VuePlanner
VuePlanner is a YouTube advertising technology platform offering AI-powered contextual targeting, brand suitability scoring, and managed media buying services to brands and agencies, now operating as Cadent VuePlanner following its December 2025 acquisition.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VuePlanner does
VuePlanner is a YouTube-specialized advertising technology and managed services company founded in 2018 and headquartered in Kansas City, Missouri (legally Giant Media Corporation). The company provides a planning, activation, and measurement platform for brands and agencies seeking contextual, brand-safe YouTube advertising. Its core product is a data-driven YouTube campaign platform that scores channels and videos for brand suitability and contextual relevance, supports collection building with includes/excludes by keyword, and forecasts 30-day view ranges per custom collection. The platform ingests YouTube API Services data and integrates with Google Ads, DV360, and measurement partners such as Kantar, InMarket, and Circana.
The product suite spans VueScore (proprietary video effectiveness scoring), ReVue Insights (video-level analytics), Brand Suitability and Cost-Per-Suitable-View controls, Competitive Conquesting, Connected TV on YouTube, and a podcast taxonomy. The 2025 product wave added PremiumVue (2,000+ curated contextual collections modeled on TV buys), PerformanceVue (real-time measurement dashboards), and CreativeVue Intelligence (AI-driven creative scoring via Sundogs and junbi.ai). VuePlanner operates both a managed-service offering (fixed, transparent margin on media spend, multi-year contracts) and a self-service platform (percentage-of-media-spend plus data fees, pay-as-you-go), selling primarily into brands and agencies across apparel, automotive, CPG, entertainment, finance/insurance, food & beverage, gaming, and internet/tech verticals. The company is one of only seven worldwide verified by Google for Brand Suitability & Contextual Targeting and is a YouTube Measurement Program partner. On December 9, 2025, VuePlanner was acquired by Cadent and now operates as Cadent VuePlanner, with co-founder John Cobb serving as EVP and GM of the combined unit.
VuePlanner firmographics
Firmographics- Name
- VuePlanner
- Legal name
- Giant Media Corporation
- Website
- https://vueplanner.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- VuePlanner is a YouTube advertising technology platform offering AI-powered contextual targeting, brand suitability scoring, and managed media buying services to brands and agencies, now operating as Cadent VuePlanner following its December 2025 acquisition.
- Ownership category
- akta.pro rank
VuePlanner industry classification
Industry- Product category
- Video Advertising Platform
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where VuePlanner is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VuePlanner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Managed Services: Full-service YouTube media buying and planning with dedicated team support. Revenue generated through fixed, transparent margin on media spend.
- Self-Service Platform: Platform-based access for customers to manage their own YouTube campaigns. Revenue generated through percentage of media spend plus data fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Service - Full-service YouTube media buying with dedicated support and strategic planning |
| Transaction based/ take rate | Pay-as-you-go | Self-Service Platform - Direct platform access for campaign management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
VuePlanner product offering
Product offeringCore offering
VuePlanner sells an AI-powered YouTube advertising platform that delivers contextual targeting, brand suitability verification, and media planning capabilities. The platform enables advertisers and agencies to identify brand-safe, contextually relevant YouTube inventory at scale, score channels and videos using proprietary VueScore technology, evaluate creative performance with AI, and measure campaign outcomes through integrated analytics. It is offered via managed services (full-service YouTube media buying) and a self-service platform (direct campaign management with percentage-based fees).
Product overview
VuePlanner is a media and technology company that provides a comprehensive YouTube advertising platform with both managed services and self-service approaches. The core VuePlanner Platform powers contextual, data-driven YouTube campaigns through relevant content identification and quality scoring. The product suite includes ReVue Insights & Reporting for video-level analytics, Brand Suitability and Contextual Targeting modules for brand-safe placements, Competitive Conquesting for competitor-focused targeting, Connected TV (CTV) for YouTube TV screen advertising, Podcasts for podcast inventory targeting, and Self-Service Solutions for independent activation. The proprietary tools include VueScore (video effectiveness metric), VueCast (30-day contextual forecaster), and Collection Builder for custom content curation. Cadent VuePlanner's advanced offerings include PerformanceVue (real-time dashboards), CreativeVue Intelligence (AI-powered creative evaluation), and PremiumVue (2,000+ contextual content collections). The platform is one of only seven companies worldwide verified by Google in the Brand Suitability & Contextual Targeting segment of the YouTube Measurement Program.
Differentiator
Problem solved
Functional benefit
Products and services
- VuePlanner Platform
- Managed Services
Quantifiable outcome
- Delivered 12.7M+ views for major retail clients
- +2 more outcomes
Companies that use VuePlanner
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles3 records
VuePlanner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature6 records
VuePlanner partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SundogscoreSundogs provides AI-driven creative scoring integration with VuePlanner's platform. This partnership powers CreativeVue, VuePlanner's creative intelligence solution that analyzes and scores video creative content for performance optimization. The integration enables advertisers to evaluate creative effectiveness alongside contextual targeting.
