Kindly
Kindly is a privately held, New York-based company founded in 2014 that describes its product as a mobile-first, peer-based emotional support network delivered through a messaging interface, though no active product, revenue, or live web presence is currently evidenced.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kindly does
Kindly is a U.S.-based, privately held company founded in 2014 in New York, described in firmographic data as a mobile-first, peer-based emotional support network that interacts with users through a familiar messaging interface. The intended functional model is connecting individuals seeking emotional support with peers in a chat-based format, distinct from clinical therapy services. The company is led by founder and CEO Jordan Walker, with a reported headcount of 1–10 employees and its web presence centered on the domain kindlychat.com.
No active product, technical stack, pricing model, customer base, partnerships, revenue mechanism, or commercial surface is documented in the available input. The kindlychat.com domain is registered through IONOS but is currently a parked landing page with no live website content. There is no evidence of a published mobile app, no documented SDKs or APIs, no integrations, and no disclosed certifications or compliance posture. The only substantive evidence of operational activity consists of two early funding rounds in 2015 ($500,000) and 2016, with investors undisclosed and no subsequent capital actions, partnerships, product launches, or headcount growth on record. Taken together, the data describes a concept-stage or largely dormant entity whose nominal business model is peer-to-peer emotional support delivered via messaging, but for which no functioning go-to-market, monetization, or technology footprint is currently observable.
Kindly firmographics
Firmographics- Name
- Kindly
- Website
- https://kindlychat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kindly is a privately held, New York-based company founded in 2014 that describes its product as a mobile-first, peer-based emotional support network delivered through a messaging interface, though no active product, revenue, or live web presence is currently evidenced.
- Ownership category
- akta.pro rank
Kindly industry classification
Industry- Product category
- Mental Health Peer Support
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)
Keywords
Where Kindly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Kindly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Kindly product offering
Product offeringCore offering
Kindly is a mobile-first, peer-based emotional support network that helps users work through emotional challenges via a familiar messaging interface. The company connects individuals seeking support with peer supporters through a chat-based mobile experience, serving consumers looking for accessible emotional and mental wellness assistance.
Product overview
No product information available. The domain kindlychat.com is registered via IONOS but is not yet connected to an active website with product or service content.
Differentiator
Problem solved
Functional benefit
Products and services
- Kindly Chat Mobile-first, peer-based emotional support network that helps users work through emotional challenges via a familiar messaging/chat interface; designed for individual consumers seeking accessible emotional and mental wellness support.
Companies that use Kindly
Customer profileIdeal customer profiles1 record
Kindly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kindly partnerships and signals
Strategic signalRecent moves2 records
Kindly competitors and assessment
Company assessmentDirect peers
- 7 Cups: 7 Cups is a peer-based emotional support platform connecting users with trained volunteer listeners via text-based chat — directly comparable to Kindly's described 'peer-based emotional support network' delivered through a messaging interface.
- Wysa: Wysa provides AI-driven and human emotional support via a chat interface, directly competing for the same mobile-first conversational support user that Kindly targets.
- Woebot Health: Woebot delivers AI-driven emotional support through a chat-based interface, directly comparable to a mobile-first peer-support messenger like Kindly.
- Talkspace: Talkspace delivers therapy and counseling through a messaging interface to consumers and enterprises, making it a direct text-first emotional support peer to Kindly.
Broad incumbents
- Sanvello (Optum): Sanvello, now part of Optum, offers a digital mental-health platform with peer-support community and coaching features; it overlaps Kindly's combination of community-driven emotional support and digital delivery.
- Lyra Health: Lyra Health is a mental-health benefits platform providing text-based coaching and therapy sessions to enterprise employees; its live-messaging offering is comparable to Kindly's planned chat-based peer support.
- BetterHelp: BetterHelp is the largest online counseling marketplace, offering messaging-based therapy; it operates at vastly greater scale than Kindly but addresses the same emotional-support use case through a chat interface.
- Headspace: Headspace is a broad mental-wellness platform with messaging, content, and live-coaching components; it competes for the same end user seeking emotional support, though across a wider product surface.
- Calm: Calm is a major consumer mental-wellness brand offering content, coaching, and increasingly therapy referrals; it competes for emotional-support consumer wallet share overlapping with Kindly's audience.
Emerging players
- Mindstrong (closed): Mindstrong was a digital mental-health platform combining messaging-style care with AI — historically comparable to Kindly's mobile emotional-support thesis (now wound down, included as historical context for the category).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Kindly social profiles
Digital presenceKindly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindly leadership team
Management profileNumber of profiles
Profiles1 record
Kindly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindly
What does Kindly do?
Kindly is a mobile-first, peer-based emotional support network that helps users work through emotional challenges via a familiar messaging interface. The company connects individuals seeking support with peer supporters through a chat-based mobile experience, serving consumers looking for accessible emotional and mental wellness assistance.
When was Kindly founded?
Kindly was founded in 2014. It employs 1 to 10 people.
Where is Kindly based?
Kindly is headquartered in New York, United States, in the North America region.
Who are Kindly's main competitors?
Direct peers on record are 7 Cups, Wysa, Woebot Health and Talkspace. Broad incumbents are Sanvello (Optum), Lyra Health, BetterHelp, Headspace and Calm. Mindstrong (closed) is listed as an emerging player.
Does Kindly have an API?
No public API is recorded for Kindly.
What industry is Kindly in?
Kindly's product category is Mental Health Peer Support. Its primary akta.pro industry code is HSABAFAH, End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home, with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 624190 and its SIC code is 8300.