Farmhand
Farmhand Ltd is an Irish agricultural-machinery distributor founded in 1962, exclusively distributing European brands including Krone, Amazone, and Quicke across the island of Ireland via a 33-dealer network serving farmers and contractors.
- Company typePrivate
- Founded1962
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Farmhand does
Farmhand Ltd is an Irish agricultural-machinery distributor headquartered in Dublin that has operated continuously since 1962. The company serves as the exclusive importer and distributor for the island of Ireland of multiple European agricultural-machinery brands, including Krone (grass machinery: mowers, rakes, tedders, balers, forage harvesters), Amazone (tillage, groundcare, and the Pantera self-propelled sprayer), Quicke (front loaders and implements), APV (grassland/crop care), Zuidberg (front linkage and PTO systems), and Cultiwise. Its primary customers are farmers and agricultural contractors operating across the Republic of Ireland and Northern Ireland, with adjacent reach into sports turf, landscaping contractors, national parks, private estates, and stud farms through the Amazone Groundcare range.
Farmhand firmographics
Firmographics- Name
- Farmhand
- Legal name
- Farmhand Ltd
- Website
- https://farmhand.ie
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farmhand Ltd is an Irish agricultural-machinery distributor founded in 1962, exclusively distributing European brands including Krone, Amazone, and Quicke across the island of Ireland via a 33-dealer network serving farmers and contractors.
- Ownership category
- akta.pro rank
Farmhand industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
- akta.pro secondary industry
- Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ)
Keywords
Where Farmhand is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Farmhand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural Machinery Distribution: Farmhand generates revenue by distributing farm machinery from exclusive partner brands (Krone, Amazone, Quicke, APV, Zuidberg, Cultiwise) to farmers and contractors across the island of Ireland through a network of 33 dealers.
- E-commerce Merchandise Sales: Farmhand operates an online shop selling branded merchandise including workwear, apparel, toys, and accessories featuring partner brand logos (Krone, Amazone, Quicke, APV, Zuidberg). Products include jerseys, fleeces, overalls, jackets, dungarees, soft toys, and scale models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard merchandise pricing across product categories |
| Unit Pricing | Pay-as-you-go | Delivery charges for Republic of Ireland and Northern Ireland |
| Unit Pricing | Pay-as-you-go | UK delivery charges |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Farmhand product offering
Product offeringCore offering
Farmhand is the exclusive distributor to the island of Ireland for several leading European agricultural machinery brands, including Krone (grass machinery), Amazone (tillage and groundcare), Quicke (front loaders), APV (grassland and crop care), and Zuidberg (front linkage and PTO systems). The company sells and services this machinery through 33 independent family-owned dealers across Ireland and Northern Ireland, and also operates an online shop selling branded apparel, workwear, toys, and accessories for those same partner brands.
Product overview
Farmhand is an agricultural machinery distributor serving the island of Ireland since 1962. The company operates primarily as an exclusive distributor for multiple international brands rather than manufacturing its own products. The core product portfolio consists of distributed agricultural machinery brands including Krone (grass machinery), Amazone (tillage and groundcare), Amazone Groundcare (specialized mowers), Quicke (front loaders), APV (grassland and crop care equipment), and Zuidberg (front linkage and PTO systems). The Pantera 4504 self-propelled sprayer from Amazone is a key product line, recently updated with new generation cab technology. Additionally, Farmhand operates a merchandise shop selling branded apparel, workwear, toys, and scale models from these distributed brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Krone Grass Machinery Exclusive distribution of Krone's grass machinery line — mowers, rakes, tedders, balers, and forage harvesters — to the island of Ireland since 1994, supplied through Farmhand's dealer network.
- Amazone Tillage and Groundcare Machinery
- Amazone Groundcare Machinery Distribution of Amazone Groundcare grass cutting and collection mowers engineered for sports turf, landscaping contractors, national parks, private estates, and stud farms.
