Name

Sundogs

Legal name

Sundogs Creative, Inc.

Website

https://sundogs.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Creative Analytics Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Object Detection & Tracking (HDAAAEAB)

akta.pro secondary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Creative diagnostics
• Video ad scoring
• Creative analytics platform
• Advertising effectiveness AI
• Ad creative testing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ad Scoring Solution: SaaS-based creative diagnostics platform providing scoring for video ads across platforms. Companies submit video assets for testing before airing and receive benchmark scores with actionable insights.
2. Creative Scientists Consulting: On-demand consulting services across assets and campaigns, including workshops for teams focused on stronger creative from brief to launch.
3. API Licensing: API partnership model allowing third-party platforms like VuePlanner to integrate Sundogs' creative scoring technology, enabling predictive ad performance capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sundogs builds AI-driven creative diagnostics software that scores video ads before they air, benchmarking them against industry data across TV and social platforms and providing precise editing recommendations. The company complements the Ad Scoring platform with on-demand Creative Scientists consulting and workshops, and licenses its scoring engine via API to platforms such as VuePlanner, Adelaide, and ITG's Storyteq.

Product overview

Sundogs offers two interconnected products: Ad Scoring (the core product) for testing and benchmarking video ads across platforms including TV and social, and Creative Scientists (an add-on consulting service) for on-demand creative expertise and team capability building. The solution is powered by proprietary AI-driven diagnostic technology trained on learnings from millions of ads and billions of hours of watchtime, evaluating more than 150 creative signals including narrative, emotions, branding, audio, products, claims, and CTAs to deliver scores for Attention, Comprehension, Persuasion, and Action with actionable editing recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Scoring Video ad testing solution that lets brands test video assets for TV and social platforms by objective before airing. Scores ads against industry benchmarks and provides actionable insights with precise editing recommendations to improve performance, evaluating 150+ creative signals across Attention, Comprehension, Persuasion and Action.
• Creative Scientists On-demand consulting service providing creative expertise across assets and campaigns, including workshops focused on stronger creative development from brief to launch and beyond. Designed for advertisers and agencies seeking expert support alongside the Ad Scoring platform.

Quantifiable outcome

• +20% or more performance gains with precise editing recommendations
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AdelaidecoreStrategic or Co-development Partner · 1 May 2026Partnership pairs Adelaide's attention-based media quality measurement (AU metric) with Sundogs' cross-platform creative analytics. Brands can surface top-performing media placements and align optimal creative assets suited for them. Report delivery in less than 6 weeks.
• VuePlannercoreTechnology or Integration · 25 November 2025VuePlanner integrated Sundogs' AI-driven creative intelligence scoring into its CreativeVue suite, enabling brands to predict YouTube ad campaign performance before launch. This marks Sundogs' first API partnership, bridging creative development with media investment decisions. The technology evaluates more than 150 creative attributes to benchmark ads against top-performing industry examples.
• Inspired Thinking Group (ITG)coreStrategic or Co-development Partner · 31 March 2025Strategic partnership combining Sundogs' AI-driven consumer understanding capabilities with ITG's content model. Plans include developing a scoring system to identify high-performing creative assets and enhancing content automation through ITG's Storyteq platform, recognized as a Leader in Gartner's 2025 Magic Quadrant for Content Marketing Platforms and Digital Asset Management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Celtra: Celtra provides creative production and analytics for digital video and display ads. It competes with Sundogs in helping brands produce and evaluate video creative at scale.
• Adelaide: Adelaide is an attention-based media quality measurement provider (AU metric). Although Sundogs has a partnership with Adelaide, the companies are also adjacent competitors in measuring ad effectiveness through AI/attention metrics.
• VidMob: VidMob is a creative analytics platform that scores and optimizes video and digital ad creative using AI. It directly competes with Sundogs in AI-driven creative effectiveness measurement for brands and agencies.
• System1 (formerly BrainJuicer): System1 measures advertising creative effectiveness through emotion and star rating analytics, including for video ads. It is a direct competitor in pre-launch and in-market creative diagnostics.
• Tubular Labs: Tubular Labs provides video audience intelligence and content analytics across YouTube, TikTok, and other platforms. It overlaps with Sundogs in cross-platform video analytics used by brands and agencies.
• Realeyes: Realeyes uses computer vision and facial coding to measure attention and emotion in video ads. It competes head-to-head with Sundogs in AI-based creative attention and effectiveness scoring.

Broad incumbents

• Integral Ad Science (IAS): IAS is a large ad verification and measurement platform that has expanded into brand safety, viewability, and contextual/attention metrics. It competes broadly with Sundogs for measurement-driven ad budgets.
• DoubleVerify: DoubleVerify is a major ad verification and performance analytics provider with growing creative analytics capabilities. It is a broader incumbent that competes for the same brand and agency budgets as Sundogs.
• GumGum: GumGum applies contextual AI and computer vision to digital advertising, including attention and brand suitability. It is a broader incumbent operating in applied CV for video ads, overlapping with Sundogs' core approach.
• Kantar (Media Division): Kantar is an established media research and analytics firm offering creative effectiveness solutions (e.g., Link). It is a broader incumbent providing syndicated and bespoke creative measurement services that overlap with Sundogs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundogs