What NOCO Energy does

NOCO Energy Corp. is a family-owned regional energy services provider founded in 1933 in Tonawanda, NY by Reginald B. Newman. Originally a residential coal supplier, the company has evolved over 90+ years into a diversified energy services business delivering heating oil, kerosene, propane, diesel, biodiesel, biofuel, gasoline, lubricants, glycol fluids, and natural gas to residential, commercial, and industrial customers across Western and Central New York. It currently operates 18+ physical service locations across 15+ counties and is led by Jim Newman as President, remaining family-controlled with no institutional or private equity ownership disclosed.

The company's product portfolio spans HVAC installation, repair, and maintenance (residential and commercial mechanical), generator sales and service under Generac and Kohler authorized-dealer partnerships, geothermal heating and cooling, residential and commercial solar (including community solar and home microgrid systems), EV charging solutions, plumbing, electrical services, insulation, and home energy assessments. Its underlying technology stack centers on the MyTank mobile application for fuel tank monitoring, automatic fuel delivery scheduling using historical usage and weather data, the Budget Billing and Balanced Billing programs to smooth seasonal cost variability, and Comfort/Total Comfort Service Plans for recurring HVAC maintenance. The company also distributes the iWave air purification system as an HVAC-integrated indoor air quality add-on.

NOCO generates revenue through a mix of recurring and transactional streams: per-gallon fuel delivery (heating oil, propane, kerosene, diesel, biodiesel) on automatic or on-demand schedules; one-time and recurring HVAC installation and maintenance services under annual service plan subscriptions; commercial fleet fueling; generator hardware sales with installation and fuel service attach; lubricants and specialty fluids; and renewable energy solutions. The go-to-market is sales-led, relying on field service technicians dispatched across the regional footprint, inside sales via phone, online booking, the MyTank app, and community-driven referral marketing. Pricing is largely quote-based due to on-site assessment requirements, with limited fixed-fee promotions (e.g., a $49 AC tune-up) and subscription-based service plans driving recurring revenue.

Name

NOCO Energy

Legal name

NOCO Energy Corp.

Website

https://noco.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

NOCO Energy Corp. is a family-owned regional energy services provider founded in 1933 in Tonawanda, NY, delivering heating oil, propane, diesel, HVAC services, generators, lubricants, and renewable energy solutions to residential and commercial customers across Western and Central New York through 18+ locations.

Ownership category

akta.pro rank

Product category

Energy Services and HVAC

NAICS

Steam and Air-Conditioning Supply (221330), Utilities (22)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)

akta.pro secondary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Heating oil delivery
• HVAC services
• Propane supply
• Commercial fuel distribution
• Generator installation

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Delivery (Heating Oil, Propane, Kerosene): Recurring delivery of heating oil, propane, and kerosene to residential and commercial customers. Customers can enroll in automatic delivery programs or order on-demand. Revenue is generated per gallon delivered with recurring transactional purchases.
2. Commercial Fuels (Diesel, Gasoline, Biodiesel, Biofuel): Bulk fuel delivery to commercial customers including fleet fueling services, off-road diesel, and winter diesel formulations. Supports commercial heating, vehicle fleets, and industrial operations.
3. HVAC Services (Installation, Repair, Maintenance): One-time and recurring service revenue from HVAC installation, repair, and maintenance for residential and commercial properties. Includes service plans with annual tune-ups and parts/labor discounts.
4. Commercial HVAC Services: Mechanical HVAC installation, repair, and maintenance services for commercial businesses across New York State. Certified technicians provide expert services for AC and heating systems.
5. Generators: Sales and installation of Generac and Kohler generators, including fuel supply services for generator systems.
6. Renewable Energy Solutions: Solar energy solutions including residential solar, community solar, and home microgrid systems; geothermal heating systems; EV charging solutions.
7. Lubricants and Specialty Fluids: Commercial供应 of lubricants, glycol fluids, and specialty industrial fluids for commercial and industrial customers.
8. Service Plans and Membership Programs: Comfort Service Plan and Total Comfort Service Plan offering annual maintenance tune-ups, priority service, and discounts on parts and labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NOCO Energy delivers heating oil, propane, diesel, gasoline, kerosene, biofuels, lubricants, and glycol fluids to residential and commercial customers, and installs, services, and repairs HVAC systems, generators (Generac and Kohler), geothermal and solar energy systems, plumbing, and electrical equipment across Western and Central New York State. The company combines recurring fuel delivery, on-site HVAC/generator field service, and renewable energy installation under one regional brand operating from 18+ locations.