- Quicke Front Loaders and Implements Exclusive distribution of Quicke tractor front end loader systems and implements to the island of Ireland, covering a range from simple designs to fully digital, integrated front loaders.
- APV Grassland and Crop Care Equipment Exclusive distribution of APV equipment for grassland management, seeding and spreading, and crop care to the island of Ireland.
- Zuidberg Front Linkage and PTO Systems Exclusive distribution of Zuidberg front linkage systems, PTO systems, weight blocks, and track systems suitable for almost every tractor type.
- Cultiwise Agricultural Machinery Distribution of Cultiwise agricultural machinery products to the island of Ireland alongside Farmhand's other exclusive brands.
- Amazone Pantera 4504 Self-Propelled Sprayer Self-propelled crop sprayer with a new generation cab for enhanced driver comfort, LED work lights, and improved exterior styling, sold and supported in Ireland by Farmhand as exclusive Amazone distributor.
- Farmhand Branded Merchandise Shop Online shop selling branded merchandise and apparel featuring Krone, Amazone, Quicke, APV, Zuidberg, and Farmhand branding, including workwear, jerseys, fleeces, overalls, jackets, dungarees, soft toys, and scale models, with delivery to Ireland, Northern Ireland, and the UK.
Companies that use Farmhand
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Farmhand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Farmhand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major, minor and supporting.
- KronecoreFarmhand is the exclusive distributor to the island of Ireland for Krone grass machinery since 1994. Krone focuses solely on grass machinery specialists, producing advanced mowers, rakes, tedders, balers, and forage harvesters. The close relationship means machinery is optimized for Irish conditions.
- AmazonecoreFarmhand is the exclusive distributor to the island of Ireland for Amazone tillage and groundcare machinery. Established in 1883, Amazone is a leading manufacturer of tillage farming implements, focused on innovative agricultural technology including the mySpreader app for optimal spreading results.
- QuickecoreFarmhand is the exclusive distributor to the island of Ireland for Quicke front loaders and implements. Quicke is the worldwide market leader in tractor front end loader systems, offering a wide range from simple designs to fully digital, integrated front loaders.
- Amazone GroundcarecoreFarmhand distributes Amazone Groundcare products, offering unique grass cutting and collection mowers specifically engineered for sports turf, landscaping contractors, national parks, private estates, and stud farms.
- APVmajorFarmhand is the exclusive distributor for APV grassland and crop care equipment. Founded in 1993 by a farmer, APV produces equipment for grassland management, seeding and spreading, and crop care.
- ZuidbergmajorFarmhand is the exclusive distributor for Zuidberg front linkage systems and PTO systems to suit almost every tractor type, as well as weight blocks and track systems. Zuidberg has over 40 years of experience.
- CultiwiseminorFarmhand distributes Cultiwise products, mentioned alongside other exclusive brands on the company website.
- O'NeillssupportingO'Neills is the manufacturer of Farmhand's branded sportswear and merchandise, producing jerseys, workwear, and apparel featuring Krone, Amazone, Quicke, and Farmhand branding.
- DPD Courier ServicesupportingDPD Courier Service handles parcel delivery within the Republic of Ireland for Farmhand's e-commerce orders.
- SagePaysupportingSagePay provides secure payment processing technology for Farmhand's e-commerce transactions using SSL technology. Payment card details are securely transmitted and processed without Farmhand retaining card details.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Farmhand competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. One of the largest John Deere dealer networks in the United States, RDO Equipment sells and services agricultural, construction, and forestry equipment across multiple states. Like Farmhand, RDO operates as a multi-location farm equipment dealer providing sales, service, and parts to farming and contractor customers through a network of branded locations.
- Brandt Industries: Brandt is a major Canadian agricultural equipment dealer and manufacturer; following its acquisition of Cervus Equipment, it operates one of the largest John Deere dealer networks in Canada. Comparable to Farmhand in operating a multi-brand agricultural equipment distributor with dealer-led regional coverage and value-added services.
