Crestmont Capital

What Crestmont Capital does

Crestmont Capital is a U.S.-based business lending marketplace that matches small and medium-sized businesses with third-party funding providers. Founded in 2015 and headquartered in Irvine, California (legally Crestmont Capital California, LLC), the company operates as a free referral service, earning fees from lenders when applicants are connected and funded. Its product surface spans equipment financing and leasing, equipment lines of credit, vendor financing, commercial financing (capital equipment, commercial aircraft, commercial real estate, commercial lines of credit), and small business financing (SBA loans up to $5M, traditional term loans, business lines of credit, invoice financing, merchant cash advances, revenue-based financing, and unsecured working capital loans), with specialized offerings in medical equipment and machinery financing.

The company does not underwrite, approve, fund, or service loans; it operates as a lead-generation and referral intermediary. Origination runs through a self-serve online application portal (roughly 10 minutes), a call center at (800) 949-0401, and a secure document upload portal, with approvals typically issued in 24-72 hours. The company markets itself as 'technology-driven' but discloses no proprietary technology, AI/ML systems, APIs, or patents. Underwriting is conducted by the third-party capital providers in its network, and Crestmont earns affiliate/referral fees per funded transaction. Distribution is built around content marketing and SEO, with 500+ indexed pages and recurring industry-specific guides, supplemented by press coverage in major U.S. business outlets.

The business is privately held with 251-500 employees and reports $2.9 billion in cumulative capital facilitated to 5,000+ businesses across 500+ industries, though no direct revenue, funding rounds, or institutional investors are disclosed. The founder-CEO, Gregory Keleshian, is the only named executive. Customer concentration on the demand side is low (long-tail SMBs), but meaningful concentration risk sits on the supply side given dependence on third-party lender relationships for both approval and revenue.

Name

Crestmont Capital

Legal name

Crestmont Capital California, LLC

Website

https://crestmontcapital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Crestmont Capital is a U.S. business lending marketplace matching small and medium-sized businesses with third-party funding providers across equipment financing, SBA loans, lines of credit, and working capital, earning referral fees from lenders rather than underwriting or servicing loans itself.

Ownership category

akta.pro rank

Product category

Small Business Commercial Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)

akta.pro secondary industries

SBA/Government-Backed & Development Finance Loans (FSAKAGAI), Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

Keywords

• Small business lending
• Equipment financing
• Commercial financing
• Lending marketplace
• Business lines of credit

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Referral and Matching Fees: Crestmont Capital operates a free matching service connecting U.S. businesses with third-party funding providers. The company is compensated by Third-Party Funding Providers for referrals. They do not charge users for the matching service. This is the primary revenue stream - they earn fees when users are matched with and referred to lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Crestmont Capital operates as a business lending marketplace and free matching service that connects U.S. small and mid-sized businesses with third-party funding providers. Its product suite spans equipment financing and leasing, commercial financing (including aircraft, real estate, and capital equipment), and small business lending (SBA loans, term loans, lines of credit, invoice financing, merchant cash advances, revenue-based financing, and unsecured working capital loans). The company does not itself underwrite or fund loans; instead, it earns referral fees when applicants are matched with its network of lenders.

Product overview

Crestmont Capital operates as a business lending marketplace offering multiple interconnected financing products across equipment financing, commercial financing, and small business financing segments. The core offerings include Equipment Financing and Equipment Leasing programs (with sub-products like Equipment Lines of Credit and Vendor Financing), Commercial Financing solutions (including Capital Equipment Financing, Commercial Aircraft Financing & Leasing, Commercial Lines of Credit, and Commercial Real Estate Financing), and Small Business Financing products (such as SBA Loans, Traditional Term Loans, Business Lines of Credit, Invoice Financing, Merchant Cash Advances, Revenue Based Financing, and Unsecured Working Capital Loans). Specialized vertical offerings include Medical Equipment Financing & Leasing and Machinery Financing & Leasing. The company positions itself as a matching service connecting businesses with third-party funding providers, with a Section 179 Tax Deductions add-on for equipment purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Financing

Quantifiable outcome

• Approval within 24 hours for most products
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Biz2Credit: Biz2Credit runs an online SMB lending marketplace matching borrowers with banks and alternative lenders for term loans, lines of credit, SBA loans, and working capital — directly comparable aggregator model.
• Lendio: Lendio operates an SMB loan marketplace connecting small businesses with multiple third-party lenders across term loans, SBA loans, lines of credit, and equipment financing — directly comparable broker/matching-service business model to Crestmont Capital.
• Credibly: Credibly provides working capital loans, merchant cash advances, and small business financing to SMBs, including credit-challenged borrowers — comparable alternative SMB financing focus and product suite.
• National Funding: National Funding is a direct SMB lender offering equipment financing, working capital loans, and merchant cash advances — competes for the same credit-challenged SMB borrower as Crestmont Capital.
• CAN Capital: CAN Capital offers small business loans and merchant cash advances to SMBs, including those with less-than-perfect credit — directly comparable product mix and customer segment to Crestmont.

Broad incumbents

• OnDeck Capital (now OnDeck by EnerBank): OnDeck is a large, established online SMB lender offering term loans and lines of credit directly to small businesses — overlaps with Crestmont's SMB customer segment but funds loans from its own balance sheet rather than matching.
• BlueVine: BlueVine provides SMB lines of credit and invoice factoring directly to small businesses, targeting the same credit-challenged-but-viable segment as Crestmont — comparable product set though with a direct-lending (not broker) model.
• Kabbage (American Express): Kabbage, acquired by American Express, provides working capital lines of credit to SMBs — overlaps with Crestmont's working capital and line-of-credit offerings and serves a similar SMB customer base.

Emerging players

• Fundbox: Fundbox offers SMB working capital and invoice-based advances to small businesses, intersecting with Crestmont's invoice financing and working capital loan offerings for a similar SMB audience.
• Currency: Currency provides SMB working capital and revenue-based financing through a tech-driven underwriting platform — comparable product type and target customer, though operating as a direct tech-enabled lender rather than marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crestmontcap
• YouTubeyoutube.com/crestmontcapital
• Facebookfacebook.com/crestmontcapital
• LinkedInlinkedin.com/company/crestmont-capital-llc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crestmont Capital