ownership category
akta.pro rank

IrisCX industry classification

Industry
Product category
Video Customer Engagement Software
NAICS
Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
SIC
Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
akta.pro secondary industries
Video Conferencing & Meetings (HDAIAHAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

  • Video support platform
  • Virtual product demos
  • Remote customer engagement
  • Video customer service
  • Visual customer support

Where IrisCX is headquartered

Location

Headquarters

HQ city
Calgary
HQ country
Canada
HQ region
North America

Markets served

IrisCX business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Smart Video Platform Subscription: SaaS platform providing virtual product support and sales capabilities through video technology. Revenue likely generated through subscription-based access to the platform for B2B customers seeking to enhance their remote customer interactions.

Go-to-market motion1 record

IrisCX product offering

Product offering

Core offering

IrisCX provides a smart video platform that enables businesses to deliver virtual product support and conduct sales interactions remotely. The platform is purpose-built for product demonstrations and customer assistance, allowing B2B customers to engage end users via video for support and sales workflows. It is sold as a SaaS subscription, with features oriented around remote product walkthroughs and customer engagement rather than generic video conferencing.

Differentiator

Problem solved

Functional benefit

Products and services

  • Smart Video Platform

Companies that use IrisCX

Customer profile

Ideal customer profiles1 record

IrisCX technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

IrisCX partnerships and signals

Strategic signal

Scale indicators1 record

IrisCX competitors and assessment

Company assessment

Direct peers

  • Covideo: Video email and CX platform for sales and customer engagement, focused on industries like home services and dealerships. Closely comparable as a vertical-specialized smart video platform for customer interactions.
  • BombBomb: Video messaging platform for sales and customer relationships, enabling face-to-face communication at scale. Comparable to IrisCX in B2B video-for-sales use cases.
  • Hippo Video: AI-powered video CX platform offering personalized video messaging, async sales videos, and customer support workflows. Competes with IrisCX in the same smart video-for-CX category.
  • Vidyard: A B2B video platform focused on video messaging, hosting, and analytics for sales, marketing, and customer support. Most directly comparable to IrisCX in product category (video for CX/sales) and target buyer (B2B SaaS users).
  • Loom: Async video recording and sharing tool widely adopted for sales, support, and product communication. Overlaps with IrisCX's video-for-product-support use case, though broader in audience.

Emerging players

  • Dubb: Video messaging and marketing platform with CRM integrations for sales engagement and customer follow-up. Comparable as an emerging video-for-sales/CX tool.
  • Vidioh: Video customer experience platform offering branded video messaging and analytics for marketing and support. Comparable in the video CX analytics/QA category.
  • CloudApp: Screen recording and video messaging tool for product, sales, and engineering teams. Partial overlap with IrisCX in async video communication for product support.

Broad incumbents

  • Zoom: Dominant video communications platform with growing AI features, including Zoom Contact Center and Zoom Workplace for customer support. Represents the broad incumbent threat in video CX.
  • Microsoft Teams: Enterprise UCaaS platform with integrated video, AI meeting features, and customer service extensions via Dynamics 365. A broader incumbent in video communications and support workflows.

Market position

Customer concentration

IrisCX social profiles

Digital presence

IrisCX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IrisCX leadership team

Management profile

Number of profiles

Profiles2 records

IrisCX funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IrisCX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IrisCX

What does IrisCX do?

IrisCX provides a smart video platform that enables businesses to deliver virtual product support and conduct sales interactions remotely. The platform is purpose-built for product demonstrations and customer assistance, allowing B2B customers to engage end users via video for support and sales workflows. It is sold as a SaaS subscription, with features oriented around remote product walkthroughs and customer engagement rather than generic video conferencing.

Is IrisCX a public or private company?

IrisCX is a private company. It is classified as venture growth investor backed and is currently operating.

When was IrisCX founded?

IrisCX was founded in 2019. It employs 11 to 50 people.

Where is IrisCX based?

IrisCX is headquartered in Calgary, Canada, in the North America region.

How does IrisCX make money?

One revenue line is on record: smart Video Platform Subscription.

Who are IrisCX's main competitors?

Direct peers on record are Covideo, BombBomb, Hippo Video, Vidyard and Loom. Emerging players are Dubb, Vidioh and CloudApp. Broad incumbents are Zoom and Microsoft Teams.

Does IrisCX have an API?

No public API is recorded for IrisCX.

What industry is IrisCX in?

IrisCX's product category is Video Customer Engagement Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of HDAIAHAI, Video Conferencing & Meetings. Its NAICS code is 541511 and its SIC code is 7371.

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Live signals
Pulse 2.0IrisCX: How This Enterprise-Level Video Company Is Improving The Home Improvement ExperienceIrisCX, a video platform for home product companies, was founded by Guillermo Salazar and Luke Krueger after a garage door opener incident. The company closed a $4.6 million seed round, bringing total funding to $6.8 million, and reports CSAT increases of 50% and remote resolution rates of 63%. It plans to use the funds to expand capabilities and target US and Canadian home product firms.Venture Capital Access OnlineIrisCX Announces $4.6 million seed roundIrisCX announced the closing of a $4.6 million seed funding round led by Arthur Ventures to support product development and go-to-market expansion. This investment brings the company's total funding to $6.8 million, following previous pre-seed backing from Heron Rock Fund and Forum Ventures. The funds will be utilized to hire new team members and enhance its smart video platform for virtual product selection and support.BetaKitIrisCX secures $6.2 million CAD to help home product, services firms provide video-based customer supportCalgary-based IrisCX secured $6.2 million CAD in equity seed funding from Arthur Ventures to expand its video-based customer support platform for home product and services firms. The startup, which has facilitated over 30,000 video sessions with clients like Enbridge and Con Edison, plans to use the capital to double its team size and enhance product capabilities.FinSMEsIrisCX Raises $4.6M in Seed FundingCalgary-based smart video platform IrisCX raised $4.6 million in seed funding led by Arthur Ventures, bringing its total funding to $6.8 million. The company plans to utilize the capital for product development, hiring, and go-to-market expansion while leveraging its platform to provide brands with consumer behavior insights. IrisCX has facilitated over 30,000 video sessions and reported quintupling revenue in 2022.IriscxProperty Management Maintenance SoftwareIrisCX is an AI-powered remote maintenance software designed to help property managers resolve service requests instantly and reduce operational costs. The platform utilizes visual troubleshooting and AI inspections to triage issues, aiming to cut maintenance-related trips by 65% and close a majority of requests within minutes. This solution addresses industry challenges such as rising expenses, staffing shortages, and resident dissatisfaction linked to slow maintenance responses.GlobeNewswireICwhatUC signs a reseller agreement with Deloitte in CanadaICwhatUC and Deloitte Canada announced an exclusive reseller agreement to support the power and utility sector. The partnership aims to enable virtual service delivery, improve safety, and reduce costs and carbon emissions. Deloitte will advise clients on strategy and implementation of ICwhatUC rollouts.GlobeNewswireICwhatUC and Virtuo Partnership Offers TrailblazingTechnology for the Home Building IndustryICwhatUC and Virtuo announced a partnership combining their platforms to streamline home buying. The AI-powered concierge service uses one-tap augmented reality video to support contactless sales and warranty claims. The partnership aims to deliver convenient, fast customer service amid shifting expectations.