- Google/YouTubecoreVuePlanner is a verified participant in the YouTube Measurement Program and has direct API Services integration with YouTube. This partnership grants access to YouTube's advertising infrastructure and measurement capabilities, making VuePlanner one of only seven companies worldwide verified by Google for Brand Suitability & Contextual Targeting.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
VuePlanner competitors and assessment
Company assessmentBroad incumbents
- Integral Ad Science (IAS): IAS is a global media measurement and optimization company providing brand safety, viewability, and contextual targeting across CTV, video, and social. It competes in the broader verification and contextual adjacency that VuePlanner plays in for YouTube specifically.
- DoubleVerify: DoubleVerify is a global media effectiveness and verification platform covering brand safety, fraud, and contextual classification across CTV and digital video. It is already a measurement integration partner referenced in VuePlanner's docs and competes in adjacent verification layers of the same brand suitability stack.
- Google DV360 (Display & Video 360): Google's DV360 is the dominant YouTube buying platform that VuePlanner both integrates with and competes against for contextual, brand-safe video planning. As the incumbent DSP/SSP on the underlying inventory, it is the principal incumbent shaping the category VuePlanner operates in.
- The Trade Desk: The Trade Desk is a leading independent DSP with significant CTV and video capabilities, including YouTube inventory access. It competes in adjacent premium video buying workflows and provides enterprise scale that VuePlanner-managed services target via partnership.
Emerging players
- MiQ: MiQ is a programmatic media partner with strong connected TV and video capabilities spanning agency and brand buyers. It competes for the same mid-market and agency-led YouTube/video campaigns that VuePlanner serves via its self-service and managed services tiers.
- Innovid: Innovid is an independent ad-tech company focused on CTV ad delivery, creative personalization, and measurement. It overlaps with VuePlanner's CTV capabilities and Cadent's post-acquisition total video thesis at the CTV end of the stack.
Direct peers
- Channel Factory: Channel Factory is a global YouTube contextual targeting and brand suitability platform serving brands and agencies with placement-level control and cultural insights. It competes head-to-head with VuePlanner on the same Google-verified YouTube partner tier and overlapping enterprise customer base.
- Pixability: Pixability is a YouTube-focused AdTech platform offering contextual targeting, brand suitability, and influencer-led video insights. It is one of the most direct competitors to VuePlanner, operating in the same YouTube brand suitability & contextual targeting verification tier and serving similar brand and agency customers.
- Zefr: Zefr is a brand suitability and contextual targeting company built around YouTube and social video inventory. It is a verified YouTube brand suitability partner competing directly with VuePlanner for brand-safety-driven video media budgets.
- GumGum: GumGum operates a contextual intelligence platform that powers brand suitability and relevance across video and CTV inventory. It competes with VuePlanner's contextual targeting and PremiumVue-style curation capabilities for similar brand and agency buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VuePlanner social profiles
Digital presenceVuePlanner financial estimates
Financial estimateRevenue estimate
Valuation estimate
VuePlanner leadership team
Management profileNumber of profiles
Profiles3 records
VuePlanner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VuePlanner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VuePlanner
What does VuePlanner do?
VuePlanner sells an AI-powered YouTube advertising platform that delivers contextual targeting, brand suitability verification, and media planning capabilities. The platform enables advertisers and agencies to identify brand-safe, contextually relevant YouTube inventory at scale, score channels and videos using proprietary VueScore technology, evaluate creative performance with AI, and measure campaign outcomes through integrated analytics. It is offered via managed services (full-service YouTube media buying) and a self-service platform (direct campaign management with percentage-based fees).
Is VuePlanner a public or private company?
VuePlanner is a private company. It is classified as corporate owned and is currently acquired.
When was VuePlanner founded?
VuePlanner was founded in 2018. It employs 11 to 50 people.
Where is VuePlanner based?
VuePlanner is headquartered in Los Angeles, United States, in the North America region.
How does VuePlanner make money?
Two revenue lines are on record. Managed Services are the primary driver. The others are self-Service Platform.
Who are VuePlanner's main competitors?
Broad incumbents on record are Integral Ad Science (IAS), DoubleVerify, Google DV360 (Display & Video 360) and The Trade Desk. Emerging players are MiQ and Innovid. Direct peers are Channel Factory, Pixability, Zefr and GumGum.
Does VuePlanner have an API?
No public API is recorded for VuePlanner.
What industry is VuePlanner in?
VuePlanner's product category is Video Advertising Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541830 and its SIC code is 7310.