Product overview

NOCO Energy is a family-owned energy services company that operates as a diversified energy provider offering both residential and commercial products and services across New York State. The company's portfolio consists of multiple interconnected service categories: (1) Fuel Products including heating oil, kerosene, propane, diesel, biodiesel, biofuel, and gasoline; (2) HVAC Services including heating, cooling, air conditioning, furnaces, boilers, heat pumps, and ductless mini-split systems; (3) Electrical Services including electrical repairs, panel upgrades, EV charger installation, and lighting; (4) Renewable Energy including geothermal systems, solar solutions (residential, commercial, and community solar), and home microgrid systems; (5) Generator Services for both residential and commercial applications with Generac and Kohler brands; (6) Propane Services including supply, delivery, and storage solutions; and (7) Customer Management Tools including the MyTank app, Budget Billing, and Balanced Billing programs. The company also offers specialty products like iWave air purifiers, lubricants, and glycol fluids. NOCO's services are delivered through 17+ physical locations across New York State including Buffalo, Tonawanda, Syracuse, and Jamestown areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Heating Oil and Kerosene Delivery Heating oil and kerosene delivery to residential homes across Western and Central New York, with ultra-low sulfur heating oil (ULSHO) and biodiesel blend options and automatic delivery scheduling.
• Residential Propane Supply and Delivery Propane gas supply and delivery for residential heating, cooking, water heating, and appliances, with automatic delivery, safety services, and propane storage solutions.
• Residential Heating and Cooling (HVAC) Complete residential HVAC services including air conditioning installation and repair, air purifiers, furnace and boiler services, heat pumps, and ductless mini-split systems.
• Residential Generators Home generator sales, installation, and ongoing service for Generac and Kohler brand generators, including fuel supply and maintenance support.
• Residential Geothermal Energy Systems Geothermal heating and cooling systems leveraging ground temperature for residential climate control, with associated tax credits and incentives.
• Residential Solar Energy Solutions Residential solar panel installations, community solar programs, and home microgrid systems for homeowners.
• Residential Electricity Supply Electricity supply service enabling residential customers to access NOCO's competitive rates while remaining with their current utility provider.
• Residential Plumbing Plumbing repair, installation, and maintenance services for residential homes, including same-day plumbing service.
• Home Energy Assessments and Insulation Comprehensive home energy evaluations and insulation services to identify efficiency opportunities and reduce heating and cooling costs.
• Comfort Service Plans (Residential HVAC) Annual HVAC maintenance subscriptions (Comfort Service Plan and Total Comfort Service Plan) providing tune-ups, priority service, and parts/labor discounts.
• Commercial Fuels Commercial fuel offerings including biodiesel, biofuel, standard diesel, Diesel Supreme, fleet fueling services, gasoline, off-road diesel, and winter diesel for business customers.
• Commercial Mechanical HVAC Commercial HVAC installation, repair, and maintenance services including AC installation, AC repair and maintenance, heating installation, and heating repair and maintenance.
• Commercial Generators Commercial generator sales, installation, fueling, maintenance, and repair services for Generac and Kohler brand backup power systems.
• Commercial Propane and Natural Gas Propane supply and storage solutions and natural gas supply services for commercial and business customers.
• Commercial Solar and EV Charging Commercial solar energy solutions and electric vehicle charging station installations for businesses, plus Level 2 EV charger installation for homes and commercial properties.
• Commercial Lubricants and Glycol Fluids Industrial and commercial lubricant products and glycol fluid products for machinery, equipment, and various industrial applications.
• Commercial Energy Lighting, Environmental, and Fluid Waste Services Commercial energy-efficient LED lighting solutions with incentives, environmental recovery and recycling services, and fluid waste management for businesses.
• MyTank Mobile App Mobile application for fuel customers to monitor tank levels, manage deliveries, view invoices, and access account information.

Quantifiable outcome

• Energy savings of approximately 10% on heating and cooling expenses with proper HVAC maintenance
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GeneraccoreTechnology or IntegrationNOCO is an authorized dealer and installer of Generac generators for residential and commercial backup power applications. The partnership includes free transfer switch offers with new generator purchases.
• KohlercoreTechnology or IntegrationNOCO is an authorized dealer and installer of Kohler generators for residential and commercial backup power applications.
• iWavecoreTechnology or IntegrationNOCO sells and installs iWave air purifiers, which are installed into HVAC systems to reduce germs, allergens, particles, smoke and odors through ionization technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AmeriGas Propane: U.S.'s largest propane retailer (subsidiary of UGI). Comparable to NOCO's residential propane supply, tank monitoring and automatic delivery model, though AmeriGas operates nationally and does not bundle HVAC services.
• Suburban Propane Partners: Large publicly traded retail propane and fuel oil distributor serving residential and commercial customers across the U.S. Directly comparable to NOCO's propane and heating oil delivery business, but at materially greater national scale.
• Petro Home Services: Northeast U.S. provider of home heating oil, propane and HVAC services. Comparable product set to NOCO's residential fuel and HVAC offerings across multiple Northeast states.
• Ferrellgas Partners: National propane and fuel distributor serving residential, commercial and agricultural customers. Comparable on fuel delivery and tank-monitoring offerings; broader geography but narrower service portfolio than NOCO.

Others

• HomeServe USA: Home repair and energy services provider partnering with utilities and municipalities to offer HVAC, plumbing and electrical service plans. Comparable service-plan / membership business model and recurring revenue structure, but no direct fuel-delivery operations.

Direct peers

• Bottini Fuel: Hudson Valley and Lower New York fuel oil and propane distributor with HVAC and equipment services. Closely matches NOCO's residential fuel delivery + HVAC service model in the New York market.
• Griffith Energy Services: Mid-Atlantic provider of home heating oil, propane, HVAC and generator services. Direct overlap with NOCO's residential energy services portfolio in customer type and bundled offering.
• Mirabito Holdings: Family-owned Upstate New York fuel and convenience retailer offering heating oil, propane, diesel, gasoline and HVAC services across NY and PA. Closest direct peer to NOCO in terms of geography, service mix and family-owned structure.

Regional players

• Reiss Oil Supply / Reiss Energy: New York / New Jersey heating oil and propane distributor serving residential customers. Comparable regional fuel delivery model, though without NOCO's full HVAC and renewable breadth.

Emerging players

• One Hour Heating & Air Conditioning (Service Experts): National HVAC franchise network offering residential heating, cooling and indoor air quality services. Comparable on residential HVAC installation, repair and service-plan offerings; competing for the same Western/Central NY homeowner as NOCO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNl0R0OQcxu39RCh9x64DbA
• Facebookfacebook.com/likenoco
• LinkedInlinkedin.com/company/maxima-interactive
• Instagraminstagram.com/noco_energy
• Xx.com/nocotweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOCO Energy