Happier

Name

Happier

Legal name

Happier, Inc.

Website

https://happier.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Emotional Wellness Education

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM), Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Emotional fitness training
• Digital learning courses
• Corporate wellness programs
• Personal development content
• Mobile wellbeing app

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Courses: Online self-paced courses sold directly to consumers, including the 21-Day Happier Challenge at $97 with lifetime access. Revenue recognized at point of sale with 7-day money-back guarantee.
2. Book Sales: Sale of published books including 'Happier Now' through major retailers (Amazon, Barnes & Noble, SoundsTrue) and direct channels.
3. Enterprise Training Programs: Corporate wellness programs, workshops, talks, and webinars sold to enterprise clients for employee emotional fitness training. Pricing negotiated per engagement.
4. Gratitude Daily: Audio-based program sold through third-party platform Soundstrue (21-day audio journey for gratitude habit)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Happier is a digital learning and emotional fitness platform that teaches science-backed wellbeing skills through a mobile app, online courses, audio programs, books, and corporate workshops. Its core framework, The Happier Method, delivers five core emotional fitness skills via self-paced digital content for individual consumers and live workshops, keynotes, and leadership programs for enterprise clients. The company has reached over 1 million people through its hybrid B2B/B2C product ecosystem.

Product overview

Happier offers a suite of emotional fitness and well-being products centered around its core mobile application and the methodology developed by founder Nataly Kogan. The main offerings include the Happier mobile app for capturing happy moments, The Awesome Human Journal, the 21-Day Happier Challenge digital course, the Happier Now book, Gratitude Daily audio program, and Happier Skills 101 video series. The company also provides organizational offerings including Happier @ Work workshops and Leadership Programs for corporate clients. The ecosystem is unified by 'The Happier Method' — a framework of 5 Core Happier Skills grounded in scientific research — which underpins all products and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Happier Mobile Application A social mobile application (iPhone and Android) that lets users capture and share happy moments through text, photographs, and location data, with personalized insights and reminders. Targeted at adults seeking everyday happiness and emotional fitness practice.
• The Awesome Human Journal A guided journal designed to help users fuel their emotional fitness, well-being, and joy in approximately 5 minutes a day. Sold directly to individual consumers via Nataly Kogan's website.
• 21-Day Happier Challenge Digital Course A self-paced 21-day digital course priced at $97 with lifetime access, teaching all five Core Happier Skills through daily videos, reminder emails, and downloadable PDFs. Delivered via Thinkific to individual learners.
• Happier Now Book A book by founder Nataly Kogan offering an honest, inspiring, and practical guide to help readers struggle less and thrive more by learning to embrace everyday moments. Sold through SoundsTrue, Amazon, Barnes & Noble, and direct channels.
• Gratitude Daily A 21-day audio journey designed to help users create a lifelong gratitude habit. Sold as a standalone audio program through the SoundsTrue retail platform.
• Happier @ Work An enterprise program of talks, workshops, and webinars for companies, teams, and leaders focused on emotional fitness and happier skills in the workplace. Sold directly to corporate clients with negotiated per-engagement pricing.
• Leadership Programs Emotional fitness and happier skills programs specifically designed for leaders and executives, delivered to enterprise clients. Part of the corporate Happier @ Work lineup.

Quantifiable outcome

• 1 million+ people taught emotional fitness skills
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ThinkificcoreTechnology or IntegrationThinkific is the course delivery platform hosting the 21-Day Happier Challenge digital course. The platform handles enrollment, payment processing, and content delivery for the online learning experience.
• SoundsTruecoreStrategic or Co-development PartnerSoundsTrue serves as a retail partner for 'Gratitude Daily' audio program (21-day audio journey) and as a publisher/distributor for books including 'Happier Now'.
• Deepak ChopraflagshipStrategic or Co-development PartnerCollaboration on developing courses for the Happier community. Nataly Kogan spent three days filming with Deepak Chopra for a new series of courses combining his mind-body medicine expertise with her emotional fitness methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wellbeats: Corporate wellness platform offering a broad library of fitness, mindfulness, and nutrition content; competes for the same enterprise buyer but with a much wider wellness scope than Happier's emotional-fitness focus.
• Virgin Pulse (Personify Health): Large-scale employer health, wellbeing, and engagement platform serving multinational employers; a broader incumbent that competes for the same corporate wellbeing budget as Happier.

Emerging players

• Wellable: Corporate wellbeing platform combining wellness content, challenges, and rewards; addresses the same HR/benefits buyer as Happier @ Work but with a different delivery model.
• Mindful Schools: Mindfulness and social-emotional learning education provider for educators, parents, and students; overlaps with Happier's methodology and digital curriculum focus but skews younger/educational.

Others

• SoundsTrue: Multimedia publisher and retailer of spiritual, wellness, and self-development content; published the Gratitude Daily audio program and distributes Happier's books, making it a key ecosystem partner rather than direct competitor.

Direct peers

• Lyra Health: Enterprise mental health and emotional wellbeing platform offering therapy, coaching, and self-guided content; competes with Happier for employer mental-health and burnout-prevention spend.
• BetterUp: Enterprise coaching and emotional fitness platform focused on leadership development and wellbeing; sells into the same HR/CHRO buyer as Happier @ Work and competes for corporate wellness budget.
• Calm: Leading consumer meditation, sleep, and mindfulness app with a growing enterprise arm (Calm Business). Competes with Happier for the same individual and corporate buyers seeking emotional fitness and stress-reduction content.
• Thrive Global: Enterprise wellbeing platform founded by Arianna Huffington that addresses burnout, stress, and performance — near-identical founder-led brand model and corporate buyer (HR, leadership) as Happier.
• Headspace Health: Mindfulness and mental health platform formed via Headspace's merger with Ginger; serves both consumers and enterprises (Headspace for Work). Direct competitor across both B2C subscriptions and B2B wellness contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/happier
• YouTubeyoutube.com/channel/UCoi-XJT3UfouhAT0GkkayVw
• Facebookfacebook.com/happierinc
• Instagraminstagram.com/natalykogan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happier