What Flintfox International does

Flintfox International, founded in 1987 and headquartered in Auckland, New Zealand, designs, develops, and operates an AI-powered Trade and Revenue Management technology platform focused on enterprise pricing and rebate optimization. The company is now operated as Flintfox by Enable following an acquisition by Enable, a US-based rebate management SaaS provider, with Flintfox repositioned as Enable's Intelligent Pricing Platform within the broader product portfolio. The platform handles pricing and rebate complexity across five named verticals — Distribution, Health & Life Sciences, Manufacturing, Retail, and Food Services — and is built around capabilities including a Performance Pricing Engine capable of generating millions of prices per day, an automated Rebate Calculation Engine, AI-Powered Analytics for scenario modeling and risk identification, price waterfalls for margin visualization, indirect pricing visibility, approval workflows, and real-time collaboration features that serve as a commercial system of record for trading partners.

The technology is delivered as cloud-based SaaS on annual, quote-based subscriptions priced to enterprise requirements and transaction volume. Distribution is via direct enterprise field sales with a consultative motion involving personalized demos and RFP-based engagements. Native integrations with SAP, Microsoft Azure & Dynamics 365, Oracle NetSuite, and Sage anchor the platform into enterprise ERPs, creating deep switching costs and supporting named enterprise deployments at Wesco, SiteOne, The Very Group, Henderson Foodservice, and AAH Pharmaceuticals. The company has been recognized as a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebate Optimization and claims a global operating footprint across North America, EMEA, Asia Pacific, and Latin America. Flintfox employs 51-100 people and has raised capital including a 2020 round led by Advent Partners. Leadership includes CEO John Moss, CPO Steve Peppler, and CTO James Lett.

Name

Flintfox International

Legal name

Flintfox International

Website

https://flintfox.com

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

51–100 employees

Short description

Flintfox International operates an AI-powered pricing and rebate management platform for enterprise customers across distribution, manufacturing, retail, healthcare, and food services. Now operating as Flintfox by Enable post-acquisition, it offers deep ERP integrations with SAP, Microsoft, Oracle, and Sage.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service subscription model for pricing and rebate management platform access, including AI-powered analytics, rebate calculation, and collaboration capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flintfox International designs, develops, and implements a Trade and Revenue Management technology platform offering AI-powered pricing and rebate management solutions. The platform enables enterprises to centralize pricing logic, manage complex rebate agreements from pricing through settlement, and deliver commercial intelligence through AI-powered analytics. It is sold as 'Flintfox by Enable' following Enable's acquisition of the company, primarily serving Distribution, Manufacturing, Retail, Health & Life Sciences, and Food Services industries.

Product overview

Enable offers a unified pricing and rebate management platform with Flintfox by Enable (Intelligent Pricing Platform) as a core acquired product. The portfolio includes Pricing Management and Rebate Management as primary offerings, supplemented by AI-Powered Analytics for commercial intelligence, Collaboration features for partner alignment, and Integrations for native connectivity with SAP, Microsoft Azure & Dynamics 365, Oracle NetSuite, and Sage. The platform unifies pricing, rebates, and AI-powered analytics to enable commercial programs to run accurately, automatically, and profitably across every partner, program, and channel.

Differentiator

Problem solved

Functional benefit

Brands

• Flintfox by Enable: AI-powered intelligent pricing platform for rebate and pricing management, now integrated into Enable's product portfolio.

Products and services

• Pricing Management An intelligent pricing platform that enables enterprises to generate millions of prices per day, manage complex pricing across multiple channels, and drive margin performance through AI-powered optimization. Now operated under the Enable brand.

Quantifiable outcome

• 400% ROI reported by Enable customers in independent Canalys study
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationNative integration partnership enabling Flintfox by Enable pricing and rebate data to work seamlessly within SAP enterprise environments. Joint go-to-market positioning with SAP marketplace presence.
• Microsoft Azure & Dynamics 365coreTechnology or IntegrationNative cloud integration with Microsoft Azure infrastructure and Dynamics 365 enterprise applications, enabling seamless data flow between commercial operations and enterprise systems.
• Oracle NetSuitecoreTechnology or IntegrationNative integration with Oracle NetSuite ERP platform, enabling joint customers to manage pricing and rebate data within their existing NetSuite environment.
• SagecoreTechnology or IntegrationIntegration partnership with Sage accounting and ERP platforms, enabling mid-market customers to access Flintfox by Enable pricing and rebate capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vendavo: Vendavo is a long-standing direct competitor in B2B pricing optimization and margin management, serving manufacturers, distributors, and industrials with analytics-driven price management — overlapping directly with Flintfox's Distribution and Manufacturing verticals and ERP integration model.
• Pricefx: Pricefx is a direct competitor offering cloud-native pricing software for B2B and B2C, covering list pricing, rebates, and AI-driven price optimization — competing head-to-head with Flintfox across the same verticals and ERP-native deployment approach.
• PROS Holdings: PROS is a publicly traded direct competitor providing AI-powered pricing, quoting, and revenue management software to enterprises in distribution, manufacturing, and services — addressing the same ICP and use cases as Flintfox.
• Zilliant: Zilliant is a direct competitor specializing in AI-driven B2B price optimization and sales guidance, serving distributors and manufacturers with pricing intelligence and rebate analytics that directly overlap with Flintfox's Intelligent Pricing Platform.
• Model N: Model N is a direct competitor focused on revenue management for life sciences and high-tech manufacturing, addressing rebate management, pricing, and channel incentives that closely mirror Flintfox's Health & Life Sciences and Manufacturing offerings.
• Vistaar Technologies: Vistaar is a direct competitor providing price optimization, promotion management, and rebate administration for CPG and manufacturing companies, with comparable AI/analytics positioning and similar vertical specialization.
• Conga (formerly Apttus): Conga is a direct competitor in quote-to-revenue and commercial operations, offering Configure-Price-Quote (CPQ), contract management, and revenue management that increasingly overlap with Flintfox's pricing and approval-workflow capabilities.

Broad incumbents

• SAP: SAP is a broad incumbent ERP/finance software vendor whose platform includes Variant Configuration and pricing master data tools that partly substitute for Flintfox's pricing engine, and SAP is also a strategic integration partner — making it both a channel ally and partial substitute competitor.
• Oracle: Oracle is a broad incumbent ERP and applications vendor with Oracle Configure, Price, Quote and NetSuite SuiteCommerce capabilities that overlap with Flintfox's pricing and rebate functionality, while also being a named integration partner (NetSuite).
• Salesforce: Salesforce is a broad incumbent CRM and commerce platform whose Revenue Cloud (including CPQ and Billing) addresses pricing, quoting, and rebate workflows that overlap with Flintfox's commercial operations offerings for larger enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FlintfoxIntl
• LinkedInlinkedin.com/company/enable-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flintfox International