- Rocky Mountain Equipment: Rocky Mountain Equipment (RME) is one of Canada's largest farm equipment dealers, operating a network of John Deere dealerships across Western Canada. Similar to Farmhand in operating a multi-location dealer network that sells premium farm equipment brands and provides after-sales service, parts, and financing support.
Regional players
- McHale: McHale is an Irish manufacturer of specialised farm machinery including round balers, square balers, bale wrappers, and mowers, with global export reach. McHale operates in the same Irish farm machinery market and serves overlapping Irish farming customers, although as a manufacturer-exporting company rather than a multi-brand distributor.
- Malone Farm Machinery: Malone is an Irish agricultural equipment manufacturer specialising in slurry handling, livestock handling, and grass equipment. While Malone is a manufacturer rather than a distributor, it shares the Irish farm equipment market with Farmhand and serves overlapping farming customers in Ireland and Northern Ireland.
Broad incumbents
- John Deere: John Deere is the world's largest manufacturer of agricultural machinery. As a global incumbent with extensive dealer networks in Ireland, John Deere's branded dealer network competes directly with Farmhand's dealer network for the same Irish farmer customers across tractors, balers, and other machinery categories.
- AGCO Corporation: AGCO is a global manufacturer of agricultural equipment with brands including Massey Ferguson, Fendt, and Valtra. AGCO's Irish dealer network competes with Farmhand's dealer network for the same farmer customers in Ireland across multiple equipment categories, and is a global incumbent partner of the Irish ag equipment market.
- CNH Industrial: CNH Industrial owns Case IH and New Holland, two of the largest farm machinery brands globally. CNH's Irish dealer network competes directly with Farmhand for agricultural equipment customers in Ireland, particularly in tractors, harvesting machinery, and hay/forage equipment.
- CLAAS: CLAAS is a German global manufacturer of agricultural machinery, particularly strong in forage harvesters, combines, and balers. CLAAS's Irish dealer network competes with Farmhand, particularly against Krone products in the grass machinery and harvesting segments where both brands are direct competitors.
- Kverneland Group: Kverneland Group is a Norwegian/European manufacturer of tillage equipment, ploughs, and seeding equipment, broadly comparable to Amazone (which Farmhand distributes). Kverneland's Irish distribution network competes with Farmhand for tillage and crop-establishment customers, and the group is owned by Kubota, making it a relevant broad incumbent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Farmhand social profiles
Digital presenceFarmhand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmhand leadership team
Management profileNumber of profiles
Profiles1 record
Farmhand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmhand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmhand
What does Farmhand do?
Farmhand is the exclusive distributor to the island of Ireland for several leading European agricultural machinery brands, including Krone (grass machinery), Amazone (tillage and groundcare), Quicke (front loaders), APV (grassland and crop care), and Zuidberg (front linkage and PTO systems). The company sells and services this machinery through 33 independent family-owned dealers across Ireland and Northern Ireland, and also operates an online shop selling branded apparel, workwear, toys, and accessories for those same partner brands.
Is Farmhand a public or private company?
Farmhand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmhand founded?
Farmhand was founded in 1962. It employs 11 to 50 people.
Where is Farmhand based?
Farmhand is headquartered in Dublin, Ireland, in the Europe region.
How does Farmhand make money?
Two revenue lines are on record. Agricultural Machinery Distribution is the primary driver. The others are E-commerce Merchandise Sales.
Who are Farmhand's main competitors?
Direct peers on record are RDO Equipment Co., Brandt Industries and Rocky Mountain Equipment. Regional players are McHale and Malone Farm Machinery. Broad incumbents are John Deere, AGCO Corporation, CNH Industrial, CLAAS and Kverneland Group.
Does Farmhand have an API?
No public API is recorded for Farmhand.
What industry is Farmhand in?
Farmhand's product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks), with a secondary code of AFAAAAAJ, Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems). Its NAICS code is 42382 and its SIC code is 3523.